As the pace of innovation and customer expectation continues to accelerate, the role of every marketer is becoming exponentially more challenging. The key to success for marketers in this rapidly evolving digital world is one thing: engagement.
Join our guest Lori Wizdo, Principal Analyst with Forrester Research, and Hally Pinaud, Sr. Manager, Product Marketing at Marketo, for a webinar on the key principles of engagement marketing and how marketers are leveraging them to create meaningful interactions with people continuously over time.
Get our ideal Brand Plan template in a downloadable PowerPoint file.
Link: https://beloved-brands.com/product/brand-plan-template/
Includes ideal slides for vision, purpose, analysis, key issues, strategies, brand positioning statement, and execution plans.
Our brand plan template provides formatted blank slides with key marketing definitions where you can insert your own brand plan.
Gain access to our one-page brand plan and our one-page Brand Strategy Roadmap.
For more on Beloved Brands, here are a few of our most popular articles
1. Beloved Brands Marketing Training programs.
https://beloved-brands.com/brand-management-training/
2. Our Beloved Brands Mini MBA is an online marketing course to help your marketing career.
https://beloved-brands.com/mini-mba/ for online marketing course
3. Simple process to build your Brand Positioning Statement
https://beloved-brands.com/brand-positioning/ for brand positioning
4. How to write a Marketing Plan
https://beloved-brands.com/marketing-plans/
5. Our one-page strategic plan
https://beloved-brands.com/brand-strategy-roadmap/
6. The best and worst of a Creative Brief
https://beloved-brands.com/creative-brief-line-by-line/
7. Marketing Plan Template
https://beloved-brands.com/product/marketing-plan-template/
8. Our one-page Brand Plan
https://beloved-brands.com/brand-plans
9. How to understand Brand Architecture
https://beloved-brands.com/brand-architecture
10. How to use Marketing Funnels to analyze your brand
https://beloved-brands.com/marketing-funnels/
This deck consists of total of thirty four slides. It has PPT slides highlighting important topics of Customer Journey Powerpoint Presentation Slides. This deck comprises of amazing visuals with thoroughly researched content. Each template is well crafted and designed by our PowerPoint experts. Our designers have included all the necessary PowerPoint layouts in this deck. From icons to graphs, this PPT deck has it all. The best part is that these templates are easily customizable. Just click the DOWNLOAD button shown below. Edit the colour, text, font size, add or delete the content as per the requirement. Download this deck now and engage your audience with this ready made presentation.
Digital Marketing Strategy for a Cosmetic Brand - Love Beauty and Planet (A U...Abhishek Sinha
The digital marketing strategy outlines a detailed behavioral analysis on the Indian consumer journey from research > evaluation > consideration > purchase in the beauty industry. The digital marketing plan for the beauty brand has been created taking key insights from beauty consumer footprints and their behavior on the key digital channels to improve the beauty brand's discoverability and desirability on the top digital platforms.
Mobile App Digital Marketing Strategy ExampleMike Ncube
Download this digital marketing strategy for a mobile app startup to help guide the creation of your own strategy.
It covers all essentials of a plan including market analysis, objectives, target markets, competitors, promotions mix and more.
Visit my site http://www.mikencube.co.uk for more tools to help you with your digital marketing strategy.
This is s sample digital marketing plan. It's just to give an overview how I get start with my new projects, later the same plan gets complex based on the need of my client.
Get our ideal Brand Plan template in a downloadable PowerPoint file.
Link: https://beloved-brands.com/product/brand-plan-template/
Includes ideal slides for vision, purpose, analysis, key issues, strategies, brand positioning statement, and execution plans.
Our brand plan template provides formatted blank slides with key marketing definitions where you can insert your own brand plan.
Gain access to our one-page brand plan and our one-page Brand Strategy Roadmap.
For more on Beloved Brands, here are a few of our most popular articles
1. Beloved Brands Marketing Training programs.
https://beloved-brands.com/brand-management-training/
2. Our Beloved Brands Mini MBA is an online marketing course to help your marketing career.
https://beloved-brands.com/mini-mba/ for online marketing course
3. Simple process to build your Brand Positioning Statement
https://beloved-brands.com/brand-positioning/ for brand positioning
4. How to write a Marketing Plan
https://beloved-brands.com/marketing-plans/
5. Our one-page strategic plan
https://beloved-brands.com/brand-strategy-roadmap/
6. The best and worst of a Creative Brief
https://beloved-brands.com/creative-brief-line-by-line/
7. Marketing Plan Template
https://beloved-brands.com/product/marketing-plan-template/
8. Our one-page Brand Plan
https://beloved-brands.com/brand-plans
9. How to understand Brand Architecture
https://beloved-brands.com/brand-architecture
10. How to use Marketing Funnels to analyze your brand
https://beloved-brands.com/marketing-funnels/
This deck consists of total of thirty four slides. It has PPT slides highlighting important topics of Customer Journey Powerpoint Presentation Slides. This deck comprises of amazing visuals with thoroughly researched content. Each template is well crafted and designed by our PowerPoint experts. Our designers have included all the necessary PowerPoint layouts in this deck. From icons to graphs, this PPT deck has it all. The best part is that these templates are easily customizable. Just click the DOWNLOAD button shown below. Edit the colour, text, font size, add or delete the content as per the requirement. Download this deck now and engage your audience with this ready made presentation.
Digital Marketing Strategy for a Cosmetic Brand - Love Beauty and Planet (A U...Abhishek Sinha
The digital marketing strategy outlines a detailed behavioral analysis on the Indian consumer journey from research > evaluation > consideration > purchase in the beauty industry. The digital marketing plan for the beauty brand has been created taking key insights from beauty consumer footprints and their behavior on the key digital channels to improve the beauty brand's discoverability and desirability on the top digital platforms.
Mobile App Digital Marketing Strategy ExampleMike Ncube
Download this digital marketing strategy for a mobile app startup to help guide the creation of your own strategy.
