The document discusses marketing to the federal government. It provides an overview of Jennifer Schaus and Associates, a professional services firm for federal contractors. It covers marketing basics for the federal sector, such as using public data sources to conduct market research and tailoring communications. Best practices include having a government-focused website and materials that clearly present qualifications like contract vehicles and NAICS codes. Networking, relationships, and targeting specific upcoming opportunities are also emphasized. The conclusion reiterates the need to narrowly define offerings and learn about customers before contacting them.