The slides presented at BrightonSEO April 2019. WeChat now is available for businesses outside of China, get to know more how you can utilise WeChat to engage with your Chinese customers.
WeChat is the largest social media platform in China with over 938 million monthly active users. It combines multiple functions like Facebook, Instagram, WhatsApp, etc into one app that is integral to daily life in Chinese cities. Official accounts must create high-quality image-heavy content that is useful and shareable to stand out among the 10 million+ accounts due to decreased views. Effective content types include articles, infographics, videos and slides. Menus and different types of posts can link to other pages and features within WeChat's ecosystem. Paid advertising options include moments ads, banners, and working with influencers, but the latter is generally most effective for customer targeting and building trust.
Updated June 2015:
A brief introduction to China's hottest social media platform - WeChat (Weixin) - with insights, case studies and analysis for brands.
Includes latest data on registered users and active users and comparisons to Weibo.
Provides information on user profiles and case studies for brands who have successfully used WeChat, including; Burberry, Coach, Tesla, China Southern Airlines, Xiaomi, Glico, Cadillac, Tencent, Olay, La Perle, Zanadu, Star Wars and BMW.
Outlines SIX ways for brands to use WeChat effectively:
1. Creating Branded Accounts
2. Micro-Contents (regular engagement)
3. For Customer Service/Loyalty
4. Driving O2O and Location Based Social
5. For Ecommerce (Sales)
6. Through "push" advertising
Polkadot takes a look at the digital marketing trends that are set to grow in popularity in 2017. From social selling to marketing automation, here are our digital predictions for the New Year.
Social@ogilvy Social Platform Advertising Updates POV: February 2014Ogilvy Consulting
This POV highlights recent updates and changes to social advertising offerings by Facebook, Twitter, Google+, Tumblr and Pinterest.
Throughout the year, social networks test and roll out new advertising products to improve their offerings for brands to better reach consumers. The social networks listed in this POV have added new ad units to their advertising suites that are currently or are about to be public to all brands.
By understanding each social network’s new advertising products, brands can leverage the options that best fit their business goals from driving awareness of a campaign to increasing website traffic to boosting ROI.
This document summarizes a webinar about getting started with WeChat marketing. It discusses Jeff Fish, co-founder of TMG Worldwide, who helps customers launch successful China marketing campaigns on WeChat. The webinar covers why WeChat is important, how it can help with branding, engagement, conversions, and tourism experiences. It also reviews understanding WeChat accounts, creating an official account, and using WeChatify for content creation, targeting, chatbots, and more.
The webinar covered various social media platform updates and advertising features, including Facebook Collections, Instagram carousels and shoppable posts, LinkedIn matched audiences, and Pinterest search ads. It also provided examples of social media campaigns from AirBnB, Bacardi, and Coca-Cola and discussed tools for social listening and audience tracking from Crowd Capture and Infomous.
A question facing anyone wanting to do marketing in China. WeChat is the marketer's tool of choice in the Middle Kingdom. But what is it? And how do you use it for marketing? This simple presentation takes you through the basics, and shows which New Zealand organisations are already using WeChat for marketing to China.
WeChat is the largest social media platform in China with over 938 million monthly active users. It combines multiple functions like Facebook, Instagram, WhatsApp, etc into one app that is integral to daily life in Chinese cities. Official accounts must create high-quality image-heavy content that is useful and shareable to stand out among the 10 million+ accounts due to decreased views. Effective content types include articles, infographics, videos and slides. Menus and different types of posts can link to other pages and features within WeChat's ecosystem. Paid advertising options include moments ads, banners, and working with influencers, but the latter is generally most effective for customer targeting and building trust.
Updated June 2015:
A brief introduction to China's hottest social media platform - WeChat (Weixin) - with insights, case studies and analysis for brands.
Includes latest data on registered users and active users and comparisons to Weibo.
Provides information on user profiles and case studies for brands who have successfully used WeChat, including; Burberry, Coach, Tesla, China Southern Airlines, Xiaomi, Glico, Cadillac, Tencent, Olay, La Perle, Zanadu, Star Wars and BMW.