It covers all essentials of a plan including market analysis, objectives, target markets, competitors, promotions mix and more.
Visit my site http://www.mikencube.co.uk for more tools to help you with your digital marketing strategy.
This is s sample digital marketing plan. It's just to give an overview how I get start with my new projects, later the same plan gets complex based on the need of my client.
Marketing has evolved at a rapid pace over the past 12 months. There has been an increased emphasis on providing a great customer experience across multiple channels. Recently, we’ve noticed a clear shift toward digitalization and more automated ways for brands and customers to interact.
AI technology is another significant growth area; it has taken personalization to a more advanced level and saved marketers time in creating their email campaigns, articles, ads, and landing pages while also improving performance results.
During the past year, data privacy concerns have also increased, and this has led companies to be more transparent about the way that data is gathered and processed, including the replacement of third-party cookies with first-party cookies.
As for SEO, we’ve seen a noticeable evolution; machine learning has made the processing of data more and more advanced. For example, Google has started showing more relevant search queries that SEO marketers are looking for to drive organic traffic to their websites, based on analyzing tons of historical search results. This advancement is due to machines used by Google that humans couldn’t process because of the big amount of data analyzed. For example, Rankbrain is a machine learning AI algorithm used by Google to sort search results.
There are also a number of trends from recent years which look set to continue in popularity in 2023, including minimalist design, UGC, influencer marketing, artificial intelligence and machine learning.
However, there are a number of additional trends in AI and machine learning, advertising, SEO, social media, and ecommerce, that look set to be dominant in the coming year which we will discuss in this webinar.
We will cover:
1. 2022 in review
2. The main digital marketing trends for 2023
3. VBOUT’s resources to help you prepare for the upcoming year
An Introduction to Digital Advertising including
its history,
advantages over conventional
types of Digital Media,
Metrics for Effectiveness Measurement and
tools to analyze its performance.
Workshop for Brand Leaders to help define your brand positioning statement, brand concept and organizing big idea.
https://beloved-brands.com/brand-positioning/
Social Media Marketing is something when someone creates and shares a content on various social media platforms to promote his/her brand and achieve the required marketing goals
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Why Product-Led Growth is the most effective GTM strategyMickey Alon
Product-led growth is a strategy that relies on features and usage as primary drivers for customer acquisition, retention and expansion. Mastering growth is an iterative process that involves measurements, user engagements and experimentation.
An introduction to email marketing. The presentation provides an overview of email as a marketing tool and looks at the trends, pitfalls and best practices currently employed.
What is customer segmentation and what are some best practices around segmenting your mobile app users? This Slideshare presents 4 best practices for effectively grouping your customers into actionable segments.
To know more, visit: https://clevertap.com/blog/customer-segmentation-examples-for-better-mobile-marketing/
Grow and scale customer acquisition (and retention)Gary Corcoran
This presentation is for startups who understand who their customers are and have their product market fit.
We take a look at how you can scale and grow your acquisition and retention. Looking at some cool tips and techniques for both customer acquisition and retention.
5 Marketing Strategies for Customer EngagementMarketo
Marketers have to adopt new strategies in 2017 to win in the engagement economy. Join Neha Shah, Principal Product Marketing Manager at Marketo, and Kyra Johanson, Associate Product Marketing Manager at Marketo, as they share the results of our first-ever Marketing Benchmark Survey, highlighting what the most savvy marketers are doing to engage their customers in valuable, long-term relationships. You’ll walk away with 5 guiding insights into how to set your strategy for the year ahead.
You’ll learn:
- What strategies marketers adopt to engage customers in 2017
- How Marketo empowers Marketers to build these authentic relationships
With over 67% of internet users worldwide using a social network, the era of social selling is here. Organizations should be using this powerful, proven strategy to help establish relationships with buyers and boost credibility. Join Jill Rowley, social selling evangelist with over twenty years in management consulting and sales, to learn how best-in-class marketing and sales teams can work together on social selling techniques to identify target buyers, deepen authentic connections, and meet company revenue goals.
Marketing has evolved at a rapid pace over the past 12 months. There has been an increased emphasis on providing a great customer experience across multiple channels. Recently, we’ve noticed a clear shift toward digitalization and more automated ways for brands and customers to interact.
AI technology is another significant growth area; it has taken personalization to a more advanced level and saved marketers time in creating their email campaigns, articles, ads, and landing pages while also improving performance results.
During the past year, data privacy concerns have also increased, and this has led companies to be more transparent about the way that data is gathered and processed, including the replacement of third-party cookies with first-party cookies.
As for SEO, we’ve seen a noticeable evolution; machine learning has made the processing of data more and more advanced. For example, Google has started showing more relevant search queries that SEO marketers are looking for to drive organic traffic to their websites, based on analyzing tons of historical search results. This advancement is due to machines used by Google that humans couldn’t process because of the big amount of data analyzed. For example, Rankbrain is a machine learning AI algorithm used by Google to sort search results.
There are also a number of trends from recent years which look set to continue in popularity in 2023, including minimalist design, UGC, influencer marketing, artificial intelligence and machine learning.
However, there are a number of additional trends in AI and machine learning, advertising, SEO, social media, and ecommerce, that look set to be dominant in the coming year which we will discuss in this webinar.
We will cover:
1. 2022 in review
2. The main digital marketing trends for 2023
3. VBOUT’s resources to help you prepare for the upcoming year
An Introduction to Digital Advertising including
its history,
advantages over conventional
types of Digital Media,
Metrics for Effectiveness Measurement and
tools to analyze its performance.
Workshop for Brand Leaders to help define your brand positioning statement, brand concept and organizing big idea.
https://beloved-brands.com/brand-positioning/
Social Media Marketing is something when someone creates and shares a content on various social media platforms to promote his/her brand and achieve the required marketing goals
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Why Product-Led Growth is the most effective GTM strategyMickey Alon
Product-led growth is a strategy that relies on features and usage as primary drivers for customer acquisition, retention and expansion. Mastering growth is an iterative process that involves measurements, user engagements and experimentation.
