As 97% of marketers achieved higher ROI with account-based marketing than with any other marketing initiatives,* ABM is no longer a nice-to-have, but a critical component of every marketer’s toolbox. By leveraging the latest ABM technologies marketers can help grow revenue, strengthen connections between marketing and sales, and enhance interactions with customers and prospects.
Join our guest Mary Shea, Principal Analyst at Forrester Research, and Marketo’s Mike Telem, VP of Product Marketing, to discover what ABM techniques companies are leveraging to improve sales/marketing alignment—and boost revenue.
Marketo User Groups: Account-Based MarketingMarketo
View our slides to increase engagement levels across your strategic accounts and learn how to:
-Target the RIGHT accounts
-Engage key decision-makers across channels
-Measure with an account-lens so you can optimize your programs
-See our Web Personalization and ABM tools in action!
Target: Strategies to Identify Key AccountsMarketo
When it comes to deploying an effective Account-Based Marketing (ABM) strategy, the most important component is your target account selection process. View these slides to learn best practices for target account selection, prioritization and how to leverage a predictive account scoring model.
Pocket Your Key Targets with Account Based MarketingMarketo
Similar to a game of pool, account-based marketing (ABM), is about technique, strategy, and sinking the targets you're after. Watch this on-demand webinar to discover how ABM can help you target key accounts and get the desired results with the right technique.
Blackbaud: Boost Efficiency with the Right Marketing StrategyMarketo
How did Blackbaud transform its marketing strategy to drive more success? Join Blackbaud’s Michelle Duckett, Senior Manager of Marketing Operations, to hear some of the key tactics the company has leveraged to drive efficiency and extend its reach with customers and prospects.
Attend to learn how Blackbaud:
- Streamlined marketing efforts to become more efficient
- Leveraged Marketo to extend its reach with customers and prospects
- Continues to achieve quarterly sales targets with marketing being a significant contributor
Marketo User Groups: Account-Based Marketing (Silicon Valley)Marketo
We have a special presentation to help you win more in 2017. Our event will feature 5x Marketo Champion, Josh Hill, peers from the Marketing Nation, and every B2B marketer’s favorite topic – account-based marketing (ABM)!
Engaging with Today’s Empowered Healthcare ConsumerMarketo
Join this webinar to learn healthcare marketing best practices and how Kaiser Permanente of Colorado transformed the way they engaged their business and consumer audiences using multi-channel demand generation, sales enablement, etc. and plenty of learning and teamwork.
Predictive Content: Engineer Higher Conversions with Machine LearningMarketo
In tomorrow’s marketing world, websites will automatically discover all of your content assets and use machine learning algorithms to recommend the right content to the right person in real-time. Guess what? Tomorrow is here.
How does Marketo get the most out of their own search and social advertising campaigns? Watch Scott Minor, Online Marketing Program Manager, and Favian Castillo, Digital Marketing Specialist, as they spill the beans on their paid strategy at Marketo. You'll learn about targeting, user experience and tracking, as well as measuring success and ROI by program, campaign, and individual ads.
Marketo User Groups: Account-Based MarketingMarketo
View our slides to increase engagement levels across your strategic accounts and learn how to:
-Target the RIGHT accounts
-Engage key decision-makers across channels
-Measure with an account-lens so you can optimize your programs
-See our Web Personalization and ABM tools in action!
Target: Strategies to Identify Key AccountsMarketo
When it comes to deploying an effective Account-Based Marketing (ABM) strategy, the most important component is your target account selection process. View these slides to learn best practices for target account selection, prioritization and how to leverage a predictive account scoring model.
Pocket Your Key Targets with Account Based MarketingMarketo
Similar to a game of pool, account-based marketing (ABM), is about technique, strategy, and sinking the targets you're after. Watch this on-demand webinar to discover how ABM can help you target key accounts and get the desired results with the right technique.
Blackbaud: Boost Efficiency with the Right Marketing StrategyMarketo
How did Blackbaud transform its marketing strategy to drive more success? Join Blackbaud’s Michelle Duckett, Senior Manager of Marketing Operations, to hear some of the key tactics the company has leveraged to drive efficiency and extend its reach with customers and prospects.
Attend to learn how Blackbaud:
- Streamlined marketing efforts to become more efficient
- Leveraged Marketo to extend its reach with customers and prospects
- Continues to achieve quarterly sales targets with marketing being a significant contributor
Marketo User Groups: Account-Based Marketing (Silicon Valley)Marketo
We have a special presentation to help you win more in 2017. Our event will feature 5x Marketo Champion, Josh Hill, peers from the Marketing Nation, and every B2B marketer’s favorite topic – account-based marketing (ABM)!
Engaging with Today’s Empowered Healthcare ConsumerMarketo
Join this webinar to learn healthcare marketing best practices and how Kaiser Permanente of Colorado transformed the way they engaged their business and consumer audiences using multi-channel demand generation, sales enablement, etc. and plenty of learning and teamwork.
Predictive Content: Engineer Higher Conversions with Machine LearningMarketo
In tomorrow’s marketing world, websites will automatically discover all of your content assets and use machine learning algorithms to recommend the right content to the right person in real-time. Guess what? Tomorrow is here.
How does Marketo get the most out of their own search and social advertising campaigns? Watch Scott Minor, Online Marketing Program Manager, and Favian Castillo, Digital Marketing Specialist, as they spill the beans on their paid strategy at Marketo. You'll learn about targeting, user experience and tracking, as well as measuring success and ROI by program, campaign, and individual ads.
5 Critical Steps to Account-Based MarketingMarketo
Check out our webinar as part of Uberflip’s ABM Hacks series, where Marketo’s Charm Bianchini, Senior Director of Enterprise Marketing, and Uberflip will share their secrets for improving the results from your account-based marketing efforts. Whether you're a seasoned ABM user or embarking on your first ABM campaign, you’ll learn the tips and tricks you need to improve the effectiveness of your ABM tactics.
Optimize Your Asset Management Marketing Performance and Increase Client Acqu...Marketo
The “Battle for the Investor” has increased in complexity and investments organizations are trying harder than ever to differentiate themselves. The “winners” right now are defining strategies that address the current trends, but maintain the standards and philosophies that they are based on. The investor is becoming more sophisticated due to increased financial press coverage and easy access to less expensive investment information.
Is your organization attracting the right clients and meeting those expectations? Join this webinar to hear Joe Paone, Sr. Marketing Manager at Marketo and John Kariotis, President, AmberLeaf Partners, discuss the landscape and strategies for asset managers to succeed.
Account-Based Marketing: Welcome to the New Reality in B2BDemandbase
https://www.demandbase.com/webinar/virtual-marketing-innovation-summit-b2b/
Megan Heuer, VP & Group Director, SiriusDecisions
It’s the classic disconnect: While Sales talks accounts and opportunities, Marketing talks segments and solutions. Smart marketers know the secret to fixing this: Account-Based Marketing (ABM). Now a major trend in B2B, ABM aligns marketing efforts with sales goals and customer needs. In this session, we’ll share the types of ABM and how they fit into a best-in-class B2B marketing portfolio. We’ll also explain the toolkit that enables a scalable approach to ABM and improves alignment with Sales. Finally, we’ll share examples of success along with findings from our survey about the current state of ABM in B2B.
Increase AUM with Marketing Automation: Acquire Clients during Volatile TimesMarketo
U.S. equities have recently entered into positive territory for the year after months of heightened volatility. While this is good news for investors, it may mean that clients will suffer from “breakeven-itis” and look to find a new asset manager. Do you have an acquisition strategy to take advantage of clients actively or passively looking for new management? Review this webinar to see financial services marketing experts Joe Paone and Mike Madden review how leveraging marketing automation can help you acquire more clients during periods of market uncertainty.
How Sales & Marketing Can Drive Better Pipeline Conversions - TogetherMarketo
Sales and marketing jointly own the pipeline and they can drive better conversions by working together across the revenue funnel, from leads and accounts to closed business.
