Learn how we at Proteus can help support you and your company with your employee engagement & internal communications. You'll learn how we have helped some major brands from Lloyds Banking Group and Great Western Railway to Ryder & Minster Law

1. INTERNAL
COMMUNICATIONS

2. INTRANET & SOCIAL PLATFORMS
The intranet is the ‘heart beat’ of any employee engagement programme,
and we can help you to create and deliver intranets which really are
engaging and beneficial to the employees. From supplying meaningful
content and messages to conveying brand vison and values, we can
support you in delivering regular rich new content to specific key
audiences. Understanding how best to use all the social media channels
allows us to communicate messages quickly and effectively and achieve
optimum employee engagement.
PUBLICATIONS & PROMOTIONS
Our specialist knowledge on production of internal publications whether an
internal newsletter, magazine or even an e-zine, allows us to work with you to
source content, interview employees and create monthly, bi-monthly or even
annual publications which communicate key business messages in an
engaging way and human way to fully engage your audience. We can also
plan, source and deliver any promotional activity you require to support your
employee engagement programme.
INTEGRATED INTERNAL COMMUNICATIONS
With a wealth of specialist knowledge, we deliver powerful multi-channel
communications that not only inspire, but also really engage with your
employees and key stakeholders, delivering key operational and strategic
content and messages, using all appropriate channels available. So, whether
you need communication planning support or help to creating bespoke
creative solutions which really grab the employee’s attention, we have the
capability to really add value to your internal communications.
STRATEGIC INSIGHT & THOUGHT LEADERSHIP
Working in partnership with your key senior leadership teams, including HR
and Internal Communication stakeholders we have the strength and insight
to provide valuable thought leadership and support you in your strategy
development, campaigns planning, brand development and stakeholder
engagement. We spend considerable time listening, researching and
understanding employee attitudes, enabling us to focus on delivering unity,
behavoural and cultural change within employee organisations.
Listening to your internal audiences, their drivers and their profiles enables us to
deliver intelligent well targeted and tailored employee engagement campaigns
INTERNAL COMMUNICATIONS

3. Whether you are looking to deliver a well-planned marketing campaign,
create a boundary pushing creative concept or build a robust brand,
we can deliver the right mix of strategic and creative services.
MARKETING STRATEGY BRANDING CREATIVE
OUR SERVICES: STRATEGY & CREATIVE
Great strategies are built on clear objectives.
Tell us what you are aiming to achieve and we’ll
work in partnership with you to create
strategies which achieve your goals.
PRODUCT LAUNCHES
BRAND AWARENESS
BUSINESS GROWTH
EMPLOYEE
ENGAGEMENT
MARKET REACH
BEHAVIOURAL
CHANGE
CHANGING
PERCEPTIONS
MERGERS &
ACQUISITIONS
Successful design is about emotional
engagement. Our creative teams are always
working to find the right ways to create
cut-through and visually communicate your
message to your audience.
LOGOS
ADVERTISING
INFOGRAPHICS
PUBLICATIONS
ANNUAL REPORTS
PACKAGING
POSTERS
SIGNAGE
DIRECT MAIL
EXHIBITIONS
Crafting a brilliant brand is a complex and
multi-layered process. We can help you
understand your brand, how your audience
engages with it and how to increase its impact
and reach.
STRATEGY
ANALYSIS
RESEARCH
NAMING
POSITIONING
TONE OF VOICE
VALUES
IDENTITIES
GUIDELINES
WORKSHOPS

4. Whatever your digital objectives; going mobile, increasing traffic,
supporting campaigns online, reaching new audiences, improving your
social footprint, creating engaging content – we can deliver… digitally.
WEB SERVICES VIDEO & ANIMATION SOCIAL MEDIA
OUR SERVICES: DIGITAL
Understanding how your audience behaves on-
line is always our starting point for optimising
the digital channel before delivering a robust
digital strategy secured with research, data
and live testing.
Harnessing the social channels isn’t just about
likes, shares, followers and footprints, it’s about
really understanding how to give your
audience what they are looking for to create
delight!
AUDIENCE PROFILING
CHANNEL AUDITS
STRATEGY
TONE OF VOICE
CONTENT
GENERATION
INFLUENCER PR
CAMPAIGN PLANNING
DATA CAPTURE
TRAINING
REVIEW AND
ANALYTICS
Show, don’t tell – is the simple rationale.
We believe your audience will respond far
better to content which tells a story rather
than being told what to think.
CONCEPTING
SCRIPTING
FILMING
VIRTUAL REALITY
MOTION GRAPHICS
MUSIC
VOICEOVERS
EDITING
ENGAGEMENT &
ANALYTICS
VIRAL & SOCIAL
MEDIA SEEDING
ANALYTICS
ANALYSIS & INSIGHT
SITEMAP &
WIREFRAMES
CONTENT PLANNING &
CREATION
RESPONSIVE DESIGN
CMS
INTRANET/EXTRANET
E-COMMERCE
EMAIL MARKETING
HOSTING & SUPPORT
PPC & SEO

