4-Step Marketing Formula to Startup Success - Pure Design Solution

AGENDA
1. Current State Of Marketing Today.
2. Top Challenges In Digital Marketing For Startups.
3. How To Begin With Your Digital Strategy?
4. Our 4-Step Marketing Formula.
5. Special Offer.
©2018 Pure Design Solution (A Unit Of PDS Enterprises Pvt. LTD)
www.puredesignsolution.com

• SEO
• Paid Advertising
• Social Media
• Influencers
• Chatbots and
messengers
• Email Marketing
New Age Media
MARKETING MIX HAS CHANGED

HAVE YOU TRIED PAID ADVERTISING?
DID YOU HAVE ANY LUCK?

Still stuck
and not converting?

APPLY OUR 4-STEP MARKETING
FORMULA?
Find Out What Is ‘REMARKABLE’
Build A Plan Based On ‘INSIGHTS’
Learn The Skills That ‘CREATE VALUE’
Select The Tools That ‘CONVERT MOST’
1
2
3
4

STEP 1 – CREATE A BRAND VALUE
MAKE YOUR BRAND 'REMARKABLE’
IDENTIFY:
What’s the pain
that you
are solving?
DESCRIBE:
The innovation
you are bringing.
PACKAGE:
Your product
and services to
make it irresistible.

The Innovation Of SLICED BREADA SIMPLE INNOVATION CAN CHANGE
THE EQUATION
American Bread
Manufacturer –
WonderBread introduced
the concept of sliced bread
into the U.S. market in
1930s.
A simple innovation in the
product became the biggest
differentiator and stand
out factor for the brand.©2018 Pure Design Solution (A Unit Of PDS Enterprises Pvt. LTD)

Make your '#innovation’
part of your brand
strategy and target the
right set of audience to
spread it.

Create ‘User Personas’ of your customer’s
interest, likes & dislikes and their online
search patterns.
1ST STEP
STEP 2 – FOLLOW A STRATEGY
KNOW YOUR CUSTOMERS

BUILD USER PERSONAS
Example User Persona:
Henrietta Rega is a Senior
HR Manager with Teaneck
NY, fastest growing
companies in East Coast.
• Identify and list key personality
features of a selected group of
audience.
• They will become ‘Early Adopters’
of your campaign.
• Build your strategy and marketing
plans around this set of audience in
phase 1 of marketing.

The graph on the right
denotes how to influence
your target audience.
Identifying an early set of
promoters for your product
will build consumer
confidence early and
spread it higher.
IDENTIFY EARLY ADOPTERS

CONDUCT COMPETITOR ANALYSIS
• Define your goals and
expectations from the
campaign clearly.
• Identify and set up metrics
to measure results.
• Create a ‘Leads’ tracker
and make sure the data is
entered correctly and
consistently.

•Take a campaign based approach & nail your
unique concept.
•Create a campaign idea that really connects –
emotional, humorous or one-of-a-kind
innovative. What is it that will resonate with your
audience?
STEP 3 – CREATE A CAMPAIGN
THINK OF AN EXCITING MARKETING IDEA

• Identify the pain of your
customers and how you can
solve it?
• Create a powerful bait that is
aimed at solving their
problem.
• Embed that messaging
through all selected online
channels in form of videos,
blogs, infographics,
engagement posts and more.
STEP 3 – CREATE A CAMPAIGN
ATTRACT YOUR CUSTOMERS TOWARDS YOU.

MYCA:LEARNING
An Online Market Intelligence case study to
calculate the potential market size and
utilize the information to build a digital
marketing plan.
@LEADS
PER MONTH
Text Ads Display
Ads
Mobile
Ads
Brand Buzz
and Leads
STEP 4 – SELECT THE RIGHT TOOLS
IDENTIFY PLATFORMS THAT WORK BEST FOR YOU
SOCIAL
Facebook
Instagram
Twitter
YouTube
LInkedIn
ONLINE PR
Publications
News channels
Influencers
Bloggers

STEP 4 – SELECT RIGHT TOOLS
TRACK AND MEASURE RESULTS
1. Define your
goals and
expectations
from the
campaign
clearly.
2. Identify and
list key
metrics for
measuring
the campaign
results. For
e.g. Brand
buzz, leads,
conversions.
3. Track and
record the
metrics
consistently
and correctly
through the
campaign.
4. Analyze and
build
insights
based on the
past and
current
outcome.

• Use your ‘metrics chart’ to measure results of
your campaign.
• Have a 3-point follow up cycle – that’s super fast.
• Track results – digital converts in many forms.
FROM OUTCOME TO OUTPUT
Track Leads
Record
Every
Conversion
Set Up
3 Follow-Up
Cycles
FOCUS ON ‘OUTPUT’ MAINLY

THE ROI = CONVERSIONS + BRAND VALUE + ENGAGEMENTS
WHAT’S THE ROI?

LET’S EVALUATE!
1. How much ROI did you get
in your last campaign?
2. How many quality leads are
there in your sales funnel?
3. Are you happy with your
digital marketing results?

WE WANT TO OFFER YOU:
1. 5-point online
assessment
for your
current online
presence
2. Power Booster
Go-To-Marketing
Plan to get you
started.
3. Three-month
Action tracker
to measure and
record the
output.
We Power-Up Your
Digital Marketing Campaign!
4. Special
pricing
10% off on the
first three
month
invoicing.

WE HAVE PROVEN TRACK RECORD
We’ve helped 100+ brands to
launch their digital campaigns.
You Will be Next!

MYCA:LEARNING
An Online Market Intelligence case study to
calculate the potential market size and
utilize the information to build a digital
marketing plan.
Pure Design Solution
A Unit of PDS Enterprises Pvt. LTD,
A709, Ground Flr, Sushant Lok 1,
Gurgaon Haryana
[T] +91 0124-4143050
[E] info@puredesignsolution.com
[W] www.puredesignsolution.com
DROP US AN EMAIL AND GET STARTED

4-Step Marketing Formula to Startup Success - Pure Design Solution

4-Step Marketing Formula to Startup Success - Pure Design Solution

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