While marketing spends cycles to identify the right target accounts and individuals, you want your sales team to be fully armed with the right visibility and content during the sales cycle to accelerate leads to close.
Watch this webinar session, where Marketo, LeanData, Clari, and Ceros will outline how you can set up reps for success with the right leads, insights, and content to boost your conversion rates.
This document discusses account-based marketing (ABM) trends and best practices. It defines ABM as a strategic approach that aligns an organization around defined customer accounts to deliver relevant and valuable engagements. The document outlines different types of ABM models (named account, large account, industry ABM) and provides examples of how companies like Molex and Demandbase implement ABM strategies through account prioritization, customized engagement, and measurement of impact on key metrics. It emphasizes that ABM requires a systematic process built on organizational alignment, insights, and interdepartmental communication.
Fuel your Cross-Channel Strategy with Web PersonalizationMarketo
This document discusses how web personalization can fuel a cross-channel marketing strategy. It begins by noting that the average website visit is only 30 seconds, so content must be immediately relevant. It then discusses how personalizing content based on demographics, behaviors, and location can help boost engagement metrics like visit duration and conversions. Specific examples are provided of how personalizing for location, industry, lead stage, and interests has driven results for companies. The document advocates starting web personalization by targeting key audiences and segments. Measurement of engagement, conversions, and revenue is also recommended to track the ROI of personalization efforts.
Wouldn’t it be great to kick off 2015 with a fully-aligned Sales and Marketing engine? Account-Based Marketing is the key to defining shared goals, tightening up funnel metrics all the way through and aligning these two teams for success. In this webinar, Sales and Marketing leaders from Demandbase will share their first-hand strategies and tactics for implementing Account-Based Marketing and working together to accelerate the buying cycle and generate revenue. You’ll learn:
How to collaborate and create the optimal target account list
How to implement the right tools, processes and infrastructure to support ongoing alignment
How to use the target account list to align sales territories, content marketing initiatives, and marketing programs
How to continually optimize programs based on full transparency and real-time feedback between teams
What it’s like to actually enjoy happy hour with your Sales’ counterpart.
Web Personalization - A Must for Your 2017 Marketing PlansMarketo
This document discusses how web personalization is essential for marketing plans in 2017. It defines web personalization as personalizing a visitor's experience on a website in real-time based on their attributes like location, industry, or past behavior. The document provides examples of personalizing web content for different locations, industries, and known contacts. It recommends leveraging web personalization over A/B testing and combining rule-based and predictive personalization using artificial intelligence. It argues that web personalization should be a priority in 2017 because websites provide untapped engagement potential and the necessary technology now exists to personalize at scale.
The MarTech Recipe For a Well Done ABM and Sales StrategyMarketo
It’s happened to all of us—you think you have everything you need to make that great entrée for your dinner party to only realize halfway through you are missing some essential ingredients. Sound familiar? Now apply that to your ABM and sales strategy at work—do you have everything you need to ensure a great result? Marketo brought together three Partners that will help you create the perfect recipe for your ABM and sales strategy.
The Latest Shifts in B2B Buyer Behavior: New Trends and Real-World Insights f...Demandbase
Your buyers are changing the way they make purchasing decisions. To help you understand how that will impact your business, Demand Gen Report and Demandbase are bringing you the latest trends and real-world insights on buyer behavior.
This webinar will provide a detailed look at the behavior patterns of primary decision-makers and influencers in B2B purchases over the past 12 months. The research shares direct anecdotes on:
-Where buyers typically see breakdowns in the marketing/sales process
-How buyers involve peers in the selection phase
-Where buyers look for information
-What content buyers view at different stages of the buying process
3 Strategies to Transform Your Organization for the Digital AgeMarketo
Few functions have changed more in the last 10 years than Marketing. And guess what? The pace of change is only speeding up. But while organizations are challenged by digital disruption, it has also created a tremendous opportunity for marketing to lead real, strategic change and further capabilities and careers along the way.
Join Marketo’s Hally Pinaud, to explore:
- How to shift from one-size-fits-all marketing to 1:1 engagement that builds long-term relationships
- How to build an agile, connected organization that can deliver the experiences your customers demand
- How to approach data and technology so you can power intelligent engagement at enterprise scale
The Secret to Sales and Marketing AlignmentMarketo
The document discusses how marketing and sales teams can work together effectively at Marketo. It provides four tips for collaboration: 1) agreeing on definitions for lead stages, 2) training both teams together, 3) sharing processes and joint planning, and 4) using marketing automation. It also outlines Marketo's revenue cycle of moving leads through different stages from awareness to customer. Finally, it discusses Marketo's sales development representative methodology which focuses on process, commitment, and leadership.
The Future of B2B Marketing Automation is HereDemandbase
Are you trying to figure out how to extend your Account-Based Marketing strategy into your marketing automation tactics?
If you’ve ever struggled with bridging the strategy to execution gap for Account-Based Marketing, this session is for you!
Join us to see how Demandbase can turn your Oracle Eloqua instance into an ABM engine with Account-Based Marketing Automation.
In this webinar, you’ll learn how to:
Execute ABM programs in Oracle Eloqua
Segment and target your hottest accounts
Get started quickly with the right technology
Account Based Marketing + Account Based Sales Development = Account Based E...Engagio
The document discusses account-based everything (ABE), which is a strategic approach that orchestrates personalized marketing, sales, and customer success efforts to drive engagement and conversion at named accounts. It outlines a three-step process for ABE: 1) develop an ideal customer/buyer profile for accounts, 2) create account-specific messaging and content, 3) coordinate experiences across channels. Key aspects of ABE include treating each account individually to increase relevance, coordinating efforts across departments, and measuring engagement and impact on sales outcomes over time at accounts.
8 Biggest Mistakes Email Marketers Make & How to Avoid ThemMarketo
This document discusses 8 common mistakes that email marketers make and how to avoid them. The mistakes include using unclear subject lines, poor email list hygiene, failing to measure email inboxing rates, lack of engagement segmentation, no re-engagement strategy, using image-based call-to-action buttons, lack of mobile optimization, and making bad testing decisions like random send times, small sample sizes, and testing too many variables at once. The document provides examples and evidence from case studies and A/B tests to illustrate how to improve practices in each area discussed.
Winning in the Engagement Economy: 10 New Product InnovationsMarketo
At Marketing Nation Summit in San Francisco, we unveiled 10 new product innovations to help you succeed in the Engagement Economy, which will be available or begin to roll out this year. View these slides as our product expert dives into the latest product insights.
5 Marketing Strategies for Customer EngagementMarketo
Marketers have to adopt new strategies in 2017 to win in the engagement economy. Join Neha Shah, Principal Product Marketing Manager at Marketo, and Kyra Johanson, Associate Product Marketing Manager at Marketo, as they share the results of our first-ever Marketing Benchmark Survey, highlighting what the most savvy marketers are doing to engage their customers in valuable, long-term relationships. You’ll walk away with 5 guiding insights into how to set your strategy for the year ahead.
You’ll learn:
- What strategies marketers adopt to engage customers in 2017
- How Marketo empowers Marketers to build these authentic relationships
Sales And Marketing Alignment: The Good, The Bad, and The UglyAltify
Align Your Solutions to Customer Problems
Accelerate Sellers’ Credibility with their Buyers
Only 36% of salespeople can identify their customers’ problems and fewer can connect the problems to the business impact. Marketing & Sales aligning with the buyer is the first step. It’s the only way to connect your solutions to their problems. And only then can the salesperson add value to the conversation.
3 Powerful Marketing and Sales Alignment Strategies for Successful Business O...Marketo
Feel like you know Marketing and Sales alignment is important, but your organization just isn't quite nailing it yet? Join Heidi Bullock, GVP of Global Marketing at Marketo, to learn proven, practical tips for how to make it work and make it last. We will cover how you can leverage technology (like marketing automation), vetted processes, and other tips to help your teams work together more effectively and efficiently.
