The document summarizes the presentations from Canada's Marketing & Innovation Conference. It discusses topics around digital marketing, social media, leadership, creativity, branding, experiential marketing, persuasion, and creating change. Several speakers shared insights around what makes someone a genius, how anyone can solve problems through perseverance, and how "linchpins" are essential for organizations. The document encourages attendees to think about how they will share their story and connect with others.
Everyone needs a motivational boost from time to time, no matter your role or industry. Here are our favourite motivational marketing quotes. Allow them to inspire your daily work throughout your business.
Emotional marketing strategy
- Five approaches to emotional marketing that can turn casual consumers into brand fans is explained briefly in this presentation
The document discusses concepting for social media strategies. It emphasizes that new ideas come from culture, not commerce, and should inspire, provoke and entertain. Successful social media concepts are shareable, participatory, and create new spaces rather than fill existing ones. Effective social media focuses on deeper relationships, communities and experiences rather than just promotion. It should facilitate conversations and allow people to create their own ideas.
The document discusses how brands and Instagram influencers (IGers) can collaborate effectively. It notes that Instagram has over 400 million users and works well for brands to reach new audiences, build credibility and reputation, fuel other platforms, and amplify existing activities. However, it does not work as a substitute for a digital strategy, to fill marketing holes, or for inauthentic activities like buying eyeballs. The document recommends having a plan, measuring results, and using tools. It provides tips for storytelling, including keeping stories relevant, structured, passionate, and edited in an authentic voice. It highlights two of Pixar's rules of storytelling about telling stories that matter and are interesting to the intended audience.
This document discusses the importance of emotional marketing and identifies 12 emotions that can be leveraged in marketing content: missing out, excitement, curiosity, humor, positive feelings, relief, fear of loss, uncertainty, urgency, surprise, anger, and hope. It explains that emotions allow for better decision making and motivate behavior. Specific tips are provided for how to incorporate each emotion, such as highlighting exclusivity to create a sense of missing out or sharing successes to generate positive feelings. The overall message is that emotional content is more engaging and memorable for audiences.
12 Lessons from Content Marketing World 2013Lenovo
1. The document outlines 12 lessons from content marketing including telling stories that change people's lives, being useful by helping people and listening to their needs, being entertaining to gain word of mouth, and being educational by teaching people something new.
2. It also discusses being provocative by challenging assumptions, being visual using images that are processed faster than text, and being strategic by setting objectives that lead to sales.
3. Additional lessons include being scientific by testing calls to action and analyzing audience behavior, distributing content thoughtfully for different devices and attention spans, iterating content across different formats, and taking risks to sometimes fail but also grow.
Content marketing has grown rapidly to become one of the biggest success stories in the media industry. Thousands of pieces of professionally created content are published daily by brands to reach customers, gain loyalty, and increase sales. Effective content should entertain, educate, or empower people. It can be created in-house, curated from other sources, or crowdsourced. Content should provide real utility, empower customers, boost sharing and conversation, and speak to consumers' needs while driving awareness, sales, and entertainment.
The document summarizes the presentations from Canada's Marketing & Innovation Conference. It discusses topics around digital marketing, social media, leadership, creativity, branding, experiential marketing, persuasion, and creating change. Several speakers shared insights around what makes someone a genius, how anyone can solve problems through perseverance, and how "linchpins" are essential for organizations. The document encourages attendees to think about how they will share their story and connect with others.
Everyone needs a motivational boost from time to time, no matter your role or industry. Here are our favourite motivational marketing quotes. Allow them to inspire your daily work throughout your business.
Emotional marketing strategy
- Five approaches to emotional marketing that can turn casual consumers into brand fans is explained briefly in this presentation
The document discusses concepting for social media strategies. It emphasizes that new ideas come from culture, not commerce, and should inspire, provoke and entertain. Successful social media concepts are shareable, participatory, and create new spaces rather than fill existing ones. Effective social media focuses on deeper relationships, communities and experiences rather than just promotion. It should facilitate conversations and allow people to create their own ideas.
The document discusses how brands and Instagram influencers (IGers) can collaborate effectively. It notes that Instagram has over 400 million users and works well for brands to reach new audiences, build credibility and reputation, fuel other platforms, and amplify existing activities. However, it does not work as a substitute for a digital strategy, to fill marketing holes, or for inauthentic activities like buying eyeballs. The document recommends having a plan, measuring results, and using tools. It provides tips for storytelling, including keeping stories relevant, structured, passionate, and edited in an authentic voice. It highlights two of Pixar's rules of storytelling about telling stories that matter and are interesting to the intended audience.
