This document provides guidance on how to market an event online using YouTube. It discusses uploading a video to YouTube, managing the video through YouTube's video manager, embedding the video on a website, sharing the video on social media, encouraging comments and likes, tracking video analytics, and advertising the video on YouTube. The overall aim is to maximize exposure of the event video and drive engagement through YouTube's various sharing and analytics features.

1. How
To
Market
Your
Event
Online
With

2. Table
of
Contents
Introduc=on………………………………3
Adding
Video
To
YouTube………….4
YouTube
Video
Manager……………5
Embed
on
Your
Website……………6
Sharing
Your
Video……………………7
Comments
&
Likes…………………….8
Tracking
Your
Impact…………………9
Adver=sing
Your
Video………………11
Conclusion…………………………………16
Online
Marke=ng
With
YouTube
2

3. Introduc=on
How
To
Market
Your
Event
Online
With
YouTube
3
YouTube
is
#1
service
for
video
on
the
internet.
It
boasts
more
than
1
billion
unique
users
every
single
month.
This
guide
will
cover
-­‐ Adding
video
to
YouTube
-­‐ Managing
your
videos
-­‐ How
to
embed
on
your
website
-­‐ Tracking
your
impact
and
-­‐ How
to
adver=se
on
YouTube
Event
Commercials
is
the
easiest
way
to
do
online
marke=ng
with
video
by
automa=cally
adding
your
online
commercial
to
our
YouTube
Channel.
This
simplifies
the
process
to
share
and
embed
on
your
exis=ng
website
and
to
share
to
a
number
of
other
services
like
Facebook,
TwiYer
&
LinkedIn.

4. Adding
Video
To
YouTube
To
add
video
to
your
YouTube
page
• Log
in
to
your
YouTube
account
• Choose
the
"Upload"
buYon
– This
buYon
is
located
in
the
top
middle
of
the
screen
next
to
the
search
bar
• Select
the
video
file
you
want
to
upload
– Once
selected,
the
file
will
begin
to
upload
• Add
details
about
your
video
4
How
To
Market
Your
Event
Online
With
YouTube

5. YouTube
Video
Manager
5
The
Video
Manager
page
will
allow
you
to
track
and
manage
your
uploaded
videos.
Two
things
you
should
always
do
are
-­‐ Add
tags
to
your
video
and
-­‐ Select
a
category
for
your
video
Doing
these
two
things
will
improve
your
marke=ng
efforts
by
exposing
your
video
to
a
larger,
targeted
audience.
How
To
Market
Your
Event
Online
With
YouTube

6. Embed
On
Your
Website
• YouTube
makes
it
easy
to
embed
your
video
on
your
on
website
or
blog
– Click
the
"Share"
link
below
the
video
and
– Choose
the
"Embed"
op=on
– Choose
your
preferred
video
dimensions
– Copy
the
code
– Paste
this
code
into
your
website's
HTML
6
How
To
Market
Your
Event
Online
With
YouTube

7. Sharing
Your
Video
• An
added
benefit
of
uploading
your
video
to
YouTube
is
that
it
allows
for
fast
sharing
to
– Facebook,
TwiYer,
LinkedIn,
Google+,
Tumblr,
Pinterest,
Blogger,
StumbleUpon,
My
Space
and
Reddit
• To
share
your
video
to
any
of
these
social
networks
– Click
the
Share
link
below
the
video
– Choose
a
social
network
– Follow
the
on
screen
instruc=ons
7
How
To
Market
Your
Event
Online
With
YouTube

8. Comments
&
Likes
• One
way
to
improve
your
response
and
engagement
rates
is
to
encourage
YouTube
comments
and
likes
– YouTube
comments
and
likes
increase
the
virality
of
your
marke=ng
campaign
– They
also
serve
to
increase
the
exposure
to
your
poten=al
audience
• An
easy
way
to
drive
comments
and
likes
is
to
post
the
first
comment
asking
a
ques=on
about
what
your
poten=al
aYendees
are
looking
forward
to
at
your
event
8
How
To
Market
Your
Event
Online
With
YouTube

