Selecting a Marketing Automation Solution that Scales

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Searching for a marketing automation platform that ensures extensibility without sacrificing functionality? With all of the solutions on the market today, it’s critical to find a partner with the platform and expertise to see your organization into the future. Join Chris Pooley, Principal Solutions Architect, Enterprise at Marketo, to learn what criteria you should be evaluating to identify the solution that will equip your marketing team to be successful. Attend to learn how Marketo’s Engagement Marketing Platform: - Leverages complex business objects and relationships to drive relevant, personalized engagement - Listens and immediately reacts to key interactions with your customers - Powers your organization's digital objectives now and into the future

Technology

Selecting a Marketing Automation
Solution that Scales
Chris Pooley
Principal Solutions Architect
cpooley@marketo.com

7/21/2016Marketo Proprietary and Confidential | © Marketo, Inc. Page 2
Marketing First
Platform Innovation
What is Marketo?

How does the Marketo Platform help you?
Marketo Proprietary and Confidential | © Marketo, Inc. Page 3
 Leverage complex business objects and relationships to
drive relevant, personalized engagement
 Listen and immediately react to key customer interactions
 Scale with your organization’s success

How does the Marketo Platform help you?
Marketo Proprietary and Confidential | © Marketo, Inc. Page 4
 Leverage complex business objects and relationships to
drive relevant, personalized engagement
 Listen and immediately react to key customer interactions
 Scale with your organization’s success

Example use case:
Marketo Proprietary and Confidential | © Marketo, Inc. Page 5
Automotive company wants to target existing drivers of its flagship sedan, aged
35-45, in which the purchase date was >10 years ago
Person Car
Name, age Model, purchase date
Bought
Ownership
= Custom Object

Example use case, continued:
Marketo Proprietary and Confidential | © Marketo, Inc. Page 6
Automotive company wants to target existing drivers of its flagship sedan, aged
35-45, in which the purchase date was >10 years ago

How does the Marketo Platform help you?
Marketo Proprietary and Confidential | © Marketo, Inc. Page 7
 Leverage complex business objects and relationships to
drive relevant, personalized engagement
 Listen and immediately react to key customer interactions
 Scale with your organization’s success

Example use case:
Marketo Proprietary and Confidential | © Marketo, Inc. Page 8
Provider of tax filing software wants to drive adoption and conversion of free
trials by reacting to user activity/inactivity
Starts trial, edition: X Send getting started email; add to targeted nurture
Completes basic info Update trial score
Completes income section Automatically adjust nurture
Completes deductions, itemized: true Promote up-sell/cross-sell
Does nothing for 2 weeks “Wake the dead” campaign
Files return Automatically adjust nurture
Trial
Period

Example use case, continued:
Marketo Proprietary and Confidential | © Marketo, Inc. Page 9
Provider of tax filing software wants to drive adoption and conversion of free
trials by reacting to user activity/inactivity

How does the Marketo Platform help you?
Marketo Proprietary and Confidential | © Marketo, Inc. Page 10
 Leverage complex business objects and relationships to
drive relevant, personalized engagement
 Listen and immediately react to key customer interactions
 Scale with your organization’s success

Evolving The Platform
Marketo Proprietary and Confidential | © Marketo, Inc. Page 12
Relational
SQL-driven for
enterprise ACID
needs
NoSQL
100x segmentation
acceleration via Solr
Federated
IOT-ready architecture for
billions of interactions
2012
2.7 Billion Emails
125 Billion Activities
2015
18 Billion Emails
500 Billion Activities
2020
100 Billion Emails
25 Trillion Activities

How does the Marketo Platform help you?
Marketo Proprietary and Confidential | © Marketo, Inc. Page 13
 Leverage complex business objects and relationships to
drive relevant, personalized engagement
 Listen and immediately react to key customer interactions
 Scale with your organization’s success

Selecting a Marketing Automation Solution that Scales

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Artificial intelligence has demonstrated that it has powerful potential across many industries. According to reports, however, most marketers don't realize that AI and Machine Learning can be used to dramatically streamline and scale marketing efforts. Marketo Engage makes it simple and seamless to implement AI in your predictive marketing strategy. Watch as Alexandra Quick (Product Marketing Manager at Adobe) and Badsah Mukherji (Senior Manager, Marketo Engage Product Management at Adobe) share their insights around Artificial Intelligence and the many ways your team can put it to work within Marketo Engage.