5 Critical Steps to Account-Based MarketingMarketo
Check out our webinar as part of Uberflip’s ABM Hacks series, where Marketo’s Charm Bianchini, Senior Director of Enterprise Marketing, and Uberflip will share their secrets for improving the results from your account-based marketing efforts. Whether you're a seasoned ABM user or embarking on your first ABM campaign, you’ll learn the tips and tricks you need to improve the effectiveness of your ABM tactics.
Optimize Your Asset Management Marketing Performance and Increase Client Acqu...Marketo
The “Battle for the Investor” has increased in complexity and investments organizations are trying harder than ever to differentiate themselves. The “winners” right now are defining strategies that address the current trends, but maintain the standards and philosophies that they are based on. The investor is becoming more sophisticated due to increased financial press coverage and easy access to less expensive investment information.
Is your organization attracting the right clients and meeting those expectations? Join this webinar to hear Joe Paone, Sr. Marketing Manager at Marketo and John Kariotis, President, AmberLeaf Partners, discuss the landscape and strategies for asset managers to succeed.
Account-Based Marketing: Welcome to the New Reality in B2BDemandbase
https://www.demandbase.com/webinar/virtual-marketing-innovation-summit-b2b/
Megan Heuer, VP & Group Director, SiriusDecisions
It’s the classic disconnect: While Sales talks accounts and opportunities, Marketing talks segments and solutions. Smart marketers know the secret to fixing this: Account-Based Marketing (ABM). Now a major trend in B2B, ABM aligns marketing efforts with sales goals and customer needs. In this session, we’ll share the types of ABM and how they fit into a best-in-class B2B marketing portfolio. We’ll also explain the toolkit that enables a scalable approach to ABM and improves alignment with Sales. Finally, we’ll share examples of success along with findings from our survey about the current state of ABM in B2B.
Increase AUM with Marketing Automation: Acquire Clients during Volatile TimesMarketo
U.S. equities have recently entered into positive territory for the year after months of heightened volatility. While this is good news for investors, it may mean that clients will suffer from “breakeven-itis” and look to find a new asset manager. Do you have an acquisition strategy to take advantage of clients actively or passively looking for new management? Review this webinar to see financial services marketing experts Joe Paone and Mike Madden review how leveraging marketing automation can help you acquire more clients during periods of market uncertainty.
How Sales & Marketing Can Drive Better Pipeline Conversions - TogetherMarketo
Sales and marketing jointly own the pipeline and they can drive better conversions by working together across the revenue funnel, from leads and accounts to closed business.
While marketing spends cycles to identify the right target accounts and individuals, you want your sales team to be fully armed with the right visibility and content during the sales cycle to accelerate leads to close.
Watch this webinar session, where Marketo, LeanData, Clari, and Ceros will outline how you can set up reps for success with the right leads, insights, and content to boost your conversion rates.
This document discusses account-based marketing (ABM) trends and best practices. It defines ABM as a strategic approach that aligns an organization around defined customer accounts to deliver relevant and valuable engagements. The document outlines different types of ABM models (named account, large account, industry ABM) and provides examples of how companies like Molex and Demandbase implement ABM strategies through account prioritization, customized engagement, and measurement of impact on key metrics. It emphasizes that ABM requires a systematic process built on organizational alignment, insights, and interdepartmental communication.
Fuel your Cross-Channel Strategy with Web PersonalizationMarketo
This document discusses how web personalization can fuel a cross-channel marketing strategy. It begins by noting that the average website visit is only 30 seconds, so content must be immediately relevant. It then discusses how personalizing content based on demographics, behaviors, and location can help boost engagement metrics like visit duration and conversions. Specific examples are provided of how personalizing for location, industry, lead stage, and interests has driven results for companies. The document advocates starting web personalization by targeting key audiences and segments. Measurement of engagement, conversions, and revenue is also recommended to track the ROI of personalization efforts.
Wouldn’t it be great to kick off 2015 with a fully-aligned Sales and Marketing engine? Account-Based Marketing is the key to defining shared goals, tightening up funnel metrics all the way through and aligning these two teams for success. In this webinar, Sales and Marketing leaders from Demandbase will share their first-hand strategies and tactics for implementing Account-Based Marketing and working together to accelerate the buying cycle and generate revenue. You’ll learn:
How to collaborate and create the optimal target account list
How to implement the right tools, processes and infrastructure to support ongoing alignment
How to use the target account list to align sales territories, content marketing initiatives, and marketing programs
How to continually optimize programs based on full transparency and real-time feedback between teams
What it’s like to actually enjoy happy hour with your Sales’ counterpart.
Web Personalization - A Must for Your 2017 Marketing PlansMarketo
This document discusses how web personalization is essential for marketing plans in 2017. It defines web personalization as personalizing a visitor's experience on a website in real-time based on their attributes like location, industry, or past behavior. The document provides examples of personalizing web content for different locations, industries, and known contacts. It recommends leveraging web personalization over A/B testing and combining rule-based and predictive personalization using artificial intelligence. It argues that web personalization should be a priority in 2017 because websites provide untapped engagement potential and the necessary technology now exists to personalize at scale.
The MarTech Recipe For a Well Done ABM and Sales StrategyMarketo
It’s happened to all of us—you think you have everything you need to make that great entrée for your dinner party to only realize halfway through you are missing some essential ingredients. Sound familiar? Now apply that to your ABM and sales strategy at work—do you have everything you need to ensure a great result? Marketo brought together three Partners that will help you create the perfect recipe for your ABM and sales strategy.
The Latest Shifts in B2B Buyer Behavior: New Trends and Real-World Insights f...Demandbase
Your buyers are changing the way they make purchasing decisions. To help you understand how that will impact your business, Demand Gen Report and Demandbase are bringing you the latest trends and real-world insights on buyer behavior.
This webinar will provide a detailed look at the behavior patterns of primary decision-makers and influencers in B2B purchases over the past 12 months. The research shares direct anecdotes on:
-Where buyers typically see breakdowns in the marketing/sales process
-How buyers involve peers in the selection phase
-Where buyers look for information
-What content buyers view at different stages of the buying process
3 Strategies to Transform Your Organization for the Digital AgeMarketo
Few functions have changed more in the last 10 years than Marketing. And guess what? The pace of change is only speeding up. But while organizations are challenged by digital disruption, it has also created a tremendous opportunity for marketing to lead real, strategic change and further capabilities and careers along the way.
Join Marketo’s Hally Pinaud, to explore:
- How to shift from one-size-fits-all marketing to 1:1 engagement that builds long-term relationships
- How to build an agile, connected organization that can deliver the experiences your customers demand
- How to approach data and technology so you can power intelligent engagement at enterprise scale
The Secret to Sales and Marketing AlignmentMarketo
The document discusses how marketing and sales teams can work together effectively at Marketo. It provides four tips for collaboration: 1) agreeing on definitions for lead stages, 2) training both teams together, 3) sharing processes and joint planning, and 4) using marketing automation. It also outlines Marketo's revenue cycle of moving leads through different stages from awareness to customer. Finally, it discusses Marketo's sales development representative methodology which focuses on process, commitment, and leadership.
The Future of B2B Marketing Automation is HereDemandbase
Are you trying to figure out how to extend your Account-Based Marketing strategy into your marketing automation tactics?
If you’ve ever struggled with bridging the strategy to execution gap for Account-Based Marketing, this session is for you!
Join us to see how Demandbase can turn your Oracle Eloqua instance into an ABM engine with Account-Based Marketing Automation.
In this webinar, you’ll learn how to:
Execute ABM programs in Oracle Eloqua
Segment and target your hottest accounts
Get started quickly with the right technology
Account Based Marketing + Account Based Sales Development = Account Based E...Engagio
The document discusses account-based everything (ABE), which is a strategic approach that orchestrates personalized marketing, sales, and customer success efforts to drive engagement and conversion at named accounts. It outlines a three-step process for ABE: 1) develop an ideal customer/buyer profile for accounts, 2) create account-specific messaging and content, 3) coordinate experiences across channels. Key aspects of ABE include treating each account individually to increase relevance, coordinating efforts across departments, and measuring engagement and impact on sales outcomes over time at accounts.
