The document discusses key elements of marketing strategy including market research, target markets, positioning, competitive analysis, and budget. It provides examples of Starbucks' premium pricing strategy and focus on employee training and store environment. Coca-Cola's pricing considers competitor Pepsi and it uses culturally appropriate promotions to increase sales, acquire new customers, introduce new products/services, and ensure business remains fresh.

2.  Muhammad Shahzaib
 Nouman Asif
 Chaudary Farhan
 Sheikh Ahtisham

3. Marketing Strategy

4. A marketing strategy is a business' overall
plan for reaching people and turning them
into customers of the product or service.

5.  Market research.
 Target market.
 Positioning.
 Competitive analysis.
 Budget.

6.  Market research is a process that
systematically gathering data about
customer.
 Then analyzing it to better understand what
their customer need.
 To identify the customer need and wants.

7.  A strategy in which the company target it
customers by marketing efforts to sell goods
and services

8.  To place the product in the customer mind in
the right way
 To place the product that customer can
easily access it.
 SWOT analysis help to position the product
in right place

9.  Competitor analysis in marketing strategic is
an assessment of the strengths and
weaknesses of current and future
competitors.
 This analysis provides both an offensive and
defensive strategic context to identify
opportunities and threats

10.  A budget is an estimate cost that firm will
apply on marketing strategy to build a image
of product in customer mind
 Budget should not be expensive than
competitors
 Budget of manufacturing product should be
less than competitors manufacturing cost

11.  Its strategy is based on marketing mix
 It contain following elements
1. Product
2. Place
3. Price
4. Promotion
5. People
6. Physical evidence

14.  Starbucks is the leader of the coffee market.
 Starbucks Premium Pricing Strategy.
 Premium Pricing involves setting the prices
of products higher
than comparable products. It is usually used
to boost profits in areas where the customer
is happy to pay.

16.  Employee includes baristas
 Training to include star bucks culture
 Customer

17.  Comfortable environment
 Store design
 Cozy Corner

21.  3300 products.
 around 200 countries.

22.  Coca Cola has different pricing strategy.
Their pricing strategy is based on
the competitors pricing, Pepsi is the direct
competitor to coke
Promotion:
 Follow different promotion according to
different competitors and culture

30.  Increase sale
 New customer
 Introduces a new product or services
 Increase profit
 Give incentive to customer
 Ensure business stay fresh and new