An introduction to email marketing. The presentation provides an overview of email as a marketing tool and looks at the trends, pitfalls and best practices currently employed.
What is customer segmentation and what are some best practices around segmenting your mobile app users? This Slideshare presents 4 best practices for effectively grouping your customers into actionable segments.
To know more, visit: https://clevertap.com/blog/customer-segmentation-examples-for-better-mobile-marketing/
Grow and scale customer acquisition (and retention)Gary Corcoran
This presentation is for startups who understand who their customers are and have their product market fit.
We take a look at how you can scale and grow your acquisition and retention. Looking at some cool tips and techniques for both customer acquisition and retention.
5 Marketing Strategies for Customer EngagementMarketo
Marketers have to adopt new strategies in 2017 to win in the engagement economy. Join Neha Shah, Principal Product Marketing Manager at Marketo, and Kyra Johanson, Associate Product Marketing Manager at Marketo, as they share the results of our first-ever Marketing Benchmark Survey, highlighting what the most savvy marketers are doing to engage their customers in valuable, long-term relationships. You’ll walk away with 5 guiding insights into how to set your strategy for the year ahead.
You’ll learn:
- What strategies marketers adopt to engage customers in 2017
- How Marketo empowers Marketers to build these authentic relationships
With over 67% of internet users worldwide using a social network, the era of social selling is here. Organizations should be using this powerful, proven strategy to help establish relationships with buyers and boost credibility. Join Jill Rowley, social selling evangelist with over twenty years in management consulting and sales, to learn how best-in-class marketing and sales teams can work together on social selling techniques to identify target buyers, deepen authentic connections, and meet company revenue goals.
Optimize Your Asset Management Marketing Performance and Increase Client Acqu...Marketo
The “Battle for the Investor” has increased in complexity and investments organizations are trying harder than ever to differentiate themselves. The “winners” right now are defining strategies that address the current trends, but maintain the standards and philosophies that they are based on. The investor is becoming more sophisticated due to increased financial press coverage and easy access to less expensive investment information.
Is your organization attracting the right clients and meeting those expectations? Join this webinar to hear Joe Paone, Sr. Marketing Manager at Marketo and John Kariotis, President, AmberLeaf Partners, discuss the landscape and strategies for asset managers to succeed.
Social Media: The Rising Star for Your Digital Marketing StrategyMarketo
It's finally happened, social media has grown up and sold out. And it's awesome. For digital marketers, the maturing advertising options on social networks have created a huge opportunity to reach and engage audiences in a way that has never been possible. Tune into this webinar to learn how social media fits into your digital marketing strategy, what advertising options are available, how to reach your target audience, how to measure your results, and what you'll need to be successful.
3 Powerful Marketing and Sales Alignment Strategies for Successful Business O...Marketo
Feel like you know Marketing and Sales alignment is important, but your organization just isn't quite nailing it yet? Join Heidi Bullock, GVP of Global Marketing at Marketo, to learn proven, practical tips for how to make it work and make it last. We will cover how you can leverage technology (like marketing automation), vetted processes, and other tips to help your teams work together more effectively and efficiently.
2017 Planning: Using Attention-Based Marketing to Boost ConversionMarketo
For modern marketers, attention is everything. Cat videos and Kim and Kanye are stealing it and, as a marketer, you need to earn it back and retain it. Join this webinar to learn how RES, a Gartner “Cool Vendor” for 2015, is meeting their goal of growing Sales Accepted Leads by making a simple change to how they serve up their content—without spending more on creating or promoting it. RES fights hard for the attention of their prospects, but they wanted to empower buyers to consume as much content as possible to make them more sales-ready faster. Hear how RES upgraded their nurture, content syndication, and welcome programs to deliver all the content an engaged prospect might want in a single session.
Predictive Content Across Channels: Boost Email and Web Program ROI with Zero...Marketo
You work hard to create great content and drive thousands of visitors to your website. How do you drive the right asset to the right buyer? Maximize the value of your content with virtually no effort.
View our webinar to discover a simple, scalable way to present the right content to the right person in real-time with predictive content.
Want to learn how to unlock the full potential of your marketing automation technology with Salesforce data?
Listen in to our on-demand webinar with Marketo's Adrienne Whitten and Bluewolf's Mark Townsend to learn:
• Why integration is essential for customer journey design
• What marketers really need from their data
• Four barriers to high performance campaigns
• How to design and build programs that scale
Attract, Engage and Retain Your Clients to Grow AUMMarketo
Increasing competition, market volatility and growing client expectations have only made it more important for asset managers to re-evaluate their client acquisition and retention strategies. Watch our webinar, Attract, Engage and Retain Your Clients to Grow AUM, to learn how asset management firms such as Charles Schwab and Jupiter are leveraging marketing automation to drive more targeted and real-time communications with their clients at scale.
Predictive Content: Boost Your Engagement with AIMarketo
Getting the right message to the right buyer is easier said than done. In the digital age, what’s the best way to present relevant content to every person who engages with your brand? See these slides as our engagement experts, Mike Telem and David Myers share their experiences and tips on delivering personalized and authentic experiences at scale with Predictive Content.
As a marketer you know not all leads are the same. With the dollars you have to spend, it is critical to attract and market to buyers that will be the best fit for your business and not waste money on accounts that have low return or ultimately churn. Account-based marketing is a useful strategy that will help you achieve the right business outcomes by targeting specific high-yield accounts. But how do you get started and what really matters?
Check out this slide deck to get insights into the essentials of account-based marketing.
The Formula for How Enterprise Marketers are Succeeding with Content Marketin...Marketo
With 87% of Enterprise B2B marketer’s using content marketing but only 3% saying that their use of content marketing is very effective…it’s time to take a look at your content marketing strategy and see if it needs polishing. Join Joe Pulizzi, Founder and CEO of Content Marketing Institute and Ellen Gomes, Sr. Content Marketing Manager, Marketo to examine how over 3000 enterprise marketers do content marketing, from strategy, to teams, to content distribution, measurement and more. Then explore how you can take their experience and build on it to avoid the pitfalls and make your content marketing shine by building the right process for your organization.