8 Biggest Mistakes Email Marketers Make & How to Avoid ThemMarketo
This document discusses 8 common mistakes that email marketers make and how to avoid them. The mistakes include using unclear subject lines, poor email list hygiene, failing to measure email inboxing rates, lack of engagement segmentation, no re-engagement strategy, using image-based call-to-action buttons, lack of mobile optimization, and making bad testing decisions like random send times, small sample sizes, and testing too many variables at once. The document provides examples and evidence from case studies and A/B tests to illustrate how to improve practices in each area discussed.
Winning in the Engagement Economy: 10 New Product InnovationsMarketo
At Marketing Nation Summit in San Francisco, we unveiled 10 new product innovations to help you succeed in the Engagement Economy, which will be available or begin to roll out this year. View these slides as our product expert dives into the latest product insights.
5 Marketing Strategies for Customer EngagementMarketo
Marketers have to adopt new strategies in 2017 to win in the engagement economy. Join Neha Shah, Principal Product Marketing Manager at Marketo, and Kyra Johanson, Associate Product Marketing Manager at Marketo, as they share the results of our first-ever Marketing Benchmark Survey, highlighting what the most savvy marketers are doing to engage their customers in valuable, long-term relationships. You’ll walk away with 5 guiding insights into how to set your strategy for the year ahead.
You’ll learn:
- What strategies marketers adopt to engage customers in 2017
- How Marketo empowers Marketers to build these authentic relationships
Sales And Marketing Alignment: The Good, The Bad, and The UglyAltify
Align Your Solutions to Customer Problems
Accelerate Sellers’ Credibility with their Buyers
Only 36% of salespeople can identify their customers’ problems and fewer can connect the problems to the business impact. Marketing & Sales aligning with the buyer is the first step. It’s the only way to connect your solutions to their problems. And only then can the salesperson add value to the conversation.
3 Powerful Marketing and Sales Alignment Strategies for Successful Business O...Marketo
Feel like you know Marketing and Sales alignment is important, but your organization just isn't quite nailing it yet? Join Heidi Bullock, GVP of Global Marketing at Marketo, to learn proven, practical tips for how to make it work and make it last. We will cover how you can leverage technology (like marketing automation), vetted processes, and other tips to help your teams work together more effectively and efficiently.
Predictive Content: Boost Your Engagement with AIMarketo
Getting the right message to the right buyer is easier said than done. In the digital age, what’s the best way to present relevant content to every person who engages with your brand? See these slides as our engagement experts, Mike Telem and David Myers share their experiences and tips on delivering personalized and authentic experiences at scale with Predictive Content.
With over 67% of internet users worldwide using a social network, the era of social selling is here. Organizations should be using this powerful, proven strategy to help establish relationships with buyers and boost credibility. Join Jill Rowley, social selling evangelist with over twenty years in management consulting and sales, to learn how best-in-class marketing and sales teams can work together on social selling techniques to identify target buyers, deepen authentic connections, and meet company revenue goals.
Grow Revenue with the Right Marketing StrategyMarketo
Today, mobile, social and cloud technologies are transforming the customer experience and putting customers in control. In this digital age, marketers must always be improving marketing execution with an eye toward growing revenue.
Listen in to our webinar with guest Laura Ramos, Vice President and Principal Analyst at Forrester Research, and Matt Zilli, Senior Director of Product Marketing at Marketo, to discover why the next wave of competitive advantage will favor firms that obsess over their customers’ experiences and deliver what buyers want before competitors do. Learn how marketing strategies that leverage automation can transform the customer experience and grow revenue in the digital age.
Email marketing doesn’t need to be complex. Join Mike Madden, Sr. Demand Generation Program Manager at Marketo, to learn the fundamentals of email marketing. We'll define the metrics, discuss copy and design, and give you the essentials you need to understand and implement a bulletproof email marketing strategy.
You'll learn:
- How to write subject lines that beg to be opened
- Best practices for testing and measuring your email campaigns
- Pitfalls, perils, and how to avoid them
Get Scrappy: Smarter Digital Marketing for Businesses Big and SmallMarketo
When it comes to marketing, it’s the best of times and the worst of times. New channels and technologies enable us to reach more people, build personal relationships, and deliver real value to our customers. However, budgets are tighter than ever and we’re constantly distracted by all of the shiny new things coming at us. The answer? Get scrappy!
As a marketer you know not all leads are the same. With the dollars you have to spend, it is critical to attract and market to buyers that will be the best fit for your business and not waste money on accounts that have low return or ultimately churn. Account-based marketing is a useful strategy that will help you achieve the right business outcomes by targeting specific high-yield accounts. But how do you get started and what really matters?
Check out this slide deck to get insights into the essentials of account-based marketing.
We’re going back to the basics. Join Mike Tomita, Director of Online Marketing at Marketo, for this short, easy-to-digest, and actionable 15-minute webinar to learn the fundamentals of digital marketing. We'll define the acronyms, translate the buzzwords, and give you the foundation you need to understand and implement an effective digital marketing strategy.
You'll learn:
- How digital marketing fits into your marketing mix
- Best practices for getting started and optimizing your programs
- Pitfalls, perils, and how to avoid them
Social Media: The Rising Star for Your Digital Marketing StrategyMarketo
It's finally happened, social media has grown up and sold out. And it's awesome. For digital marketers, the maturing advertising options on social networks have created a huge opportunity to reach and engage audiences in a way that has never been possible. Tune into this webinar to learn how social media fits into your digital marketing strategy, what advertising options are available, how to reach your target audience, how to measure your results, and what you'll need to be successful.
Account-Based Marketing - Your Perfect Match Across ChannelsMarketo
Account-Based Marketing (ABM) is about focusing marketing efforts on high-yield, strategic accounts. How do you reach these accounts – on what channels and with what strategy? View these slides for tips on implementing multi-channel ABM, and listening, responding and engaging with key accounts wherever they are, with authenticity.
25 Digital Transformation Case Studies In RetailHappy Marketer
Digital is transforming the retail experience online & offline; here are 25 global case studies to highlight 10 trends that are creating techtonic shifts in a 24 Trillion Dollar industry!
Marketing Transformation and The Future of MarketingHubSpot
A presentation by Ellie Mirman on January 16, 2010, at Holy Cross University. The talk was an overview of how marketing has changed and what is the future of marketing: inbound marketing.
Next Level ABM: Delivering the RIGHT LeadsDemandbase
The document discusses next level account-based marketing strategies for generating qualified leads. It begins with an introduction and overview of account-based marketing challenges. Common challenges include sales and marketing collaboration, identifying target accounts and decision-makers, and measuring business impact. The document then discusses operationalizing account-based marketing through building an accurate target account list, automating the buyer's journey, generating new account-based leads, ensuring accurate lead data, and closing the loop to measure ROI. A case study demonstrates these strategies through a company that shifted to ABM tactics like account-based advertising, lead generation, and collaborative reporting with vendors. Key takeaways emphasize that ABM is effective for high-value opportunities and is maturing through improved
The document discusses Marketo's account-based marketing (ABM) capabilities. It defines ABM as focusing marketing efforts on key accounts. The key aspects of ABM include identifying target accounts, engaging them through personalized cross-channel campaigns, and measuring the impact on revenue. Marketo provides these essential ABM capabilities in a single platform, including tools for account targeting, campaign orchestration across channels, and consolidated analytics. It also discusses Marketo's ABM implementation services which help customers set up target account lists, build account-centric campaigns, and track results.
Marketo Pro Tips to Help Take Your Marketing Ops to the Next Level [Part I] ShowMeLeads
This document provides tips for account-based marketing (ABM) readiness. It discusses identifying high-value target accounts, profiling accounts to understand their needs, creating compelling content tailored for accounts at different stages, developing targeted multi-channel campaigns, and measuring engagement and success through various metrics at early, middle, and late stages. The presentation was given by Prash Shenoy of Show Me Leads, a Marketo partner that helps customers customize and deploy the Marketo platform effectively.
