It’s crucial to review your marketing efforts at year-end in order to improve productivity and effectiveness. It could have a significant impact on whether you meet your annual targets, as well as what next year has in store for your business. Read our advice for what you need to think about during the festive period. If you need any support with your marketing and communications activities, or want to discuss ideas for future campaigns, get in touch via hello@somethingbig.co.uk or 01483 746650.

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10 MARKETING
ACTIVITIES TO IMPROVE
YOUR BOTTOM LINE.

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1. IMPROVE EMPLOYEE
ENGAGEMENT
Christmas is the perfect time to share
important information such as target
performance, and to thank your team
with a festive hamper or party!

3. 2. REVIEW YOUR
BRANDING
Year-end is a great time to reassess performance
and look at how the market has changed.
Is your brand still relevant, or do you
need a bit of a refresh?
Creative. Strategic. Responsive. somethingbig.co.uk

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3. UNDERSTAND B2B
BUYER BEHAVIOUR
B2B buyer behaviour is becoming more collaborative.
Decisions are often made by consensus, so bid
managers need to keep up!

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4. EFFECTIVE CHANNEL MARKETING
Your target audiences are likely to be in a wide variety of sectors, so the challenge is to
make sure your message fits each one.

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5. IMPROVE YOUR
ADWORDS PERFORMANCE
AdWords spend can escalate very quickly around Christmas,
so start planning early!
Get to know your audience and how they’re searching.

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6. USE THE POWER OF VIDEO
Videos are a great way to showcase your products
in action, stand out, and tell your story.
Everyone is looking for great video
content at Christmas!

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7. MAXIMISE YOUR
EMAIL PERFORMANCE
70% of content is still shared by email, so make
sure your marketing emails are clear, responsive,
and as personalised as possible.

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8. ENGAGE GENERATION Z
By 2020, Generation Z (those born between 1995 and 2012) will
account for 40% of consumers!
Consider how you can build connections with this group.

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9. MAKE SOCIAL
MEDIA WORK
If you’re sharing the same content on a lot
of social platforms, it can get repetitive.
Review your social channels and see how
you can stand out.

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10. IMPROVE
MULTI-CHANNEL
MARKETING
Most B2B marketers juggled an average of nine channels in 2015!
Make sure you’re using the right channels
to talk to the right audiences.

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T: 01483 746650 | www.somethingbig.co.uk
We’re a creative communications agency.