Outlines SIX ways for brands to use WeChat effectively:
1. Creating Branded Accounts
2. Micro-Contents (regular engagement)
3. For Customer Service/Loyalty
4. Driving O2O and Location Based Social
5. For Ecommerce (Sales)
6. Through "push" advertising
Polkadot takes a look at the digital marketing trends that are set to grow in popularity in 2017. From social selling to marketing automation, here are our digital predictions for the New Year.
Social@ogilvy Social Platform Advertising Updates POV: February 2014Ogilvy Consulting
This POV highlights recent updates and changes to social advertising offerings by Facebook, Twitter, Google+, Tumblr and Pinterest.
Throughout the year, social networks test and roll out new advertising products to improve their offerings for brands to better reach consumers. The social networks listed in this POV have added new ad units to their advertising suites that are currently or are about to be public to all brands.
By understanding each social network’s new advertising products, brands can leverage the options that best fit their business goals from driving awareness of a campaign to increasing website traffic to boosting ROI.
This document summarizes a webinar about getting started with WeChat marketing. It discusses Jeff Fish, co-founder of TMG Worldwide, who helps customers launch successful China marketing campaigns on WeChat. The webinar covers why WeChat is important, how it can help with branding, engagement, conversions, and tourism experiences. It also reviews understanding WeChat accounts, creating an official account, and using WeChatify for content creation, targeting, chatbots, and more.
The webinar covered various social media platform updates and advertising features, including Facebook Collections, Instagram carousels and shoppable posts, LinkedIn matched audiences, and Pinterest search ads. It also provided examples of social media campaigns from AirBnB, Bacardi, and Coca-Cola and discussed tools for social listening and audience tracking from Crowd Capture and Infomous.
A question facing anyone wanting to do marketing in China. WeChat is the marketer's tool of choice in the Middle Kingdom. But what is it? And how do you use it for marketing? This simple presentation takes you through the basics, and shows which New Zealand organisations are already using WeChat for marketing to China.
7 Social Media Trends You Can't Afford to Miss in 2017Post Planner
By 2020, customers will manage 85% of their relationships with businesses without talking to a human. That means your social media strategy is more important than ever!
We're sharing exactly what needs to be included in your 2017 plan - from expiring, wearable, and augmented content to omni-channel marketing and MUCH MORE.
Catch the webinar replay here: http://www.postplanner.com/social-media-trends-2017-webinar-replay/
This short presentation highlights the new features that you will want to focus on for growing your social media accounts in 2017. It is a short presentation with bullet points.
eMarketer Webinar: Eight Trends to Watch for Social Marketing 2015eMarketer
This document discusses eight trends for social marketing in 2015 according to a presentation by Debra AhoWilliamson from eMarketer. The key trends discussed are: 1) social ad spending will increase but marketers need better targeting, 2) social media will become more integrated into overall marketing, 3) less content but targeted to specific platforms, 4) focus on internal metrics for ROI measurements, 5) prepare for mobile-only users, 6) embrace but improve social video, 7) redefine real-time marketing as delivering the right message at the right time, and 8) go beyond Facebook as other networks grow. The document provides analysis and recommendations for marketers regarding each trend.
New digital trends are taking over the market: the rise of the mobile, surveys show a global increase of usage in mobile devices, the need for ultra-responsive brand communication across all channels, the outstanding ascent of eCommerce and Social Media sales, the accession of image and video for visual searches and voice-activated search, the heightened integration of Artificial Intelligence & Machine Learning into sales processes and, of course, the popularity boost for sustainable and eco-friendly brands.
Mobile Marketing for Lead Generation and MoreGlennEndriga
1. Anatomy of an Engaging B2B Email Campaign
2. Getting Started
3. Creating Email Copy
4. The Landing Page
5. Test and Measure
6. Continuing the Conversation
1. The document analyzes the results of a benchmark study that assessed how 27 companies across 5 categories used social media across the customer journey.
