Desmund Adams, chairman and CEO of Focus & Find, gave a presentation on socially responsible senior leadership and positioning a company through corporate social responsibility. He defined corporate social responsibility as practices ensuring sustainability for all stakeholders, including shareholders. Adams discussed why diversity programs fail and presented the "Salad Theory" as a framework for inclusive diversity in the workforce. The theory addresses return on investment and legal compliance, such as regulations requiring financial services companies to have an Office of Minority and Women Inclusion.

1. Socially Responsible Senior
Leadership – Position Your
Company
Presented by: Desmund Adams

2. Who I Am
Desmund Adams
• Father
• Husband
• Former Congressional
Candidate
• Resident of Clive, IA
• Business Owner

3. What I Do
Chairman, CEO of Focus & Find®

4. Corporate Social Responsibility
Definition: Corporate Social Responsibility (CSR)
are practices a company follows to ensure
sustainability to ALL stakeholders in the
community, including its shareholders.

5. Why Diversity Programs Fail

6. Salad Theory

7. Now Let’s Overlay the Salad
Theory on top of the Inclusive
Diversity Workforce Challenge

8. How Salad Theory Fits:
Return on Investment

9. How Salad Theory Fits:
Legal
Federal Regulation - 12 CFR 1207.21 (b)
Financial services companies are required to have
an Office of Minority and Women Inclusion (OMWI)

10. How To Contact Me:
Desmund@focusandfind.com
(515) 985-0400