This document discusses the importance of emotional marketing and identifies 12 emotions that can be leveraged in marketing content: missing out, excitement, curiosity, humor, positive feelings, relief, fear of loss, uncertainty, urgency, surprise, anger, and hope. It explains that emotions allow for better decision making and motivate behavior. Specific tips are provided for how to incorporate each emotion, such as highlighting exclusivity to create a sense of missing out or sharing successes to generate positive feelings. The overall message is that emotional content is more engaging and memorable for audiences.
12 Lessons from Content Marketing World 2013Lenovo
1. The document outlines 12 lessons from content marketing including telling stories that change people's lives, being useful by helping people and listening to their needs, being entertaining to gain word of mouth, and being educational by teaching people something new.
2. It also discusses being provocative by challenging assumptions, being visual using images that are processed faster than text, and being strategic by setting objectives that lead to sales.
3. Additional lessons include being scientific by testing calls to action and analyzing audience behavior, distributing content thoughtfully for different devices and attention spans, iterating content across different formats, and taking risks to sometimes fail but also grow.
Content marketing has grown rapidly to become one of the biggest success stories in the media industry. Thousands of pieces of professionally created content are published daily by brands to reach customers, gain loyalty, and increase sales. Effective content should entertain, educate, or empower people. It can be created in-house, curated from other sources, or crowdsourced. Content should provide real utility, empower customers, boost sharing and conversation, and speak to consumers' needs while driving awareness, sales, and entertainment.
Women represent over half the population and influence or purchase 80% of products. They spend close to $3.5 trillion annually in the US. To be successful, companies can no longer ignore women as consumers. Women want brands that respect their intelligence, recognize their individuality beyond stereotypes, offer stress relief and solutions to daily tensions, connect personally to what the product means for them, and take sincere stands on issues to develop a relationship. Brands must understand that all women are diverse and not the same.
25 Quotes Shaping The Future of Marketing - BloggingeHowBLoggingeHow
More @ http://www.bloggingehow.com
25 Quotes Shaping The Future of Marketing - BloggingeHow
Follow Bloggingehow on Facebook >> http://www.facebook.com/bloggingehow
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Do share the post with your circle. It helps a lot :)
Little Black Book of Connections Book Exploration by Laurie HawkinsLaurie Hawkins
This document provides strategies and rules for making successful connections by utilizing your networking assets. It discusses presenting a confident self-image, taking genuine interest in others, and providing value to help others. The primary networking assets are who you know, what you want from connections, what you do, how you connect with others, and who knows you. Connecting requires qualifying contacts by asking questions to determine their potential value. Strong networks provide credibility, leads, prospects, sales, and access to decision makers.
Go Live! Book Exploration by Laurie HawkinsLaurie Hawkins
This document discusses the opportunities available in the digital world for sales and business. It encourages the reader to embrace virtual and live technologies like video, which will be important parts of emerging sales strategies. The time for reinvention is now, as virtual approaches to engagement and connection are here to stay even after the pandemic ends. The reader is urged to think differently, develop new skills, and help customers in order to emerge as a leader in the new era of virtual selling.
Janis urste lead generation getting you downAngel Recalde
Janis Urste Qualified tips provider. Trying to get new leads for your business without the proper education and tools is like trying to find something in the dark. You are technically in the dark if you're proclaiming things to the masses without a targeted effort. What good leads will come of that. The following advice is designed to help you understand how to generate leads within your business.v
The document discusses the benefits and considerations of using Twitter for business purposes. It notes that over 30% of Twitter users share opinions and recommendations about companies and products weekly. 9 in 10 users follow brands on Twitter to obtain direct information from companies. However, using Twitter requires having a plan to create valuable content, build relationships, listen to feedback, and match online interactions with real actions. While results may take time, Twitter can help track topics, foster collaboration, and allow brands to be transparent if used strategically.