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Selecting a Marketing Automation Solution that Scales

1. Selecting a Marketing Automation Solution that Scales Chris Pooley Principal Solutions Architect cpooley@marketo.com

2. 7/21/2016Marketo Proprietary and Confidential | © Marketo, Inc. Page 2 Marketing First Platform Innovation What is Marketo?

3. How does the Marketo Platform help you? Marketo Proprietary and Confidential | © Marketo, Inc. Page 3  Leverage complex business objects and relationships to drive relevant, personalized engagement  Listen and immediately react to key customer interactions  Scale with your organization’s success

4. How does the Marketo Platform help you? Marketo Proprietary and Confidential | © Marketo, Inc. Page 4  Leverage complex business objects and relationships to drive relevant, personalized engagement  Listen and immediately react to key customer interactions  Scale with your organization’s success

5. Example use case: Marketo Proprietary and Confidential | © Marketo, Inc. Page 5 Automotive company wants to target existing drivers of its flagship sedan, aged 35-45, in which the purchase date was >10 years ago Person Car Name, age Model, purchase date Bought Ownership = Custom Object

6. Example use case, continued: Marketo Proprietary and Confidential | © Marketo, Inc. Page 6 Automotive company wants to target existing drivers of its flagship sedan, aged 35-45, in which the purchase date was >10 years ago

7. How does the Marketo Platform help you? Marketo Proprietary and Confidential | © Marketo, Inc. Page 7  Leverage complex business objects and relationships to drive relevant, personalized engagement  Listen and immediately react to key customer interactions  Scale with your organization’s success

8. Example use case: Marketo Proprietary and Confidential | © Marketo, Inc. Page 8 Provider of tax filing software wants to drive adoption and conversion of free trials by reacting to user activity/inactivity Starts trial, edition: X Send getting started email; add to targeted nurture Completes basic info Update trial score Completes income section Automatically adjust nurture Completes deductions, itemized: true Promote up-sell/cross-sell Does nothing for 2 weeks “Wake the dead” campaign Files return Automatically adjust nurture Trial Period

9. Example use case, continued: Marketo Proprietary and Confidential | © Marketo, Inc. Page 9 Provider of tax filing software wants to drive adoption and conversion of free trials by reacting to user activity/inactivity

10. How does the Marketo Platform help you? Marketo Proprietary and Confidential | © Marketo, Inc. Page 10  Leverage complex business objects and relationships to drive relevant, personalized engagement  Listen and immediately react to key customer interactions  Scale with your organization’s success

11. The New Reality

12. Evolving The Platform Marketo Proprietary and Confidential | © Marketo, Inc. Page 12 Relational SQL-driven for enterprise ACID needs NoSQL 100x segmentation acceleration via Solr Federated IOT-ready architecture for billions of interactions 2012 2.7 Billion Emails 125 Billion Activities 2015 18 Billion Emails 500 Billion Activities 2020 100 Billion Emails 25 Trillion Activities

13. How does the Marketo Platform help you? Marketo Proprietary and Confidential | © Marketo, Inc. Page 13  Leverage complex business objects and relationships to drive relevant, personalized engagement  Listen and immediately react to key customer interactions  Scale with your organization’s success

Editor's Notes

16 years designing, implementing and integrating enterprise software solutions Last 6 years focused on digital marketing

Selecting a Marketing Automation Solution that Scales

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Editor's Notes