Have we Leaned too far? Steve Johnson at Business of Software 2014
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Presented at Business of Software 2014, Steve Johnson (Under10.com) starts the debate - is Lean really the best principle for product development in software?
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Have we Leaned too far? Steve Johnson at Business of Software 2014
- 1. HAVE WE LEANED TOO FAR? Steve Johnson Under 10 Consulting @sjohnson717 steve@under10consulting.com http://www.under10consulting.com/public/bos2014
- 3. Big companies can be agile too! “ ”
- 4. With today’s methods, we can build the wrong product faster than ever.
- 6. The biggest waste of all in product development is building something that absolutely no one wants. Under 10 Consulting: look beyond the product Eric Ries Business of Software, 2010
- 7. where does innovation begin?
- 8. observation is the key
- 9. “this side up” http://www.flickr.com/photos/andyde/4762081047/
- 10. So, we’re in complete agreement?
- 12. ?
- 13. ?
- 14. Minimum Viable Product: n. A set of product functionality that can best be described by the following phrase: “Well, it’s the least we could do.” Under 10 Consulting: look beyond the product Saeed Khan onproductmanagement.net
- 19. ?
- 20. DEFINE DESIGN & DELIVER REFINE
- 21. Product Promotion Sales Support Business Market Business Market DEFINE DESIGN & DELIVER REFINE
- 22. Before: focus on product DEFINE DESIGN & DELIVER REFINE Under 10 Consulting: look beyond the product Product Promotion Sales Support Business Market Business Market
- 23. Now: extend your view DEFINE DESIGN & DELIVER REFINE Under 10 Consulting: look beyond the product Promotion Sales Support Business Market Business Market Product
- 24. Product Promotion Sales Support Business Goals Market Goals Business Results Market Results DEFINE DESIGN & DELIVER REFINE
- 25. If you can’t describe what you are doing as a process, you don’t know what you are doing. Under 10 Consulting: look beyond the product W. Edwards Deming
- 26. Prepared for: By: BUSINESS RESULTS Expertise: Business PERSONAL Expertise Business Market Technology Operations Domain Communication Speaking truth to power Influence through authority Influence through reason Influence through passion Under10 Playbook Canvas PRODUCT Expertise: Technology PROMOTION Expertise: Market SELLING Expertise: Market SUPPORT & OPERATIONS Expertise: Operations MARKET GOALS Expertise: Market BUSINESS GOALS Expertise: Business CORPORATE LEVERAGE Expertise: Business Roles & responsibilities Strategy Canvas (BOS) Growth-Share Matrix (BCG) Three Horizons (TCG) Product/Market matrix (Ansoff) DEFINE DESIGN & DELIVER REFINE Competencies Authority Systems Passion Innovation Research Expertise MARKET RESULTS Expertise: Market 1408 Copyright © 2012-2014 Under10 Consulting, LLC
- 27. Prepared for: By: BUSINESS RESULTS Expertise: Business Process retrospective Business review PERSONAL Expertise Business Market Technology Operations Domain Communication Speaking truth to power Influence through authority Influence through reason Influence through passion Under10 Playbook Canvas PRODUCT Expertise: Technology Product stories & personas Feature priority list Product plan PROMOTION Expertise: Market Market stories & personas Promotional priority list Launch plan SELLING Expertise: Market Pricing & discounting schedules Sales enablement priority list Battle cards SUPPORT & OPERATIONS Expertise: Operations Delivery plan Support plan Operations plan MARKET GOALS Expertise: Market Feasibility assessment Competitive landscape Success metrics BUSINESS GOALS Expertise: Business Business canvas Portfolio roadmap Business goals CORPORATE LEVERAGE Expertise: Business Roles & responsibilities Strategy Canvas (BOS) Growth-Share Matrix (BCG) Three Horizons (TCG) Product/Market matrix (Ansoff) DEFINE DESIGN & DELIVER REFINE Competencies Authority Systems Passion Innovation Research Expertise MARKET RESULTS Expertise: Market Success profiles Market review 1408 Copyright © 2012-2014 Under10 Consulting, LLC
- 28. Areas of expertise Under 10 Consulting: look beyond the product Domain Expert Business Expert Technology Expert Market Expert
- 29. Product Promotion Sales Support Market results (share) Business results (profit/loss) Market goals Business goals Corporate goals Copyright © 2013 Under 10 Consulting LLC
- 30. Product Promotion Sales Support Market results (share) 13% Business results (profit/loss) $42m 192 user stories delivered 17 sprints Marketing plan: $4m 1284 leads delivered 53% of sales team trained; all of SEs Capacity: 300 new sites Market goals Improve share from 8% to 11% Business goals Achieve $40M in revenues Corporate goals Launch new product line Copyright © 2013 Under 10 Consulting LLC
- 32. If you always do what you've always done, then you'll always get what you always got. Under 10 Consulting: look beyond the product Aerosmith
- 34. It was never just about thermostats. At its core, Nest has always been about the home. We reinvent unloved home products to create simple, beautiful, thoughtful things. —Tony Fadell CEO & Founder, Nest “ ”
- 35. What’s the next innovation? Under 10 Consulting: look beyond the product
- 36. Product Promotion Sales Support Business Market Business Market DEFINE DESIGN & DELIVER REFINE
- 37. Many entrepreneurs are like the chef who prepares dishes based on the available ingredients rather creating a meal that customers want to buy. Under 10 Consulting: look beyond the product Steve Johnson 37
- 38. For more, get Look Beyond the Product, available now on Amazon. LookBeyondtheProduct.com
- 39. CONTACT Steve Johnson Under 10 Consulting @sjohnson717 steve@under10consulting.com
- 40. Under 10 Consulting: look beyond the product
Editor's Notes
- Nest solved a problem that Honeywell had already solved. But Nest is beautiful, easy to install, and learns from usage. It solved the real problem in an elegant way. They delivered customer excellence by doing more than the minimum.
- Nest solved a problem that Honeywell had already solved. But Nest is beautiful, easy to install, and learns from usage. It solved the real problem in an elegant way. They delivered customer excellence by doing more than the minimum.
- Too many teams are still working from individual heroics instead of methods. (I can help).
- Too many teams are still working from individual heroics instead of methods. (I can help).
- Solved the thermostat problem. So next idea: smoke detectors.