Change the Face of B2C Marketing with PersonalizationMarketo
The face of B2C marketing is inevitably changing and personalized content is more relevant than ever. With so much noise, it's time to listen, engage, and successfully supply your potential buyers with relevant and personalized content.
The Future of Marketing: Seizing the Customer ExperienceMarketo
86% of CMOs and senior marketing executives believe they will own the end-to-end customer experience by 2020.
Watch our sponsored webinar to learn why you should never leave the side of your customer on their buying journey and how to prepare for a customer-centric future. We’ll share insights from top CMOs, revealed in new research from The Economist Intelligence Unit, on how they expect to:
- Leverage data and technology to understand customers’ behavior
- Personalize the customer experience through top marketing channels (and how innovative brands are already succeeding)
- Boost their brand value by delivering a better experience
A multitude of new technologies and touchpoints has created a sea of change in how and when people interact with each other and with brands.
Your customer is more informed, more particular, and more connected than ever before, ushering in a new normal – the Engagement Economy – where companies survive and thrive by delivering meaningful personal experiences.
How can marketing lead the way forward, fundamentally shifting the way the brand (and the organization!) interacts with customers?
Join Marketo’s Matt Zilli, VP of Product and Segment Marketing, and Forrester’s Shar VanBoskirk, VP and Principal Analyst, to learn:
• How businesses can transform themselves into customer-obsessed enterprises
• What you need to be a successful business leader, now and beyond 2017
• How an engagement platform can help you fully tap the engagement economy
Shopper marketing insights for retailers webinarJanet Jaiswal
Describes customer insights that marketers can use to address the challenges they face in the age of the empowered customer. contains examples of how leading retail companies are using customer big data analytics to create more personalized engagement with their customers and increase conversion rates and customer loyalty.
Customer Identity is the New Currency: Signal featuring Forrester ResearchSignal
Learn a breakdown of the different types of customer data and identity, plus how leading organizations are leveraging data and identity to create powerful customer experiences.
This presentation features Fatemeh Khatibloo, Principal Analyst at Forrester Research, Inc. Fatemeh serves Customer Insights Professionals and her research has been featured in the New York Times, Wall Street Journal, AdAge and more. She's a frequently highly-rated speaker at industry events.
Making Marketing Thrive In The Age Of The Customer By Sheryl PattekMarTech Conference
From the MarTech Conference in Boston, Massachusetts, August 19-20, 2014. SESSION: Making Marketing Thrive in the Age of the Customer. PRESENTATION: Making Marketing Thrive in the Age of the Customer - Given by Sheryl Pattek, @sherylpattek - VP & Principal Analyst, Forrester Research
CMOs: Transforming Marketing into a Growth EngineMarketo
Check out this presentation featuring data from Forrester Research. You'll discover how to deliver optimal customer experiences and drive revenue in the process!
How to thrive in the age of the customer!
Age of the customer — a 20-year business cycle in which the most successful enterprises will reinvent themselves to systematically understand and serve increasingly powerful customers
Foster a strong customer community that can serve as an effective extension of your sales team. Happy customers are your brand's best friend, but how do you connect those positive reviews to your prospective customers?
This webcast highlights use-cases showcasing companies that have been successful at promoting a brand that customers love, respect and evangelize organically. You'll learn how to cultivate brand advocates as an extension of your sales team with public communities.
This webcast was presented by Forrester's Laura Ramos and Jive's Elizabeth Brigham.
Jive is the world's #1 social business platform. We help employees, customers and partners connect, collaborate and communicate to achieve breakthrough results in sales, marketing, customer service and workforce productivity.
Learn more at http://bit.ly/1aTo6Vq
Forrester Webinar - Individualization Versus PersonalizationZAPinfo.io
See the differences between these to marketing methods and how major shopping sites are utilizing more individualized marketing solutions to drive customer engagement
6 Steps to Better Understanding Your AudienceSpendsetter
A brand’s customers are its greatest asset and its greatest challenge. Today’s consumers have high expectations, and now more than ever it is important for marketers to understand their needs and wants. Brands who tailor their marketing efforts to best fit each customer will see the most success.
In this webinar presentation from Spendsetter and Jebbit, find out:
- Concrete steps to gain deeper insight into your audience
- Ways to not just engage your customers, but keep them engaged long-term
- How to tap into the mobile mindset of your customers
- Real-life examples of companies implementing these tactics
2016 briefing event featuring Forrester Research. We present our key content trends to help brands connect more in 2016: both with their customers and across silos in their organisation.
Ready, Set, Launch! Using Social Media to Improve Product and Service LaunchesGleanster Research
According to respondents to the Q4 2013 Social Listening survey, 8 out of 10 marketers had used social media to promote and launch new products and services. But these efforts are largely limited to two main activities: brand promotion and social listening. With so much money, time, and effort leading up to a launch social media can and should be used for more strategic activities.
Conductor C3 2019 - What’s Next, Now: The Modern Media MixConductor
Collin Colburn, Forrester
ow does organic marketing fit in with the modern media mix? And how do you make it pay? Guest speaker Collin Colburn will highlight the trends that are shaping ROI metrics and integration of SEO.
Customer Context: Power Relevant Experiences Create Brand AdvocatesSDL
Consumers expect relevant experiences and meaningful interactions across all channels and devices. They don’t trust your ads and they are more likely to engage and interact with your brand on other channels. So where are those interactions taking place? And how can you spark engagement to keep them coming back? The key is understanding the customer context.
The overall benchmark for the online customer experience has risen dramatically. Businesses are faced with new challenges and will need to experiment with a variety of channels, deploy their budget strategically, and continue to analyze what is working for them. How can you grow your businesses in this busy market? You will need to level up your marketing game.