The document discusses account-based marketing (ABM) and how Marketo provides an all-in-one platform to support the essential capabilities of ABM. It defines ABM as focusing marketing efforts on key accounts that matter most and explains the advantages include improving ROI, driving more revenue, and aligning sales and marketing. The three essential ABM capabilities are identified as targeting the right accounts, engaging those accounts through personalized campaigns across channels, and measuring the impact on accounts through metrics tied to the buying process. Marketo is presented as a single platform that combines ABM capabilities for targeting, engagement, analytics and more that competitors provide across separate systems.
Transform Your ABM Metrics from Wobbly into World-ClassDemandbase
Your ABM metrics define your performance to date and drive your strategy going forward. So why the heck are they so tricky to nail down? In this session, we’ll provide a roadmap to your metrics nirvana by diving into real-world reports and analytics, and show you how to operationalize the next generation of ABM KPIs.
Making Sense of the Evolving ABM Solutions LandscapeDemandbase
In this webinar, Forrester expert and guest speaker Steve Casey will share insights from his recent report on the ABM solution marketplace, data on the adoption of ABM as a practice and the results early adopters have realized, and analysis of the major trends having an impact on the future of ABM.
ABM is making it easier to understand which companies to target while MA platforms are bringing a level of automation to the nurturing process. However, what must still happen in between targeting and nurture is positive demand generation. This session shares best practices from the world’s best demand marketers.
3 Strategies That Kick-Start your ABM using AIMarketo
Account-based marketing (ABM) has proven itself to be an effective strategy, but it’s not easy to start.
Check out the on demand webinar where two of our fearless Marketo Marketers share three strategies that will help Sales and Marketing kick-start their ABM for the first time using AI.
This document discusses Marketo's product updates and roadmap. It highlights Marketo's focus on engagement marketing, account-based marketing, enhanced enterprise capabilities, and analytics. New features will include improved email marketing, an audience hub for first-party data management, predictive content recommendations, and visual analytics dashboards. The roadmap also outlines Marketo's next generation architecture project Orion to improve scalability and a new approach to marketing analytics.
In this session we will cover the fundamental steps required to build an ABM strategy for your organization. You will scope the people, resources and marketing programs that need to be considered, along with with the expectations that need to be set with your organization.
Long gone are the days when the marketing landscape encompassed only traditional, interruptive methods for engaging
with prospects. Today, leaders are shifting the marketing mix faster as inbound and digital continue to represent a huge
opportunity for driving demand. This recent study shows that global organizations—regardless of size—are integrating
more omni-channel and modern marketing techniques to help drive business forward.
Download this complimentary report to uncover the most challenging obstacles facing inbound marketing success and how SMB and enterprise marketers plan to overcome them in the year ahead. (Research conducted by Ascend2, in partnership with Marketing Advocate.)
Account Based Marketing: A Look Around the CornerMRP
So, what does 2017 have in store for Account-Based Marketing (ABM) practitioners?
In 2013 and 2014 marketers began adoption and testing of the practice. The hype surrounding the market was near deafening but a lot of fun. During 2015 and 2016 we saw ABM practitioners beginning to craft and adopt best practices. What’s around the corner for ABM?
During Q4 2016 Demand Metric connected The Account-Based Marketing Consortium and five C-Level executives in a live discussion. These experts from around the world applied their combined experience to explore what the next stage of ABM will look like.
The morning keynote provided a taste of the latest innovations from Demandbase. This session is the place to get a glimpse behind the curtain. We’ll dive deep into the details of our recent product announcement, and walk you through how it can benefit your organization today, and share our vision for its broader impact on ABM and B2B marketing.
8 Biggest Mistakes Account-Based Marketers Make and How to Avoid ThemMarketo
Whether you’re new to account-based marketing (ABM) or a seasoned professional, there are a few big mistakes that you have probably made in the past, might be making now, and could make in the future. Join Joe Paone, Sr. SMB Marketing Manager and Vyoma Kapur, Sr. Enterprise Marketing Manager at Marketo, for this webinar as they discuss the top eight account-based marketing mistakes—from account selection, to setting a strategy, to measurement—and how you can avoid them.
You’ll learn:
How to select the right accounts
Why a cross-channel strategy can’t be ignored
What metrics are true indicators of success for your stakeholders
Accelerating ABM Impact: The Case for a Blended ApproachITSMA
The movement of Account-Based Marketing (ABM) from marginal to mainstream has been dramatic. Pioneered in the early 2000’s by a handful of large technology and B2B services organizations, ABM has now taken center stage with B2B marketing organizations of all shapes and sizes.
As with many rapid moves into “the next new thing,” however, ABM is also subject to a great deal of confusion and disagreement. Is it best suited for acquiring new clients or expanding within existing accounts? Is it mostly for large enterprise accounts or a broader set of clients and prospects? What tools and tactics are best? Is sales collaboration truly necessary or can marketers mostly go it alone?
The reality is that different approaches to ABM have emerged over the last few years and not everyone is speaking the same language. Companies are moving ahead with different types of ABM objectives, strategies, and initiatives.
Research confirms that companies are finding success with different approaches but also leaving significant opportunities on the table. In response, some of the most successful ABM practitioners are now moving to a blended approach, managing several different types of ABM at the same time with different groups of accounts.
This eBook, jointly produced by ITSMA and Demandbase, is designed to help marketers to pull together the different strands of ABM and make the case for a blended approach. The eBook explains the three main types of ABM that companies are implementing today, why they all have their place in an integrated strategy, and how best to utilize them to provide both breadth and depth with marketing coverage of your most important clients and prospects.
Account-Based Marketing: From Nice Idea to Must-HaveDemandbase
The document summarizes a presentation by Steve Casey from Forrester Research on account-based marketing (ABM) platforms. It discusses the evolving ABM platform market, how Forrester scored vendors in its ABM platform new wave report, and lessons learned. Some key points include:
- ABM is becoming a distinct category as more vendors compete in the space, customers buy solutions, and analysts cover the market.
- The ABM platform market is still emerging, with many vendors and some consolidation through mergers and acquisitions.
- ABM platforms support the ABM process through capabilities like account selection, contact selection, insights, advertising, and orchestration.
- Forrester evaluated vendors based on these capabilities in
Hello, Account Based Everything - Craig RosenbergSalesLoft
This document discusses the rise of Account Based Everything (ABE) strategies. It describes ABE as coordinating personalized marketing, sales development, and sales efforts towards targeted accounts. It notes that ABE is a top priority for many companies due to its potential for higher customer lifetime values in the enterprise market. The document also outlines how ABE is impacting marketing, sales development, and sales approaches specifically.
Expert ABM: Selling the Value of ABM in Your OrganizationDemandbase
What does it take to get your organization committed to account-based marketing? How do you get your CFO to green-light the budget, get the sales organization committed to a new level of coordination, and rally the rest of your organization around the strategies, resources and focus necessary to drive ongoing ABM success?
In this webinar you’ll receive specific, immediately actionable tools and best practices to coordinate your entire organization around account-based marketing. You will hear:
- Best practices from peers who have successfully “sold” a focus and investment in ABM internally
- Specific messaging, presentation and ROI measurement tools that work to build consensus and commitment
- Common obstacles and objections to ABM, and how to overcome them
Similar to Improve Sales and Marketing Collaboration with ABM (20)
The overall benchmark for the online customer experience has risen dramatically. Businesses are faced with new challenges and will need to experiment with a variety of channels, deploy their budget strategically, and continue to analyze what is working for them. How can you grow your businesses in this busy market? You will need to level up your marketing game.
You’ll learn:
-Tips for personalizing your customer journey
-How to coordinate a cross-channel strategy
-Ways to analyze what’s working in order to grow your business
Industry Success: Bring Your Content and Demand Generation Teams TogetherMarketo
How can marketing teams stand out in the digital world that is oversaturated with content, emails, and virtual events? One of the ways to achieve efficiency and success is to bring the content, demand generation, and industry teams together to ensure close collaboration.
