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Marketo Partner Programme
The document outlines Marketo's partner program for digital services and technology partners. It discusses Marketo's position as the #1 independent marketing platform and top rated by analysts. The partner ecosystem is a core differentiator, with partners in technology, digital services, and software. The premier partner program requirements and benefits are described, including various training and certification pathways to become a Marketo Certified Consultant. The training, resources, and ongoing support available to partners via the partner portal and enablement programs are also summarized.
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Marketo Partner Programme
- 1. Marketo Partner Success EMEA RobertGavin Sharleen Tuite Director of Alliances EMEA Partner Marketing EMEA February 2016 sharleen_tuite@marketo.com
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- 3. Page 3Marketo Proprietaryand Confidential | © Marketo, Inc. 3/11/2016 Agenda • Introduction: Company & Partner Programme Overview • Best Practices: Global Roll-out Case Study • Best Practices: Lead Life Cycle • Product: Web Personalization • Engagement Marketing Platform, Apps & Solutions • Segment: B2C Case Study • Growing Your Service Practice with Marketo • LaunchPoint & Technology Partners • Close with Q&A
- 4. Marketo Company Overview #1independent marketing platform: • Innovative digital marketing platform • Fastest growing marketing technology company • Customer system of record, 1B leads, 220B+ activities Top rated by Analysts including Gartner, SiriusDecisions and Forrester Marketing First • Helping marketers master the art and science of digital marketing • Unparalleled expertise 4100+ customers across 25+ industries in 46 countries
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- 6. Page 10Marketo Proprietaryand Confidential | © Marketo, Inc. 3/11/2016 Our Partner Ecosystem: core differentiator Marketing First Most Complete Ecosystem Most Innovative Platform Deepest Expertise The DEFINITIVE partner ecosystem in the industry =
- 7. Page 11Marketo Proprietaryand Confidential | © Marketo, Inc. 3/11/2016 Partner Types TechnologyDigital Services Software companies that build a data integration with the Marketo Platform Services companies that sell additional services in partnership with Marketo to customers
- 8. Page 12Marketo Proprietaryand Confidential | © Marketo, Inc. 3/11/2016 2016 Premier Partner Program Digital Services & Technology Partners
- 9. Page 13Marketo Proprietaryand Confidential | © Marketo, Inc. 3/11/2016 Premier Digital Services Program Requirements
- 10. Page 14Marketo Proprietaryand Confidential | © Marketo, Inc. 3/11/2016 *Pricing not yet finalized Premier Digital Services Program Optional Packages *
- 11. Page 16Marketo Proprietaryand Confidential | © Marketo, Inc. 3/11/2016 Zero to Hero Training • Five Role-Based Pathways • Sales • Go-to-Market Planning • Product • Services • Consulting & Strategy • Prior Experience Based • Combination of formal training and self-service
- 12. Page 17Marketo Proprietaryand Confidential | © Marketo, Inc. 3/11/2016 Partner Portal: Primary Source of Info • Webinars • Newsletters • Education & Training • General Communication • Collateral • Best Practices • Collaboration • Blogging *A private group only available to Marketo certified partners
- 13. Page 18Marketo Proprietaryand Confidential | © Marketo, Inc. 3/11/2016 Ongoing Enablement Footprint Marketo is an evolutionary product, therefore, Consultant learning is ongoing. The following represents ongoing learning available to partners in this program. ONBOARDING/ENABLEMENT STAGE Marketo onboarding includes access to the online preparation for all certification programs. Shadowing is a component of our onboarding process once certification levels have been met and are geared towards sharing Marketo best practices from our experts. Learning Paths may also be used with our partners. SUPPORT STAGE The Services Program is designed to keep partner teams tied directly to the mentorship of our consulting team through Partner office hours where collaboration on projects can commence between teams. EXPANDING STAGE Keeping current on Marketo’s cutting edge technology is made easy through access to ongoing monthly product release information, access to training for new product offerings and visibility into the product roadmap.