Chapter 4 Reading 3 A Personal ReflectionDenisse L
This document contains questions from a student reflection on consumerism and shopping. The student is asked to reflect on how much time they spend shopping each week and at malls specifically. They are also asked to consider what non-consuming experiences are more important than consuming experiences and why. Finally, the student is given homework assignments to reflect on the importance of shopping in their life, whether they are a recreational shopper, and what they would do with their free time if they couldn't go shopping for a month.
This document outlines 4 content production archetypes for financial brands: empathetic, educating, empowering, and elevating. The empathetic archetype shows understanding at an emotional level to build trust. The educating archetype attracts leads by providing expert advice. The empowering archetype helps people commit by addressing their concerns. The elevating archetype inspires through stories of how the brand has helped others. The document asks the reader to comment on which archetype they find most beneficial.
Social Media for the Self Publishing AuthorGreg Wood
The document discusses using social media effectively to promote a business. It outlines a 5-step process for using social media to sell products: 1) Prepare by defining your brand and target demographic. 2) Plan your marketing strategy by finding your audience and determining appropriate digital spaces. 3) Create content and assets for social media. 4) Launch your campaign and engage with customers by sharing content. 5) Measure results, optimize as needed, and continue improving engagement over time. The overall goal is to use social media to increase sales and profits.
Every employee has the potential to represent a company's brand through external communications. To engage staff as brand ambassadors, companies must build awareness of key brand messages, foster engagement through internal communications, and establish trust so that employees communicate with good judgment on social media, as they would over the phone. Following best practices for engagement, trust, and empowering sales discussions can help harness the potential of every employee to positively impact the brand from within.
This document outlines a 4-step process for marketing maximization: 1) Understand your ideal customers, 2) Create content they will consume, 3) Develop products they will buy, and 4) Implement a marketing plan with the right messages. It emphasizes the importance of truly knowing your target audience and their problems in order to create valuable content and products that directly address their needs. A successful marketing strategy also requires optimizing for mobile users and implementing the right mix of money, market research, messaging and media.
How to Use Virtual Events to Build Brand Awareness and Increase SalesIndie Business Network
This presentation was delivered by Donna Maria Coles Johnson, founder and CEO at Indie Business Network at #2x4LIVE in Nashville, Tennessee on April 1, 2016.
BizSmart Lunch & Learn Webinar
Presenter - Philippe Ingels
Company - WAKSTER
Everyone’s competing for the attention of new and existing customer. Content marketing is now one of the most important tactics in a marketers’ mix but research shows that the biggest challenges content marketers consistently face are producing enough content, and producing the kind of content that engages their targets. The entertainment industry has been consistently creating and delivering engaging content for hundreds of years – what can we learn from them?
Inspiring quotes that you may or may not know, designed to relate to all of your strategic issues, from SEO, Marketing Plans and ROI.
This SlideShare was designed and collated by Thrive Marketing, a HubSpot Partner Agency based in the UK.
Roger Yuen is the founder and CEO of Clozette, a global fashion social shopping network. He has extensive experience in digital marketing and social media, previously holding management roles with companies like Softbank and Acer. He is also the co-founder of e-Cop, an early pioneer in managed security services, and serves on the board of Brandtology, an innovator in social media analytics.
This document summarizes 15 lessons that Pam Hendrickson's father, a successful project manager, learned over his 40-year career. The lessons focus on balancing work and personal life, embracing change, effective communication, making informed decisions, attention to detail, time management, maintaining a sense of humor, seeking ideas from diverse sources, ensuring quality, aligning objectives, balancing organizational strengths, understanding perception, forgiveness, trustworthiness, and self-discipline. Pam Hendrickson shares these lessons to help others worry less, create success, and have more fun in the process.
9 Reasons You Should be Using Facebook advertisingSaundra Jackson
“Do Facebook ads work?”
Short answer: You bet they do! We’ve seen firsthand the tangible business benefits of using Facebook ads to target the right customers, raise brand awareness, and drive new and repeat business.
Register now for: 9 Reasons Why Your Business Should Advertise on Facebook (And How to Do It Right!)
“I don’t have much to spend on advertising.”
Even if you’re the very best at what you do, you still need to get the word out. Facebook is ideal for businesses who WANT and NEED a cost-effective and totally transparent (as in measurable) mechanism for raising awareness and driving sales.
Failure, focus, and the opportunity in betweenNathan Feiglin
The slides from a talk I gave at a Tedx-style event at my school to students and parents. I spoke about failure, the need for focus, taking advantage of (and creating opportunity) and doing what you're passionate about. Will post the recording as soon as I get it.