You'll learn:
-How to approach content strategy design with demand in mind
-What makes the partnership between content and industry teams so valuable
-Why joining the forces enables powerful customer journeys
Customer-First: Embedding Experience Design in Your GTM StrategyMarketo
Customers are the lifeblood of every business, but how many companies can say that they truly have a customer-centric go-to-market strategy? With so many touchpoints in a customer’s lifecycle, there are innumerable ways to misstep and think about what makes sense for your company instead of who your company serves.
Are you segmenting in ways that make sense for your audience? Are you creating marketing events and programs that bring the right types of customers together? When you speak to your audience, are you speaking in their language?
You'll learn:
-Dos and Don’ts of account segmentation
-Creative ways to think through programs and activities
-How to connect with your customers in meaningful ways
Prove Your Marketing Impact: The Fundamentals of Marketing AttributionMarketo
Every marketing team faces the challenge of proving direct impact to the bottom line, but it’s no longer enough to show email metrics or the number of leads generated. In order for marketing to earn its seat at the table, the C-suite needs to know how it translates to revenue for the business.
You'll learn:
-Why attribution is essential to modern marketing teams
-How to establish marketing KPIs that align with business objectives
-How to think like the C-suite in your marketing strategy and reporting
Prove and Improve Your Marketing Impact in 2021Marketo
Many marketing teams are starting 2021 with limited resources, so it is more important than ever before to make your marketing dollars count and consistently optimize your marketing strategy. Fortunately, we have an expert who can help set you up on the right path.
Watch our webinar, Prove and Improve Your Marketing Impact in 2021. Featured speaker Matt Erstad, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale this year.
During this webinar, you will:
-Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
-Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
-Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
-Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know
What's in Store for Marketing Operations in 2021Marketo
This document summarizes predictions for marketing operations in 2021 from Adobe's Head of Marketing Operations. Some key points include:
- Technology will continue enabling productivity but also blocking it if experiences are bad, especially for younger workers. Attention will be harder to focus with more distractions.
- Virtual experiences have clear benefits but replicating in-person dynamics is difficult without awareness to ensure engagement.
- Newly formed or existing remote teams face challenges like limited physical connection and inertia, requiring creative solutions.
- Predictions for 2021 include precedent from the pandemic year, more available talent, expanded data privacy laws, and rapid innovation.
How to Bring Sales and Marketing Together in 2021Marketo
Marketing and sales have traditionally gone head-to-head. But as we jump into a new year, it’s more important than ever that these two teams come together.
Watch Sam Gong, BDR Director, Adobe Experience Cloud, for his webinar: How to Bring Sales and Marketing Together in 2021.
In this webinar, you'll learn:
• How to create your all-star team
• Tips to drive better results for your business in 2021
• How to bring sales and marketing together in the new year
Marketo Engage January 2021 Product Release PresentationMarketo
The document summarizes the January 2021 release of Marketo Engage. It includes:
1) Enhancements to audience sync with Adobe Experience Cloud applications and ad networks.
2) Improvements to the user experience including support for workspaces and partitions.
3) New capabilities for sales teams including Sales Insight for non-native Salesforce integrations and enhancements to Best Bets, email workflows, and account/opportunity panels.
4) Additional features like program member custom field tokens, Salesforce OAuth authentication, and a landing page preview API.
Demand Generation New Year Planning Session: How to Stand Out in 2021Marketo
The document discusses planning for demand generation activities in 2021. It provides tips for budget planning, aligning activities with content, and ensuring consistency. It also discusses optimizing programs through A/B testing, evaluating results, and making data-driven decisions. Additionally, it covers using intent data to enhance account targeting and prioritize sales opportunities by surfacing accounts actively searching on relevant topics. The key takeaways are to plan strategically while allowing flexibility, capitalize on all engagements, optimize through testing, and leverage intent data when built and used correctly.
Field Marketing in the New Year: Preparing and Planning Events in 2021Marketo
Field marketers have been forced to think outside the box this year as events moved from in-person to digital.
So, what happens in 2021? And how can we prepare?
Join Caroline Hull, Director of Commercial Field and Partner Marketing, Adobe Experience Cloud, for her webinar: Field Marketing in the New Year: Preparing and Planning Events in 2021.
In this webinar, you'll learn:
• How event marketing has changed drastically over the past year
• The silver lining to the sudden chaos
• How to start planning for your virtual events in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021Marketo
2020 has completely shifted the digital advertising space. Fortunately, digital marketers are pretty experienced at adapting to change.
But as adaptable as you may be, it never hurts to get ahead!
Join Paulo Martins, Head of Global Digital Marketing, Commercial – Adobe Digital Experience, for his webinar: Scroll-Stopping Digital Ads: Planning for Success in 2021.
In this webinar, you'll learn:
• Predictions on what's to come in the digital marketing space in 2021
• Tips and advice on how you can prepare and plan campaigns for the new year
• Which digital trends to keep your eyes on
The New Age of Marketing: Predicting, Planning and Prepping for 2021Marketo
It’s about time we start wrapping up 2020! Even though everyone wants this year to finally be over, when it comes to planning for 2021, we need to be real. There are tons of valuable takeaways and lessons we need to take with us if we want to be sure that 2021 is as successful as possible.
We want to help make 2021 an amazing year! Watch Michael Madden, Director of Commercial Demand Generation, Adobe Experience Cloud for his webinar: The New Age of Marketing: Predicting, Planning, and Prepping for 2021.
In this webinar, you'll learn:
• Which key takeaways from 2020 we should keep in mind going forward
• Essential planning tools for the new year
• Tips on how you can prepare to be successful in 2021
Future Proof: How to Create a Lead Scoring Model That ScalesMarketo
With the right lead scoring model in place, you and your team are able to make the most out of every lead that enters your pipeline.
Kylie Alexander, Marketing Operations Manager at Adobe, covers how you can create a lead scoring model that will scale with your business.
You'll learn:
-How to partner with the right stakeholders to make decisions that are aligned across the business
-Lessons the Marketo Engage operations team has learned so you don't make the same mistakes
-How to plan for a scoring model that will scale
The document provides an overview of Adobe's roadmap for Marketo Engage in fiscal year 2020. It discusses key themes and priorities for the roadmap including:
1. Foundation for growth through improved integrations with Adobe Experience Cloud and Adobe Experience Platform.
2. Powering sales experiences with new features for Sales Insight to provide reps with buyer insights and enhancements for mobile usage.
3. Connecting people and content through predictive audiences powered by artificial intelligence to help target the right customers, and new capabilities for attribution and measurement through Bizible.
The roadmap highlights how these initiatives will help drive demand, empower marketing and sales teams, and deliver exceptional customer experiences across the journey
Marketing Through the Funnel: Tips for Small Yet Powerful TeamsMarketo
Marketing goals are lofty and it often takes a lot of hands on deck to make them happen. But what if you don’t have enough hands? Or budget? Or time?
Join our Commercial Demand Generation team for their webinar, Marketing Through the Funnel: Tips for Small Yet Powerful Teams, to learn how they overcame these common marketing barriers and get some tips for how small teams can scale their efforts throughout the marketing funnel.
You'll learn:
-What mix of channels will help you see the most results
-How marketing automation helps small teams scale
-How to structure small teams in order to get the most done
Marketing Attribution: The Journey from Cost Center to Cash CowMarketo
Featured speaker Andy Schneider, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale.
During this webinar, you will:
-Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
-Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
-Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
-Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know
The Total Economic Impact of Marketo EngageMarketo
In this webinar, you'll hear from a top marketing analyst on how the world of marketing is changing and why investment is crucial. Next, we’ll share the results of a recent ROI study commissioned by Adobe and conducted by Forrester Consulting, an independent research firm. This study quantifies the value of Marketo Engage, based on interviews with real customers. Finally, you'll hear from a Marketo Engage customer to hear her personal story of driving martech investments, transformation and value at her company.
