ENGAGE: SaaS/SMB
Welcome: Why Are You Here?
G R E G S T E R L I N G
LSA
N E A L P O L A C H E K
BOARD ADVISORS

Using online services to improve your
effectiveness and the customer experience

What Is LSA?
A not-for-profit industry
association of media
companies, digital agencies
and technology providers who
help businesses market to
local consumers.
300+ Members | 20 Countries

Some of LSA’s Members

Two Events
Local
entrepreneurs
SaaS/marketing services providers to
local businesses

Enabling a Conversation

Today Is about You

Today’s Speakers

The Modern Customer Journey
Managing Your Reputation & Online Visibility
Do You Know Your (Best) Customers?
Managing Cash Flow & Profits
Finding and Hiring the Right People
Smart Service: Winning the Customer Experience
Key Lessons for Local Entrepreneurs
Roundtable: Tell Us What You Think
Today’s Sessions

This Stuff Is Challenging

Ever Feel Like This?

Do you work with any outside
consultants, coaches, agencies
or experts?

• Access to expertise
• Practical advice
• No-pressure environment
• Start conversations
What We’re Trying to Do

We Want to Hear Your
Stories

So Do They

Some of Their Questions
• What was your biggest challenge when launching your business?
• What is the most important software you invest in as a business owner?
• How do you decide what to do in-house vs. what to hire out?
• What's your biggest struggle with email marketing
• How do you make decisions about software purchases?
• How do you prefer being approached by technology solution offerings?
• What is the biggest challenge you face when communicating with
prospects/customers?
• If you could hire a business coach, what would you want to learn?
• How do you want to consume legal services now and in the future?

• Engage: ask questions/express opinions
• Network: talk to each other
• Get contact info: follow up
• Keep in Touch: we’re here to help
How to Get the Most from Today

Stay for the Reception

Talk to Each Other & Us
• During Q&A
• Breaks
• Lunch
• Reception

ENGAGE: SaaS/SMB
NETWORK:
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Sponsors:

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Exhibitors:

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Reception:

ENGAGE: SaaS/SMB
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Away We Go!