Rainmaking 101 - 3 ways to get your initial customers to market for youTribetactics
Find the customers that most need your brand and inspire them to spread the word about you.
Here are 3 ways to get your initial customers to market on your behalf, a minibook by TribeTactics.com
An essential read for small businesses and startups focused on growth.
2022-08-09 Online branding _ Jos Schuurmans - cluetail.com.pdfJos Schuurmans
This document outlines the key elements of a digital strategy including developing a brand proposition and story, setting attention strategies and key performance indicators, and creating a content plan and calendar. It also discusses channel development by establishing processes, selecting appropriate channels, and integrating tools and marketing technology. Finally, it addresses content operations through content creation, curation, and providing coaching and training.
Women represent over half the population and influence or purchase 80% of products. They spend close to $3.5 trillion annually in the US. To be successful, companies can no longer ignore women as consumers. Women want brands that respect their intelligence, recognize their individuality beyond stereotypes, offer stress relief and solutions to daily tensions, connect personally to what the product means for them, and take sincere stands on issues to develop a relationship. Brands must understand that all women are diverse and not the same.
25 Quotes Shaping The Future of Marketing - BloggingeHowBLoggingeHow
More @ http://www.bloggingehow.com
25 Quotes Shaping The Future of Marketing - BloggingeHow
Follow Bloggingehow on Facebook >> http://www.facebook.com/bloggingehow
Follow BloggingeHow on Twitter >>
https://twitter.com/#!/BLoggingeHow
Follwo BloggingeHow on Google+ >>
https://plus.google.com/107489234195718225165/
Do share the post with your circle. It helps a lot :)
Little Black Book of Connections Book Exploration by Laurie HawkinsLaurie Hawkins
This document provides strategies and rules for making successful connections by utilizing your networking assets. It discusses presenting a confident self-image, taking genuine interest in others, and providing value to help others. The primary networking assets are who you know, what you want from connections, what you do, how you connect with others, and who knows you. Connecting requires qualifying contacts by asking questions to determine their potential value. Strong networks provide credibility, leads, prospects, sales, and access to decision makers.
Go Live! Book Exploration by Laurie HawkinsLaurie Hawkins
This document discusses the opportunities available in the digital world for sales and business. It encourages the reader to embrace virtual and live technologies like video, which will be important parts of emerging sales strategies. The time for reinvention is now, as virtual approaches to engagement and connection are here to stay even after the pandemic ends. The reader is urged to think differently, develop new skills, and help customers in order to emerge as a leader in the new era of virtual selling.
Janis urste lead generation getting you downAngel Recalde
Janis Urste Qualified tips provider. Trying to get new leads for your business without the proper education and tools is like trying to find something in the dark. You are technically in the dark if you're proclaiming things to the masses without a targeted effort. What good leads will come of that. The following advice is designed to help you understand how to generate leads within your business.v
The document discusses the benefits and considerations of using Twitter for business purposes. It notes that over 30% of Twitter users share opinions and recommendations about companies and products weekly. 9 in 10 users follow brands on Twitter to obtain direct information from companies. However, using Twitter requires having a plan to create valuable content, build relationships, listen to feedback, and match online interactions with real actions. While results may take time, Twitter can help track topics, foster collaboration, and allow brands to be transparent if used strategically.
Chapter 4 Reading 3 A Personal ReflectionDenisse L
This document contains questions from a student reflection on consumerism and shopping. The student is asked to reflect on how much time they spend shopping each week and at malls specifically. They are also asked to consider what non-consuming experiences are more important than consuming experiences and why. Finally, the student is given homework assignments to reflect on the importance of shopping in their life, whether they are a recreational shopper, and what they would do with their free time if they couldn't go shopping for a month.
This document outlines 4 content production archetypes for financial brands: empathetic, educating, empowering, and elevating. The empathetic archetype shows understanding at an emotional level to build trust. The educating archetype attracts leads by providing expert advice. The empowering archetype helps people commit by addressing their concerns. The elevating archetype inspires through stories of how the brand has helped others. The document asks the reader to comment on which archetype they find most beneficial.