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...Marketo
Artificial intelligence has demonstrated that it has powerful potential across many industries. According to reports, however, most marketers don't realize that AI and Machine Learning can be used to dramatically streamline and scale marketing efforts.
Marketo Engage makes it simple and seamless to implement AI in your predictive marketing strategy.
Watch as Alexandra Quick (Product Marketing Manager at Adobe) and Badsah Mukherji (Senior Manager, Marketo Engage Product Management at Adobe) share their insights around Artificial Intelligence and the many ways your team can put it to work within Marketo Engage.
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
inQuba Webinar Mastering Customer Journey Management with Dr Graham HillLizaNolte
HERE IS YOUR WEBINAR CONTENT! 'Mastering Customer Journey Management with Dr. Graham Hill'. We hope you find the webinar recording both insightful and enjoyable.
In this webinar, we explored essential aspects of Customer Journey Management and personalization. Here’s a summary of the key insights and topics discussed:
Key Takeaways:
Understanding the Customer Journey: Dr. Hill emphasized the importance of mapping and understanding the complete customer journey to identify touchpoints and opportunities for improvement.
Personalization Strategies: We discussed how to leverage data and insights to create personalized experiences that resonate with customers.
Technology Integration: Insights were shared on how inQuba’s advanced technology can streamline customer interactions and drive operational efficiency.
Session 1 - Intro to Robotic Process Automation.pdfUiPathCommunity
👉 Check out our full 'Africa Series - Automation Student Developers (EN)' page to register for the full program:
https://bit.ly/Automation_Student_Kickstart
In this session, we shall introduce you to the world of automation, the UiPath Platform, and guide you on how to install and setup UiPath Studio on your Windows PC.
📕 Detailed agenda:
What is RPA? Benefits of RPA?
RPA Applications
The UiPath End-to-End Automation Platform
UiPath Studio CE Installation and Setup
💻 Extra training through UiPath Academy:
Introduction to Automation
UiPath Business Automation Platform
Explore automation development with UiPath Studio
👉 Register here for our upcoming Session 2 on June 20: Introduction to UiPath Studio Fundamentals: https://community.uipath.com/events/details/uipath-lagos-presents-session-2-introduction-to-uipath-studio-fundamentals/
"Scaling RAG Applications to serve millions of users", Kevin GoedeckeFwdays
How we managed to grow and scale a RAG application from zero to thousands of users in 7 months. Lessons from technical challenges around managing high load for LLMs, RAGs and Vector databases.
In our second session, we shall learn all about the main features and fundamentals of UiPath Studio that enable us to use the building blocks for any automation project.
📕 Detailed agenda:
Variables and Datatypes
Workflow Layouts
Arguments
Control Flows and Loops
Conditional Statements
💻 Extra training through UiPath Academy:
Variables, Constants, and Arguments in Studio
Control Flow in Studio
What is an RPA CoE? Session 1 – CoE VisionDianaGray10
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
• The role of a steering committee
• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
"NATO Hackathon Winner: AI-Powered Drug Search", Taras KlobaFwdays
This is a session that details how PostgreSQL's features and Azure AI Services can be effectively used to significantly enhance the search functionality in any application.
In this session, we'll share insights on how we used PostgreSQL to facilitate precise searches across multiple fields in our mobile application. The techniques include using LIKE and ILIKE operators and integrating a trigram-based search to handle potential misspellings, thereby increasing the search accuracy.
We'll also discuss how the azure_ai extension on PostgreSQL databases in Azure and Azure AI Services were utilized to create vectors from user input, a feature beneficial when users wish to find specific items based on text prompts. While our application's case study involves a drug search, the techniques and principles shared in this session can be adapted to improve search functionality in a wide range of applications. Join us to learn how PostgreSQL and Azure AI can be harnessed to enhance your application's search capability.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
Northern Engraving | Modern Metal Trim, Nameplates and Appliance PanelsNorthern Engraving
What began over 115 years ago as a supplier of precision gauges to the automotive industry has evolved into being an industry leader in the manufacture of product branding, automotive cockpit trim and decorative appliance trim. Value-added services include in-house Design, Engineering, Program Management, Test Lab and Tool Shops.
AppSec PNW: Android and iOS Application Security with MobSFAjin Abraham
Mobile Security Framework - MobSF is a free and open source automated mobile application security testing environment designed to help security engineers, researchers, developers, and penetration testers to identify security vulnerabilities, malicious behaviours and privacy concerns in mobile applications using static and dynamic analysis. It supports all the popular mobile application binaries and source code formats built for Android and iOS devices. In addition to automated security assessment, it also offers an interactive testing environment to build and execute scenario based test/fuzz cases against the application.
This talk covers:
Using MobSF for static analysis of mobile applications.
Interactive dynamic security assessment of Android and iOS applications.
Solving Mobile app CTF challenges.
Reverse engineering and runtime analysis of Mobile malware.
How to shift left and integrate MobSF/mobsfscan SAST and DAST in your build pipeline.
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsDianaGray10
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
Must Know Postgres Extension for DBA and Developer during MigrationMydbops
Mydbops Opensource Database Meetup 16
Topic: Must-Know PostgreSQL Extensions for Developers and DBAs During Migration
Speaker: Deepak Mahto, Founder of DataCloudGaze Consulting
Date & Time: 8th June | 10 AM - 1 PM IST
Venue: Bangalore International Centre, Bangalore
Abstract: Discover how PostgreSQL extensions can be your secret weapon! This talk explores how key extensions enhance database capabilities and streamline the migration process for users moving from other relational databases like Oracle.
Key Takeaways:
* Learn about crucial extensions like oracle_fdw, pgtt, and pg_audit that ease migration complexities.
* Gain valuable strategies for implementing these extensions in PostgreSQL to achieve license freedom.
* Discover how these key extensions can empower both developers and DBAs during the migration process.
* Don't miss this chance to gain practical knowledge from an industry expert and stay updated on the latest open-source database trends.
Mydbops Managed Services specializes in taking the pain out of database management while optimizing performance. Since 2015, we have been providing top-notch support and assistance for the top three open-source databases: MySQL, MongoDB, and PostgreSQL.
Our team offers a wide range of services, including assistance, support, consulting, 24/7 operations, and expertise in all relevant technologies. We help organizations improve their database's performance, scalability, efficiency, and availability.
Contact us: info@mydbops.com
Visit: https://www.mydbops.com/
Follow us on LinkedIn: https://in.linkedin.com/company/mydbops
For more details and updates, please follow up the below links.
Meetup Page : https://www.meetup.com/mydbops-databa...
Twitter: https://twitter.com/mydbopsofficial
Blogs: https://www.mydbops.com/blog/
Facebook(Meta): https://www.facebook.com/mydbops/
What is an RPA CoE? Session 2 – CoE RolesDianaGray10
In this session, we will review the players involved in the CoE and how each role impacts opportunities.
Topics covered:
• What roles are essential?
• What place in the automation journey does each role play?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
37. What Makes Marketo ABM Different?
Target Engage Measure
Accounts
Combining all the
essential components of
ABM
CFO CMO VP Sales
Leads
Plus powerful lead
management capabilities
In ONE platform
38. Once source of truth for account list, named account,
opportunity and lead relationships
Much easier to orchestrate engagement with leads AND
accounts across all channels
Fewer integrations to build/maintain
One common user interface to learn
Benefits to One Platform:
Marketo
39. Complete Ecosystem of ABM Partners
• 250+ integrated applications
across 20+ categories
• Provides choice as your needs
grow
• Enables greater segmentation,
personalization and
engagement
As you re-envision and refine your go-to-market approach - keep in mind that it is all about the buyer. Marketers must architect an engagement strategy that moves the buyer through their journey and then align with sales on execution.
But remember a status-quo approach no longer works!