2. On average, companies scored only 31% across the entire customer journey, with social use highest (51%) in the early awareness stage and lowest (21%) at the point of purchase. Many opportunities exist to better engage customers through social.
3. Some basic social tactics are underused, such as URL shorteners (31%) and forums (33%), despite their value. Channel disconnect is also common, with warmer social tones versus colder websites.
General Electric Social Media Strategy – Innovative Technology oriented ContentRajesh Prabhakar
GE social media strategy can be called a digital content factory which is a convergence of different social media platforms that allows company and customers publish and share their own content. The company deals with significantly high quality content that discusses the innovations in technology, emerging technologies, explanation and description about existing technologies.
A case study created by Simon Xue (Head of Digital at Totem), to summarise the work he did with Tencent during the World Cup. Includes details on the content created, WeChat accounts created and results of overall social effort.
The results of the "real-time" social media campaign for Tencent was a staggering 44.39 million WeChat impressions in 32days.
Digital marketing trends in 2017 will include:
1) Mobile traffic will continue to grow as the desktop slips, so mobile-focused marketing should be a top priority.
2) Search algorithms will continue to evolve rapidly as more content is added online, requiring unique, on-theme content optimized for audiences.
3) Social media will become an important conversion channel in addition to reach, with tools to directly convert social prospects to buyers.
4) Quality, unique content will remain king as the online environment grows more competitive.
Emerging seo & digital marketing trends. ebne-Strategy
This document discusses emerging trends in SEO and digital marketing. It emphasizes the importance of content marketing and developing a content strategy that identifies target audiences, valuable content types, and appropriate platforms. Guest blogging, authorship markup, content curation, and social sharing are presented as effective content marketing tactics. The benefits of these approaches for search engine visibility and business goals are outlined. Measurement of content performance and return on investment are also highlighted.
For marketers and companies, especially those with brand presence in China and within Chinese communities, not taking advantage of WeChat’s platform to reach out to users could prove to be a huge missed opportunity in the years to come. While very few marketers have mastered the art of WeChat marketing, we at NDN Group, are always pleased to highlight a few of WeChat’s best features and how to utilize them effectively for marketing
Edelman's Digital Marketing Trends for 2017Tlell MacRae
Digital media is facing challenges with transparency and accountability as programmatic advertising has grown rapidly. In response, the paid media industry is adapting in two key ways:
1) Traditional media companies are accelerating their digital transformation by pursuing programmatic TV buying and offering cross-channel advertising programs.
2) Brands are shifting investment to channels that are digital but tangible, such as digital out of home, podcasting, and event sponsorships through mobile and social platforms, which provide advantages of digital targeting but can be easily verified.
The document provides insights from social media analysis of conversations around the NILF (NASSCOM India Leadership Forum) event. Some key findings include:
- The event reached over 44 million potential impressions on social media with mentions originating most from cities like Mumbai, Delhi, and Bangalore.
- While desktop was the dominant platform for updates, mobile usage for the event was also high.
- The official hashtag #NASSCOM_ILF trended in Mumbai and conversations around the event remained strong throughout.
- Oracle, Cisco, and TCS saw the highest share of voice among brands discussed. Safra Catz from Oracle had the largest share of voice among CEOs and leaders mentioned.
The document discusses how banks can enhance customer engagement through the internet. It notes that while the first wave of internet use improved efficiency, it reduced intimacy between banks and customers. The challenge now is to regain lost customer intimacy. Banks need to move from just managing funds to managing customers' overall financial needs. They also need to rebuild trust with society and regulators. Examples of banks using online tools and communities to facilitate financial planning, advice, and corporate communication are provided.
Papa - An introduction to China's SoundCloud/InstagramChris Baker
This presentation provides a brief introduction to PAPA, one of China's newest social media. Like SoundCloud/Instagram, PAPA is a mobile social network focused on sharing great content.
Users on PAPA share audio, voice and music through an "instagram-like" social app.