Social Media for the Self Publishing AuthorGreg Wood
The document discusses using social media effectively to promote a business. It outlines a 5-step process for using social media to sell products: 1) Prepare by defining your brand and target demographic. 2) Plan your marketing strategy by finding your audience and determining appropriate digital spaces. 3) Create content and assets for social media. 4) Launch your campaign and engage with customers by sharing content. 5) Measure results, optimize as needed, and continue improving engagement over time. The overall goal is to use social media to increase sales and profits.
Every employee has the potential to represent a company's brand through external communications. To engage staff as brand ambassadors, companies must build awareness of key brand messages, foster engagement through internal communications, and establish trust so that employees communicate with good judgment on social media, as they would over the phone. Following best practices for engagement, trust, and empowering sales discussions can help harness the potential of every employee to positively impact the brand from within.
This document outlines a 4-step process for marketing maximization: 1) Understand your ideal customers, 2) Create content they will consume, 3) Develop products they will buy, and 4) Implement a marketing plan with the right messages. It emphasizes the importance of truly knowing your target audience and their problems in order to create valuable content and products that directly address their needs. A successful marketing strategy also requires optimizing for mobile users and implementing the right mix of money, market research, messaging and media.
How to Use Virtual Events to Build Brand Awareness and Increase SalesIndie Business Network
This presentation was delivered by Donna Maria Coles Johnson, founder and CEO at Indie Business Network at #2x4LIVE in Nashville, Tennessee on April 1, 2016.
BizSmart Lunch & Learn Webinar
Presenter - Philippe Ingels
Company - WAKSTER
Everyone’s competing for the attention of new and existing customer. Content marketing is now one of the most important tactics in a marketers’ mix but research shows that the biggest challenges content marketers consistently face are producing enough content, and producing the kind of content that engages their targets. The entertainment industry has been consistently creating and delivering engaging content for hundreds of years – what can we learn from them?
Inspiring quotes that you may or may not know, designed to relate to all of your strategic issues, from SEO, Marketing Plans and ROI.
This SlideShare was designed and collated by Thrive Marketing, a HubSpot Partner Agency based in the UK.
Roger Yuen is the founder and CEO of Clozette, a global fashion social shopping network. He has extensive experience in digital marketing and social media, previously holding management roles with companies like Softbank and Acer. He is also the co-founder of e-Cop, an early pioneer in managed security services, and serves on the board of Brandtology, an innovator in social media analytics.
This document summarizes 15 lessons that Pam Hendrickson's father, a successful project manager, learned over his 40-year career. The lessons focus on balancing work and personal life, embracing change, effective communication, making informed decisions, attention to detail, time management, maintaining a sense of humor, seeking ideas from diverse sources, ensuring quality, aligning objectives, balancing organizational strengths, understanding perception, forgiveness, trustworthiness, and self-discipline. Pam Hendrickson shares these lessons to help others worry less, create success, and have more fun in the process.
9 Reasons You Should be Using Facebook advertisingSaundra Jackson
“Do Facebook ads work?”
Short answer: You bet they do! We’ve seen firsthand the tangible business benefits of using Facebook ads to target the right customers, raise brand awareness, and drive new and repeat business.
Register now for: 9 Reasons Why Your Business Should Advertise on Facebook (And How to Do It Right!)
“I don’t have much to spend on advertising.”
Even if you’re the very best at what you do, you still need to get the word out. Facebook is ideal for businesses who WANT and NEED a cost-effective and totally transparent (as in measurable) mechanism for raising awareness and driving sales.
Failure, focus, and the opportunity in betweenNathan Feiglin
The slides from a talk I gave at a Tedx-style event at my school to students and parents. I spoke about failure, the need for focus, taking advantage of (and creating opportunity) and doing what you're passionate about. Will post the recording as soon as I get it.
Rainmaking 101 - 3 ways to get your initial customers to market for youTribetactics
Find the customers that most need your brand and inspire them to spread the word about you.
Here are 3 ways to get your initial customers to market on your behalf, a minibook by TribeTactics.com
An essential read for small businesses and startups focused on growth.
2022-08-09 Online branding _ Jos Schuurmans - cluetail.com.pdfJos Schuurmans
This document outlines the key elements of a digital strategy including developing a brand proposition and story, setting attention strategies and key performance indicators, and creating a content plan and calendar. It also discusses channel development by establishing processes, selecting appropriate channels, and integrating tools and marketing technology. Finally, it addresses content operations through content creation, curation, and providing coaching and training.