You’ll learn:
-Tips for personalizing your customer journey
-How to coordinate a cross-channel strategy
-Ways to analyze what’s working in order to grow your business
Industry Success: Bring Your Content and Demand Generation Teams TogetherMarketo
How can marketing teams stand out in the digital world that is oversaturated with content, emails, and virtual events? One of the ways to achieve efficiency and success is to bring the content, demand generation, and industry teams together to ensure close collaboration.
You'll learn:
-How to approach content strategy design with demand in mind
-What makes the partnership between content and industry teams so valuable
-Why joining the forces enables powerful customer journeys
Customer-First: Embedding Experience Design in Your GTM StrategyMarketo
Customers are the lifeblood of every business, but how many companies can say that they truly have a customer-centric go-to-market strategy? With so many touchpoints in a customer’s lifecycle, there are innumerable ways to misstep and think about what makes sense for your company instead of who your company serves.
Are you segmenting in ways that make sense for your audience? Are you creating marketing events and programs that bring the right types of customers together? When you speak to your audience, are you speaking in their language?
You'll learn:
-Dos and Don’ts of account segmentation
-Creative ways to think through programs and activities
-How to connect with your customers in meaningful ways
Prove Your Marketing Impact: The Fundamentals of Marketing AttributionMarketo
Every marketing team faces the challenge of proving direct impact to the bottom line, but it’s no longer enough to show email metrics or the number of leads generated. In order for marketing to earn its seat at the table, the C-suite needs to know how it translates to revenue for the business.
You'll learn:
-Why attribution is essential to modern marketing teams
-How to establish marketing KPIs that align with business objectives
-How to think like the C-suite in your marketing strategy and reporting
Prove and Improve Your Marketing Impact in 2021Marketo
Many marketing teams are starting 2021 with limited resources, so it is more important than ever before to make your marketing dollars count and consistently optimize your marketing strategy. Fortunately, we have an expert who can help set you up on the right path.
Watch our webinar, Prove and Improve Your Marketing Impact in 2021. Featured speaker Matt Erstad, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale this year.
During this webinar, you will:
-Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
-Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
-Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
-Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know
What's in Store for Marketing Operations in 2021Marketo
As businesses pivot their strategies and start to incorporate new technologies into the mix this year, marketing operations is becoming even more crucial when it comes to keeping the leads flowing and the ROI growing.
Watch Alex Fleming, Head of Marketing Operations, Adobe Experience Cloud, present his webinar: What's in Store for Marketing Operations in 2021.
In this webinar, you'll learn:
-Tips and best practices on how to integrate new technologies into your mix
-Predictions about what's yet to come in marketing operations this year
-How to prioritize and structure your team for success
How to Bring Sales and Marketing Together in 2021Marketo
Marketing and sales have traditionally gone head-to-head. But as we jump into a new year, it’s more important than ever that these two teams come together.
Watch Sam Gong, BDR Director, Adobe Experience Cloud, for his webinar: How to Bring Sales and Marketing Together in 2021.
In this webinar, you'll learn:
• How to create your all-star team
• Tips to drive better results for your business in 2021
• How to bring sales and marketing together in the new year
Demand Generation New Year Planning Session: How to Stand Out in 2021Marketo
An ever-changing environment can shift business priorities in an instant, but one thing remains the same — demand generation has a significant impact on the bottom line.
So, what happens in 2021? And how can we prepare?
In this webinar, you'll learn:
• How to achieve growth with limited resources
• Why and how intent data can be a core part of your strategy
• Simple tactics and optimization techniques to move the needle
Field Marketing in the New Year: Preparing and Planning Events in 2021Marketo
Field marketers have been forced to think outside the box this year as events moved from in-person to digital.
So, what happens in 2021? And how can we prepare?
Join Caroline Hull, Director of Commercial Field and Partner Marketing, Adobe Experience Cloud, for her webinar: Field Marketing in the New Year: Preparing and Planning Events in 2021.
In this webinar, you'll learn:
• How event marketing has changed drastically over the past year
• The silver lining to the sudden chaos
• How to start planning for your virtual events in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021Marketo
2020 has completely shifted the digital advertising space. Fortunately, digital marketers are pretty experienced at adapting to change.
But as adaptable as you may be, it never hurts to get ahead!
Join Paulo Martins, Head of Global Digital Marketing, Commercial – Adobe Digital Experience, for his webinar: Scroll-Stopping Digital Ads: Planning for Success in 2021.
In this webinar, you'll learn:
• Predictions on what's to come in the digital marketing space in 2021
• Tips and advice on how you can prepare and plan campaigns for the new year
• Which digital trends to keep your eyes on
The New Age of Marketing: Predicting, Planning and Prepping for 2021Marketo
It’s about time we start wrapping up 2020! Even though everyone wants this year to finally be over, when it comes to planning for 2021, we need to be real. There are tons of valuable takeaways and lessons we need to take with us if we want to be sure that 2021 is as successful as possible.
We want to help make 2021 an amazing year! Watch Michael Madden, Director of Commercial Demand Generation, Adobe Experience Cloud for his webinar: The New Age of Marketing: Predicting, Planning, and Prepping for 2021.
In this webinar, you'll learn:
• Which key takeaways from 2020 we should keep in mind going forward
• Essential planning tools for the new year
• Tips on how you can prepare to be successful in 2021
Future Proof: How to Create a Lead Scoring Model That ScalesMarketo
With the right lead scoring model in place, you and your team are able to make the most out of every lead that enters your pipeline.
Kylie Alexander, Marketing Operations Manager at Adobe, covers how you can create a lead scoring model that will scale with your business.
You'll learn:
-How to partner with the right stakeholders to make decisions that are aligned across the business
-Lessons the Marketo Engage operations team has learned so you don't make the same mistakes
-How to plan for a scoring model that will scale
Um die digitalen Erlebnisse zu ermöglichen, die den immer komplexeren Bedürfnissen der Käufer gerecht werden und das Wachstum vorantreiben, brauchst du vorausschauende Lösungen. Hört von Kathrin Thorburn, Solution Consultant von Marketo Engage, die neuesten Innovationen von Marketo Engage informiert euch über all die aufregenden neuen Produktfunktionen, die jetzt verfügbar sind, sowie die, die später in diesem Jahr auf euch zukommen.