We show how the application works, its function and UI, together with analysis on how brands in China are using it to improve audience engagement.
This document discusses digital marketing fundamentals. It begins with an introduction to Google and defines digital marketing. The main types of digital marketing are then described as pull marketing, where users seek out content, and push marketing, where marketers distribute messages. Several key digital marketing channels are also outlined, including SEO, social media, SEM, email marketing and mobile marketing. The advantages of digital marketing are noted as reach, measurement, interactivity and lower costs. Real-life examples of successful digital marketing by companies like Uber and Airbnb are provided.
Digital Marketing Trends Report 2019 & "Did You Know?" About Google, Facebook...Ioana Barbu
Digital Marketing Report covering latest trends in social media communication and digital marketing for Business to Business, Business to Consumer, eCommerce, Web design & Mobile Marketing as well as Corporate Communication.
Towards the end you will also find some "Did you know"s about the current Digital landscape, Google - the largest search engine owner in the world covering over 90% of searches globally and Facebook - still the largest mass social media platform in the world.
An introduction to the Social Commerce in China. This presentation will introduce a number of the social networks and eCommerce players like Renren, Kaixin, Sina, Tencent, QQ and Taobao.
This document discusses social media marketing and its benefits. Social media marketing refers to using social media platforms like Facebook, Instagram, and Twitter to achieve marketing goals. Some key benefits of social media marketing include reaching a wide audience, building a brand, increasing website traffic and search rankings, and boosting brand loyalty. The document also provides statistics on popular social media networks and their large user bases, as well as data showing that over 90% of marketers use social media and have found success generating new customers through platforms like Facebook.
7 Social Media Trends You Can't Afford to Miss in 2017Post Planner
By 2020, customers will manage 85% of their relationships with businesses without talking to a human. That means your social media strategy is more important than ever!
We're sharing exactly what needs to be included in your 2017 plan - from expiring, wearable, and augmented content to omni-channel marketing and MUCH MORE.
Catch the webinar replay here: http://www.postplanner.com/social-media-trends-2017-webinar-replay/
This short presentation highlights the new features that you will want to focus on for growing your social media accounts in 2017. It is a short presentation with bullet points.
eMarketer Webinar: Eight Trends to Watch for Social Marketing 2015eMarketer
This document discusses eight trends for social marketing in 2015 according to a presentation by Debra AhoWilliamson from eMarketer. The key trends discussed are: 1) social ad spending will increase but marketers need better targeting, 2) social media will become more integrated into overall marketing, 3) less content but targeted to specific platforms, 4) focus on internal metrics for ROI measurements, 5) prepare for mobile-only users, 6) embrace but improve social video, 7) redefine real-time marketing as delivering the right message at the right time, and 8) go beyond Facebook as other networks grow. The document provides analysis and recommendations for marketers regarding each trend.
New digital trends are taking over the market: the rise of the mobile, surveys show a global increase of usage in mobile devices, the need for ultra-responsive brand communication across all channels, the outstanding ascent of eCommerce and Social Media sales, the accession of image and video for visual searches and voice-activated search, the heightened integration of Artificial Intelligence & Machine Learning into sales processes and, of course, the popularity boost for sustainable and eco-friendly brands.
Mobile Marketing for Lead Generation and MoreGlennEndriga
1. Anatomy of an Engaging B2B Email Campaign
2. Getting Started
3. Creating Email Copy
4. The Landing Page
5. Test and Measure
6. Continuing the Conversation
1. The document analyzes the results of a benchmark study that assessed how 27 companies across 5 categories used social media across the customer journey.
2. On average, companies scored only 31% across the entire customer journey, with social use highest (51%) in the early awareness stage and lowest (21%) at the point of purchase. Many opportunities exist to better engage customers through social.
3. Some basic social tactics are underused, such as URL shorteners (31%) and forums (33%), despite their value. Channel disconnect is also common, with warmer social tones versus colder websites.