This document discusses trends in transformational storytelling seen at Cannes Lions in 2019. It covers several trends including:
1. Multisensory storytelling and using all senses to engage consumers through unexpected means.
2. The power of social conscience and using storytelling and media dollars to promote equality and social issues.
3. Inclusiveness and ensuring everybody is represented in stories through more empathetic and accessible storytelling.
4. The importance of truth in storytelling as consumers demand authenticity from brands, governments and media.
5. Creating immersive experiences for consumers to interact with brands through world building and bucket list experiences.
The document discusses how Doner, an advertising agency, approaches social media marketing. It emphasizes the importance of understanding people's behaviors and leveraging social insights to develop ideas that will move people to action. Doner focuses on identifying cultural passions and aligning brand messages to resonate with target audiences. The agency also stresses the need to facilitate conversations and share stories on social media like people do.
Embracing Social with Gnostix Social Media Monitoring at Ignite Athens 2012GnostixSocialMedia
What is fascinating is how technology and the human consciousness have evolved concurrently to produce a new world of communication and collaboration. Businesses stuck in the old paradigm have struggled to redefine themselves and communicate online with any integrity to educated, informed decision makers and buyers. Businesses that do not catch up - and wake up - simply won’t be around in the years to come. Some main points for this presentation:
• Know thyself - communicate your story
• Transformation - is not destruction. Lose the fear - corporate culture shift, social implications
• Overcoming challenges & driving social transformation
• Size doesn’t matter - sizing up your audience does
• How we connect - & how to lose friends & alienate people
The document provides tips and advice for using social media marketing effectively. It emphasizes establishing goals, choosing the right social media platforms, engaging in conversations rather than sales pitches, sharing valuable content, monitoring customer feedback, and promoting your brand across various online and offline channels. The key is using social media to build relationships and provide value to customers.
This Powerpoint offers ways libararies can promote their digital collections and library services through word of mouth marketing. Content is adapted from the book Contagious by Jonah Berger
The document discusses using storytelling and influencer strategies for international marketing. It notes that international marketing is becoming easier for businesses with digital marketing and influencers. Storytelling is an important tool for engaging audiences on social media and connecting with customers. The document provides tips for crafting effective business stories, including focusing on empathy, embracing an underdog status, and fostering customer communities. It also gives examples of companies that successfully use storytelling.
1) The document provides guidance for non-profits on developing an effective social media strategy, emphasizing the importance of understanding target audiences and inspiring meaningful engagement and action through compelling content.
2) It stresses the need to secure organizational buy-in, develop a detailed plan that integrates social media with other strategies, and go beyond just posting to actively engage followers.
3) The document also highlights measuring social media success through relevant metrics that track meaningful outcomes rather than just activities, and ensuring goals and resources are properly aligned.
Online Marketing Summit - Joe Pulizzi on Content and Social MediaJoe Pulizzi
Presentation given as various locations on the Online Marketing Summit tour by Joe Pulizzi on the basics of Social Media. Joe's take is that without a content strategy first, successful social media will be hard to come by.
Magnetic Content: Strategies for Customer AttractionBarry Feldman
Learn the essential strategies to transform your website into a customer attraction force field. Turn on the power of content marketing to generate traffic, leads and sales. Achieve what advertising usually does not: get people to know, like and trust you.
The marketing might of modern public relationsBob Pickard
Social media is revolutionizing the way the world communicates and it is powering the public relations industry’s global ascendancy. In Asia, PR has traditionally been a relatively minor and subordinate part of the marketing mix but now it increasingly occupies centre stage. Because public relations is at its essence a social networking business, it is well positioned to thrive in the digital domain, especially in a region where mobile communications are the new marketing battleground. Media relations and publicity will always be a key part of PR, but now creating content, building communities, understanding analytics and applying the psychology of persuasion are all part of the picture. PR will always be about the art of relationships, but increasingly it is a measurable communications science.
Delivering a Personal Branding Workshop for Sr HR Leaders and C Suite. One thing is for sure most people make cardinal mistake of copying each other rather than discovering their own true north.