Lerne mehr über die Marketo Roadmap Themen und welche Innovationen damit verbunden sind.
Marketing Through the Funnel: Tips for Small Yet Powerful TeamsMarketo
Marketing goals are lofty and it often takes a lot of hands on deck to make them happen. But what if you don’t have enough hands? Or budget? Or time?
Join our Commercial Demand Generation team for their webinar, Marketing Through the Funnel: Tips for Small Yet Powerful Teams, to learn how they overcame these common marketing barriers and get some tips for how small teams can scale their efforts throughout the marketing funnel.
You'll learn:
-What mix of channels will help you see the most results
-How marketing automation helps small teams scale
-How to structure small teams in order to get the most done
Marketing Attribution: The Journey from Cost Center to Cash CowMarketo
Featured speaker Andy Schneider, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale.
During this webinar, you will:
-Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
-Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
-Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
-Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know
The Total Economic Impact of Marketo EngageMarketo
In this webinar, you'll hear from a top marketing analyst on how the world of marketing is changing and why investment is crucial. Next, we’ll share the results of a recent ROI study commissioned by Adobe and conducted by Forrester Consulting, an independent research firm. This study quantifies the value of Marketo Engage, based on interviews with real customers. Finally, you'll hear from a Marketo Engage customer to hear her personal story of driving martech investments, transformation and value at her company.
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...Marketo
Artificial intelligence has demonstrated that it has powerful potential across many industries. According to reports, however, most marketers don't realize that AI and Machine Learning can be used to dramatically streamline and scale marketing efforts.
Marketo Engage makes it simple and seamless to implement AI in your predictive marketing strategy.
Watch as Alexandra Quick (Product Marketing Manager at Adobe) and Badsah Mukherji (Senior Manager, Marketo Engage Product Management at Adobe) share their insights around Artificial Intelligence and the many ways your team can put it to work within Marketo Engage.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
A tale of scale & speed: How the US Navy is enabling software delivery from l...
The Era of Engagement Marketing
1. Era of Engagement Marketing
Lori Wizdo
Principal Analyst
Forrester Research
Hally Pinaud
Sr. Product Marketing Manager
Marketo
2. Agenda
1. The Engagement Marketing Imperative
2. Engagement Marketing in Action
3. The Road Map to Engagement Marketing
4. The Engagement Marketing Journey
5. Expanded remit of marketing
Fragmentation of marketing channels
Dramatic changes in customer behavior
We are in the midst of a revolution in the practice
of marketing . . .
29. ENGAGEMENT MARKETING
Build personalized and lifelong relationships
#1 – As Individuals
#2 – Based On What They Do
#3 – Continuously Over Time
#4 – Directed Towards An Outcome
#5 – Everywhere They Are
40. Hermione: Content Marketing Wizard (small technology vendor)
Key Responsibilities:
Content Strategy
Content Development
Social Publishing
Success Factors:
Inbound Leads
Content Consumption
Sales Feedback on Content
Product Management Feedback
Solution/Sales Plays:Value Points:
Reports
Data
Advisory
Consulting
Inquiry
Content
Touch Points:
Advisory: Content Audit (3,4)
Advisory: Maturity Model(6)
Advisory: Message Maps (4)
Thought Leadership Paper (1)
TEI Report (3)
Digital Reprints (2)
Forrester Leadership Board (1,6)
Events
Webinars
Analyst Engagement
Best Practice Emails
Monthly Check-In Calls
1. Access to internal thought
leaders
2. Scaling content to support
multiple nurturing streams
3. Late Journey Content
4. Message Management
5. Budget & Resources
6. Justifying role and process
to the CMO and exec
peers.
Info Sources:
LinkedIn
Colleagues
Marketing Profs
Conferences
Thought Leader Blogs
Challenges:
How Are We Relevant to Them
56. Discovery marketing is the process of
making your brand, product, or solution
discoverable to seekers in any relevant
information source.
57. B2C marketers an
average of $40 million
for search marketing
40% of B2B marketers
more than $10 million
for search marketing
“Discovery” Doesn’t Come Cheap.
22% of B2B marketers
more than $50 million
for search marketing
87. To Win In Today’s World
BLASTING
Via mass advertising
Based on who they are
Using point in time campaigns
Across few / isolated channels
With unclear objectives
NURTURING
As individuals
Based on what they do
Continuous conversations
Wherever they are
Always directed towards a goal
90. Tweetable Takeaways
Engagement marketing is about creating
meaningful interactions with people, based on who
they are and what they do, continuously over time.
It’s up to marketers to become the stewards of the
customer journey.
91. Tweetable Takeaways
Engagement marketing is about creating
meaningful interactions with people, based on who
they are and what they do, continuously over time.
It’s up to marketers to become the stewards of the
customer journey.
Evaluate where you sit on the Engagement
Marketing Journey today.
In the digital era, your customers are your most valuable asset, and only those who successfully engage them throughout the customer lifecycle will succeed at all. And that means that marketers must master an engagement marketing strategy – through a deep understanding of the seven core principles, combined with the technologies needed to act upon them.
Sixty-nine percent of US online consumers say that they have researched products online in the past three months, up six percentage points from 2010.
All marketers, irrespective of the type of company they work for - B2B and others from B2C businesses, across industries and verticals, have the same quest:
How do I acquire new customers faster?
How do I grow their lifetime value?
And, how do I convert as many of them as possible to become advocates?
How do I build brand advocates who in turn can influence new prospects?
In other words, create this unstoppable virtuous cycle of customer success.
As marketers shift from talking at people, and focusing on transactions, to engaging with people – to build meaningful, life-long, and personalized relationships. We call this engagement marketing.