General Electric Social Media Strategy – Innovative Technology oriented ContentRajesh Prabhakar
GE social media strategy can be called a digital content factory which is a convergence of different social media platforms that allows company and customers publish and share their own content. The company deals with significantly high quality content that discusses the innovations in technology, emerging technologies, explanation and description about existing technologies.
A case study created by Simon Xue (Head of Digital at Totem), to summarise the work he did with Tencent during the World Cup. Includes details on the content created, WeChat accounts created and results of overall social effort.
The results of the "real-time" social media campaign for Tencent was a staggering 44.39 million WeChat impressions in 32days.
Digital marketing trends in 2017 will include:
1) Mobile traffic will continue to grow as the desktop slips, so mobile-focused marketing should be a top priority.
2) Search algorithms will continue to evolve rapidly as more content is added online, requiring unique, on-theme content optimized for audiences.
3) Social media will become an important conversion channel in addition to reach, with tools to directly convert social prospects to buyers.
4) Quality, unique content will remain king as the online environment grows more competitive.
Emerging seo & digital marketing trends. ebne-Strategy
This document discusses emerging trends in SEO and digital marketing. It emphasizes the importance of content marketing and developing a content strategy that identifies target audiences, valuable content types, and appropriate platforms. Guest blogging, authorship markup, content curation, and social sharing are presented as effective content marketing tactics. The benefits of these approaches for search engine visibility and business goals are outlined. Measurement of content performance and return on investment are also highlighted.
For marketers and companies, especially those with brand presence in China and within Chinese communities, not taking advantage of WeChat’s platform to reach out to users could prove to be a huge missed opportunity in the years to come. While very few marketers have mastered the art of WeChat marketing, we at NDN Group, are always pleased to highlight a few of WeChat’s best features and how to utilize them effectively for marketing
Edelman's Digital Marketing Trends for 2017Tlell MacRae
Digital media is facing challenges with transparency and accountability as programmatic advertising has grown rapidly. In response, the paid media industry is adapting in two key ways:
1) Traditional media companies are accelerating their digital transformation by pursuing programmatic TV buying and offering cross-channel advertising programs.
2) Brands are shifting investment to channels that are digital but tangible, such as digital out of home, podcasting, and event sponsorships through mobile and social platforms, which provide advantages of digital targeting but can be easily verified.
The document provides insights from social media analysis of conversations around the NILF (NASSCOM India Leadership Forum) event. Some key findings include:
- The event reached over 44 million potential impressions on social media with mentions originating most from cities like Mumbai, Delhi, and Bangalore.
- While desktop was the dominant platform for updates, mobile usage for the event was also high.
- The official hashtag #NASSCOM_ILF trended in Mumbai and conversations around the event remained strong throughout.
- Oracle, Cisco, and TCS saw the highest share of voice among brands discussed. Safra Catz from Oracle had the largest share of voice among CEOs and leaders mentioned.
The document discusses how banks can enhance customer engagement through the internet. It notes that while the first wave of internet use improved efficiency, it reduced intimacy between banks and customers. The challenge now is to regain lost customer intimacy. Banks need to move from just managing funds to managing customers' overall financial needs. They also need to rebuild trust with society and regulators. Examples of banks using online tools and communities to facilitate financial planning, advice, and corporate communication are provided.
Papa - An introduction to China's SoundCloud/InstagramChris Baker
This presentation provides a brief introduction to PAPA, one of China's newest social media. Like SoundCloud/Instagram, PAPA is a mobile social network focused on sharing great content.
Users on PAPA share audio, voice and music through an "instagram-like" social app.
We show how the application works, its function and UI, together with analysis on how brands in China are using it to improve audience engagement.
This document discusses digital marketing fundamentals. It begins with an introduction to Google and defines digital marketing. The main types of digital marketing are then described as pull marketing, where users seek out content, and push marketing, where marketers distribute messages. Several key digital marketing channels are also outlined, including SEO, social media, SEM, email marketing and mobile marketing. The advantages of digital marketing are noted as reach, measurement, interactivity and lower costs. Real-life examples of successful digital marketing by companies like Uber and Airbnb are provided.