5. LLOYDS
BANKING GROUP
THE CHALLENGE
Proteus is a rostered agency for Lloyds
Banking Group and has been for over 15
years delivering a wide variety of integrated
internal communications campaigns, engaging
75,000 colleagues, supporting companywide
initiatives for all the Lloyds Banking Group
brands, including Lloyds Bank, Halifax,
Bank of Scotland and Scottish Widows.
THE CAMPAIGNS
Working with different areas within Lloyds
Banking Group, we support internal product
launches and bring meaning to culture
influencing initiatives, including key campaigns
for Inclusion & Diversity and Agile Working.
Familiarity with the brand is essential, although
our challenge is always to develop new
concepts and explore different channels for
campaign delivery which will engage Lloyds
Banking Group colleagues at multiple levels.
INTRANET
A company-wide intranet is the primary internal
communications tool for Lloyds Banking Group.
We work with a number of Lloyds Banking Group
divisions to deliver content, micro-sites and
online campaigns, aimed at enriching colleagues’
knowledge of the strategic business goals and
products and how to deliver them to customers.
23%INCREASE IN
CLICK-
THROUGHS

6. GWR
THE CHALLENGE
Our team has worked with Great Western
Railway, previously First Great Western,
for many years, and over that time we
have delivered a wide range of strategies,
initiatives and campaigns. The British rail
industry is unique and our knowledge of
how it works, and the passion and loyalty
of those who work within it, is essential to
understanding how to approach campaigns.
PUBLICATIONS
• We manage two major publications
for GWR, one customer facing, the
other a monthly employee newsletter
distributed to over 6000 colleagues.
• Our work involves content strategy, design,
proofing, print production and distribution.
• Printed channels are preferred over
digital channels as they guarantee
every colleague receives a copy to read
in their own time, leading to a greater
engagement with key business messages.
EVENTS
GWR attend a number of key County Shows
across the South West. We deliver these
events, including concepts, sponsorship, event
management, promotion and PR, and on-site
management for the duration of the shows. The
shows are a great vehicle for the public to gain
unprecedented access to GWR staff, including
Station Masters who regularly man the stands.
Data is collected for marketing purposes and
the event ROI is calculated on cost per lead.
Gold Award Winner,
Best Newspaper or
Magazine, CIPR

7. RYDER
Opening new channels for internal
communications and providing a
platform for internal processes
Ryder is a global distribution and logistics
provider operating from over 25 locations
throughout the UK. With such a diverse
workforce, and a heavy safety and
working practices focus, the Ryder Internal
Communications team are always looking
to drive up engagement through their
communication channels.
SERVICES
• Strategic collaboration
• Publication design
• Intranet architecture, design and build
• HR collateral
• Cultural change campaigns
• Screensavers
ACHIEVEMENTS
• Launch of their intranet as a new communications
channel, leading to a reduction in HR administration
as many forms, reports and mandatory information
is held online.
• Launch of their employee newsletter, 360, creating a
new communications platform, using real life stories
and interviews with colleagues from all parts of the
business to humanise the messaging.
• Clear and engaging campaign messaging
promoting core business messages including safety.

8. MINSTER LAW
Soon to become an independent company
Minster Law, personal injury claim specialists,
had an urgent need to establish their own
culture and community via a new Intranet.
With over 800 employees in three sites, Minister
Law takes pride in providing a supportive work
environment with employees integral to the business
and encouraged to take on leadership roles.
THE CHALLENGE
With a twelve week timeline for delivery we worked
with Minister Law to recommend an intranet
platform, strategy for content and delivery and
design and content upload. In order to achieve
this we worked in partnership with Interact,
a company that has a proven track record of
delivering a simple, easy to use, fantastic Intranet
platform that is unbeatable in the marketplace.
SERVICES
• Strategic planning
• Content mapping
• Site map and wireframe
• Design
• Content upload
• Training and support
ACHIEVEMENTS
• We hit the deadline. Within twelve weeks Minster
Law had a new Intranet which delivers engaging
content, which is easy to update.
• New internal brand guidelines with icon styles and
guidance on developing content for the Intranet.
• A future proof internal communications platform
which provides scope for increased social networking
and mobile working.

9. WHO WE WORK FOR

10. OUR DOOR IS ALWAYS
OPEN. SO LET’S TALK!
We are always at the end of a phone
& other side of an email.
Graeme McKenzie
Business Development Director
Mobile: 07714 743 277
Office: 0117 985 8888
Email: graeme.mckenzie@proteus-uk.com
www.proteus-uk.com