So what is engagement marketing? Let’s start with what it isn’t: engagement marketing isn’t about serving your buyers a particular product, or even serving them a particular experience. It isn’t about one-off campaigns (no matter how compelling or involving), and it isn’t about customer service (at least it isn’t just about customer service). Instead, engagement marketing is about creating meaningful interactions with your customers, based on who they are and what they do, continuously over time. It’s marketing that engages wherever your customers are, and it’s marketing that is backed by both creative vision and hard data. Finally, it’s marketing that allows you to move quickly, shortening the time between idea and outcome, so that you can create more – and better targeted – programs.
Speaking of differences. You’d probably want to engage with a physics professor differently than you would a history professor.
MHHE had been connecting with these professors primarily through a large field sales force
Tens of thousands of professors to engage, needed more efficient way to build these relationships.
With Marketo, MGH was able to quickly build hundreds of *individualized* nurture streams for each individual course type, which enabled them to engage with these professors in a more personalized way.
Using technology to build stronger relationships led professors to select McGraw-Hill course materials at double the rate they had prior.
NICE Systems sells software solutions to help organizations to fight financial crime and safeguard assets.
They have gone one step further - they personalize the content on their website for every visitor based on their industry, location or product interest
They do this using Marketo’s Real-Time Personalization product and it’s allowed them to treat every website visitor like an individual
5X increase in conversions
Accounts for 30% of goal completions
I’m going to talk more about how you can create personalized Web experiences with RTP in the New Products session coming up next.
--
NICE uses Marketo’s Real Time Personalization solution for its ability to provide rich firmographic and demographic data for known and unknown website visitors and provide a personalized experience to those individuals. With RTP, NICE can easily execute vertical or organization-specific campaigns. For instance, U.S. visitors from specific organizations are shown a personalized banner campaign to watch a customer testimonial video when they go to specific pages on the site. Since the solution is integrated with NICE’s Marketo lead management platform, the company can leverage lead data in real time.
The robust analytics help NICE drive business strategy on which verticals to focus on, which campaigns to run, what content to use, and how to best allocate marketing dollars.
Results:
In targeted verticals like the finance industry, RTP has helped NICE identify thousands of visitors every month. For visitors who were exposed to RTP campaigns, average visit duration was up 48% and number of pages visited rose 32%. Visitors presented with personalized content show a conversion rate 5X higher than site average and account for approximately 30% of online goal completions.
Highlights
Deeper engagement from more targeted, relevant content
Lead and win attribution for specific marketing efforts
Alignment between sales and marketing
Enterprise-class data management and security
Challenges
The Charles Schwab Corporation provides a full range of securities, brokerage, banking, money management, and financial advisory services. Schwab Advisor Services™ serves independent investment advisors, championing innovative ways for advisors to deliver an exceptional experience to their clients.
The Marketing team within Schwab’s Advisor Services business unit focuses on two key goals – acquiring new independent advisors and helping existing advisors grow their business. The process of an advisor deciding to leave a firm and go out on their own can take 2-3 years, resulting in a long “buying cycle” for Schwab that requires continual nurturing of advisor prospects. For advisors who are onboard, Schwab needs to understand where advisors are in the lifecycle of their business, and deliver relevant content that helps them get their practice off the ground, run their back office efficiently, and grow their assets under management.
Before Marketo, Schwab used an automation platform that was outdated, cumbersome to use, and lacked insight even into whether emails were simply being delivered. In addition, they had no way to ensure that data was clean and updated, and they struggled to integrate with the company’s complex security systems. Recognizing the need for a modern and innovative marketing platform, Schwab evaluated several offerings and selected Marketo.
Solution
With Marketo, Schwab can now cultivate prospective independent advisors at scale. With the ability to set up numerous nurture streams based on where advisors are in their journey, Schwab can deliver targeted, relevant and personalized content to help accelerate the advisor’s decision process. Also, by tracking and scoring advisors’ behavior, Marketing can help Sales prioritize the best prospects to engage directly.
Schwab can also now leverage Marketo to effectively communicate with existing advisors with the goal of helping them grow their business. By delivering content that is most relevant to where advisors are in their business lifecycle, Schwab can be a better partner to them. “We’re trying to get them to adopt better technology and better practices, so we can help them grow,” explains Rosai. “If they grow, then we grow.”
Benefits
With Marketo, business development officers will have much greater insights into the prospects coming through the pipeline, and relationship managers will have visibility into what existing clients are interested in. With this visibility, sales can react in a timely, relevant manner to impact conversion. “I’ve never seen a sales force so excited about a marketing rollout--not in my tenure at Schwab or anywhere else. It’s good to see that partnership come together,” says Rosai.
Marketo will also enable direct attribution of marketing efforts. “What’s exciting about Marketo is that you can see the benefits that marketing brings to the table. Marketo will help the sales team see how we help drive leads and conversions. To provide that kind of exposure and benefit in marketing is just going to make the sales and marketing organization a more cohesive unit to drive the business objectives,” adds Rosai.
“Ultimately, Marketo is going to help Marketing & Sales to be more relevant and much more targeted in our efforts to acquire, retain, and grow relationships with independent advisors. By bringing marketing and sales together and making us more effective as a team, we can build a stronger program to meet advisor needs and achieve business results,” says Rosai.
How many of you have been to an NBA game before? (most hands will raise)
How many of you are season ticket holders (fewer hands will raise, if any)
This is the exact problem that the Detroit Pistons had – they were able to fill the arena nightly with 100k people, however, the real opportunity was to convert these single game attendees to season ticket holders
Large ticket purchases that aren’t made day to day, knowing crucial information that is personal to them, knowing your customers serves as the catalyst to enable them to purchase
Palace Sports & Entertainment (owner of the Detroit Pistons) previously used an email service provider for “batch and blast” campaigns. The solution lacked sophistication to offer insight into how customers wanted to interact with the Pistons brand
Palace needed a solution to help them build relationships that could create customers for life, requiring the ability to understand customers as individuals and tailor content to those individuals to develop life-long relationships with consumers
PS&E can track individual fans by understanding which game tickets they have purchased, which concerts they've gone to or looked at on the website, and even by pulling from social data such as Facebook accounts to learn a customer’s birthday or identify their favorite player or artist to customize future communications or invite them to a specific game or concert.