Digital Marketing Trends Report 2019 & "Did You Know?" About Google, Facebook...Ioana Barbu
Digital Marketing Report covering latest trends in social media communication and digital marketing for Business to Business, Business to Consumer, eCommerce, Web design & Mobile Marketing as well as Corporate Communication.
Towards the end you will also find some "Did you know"s about the current Digital landscape, Google - the largest search engine owner in the world covering over 90% of searches globally and Facebook - still the largest mass social media platform in the world.
An introduction to the Social Commerce in China. This presentation will introduce a number of the social networks and eCommerce players like Renren, Kaixin, Sina, Tencent, QQ and Taobao.
This document discusses social media marketing and its benefits. Social media marketing refers to using social media platforms like Facebook, Instagram, and Twitter to achieve marketing goals. Some key benefits of social media marketing include reaching a wide audience, building a brand, increasing website traffic and search rankings, and boosting brand loyalty. The document also provides statistics on popular social media networks and their large user bases, as well as data showing that over 90% of marketers use social media and have found success generating new customers through platforms like Facebook.
Strategize or Die! How to Build a Social Media Strategy and Whycristinalepore
The document outlines steps to build a social media strategy and lessons learned from case studies. It recommends defining goals, auditing resources, assigning roles, measuring success, establishing protocols, executing the strategy, and measuring results. A case study example shows how 451 Marketing helped a CPA firm double their website traffic, gain media coverage, and generate over $650,000 in new business through their social media campaign.
Introduction to digital marketing- Social media marketing-Facebook MarketingSofthat IT Solutions
The document provides an introduction to a training program on digital marketing run by the KP Youth Employment Program (KPYEP) in Pakistan. It aims to equip university graduates with freelancing and entrepreneurship skills through 6 modules covering topics like social media marketing, traditional vs digital marketing, and popular platforms. The objectives are for learners to understand how businesses can use social media to drive goals and identify which networks different demographics use. Popular platforms discussed include Facebook, Twitter, LinkedIn, and Instagram. Learners will learn about career opportunities in digital marketing fields like being a marketer, freelancer or starting their own business.
This document discusses the popular Chinese social media platform WeChat and how businesses use it. WeChat has over 1 billion monthly active users and is used for more than just social networking. It allows businesses to connect with customers through official accounts for branding, e-commerce, customer service, recruitment, and more. Popular features for businesses include push notifications, embedded videos and surveys, and mini-programs which are sub-applications within WeChat.
This document provides information on using various online marketing techniques to promote a business. It defines internet marketing and discusses popular methods like search engine optimization, online display advertising, email marketing, and social media strategies. For each method, tips and best practices are outlined. The document also covers trends in social media marketing, highlighting how platforms like Pinterest, Instagram, LinkedIn and video are growing in importance. The goal is to help businesses integrate online strategies into their overall marketing plan.
Online Marketing PART 7-Technology as a facilitatorTom Fleerackers
The document discusses the evolution of online marketing and how technology facilitates digital transformation. It highlights how social media, internet, and digitization are connecting companies with hyper-personalized customers through big data. Artificial intelligence is discussed as the next level that will enable predictive and proactive customer service. Machines learning from customer interactions and data will help provide increasingly personalized experiences.
In March 2018 I was invited to speak to USAID's All Ukrainian Fintech Challenge for Financial Sector Transformation, to discuss building chatbots for financial literacy, capability and engagement, based on my efforts with ONOW's Mr.Finance chatbot.
Watch the presentation at: https://www.youtube.com/watch?v=UXY__KubTIM&feature=youtu.be&t=1h48m40s
Visit the Challenge website at http://www.gofintechua.info/en/
Banned in China, Big in China: Facebook & Twitter's China AgenciesR3
The document discusses Cheetah Mobile, a Chinese technology company that became Facebook's first authorized marketing agency in China. As Facebook's top agency in China, Cheetah Mobile has helped over 500 customers manage over 30,000 advertising accounts and create more than 3,000 ad campaigns. Cheetah Mobile aims to leverage its experience in international markets and data capabilities to provide advertisers with smarter ad solutions through its Facebook Overseas Business Division.