4
ABM progress is best measured at the macro level. For Holly Sandoval, SAP's VP of audience engagement marketing, this meant creating a willingness upfront to forego a strict quarterly focus on volume metrics like leads and contribution to pipeline in favor of metrics like account health and depth of engagement with key stakeholders. "It's showing how we grew the account by $50 million over the whole year, not $4 million in any quarter. Questions about quarterly pipeline don't belong in this conversation. What's the value of an engaged, global client? Priceless."
Endnote 6
Endnote 6
Despite the benefits of taking an account-based approach to marketing and the availability of technologies to support it, ABM is suffering from an identity crisis, with hype and hyperbole outpacing reality. In fact, 73% of B2B survey respondents agree that, as an industry term, ABM lacks specificity and is applied inconsistently to many different approaches
Too many technology options muddy the waters, and none fit every need. Vendors generate much of the propaganda surrounding ABM today.
Point solutions increase choices without offering long-term solutions. We see marketers, commonly in the midmarket, integrating a dozen or more technologies to build their martech stack.
ABM can't shed its sales support legacy. As the originator of the term "account-based marketing" in the early 2000s, ITSMA's definition focused on marketing to a single account. Our survey results echo this old-fashioned thinking: 43% of respondents rate ABM most effective at nurturing and converting leads to deals, while only 4% give it similar marks for creating brand awareness and interest
Successful marketers always lead with data to identify the characteristics that distinguish "good" opportunities from those selected through feel, anecdote, or intuition. They also leave room for negotiation and iteration. "Instead of taking a stab in the dark, new technologies help marketing figure out which accounts are the likely bets rather than rely on sales intuition that can run the gamut from ‘I sold to this one before' to ‘My kid plays Little League with their CFO's kid,'" explains Tracy Eiler, CMO at market intelligence platform provider InsideView.
Selecting the right number of accounts depends on the available resources needed to engage in the right way and at the right time in the buyer's journey. Marketers at BloomReach, Dell, Host Analytics, and MongoDB turn to predictive models and technology to zero in on the right opportunities, find more lookalikes, determine which accounts are in an active buying cycle, or hypersegment buyers to better personalize content and messages.
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Endnote 6
Virgin Pulse – They had 2 acquisitions plus recent funding made them need to scale fast. Decrease time in the sales cycle and, as their solution evolves, so do the people who are involved. If right buyers not coming through standard channels, they had to reach those prospects that they needed to connect with and catch their attention when they are in more of a passive decision making process. Virgin pulse wanted to be seen as a trusted advisor early on, not just trying to sell them something.
SAP - In each market units (west, east, south) there are important customers you have to treat differently. They couldn’t do regular TL or campaigns. These accounts have been customers for a while, have an ongoing conversation about things like: How move needle with digital transformation, or digitized workforce play? So they had to sit with the account team to set a plan. Sales does this each year – marketing now helps inspire them and design the strategy jointly. Regional team started this with 5 accounts and has now grown to 50 accounts. Assigning limited resources in each region gives them good ROI and stronger engagement. Some of this is old school aspects like ‘customer first’ – message has to be targeted to the customer.
Mongo DB – They’re now truly working in partnership. No way of doing ABM without working in lockstep with sales. So they now understand the customers, who they are selling to. See the kinds of customers and accounts – makes you feel like part of sales team. It’s more fun and more accountable.
So their overall strategy was complemented through augmenting by different vendors…
Put in place Demandbase to personalize website based on verticals. Data providers to supplement and find titles in each region. Need 5 or 7 or 10 titles. Nurture using Eloqua. YesPath – how customers behave on the web, Terminus to do display – take a multichannel approach. 18 months. Predictive to help determine which accounts.
Dell – For them it was all about a team effort across the organization that helped.
If led by nerds, it would have failed. If by demand gen, it would have failed. It’s the combination that helped them succeed. People who win at the field/execution level have to have the mindset of understanding data and filter things, but also have to know marketing. Not replacing marketing, it’s part of the central nervous system for the organization. They wanted to help sales, make a difference with sales. This helps them to do that. To figure out by segment, campaign, product level who to invite and target for different programs and campaigns. Consumers of data are already to figure out these answers, this helps them to get there faster and more successfully. It adds to their success, not necessarily the complexity. Helps them get their marketing mix more efficiently.
noticed the need and potential
started research
spoke with analysts and consultants
spoke to our own marketing team
spoke with you, our customers, studied your goals and your challenges.
found 3 facts about ABM and the technology you need to support it.
1. there are 3 essential components you must have : targeting, eng, mesure
2. You need them in one place
3. must be able to extend
Target – identify, target and manage accounts and account lists
Engage – orchestrate personalized, cross-channel campaigns over email, web, ads, mobile, social
Measure – evaluate revenue impact and optimize your ABM success with account analytics
And all of this needs to be done in collaboration with sales
Now let’s go through each of these tactics mapped to where someone is in their journey.
So in many cases, you will be targeting an account that has no idea who you are as a company. So what do you do in that case?
Here is where I think things have become very exciting. Unlike, several years ago where you had to depend on just dialing into accounts you can now build some brand awareness and brand preference with digital tactics like website personalization and personal retargeting.
WP for Top funnel is key
Many target accounts are visiting but are anonymous
Now here is a personalized remarketing ad we used. This was for marketing managers in healthcare.
You can actually target account before they know about you
Micro events are great for the engagement phase of the customer journey.
Here I am showing an example we did at Cannes and it was an invitation to a Linkedin and Marketo cocktail reception.
So in some cases you can leverage larger events by holding more exclusive dinners – and leverage the fact the key people you want to target are there.
Now I will go through an exclusive lunch series we did at Marketo so you can see this type of program in more detail.
We worked with sales to identify key territories we wanted to host these luncheons.
We worked with a thought leader Lori Wizdo who is a Principal Analyst with Forrester
Audience: Director and above marketing titles in the respective geographies
Goals: Create 2 new opportunities per event; accelerate open deals
Here is an example of the brief we create.
We do this because it is critical to set goals upfront and agree on metrics. Then everyone is aligned with the outcomes.
We also found that it is very important to have these 3 capabilities in one place –
early adopters of ABM found that they needed to sync lists between systems,
They tried to stich several engagement apps to orchestrate cross-channel engagements, one for email, another for web, ads… thats very hard, and most of them couldnt do it.
And reporting on success was very hard to since there was no central place for account analytics
3 essential components in one place
-no need to sync lists across systems
-One place to orchestrate campaigns presenting the right message
provide adaptive engagements
-One place to gather the data and provide detailed account analytics and program performance
Its your ABM HUB – your central system of records
#3 So, 3 essential in one place
only way to start and scale ABM
-But you may also need extend abm.
-many flavors of ABM
after essentials, may need additional
new biz> data, ads
cross-sell>predictive
-So, 3 essentials, in one + extensable
That was the base of our development process
1. Because Marketo provides all of the essential ABM capabilities, you save time and reduce complexity by eliminating the need to manage multiple ABM systems, integrations and data sets
2. Marketo unifies ABM and lead management in one solution making it easy for marketers to execute personalized campaigns for both accounts and leads in a single motion… you benefit from reaching key decision makers and deal influencers
3. Marketo provides you with a powerful ABM “hub” along with a complete ecosystem of partners to extend capabilities as you grow
Think of Marketo as the anchor to your overall ABM strategy
Implement Marketo first and expand from there
1. Because Marketo provides all of the essential ABM capabilities, you save time and reduce complexity by eliminating the need to manage multiple ABM systems, integrations and data sets
2. Marketo unifies ABM and lead management in one solution making it easy for marketers to execute personalized campaigns for both accounts and leads in a single motion… you benefit from reaching key decision makers and deal influencers
3. Marketo provides you with a powerful ABM “hub” along with a complete ecosystem of partners to extend capabilities as you grow
Think of Marketo as the anchor to your overall ABM strategy
Implement Marketo first and expand from there
And when you’re ready to expand your ABM program
Marketo’s open platform is supported by a complete ecosystem of ABM partners
Including 250 integrated applications across 20 categories