Results:
30% increase year-over-year in season ticket holder sales
Deeper understanding of customers and their interests
Comprehensive process for continually measuring and improving personalized messages to fans over time
MyFitnessPal, the world’s leading health and fitness platform, implemented Marketo to engage with its more than 65 million users and to drive awareness for Hello Healthy, now one of the largest health and fitness media outlets in the world.
MyFitnessPal has dramatically increased its engagement with users via personalized email communications and digital content marketing. As a result, MyFitnessPal has reactivated and engaged users at scale, resulting in a 10 percent lift in user engagement. A multi-channel content and social media marketing program using email communications as a key traffic driver also grew the readership of MyFitnessPal’s blog,Hello Healthy, to over 4 million unique visitors per month.
MyFitnessPal has dramatically increased its engagement with users via personalized email communications and digital content marketing. As a result, MyFitnessPal has reactivated and engaged users at scale, resulting in a 10 percent lift in user engagement.
Health Apps require you to track how often they exercise, how they eat, requires the user check in (4-5 times a day) and constantly engage.
Can’t be mobile only – even if you’re an app company. Consistent behaviors across channels to engage across channels (App, Web, Blog).
Don’t just be multi-channel, be cross channel.
MyFitnessPal Leverages Marketo to Engage 65 Million Users
In 2013, they’d sent 4 emails to their then database size of 15MM users.
Highlights
MyFitnessPal started by dramatically increasing engagement with users via personalized email communications
In addition to email as a direct channel, MyFitnessPal has built a sizeable following on their blog, “Hello Healthy.”
Lastly, based on their deep understanding of each user, as well as how often people are interacting with their app, MyFitnessPal has improved retention and engagement.
User engagement increased double digits
Source: The New Yorker, October 5, 1998 (http://www.newyorker.com/)
Once you know what your brand stands for, the type of content that's appropriate for your brand will become much clearer.
the process of making your brand, product, or solution discoverable to seekers in any relevant information source
In 2010, Bank of America announced it would take money from traditional channels such as TV and put that money toward digital platforms such as SMS and Twitter. Since then, it has continued to grow its digital presence withmobile applications and Facebook pages. Source: Edmund Lee, "Bank of America to Spend Less on Traditional Outlets," AdAge, April 13, 2010 (http://adage.com/article/special-report-digital-conference-2010/bank-america-spend-traditional-outlets/143266/).
. Source: North American Technographics® Online Benchmark Survey (Part 2), Q3 2012 (US, Canada)“How do you find the websites you visit?”
Source: The New Yorker, December 19, 2005 (http://www.newyorker.com/)
Retention/Loyalty
Thank you for being our customer
“Points” programs
Why renew now
So HOW to you win in this new era of digital marketing where consumers are bombarded with thousands of marketing messages everyday, where buyers have self-directed journeys and brands are expected provide personalized experiences at scale, BLASTING is a thing of the past?
As Marketers, we are stewards of o
In the last few years alone we have moved from Mass Marketing to marketing that focused on the transaction. We are now in the Era of Engagement Marketing –where companies that win are shifting from marketing AT consumers to engaging WITH them to build meaningful and lifelong personal relationships.
ur customer journeys and have the eyes, the ears, the brains, to understand customers as strategic asset.
So what is engagement marketing? Let’s start with what it isn’t: engagement marketing isn’t about serving your buyers a particular product, or even serving them a particular experience. It isn’t about one-off campaigns (no matter how compelling or involving), and it isn’t about customer service (at least it isn’t just about customer service). Instead, engagement marketing is about creating meaningful interactions with your customers, based on who they are and what they do, continuously over time. It’s marketing that engages wherever your customers are, and it’s marketing that is backed by both creative vision and hard data. Finally, it’s marketing that allows you to move quickly, shortening the time between idea and outcome, so that you can create more – and better targeted – programs.
ng.
So what is engagement marketing? Let’s start with what it isn’t: engagement marketing isn’t about serving your buyers a particular product, or even serving them a particular experience. It isn’t about one-off campaigns (no matter how compelling or involving), and it isn’t about customer service (at least it isn’t just about customer service). Instead, engagement marketing is about creating meaningful interactions with your customers, based on who they are and what they do, continuously over time. It’s marketing that engages wherever your customers are, and it’s marketing that is backed by both creative vision and hard data. Finally, it’s marketing that allows you to move quickly, shortening the time between idea and outcome, so that you can create more – and better targeted – programs.
ng.
So what is engagement marketing? Let’s start with what it isn’t: engagement marketing isn’t about serving your buyers a particular product, or even serving them a particular experience. It isn’t about one-off campaigns (no matter how compelling or involving), and it isn’t about customer service (at least it isn’t just about customer service). Instead, engagement marketing is about creating meaningful interactions with your customers, based on who they are and what they do, continuously over time. It’s marketing that engages wherever your customers are, and it’s marketing that is backed by both creative vision and hard data. Finally, it’s marketing that allows you to move quickly, shortening the time between idea and outcome, so that you can create more – and better targeted – programs.
ng.
So what is engagement marketing? Let’s start with what it isn’t: engagement marketing isn’t about serving your buyers a particular product, or even serving them a particular experience. It isn’t about one-off campaigns (no matter how compelling or involving), and it isn’t about customer service (at least it isn’t just about customer service). Instead, engagement marketing is about creating meaningful interactions with your customers, based on who they are and what they do, continuously over time. It’s marketing that engages wherever your customers are, and it’s marketing that is backed by both creative vision and hard data. Finally, it’s marketing that allows you to move quickly, shortening the time between idea and outcome, so that you can create more – and better targeted – programs.
ng.