Finding Your Focus in the Social Media Maelstrom with Margaret Dawsonsemrush_webinars
The document provides 10 steps for focusing social media marketing efforts amid the large number of social media platforms and high volume of content. It recommends separating personal and professional accounts, identifying where target customers are active, knowing where competitors are focusing, using industry best practices and data to determine priorities, doing a resource check, integrating social media with overall marketing plans, setting metrics for success, following agile processes to continually improve, regularly reporting on results, and being a source of social intelligence within the organization. The goal is to help organizations focus their efforts on the most important 1-2 social networks for their goals and industry.
Digital marketing is a set of marketing tactics that leverage various digital channels like search engines, social media, email and websites. It has evolved from early search engines and banner ads in the 1990s to today's emphasis on mobile, predictive analytics and content marketing. The Philippines has high internet and social media penetration rates, with Filipinos spending over 3 hours per day on social platforms. Popular digital marketing tactics include SEO, social media marketing, PPC advertising, and Facebook advertising, which are effective for businesses seeking targeted traffic, leads and sales.
Engati is one of the best free chatbot platform to build bots in minutes without programming. Build once and publish across 8 major platforms - FB messenger, kik, telegram, line, viber, skype, slack and website. Supports intelligent paths, train, copy, analytics and private labeling.
Using Engati you can leverage the power of machine learning, NLP/NLU to design your very own chatbot.
The Fundamentals of Digital Marketing - PUP Taguig PresentationJomer Gregorio
February 3, 2017. Polytechnic University of the Philippine Taguig City Metro Manila Branch.
I shared my first-hand experience and knowledge to some 40+ 4th year marketing students in the said university in their event named: Big BUZZ! Digital Marketing: Interlink with the Outside World.
I enjoyed sharing my presentation titled: The Fundamentals of Digital Marketing. I hope to see you again next time PUP!
Official pics: https://www.facebook.com/296595453714747/photos/?tab=album&album_id=1533647946676152
This document provides an overview of digital marketing and discusses why it is important for businesses. It introduces Pankaj Kumar as a digital marketing specialist and lists several digital marketing modules. Digital marketing is defined as marketing through websites, apps, social media, email and search engine optimization. The document notes that digital marketing allows for a large geographical reach at an affordable cost and is measurable. It provides examples of industries that commonly use digital marketing and concludes by providing contact information for Pankaj Kumar for digital marketing assistance.
Introduction to Digital Marketing - Case Study - Social Media OptimizationSiby Kuriakose
Introduction to Digital Marketing (Interactive Marketing). Case Study in digital marketing outlines President Obama's successful use of social media marketing to garner support. Tips on effective Social Media Optimization for companies, brands and individuals.
Here, I am sharing with you short and simple and understandable social media marketing powerpoint presentation.
Hasmukh Makawana- Digital Marketing executive
Emxcel Travel Solution Pvt Ltd.
This document provides information about the Local Search Association (LSA), a not-for-profit industry association that helps businesses with local marketing. It discusses LSA's membership reach and programs. The rest of the document outlines an event agenda on digital marketing challenges and solutions for small businesses, and encourages attendees to engage, network, and make the most of the event.
Digital marketing is growing in importance for Indian brands. 90% spend up to 15% of their budgets on digital marketing, and budgets of over Rs. 1 million are common. The top goals for Indian brands on social media are building awareness, community, and engagement. Customer acquisition is the main focus, and integrated campaigns across email, social media, and mobile can increase conversion rates. Measurement of ROI from digital marketing remains a challenge. As digital usage increases in India, marketers are increasingly investing in digital strategies and channels like email, social media, and mobile.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
32. Customer Service
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to your customers more
promptly.
•Designated customers
service chat function
online.