- 14. Page 19Marketo Proprietaryand Confidential | © Marketo, Inc. 3/11/2016 Available Now • Newsletter • Webinars • Sales Training Pathway • Partner Spotlight Presentation Program
- 15. Page 20Marketo Proprietaryand Confidential | © Marketo, Inc. 3/11/2016 Portal & Training Path
- 16. Page 21Marketo Proprietaryand Confidential | © Marketo, Inc. 3/11/2016 Consultant Certification Program • Marketo Certified Expert (MCE) • Self-paced online learning program • Guides consultant through administrative fundamentals of core solution • Marketo Lead Management (MLM) • Marketo Specialty Exams • Additional MLM topics such as Analytics • Prerequisite to attend Marketo Strategy Workshop • Marketo Certified Consultant (MCC) • Complete the MCE requirements and all available specialty exams • One complete Marketo implementation project • Attend Marketo Strategy Workshop with successful completion of practical exam
- 17. Page 22Marketo Proprietaryand Confidential | © Marketo, Inc. 3/11/2016 Get Started Sign and Return: • Master Alliance Agreement • Partner Programme Addendum • Mutual NDA • Training Use Addendum Refer a Lead: http://pages2.marketo.com/partner- referral.html
- 18. Page 23Marketo Proprietaryand Confidential | © Marketo, Inc. 3/11/2016 You will receive • Training use login • Partner Portal Log in • Sales & Consulting Training Path • Access to Marketo University • Access to Monthly Webinars • Access Quarterly Partner Enablement Day • Referral Fee • Invitation to Marketo Events • Opportunities for co-marketing
- 19. Page 25Marketo Proprietaryand Confidential | © Marketo, Inc. 3/11/2016
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Editor's Notes
- #3 We call this a Marketing first world: Marketing has the eyes, the ears, the brains, to understand customers as strategic asset Hear voice of customers and act on it in ways never possible before Marketers steward of journey…very strategic…very powerful This is why the CMO will be most important C-Suite exec This is why we at Marketo talk about the future being a Marketing First world If you master this, If you master Engagement Marketing, you hold the keys to the kingdom Think about it… core job in marketing… attentively LISTENING to our customers
- #5 HANDS UP: How many from Marketing How many from SALES – then Services – then Support?? Question for all Marketers: How do I acquire new customers faster? How do I grow their lifetime value? And, how do I convert as many of them as possible to become advocates? How do I build brand advocates who in turn can influence new prospects? In other words, create this virtuous cycle of customer success.
- #6 Just like sales has their CRM application and Finance has their ERP application, Marketo is the digital platform for marketers to run their function. Our core brand promise is “Marketing First”- we focus everything we do, all of our resources and all of our energy on innovating for marketers and providing expertise to help them succeed. We wake up every morning with a primary goal of helping marketers master the art and science of digital marketing. This focus has given us the ability to create the most innovative digital marketing platform. The platform provides all the capabilities that marketers need to build personalized and long-term relationships with their customers. We are the fastest growing publically traded marketing company with 3800 + customers, across 20 + industries in over 39 countries. Over the last 8 years we’ve processed more than a billion leads and we’ve processed more than 220 billion activities for these customers And, we’ve been recognized for our customer satisfaction and customer success by some of the largest analyst firms including Gartner and Forrester.
- #7 We call this a Marketing first world: Marketing has the eyes, the ears, the brains, to understand customers as strategic asset Hear voice of customers and act on it in ways never possible before Marketers steward of journey…very strategic…very powerful This is why the CMO will be most important C-Suite exec This is why we at Marketo talk about the future being a Marketing First world If you master this, If you master Engagement Marketing, you hold the keys to the kingdom Think about it… core job in marketing… attentively LISTENING to our customers
- #8 Presenter: David
- #9 We continually punch above our weight, we beat multi-billion dollar companies, for one reason, Marketing First – customer success, driving what “marketers” need -
- #10 Marketing first with many public vertical references
- #11 Edited sjc
- #12 Edited SJC
- #14 *Check with Steve on the Programme Requirements for EMEA 3 MCE ?
- #17 This is self help through a Partner Portal – What is the formal training?
- #24 MCC URL: http://pages2.marketo.com/Become_a_Partner.html
- #25 Edited SJC