9. Tracking
Your
Impact
• YouTube
has
one
of
the
best
analy=cs
dashboards
for
tracking
your
users'
engagement
with
your
specific
videos
and
your
impact
overall.
• With
YouTube's
Analy=cs
Dashboard,
you
can
track:
– Total
number
of
video
views
– Es=mated
minutes
watched
– Your
number
of
subscribers
– Video
likes
&
dislikes
– Number
of
comments
– Viewer
demographics
9
How
To
Market
Your
Event
Online
With
YouTube

10. Tracking
Your
Impact
(cont’d)
• To
access
your
YouTube
Analy=cs
Dashboard
– Sign
in
to
your
YouTube
account
– Choose
the
drop-­‐down
arrow
next
to
the
Upload
buYon
– Select
Analy=cs
to
take
you
to
the
analy=cs
for
your
YouTube
channel
– Select
the
video
you
want
to
view
the
analy=cs
of
10
How
To
Market
Your
Event
Online
With
YouTube

11. Adver=sing
Your
Video
• YouTube
makes
it
very
easy
to
adver=se
your
new
video
• YouTube
Adver=sing
is
usually
a
cost
effec=ve
means
of
increasing
your
exposure
to
your
poten=al
audience
and
can
substan=ally
increase
your
engagement
rates
– For
example,
a
$30
budget
for
one
week
could
result
in
your
video
being
viewed
an
addi=onal
1,000
to
7,000
=mes
and
your
ad
being
seen
over
100,000+
=mes
11
How
To
Market
Your
Event
Online
With
YouTube

12. Adver=sing
Your
Video
(cont’d)
• To
adver=se
your
video:
– Go
to
your
YouTube
Video
Manager
– Select
the
video
you
want
to
adver=se
– Choose
the
upside
down
triangle
next
to
the
Edit
buYon
– Select
Promote
– Click
the
"Create
A
Campaign"
buYon
– Select
your
budget
12
How
To
Market
Your
Event
Online
With
YouTube

13. Adver=sing
Your
Video
(cont’d)
• To
adver=se
your
video
(cont’d):
– Select
your
campaign
dura=on
• While
you
can
technically
start
with
as
small
as
one
(1)
dollar
for
one
(1)
day,
I
recommend
at
least
$10
for
over
seven
days
(i.e.
one
week)
and
measure
your
results
– Choose
your
Audience
• While
the
default
is
Everyone,
your
video
adver=sement
will
generally
be
more
effec=ve
if
you
focus
your
adver=sement
on
users
who
fit
your
audience
profile
(e.g.
in
United
States,
interested
in
business
educa=on)
13
How
To
Market
Your
Event
Online
With
YouTube

14. Adver=sing
Your
Video
(cont’d)
• To
adver=se
your
video
(cont’d):
– Crak
your
Ad
• Target
your
adver=sement's
language
to
your
audience's
profile
and
crak
the
language
to
convey
the
benefits
of
watching
your
video
• For
example,
if
you
are
adver=sing
a
legal
educa=on
conference,
you
might
choose
your
headline
to
be
"AYn:
Legal
Info
Pros!"
and
the
descrip=on
as,
"The
premiere
educa=onal
&
networking
event
for
you”
14
How
To
Market
Your
Event
Online
With
YouTube

15. Adver=sing
Your
Video
(cont’d)
• To
adver=se
your
video
(cont’d):
– Click
the
next
buYon
which
will
take
you
to
your
Google
AdWords
account
– Confirm
your
adver=sing
campaign's
details
– Watch
the
YouTube
views
come
in!
15
How
To
Market
Your
Event
Online
With
YouTube

16. Conclusion
• Following
these
steps
will
help
you
take
advantage
of
YouTube
Adver=sing
as
it
is
a
great
way
to
improve
your
online
marke=ng
with
video
16
How
To
Market
Your
Event
Online
With
YouTube

17. A
Special
Offer
Visit
hYp://eventcommercials.com
to
get
a
free
promo=onal
YouTube
video
for
your
next
event
17
How
To
Market
Your
Event
Online
With
YouTube

18. 18
How
To
Market
Your
Event
Online
With
YouTube

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(This
Page
Inten.onally
Le3
Blank)
How
To
Market
Your
Event
Online
With
YouTube