The document discusses the need for agencies to transform from traditional advertising agencies to organizations focused on strategic problem solving, insights generation, and digital marketing. It argues that agencies must make five key changes: 1) have cross-functional teams work together throughout the entire process; 2) be genuinely interdisciplinary; 3) start with understanding the user; 4) rethink the traditional creative brief; and 5) become a learning organization that cultivates fresh thinking. This new approach is necessary to engage audiences in an interactive way and get them to tell brand stories, rather than simply broadcasting messages.
Lissa Cowan outlines 5 ways for businesses to captivate their audience and communicate their vision effectively. They are: 1) Identify the core "why" and passion behind the business. 2) Define a compelling story that conveys uniqueness and values. 3) Re-purpose existing resources and content for new platforms. 4) Pay attention to small details in interactions with customers. 5) Develop a deep understanding of customer needs and passions. The tips emphasize engaging customers, crafting a clear narrative, and collaborating with them.
Discover Your Inner Marketer and Advocate with Modern Marketing Strategies, N...Engagement Strategies, LLC
This document provides an overview of using modern marketing and social media strategies to advocate for child care. It discusses how to view yourself as an inner marketer and use concepts like the conversion cycle to increase enrollment, fundraising, and recruitment. Specific tactics covered include using stories to connect with people, various social media platforms like Facebook, Twitter and LinkedIn, as well as blogging and creating engaging content. The importance of data collection and search engine optimization to get found online is also covered. Overall it encourages embracing marketing and provides resources for getting started with social media.
How to build an email marketing strategyDylan Miller
This document provides steps to build an email marketing strategy, including: defining email marketing; setting goals; organizing contacts into lists; organizing departments involved in email; planning content for communications; and setting metrics. The six main steps are: 1) define email marketing; 2) set goals; 3) organize contacts into lists; 4) organize departments involved; 5) plan content; and 6) set metrics to measure success. Worksheets are included to help capture information needed at each step.
One page template: Marketing Strategy, the formula to strategise your marketing strategy successfully. Follow these steps to generate a comprehensive marketing plan for your business. Includes your research through to action plan and key performance indicators.
One page template: Digital Marketing Strategy, the formula to strategise your digital strategy successfully. Follow these steps to generate a comprehensive digital marketing plan.
One page template: Buyer Personas, the formula to strategise your buyer personas successfully. Follow these steps to generate a comprehensive persona profile of your customers. This works hand in hand with your Brand Strategy Template.
This document provides a template for developing a brand strategy with sections on understanding the target customer, competitors, developing a unique brand position and promise, and creating an execution strategy to achieve objectives. The template covers topics such as the target market, a SWOT analysis, key competitors, customer traits, what makes the brand different, defining the brand personality and values, developing a positioning statement, unique brand promise, objectives, metrics to measure success, and a branding rollout plan.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
Boost your brand with top-notch digital marketing services in New York! Our expert team specializes in SEO, social media marketing, PPC advertising, and email campaigns to drive engagement and increase your online presence. Partner with us to reach your target audience, track performance, and achieve measurable results. Transform your digital strategy and stay ahead in the competitive NYC market. Contact us today!
What is Digital Marketing: A Comprehensive GuideV-tech Marketing
Digital technologies have transformed marketing. Traditional methods like print and TV ads are giving way to digital strategies, reshaping how brands connect with consumers online. Welcome to the era of digital marketing, where engagement in the digital realm is key. Let's delve into what digital marketing entails in our interconnected world.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
Advertising and Promotion of whisper by Sakthi Sundarsakthisundar2001
This presentation is an invaluable resource for marketing professionals, students, and anyone interested in understanding the dynamics of effective advertising and promotion in the feminine hygiene sector. Explore how Whisper maintains its brand leadership and continues to innovate in a competitive market.
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
1. WHY DO
THINGS
CATCH ON?
Want a brand, product or idea to catch on?
Whether you’re trying to get people to buy something, persuade them to do something, or
simply inform your audience about something, one thing is certain—you want it to catch
on. It's human nature to want to be perceived as the best. Follow these stepps (or as many
of them as possible) to craft contagious content, so that your brand, product or idea is top
of mind and is shared quickly.
Social
Currency
Triggers Emotion Practical
Value
Public Stories
Build a story
people want
to tell. Build a
Trojan
horse, a
narrative or
story people
want to tell.
Ideal critical thinking for direct and digital marketing communication, audit your message
viral ability, and for non-profit organisations who do not have unlimited funds available for
marketing.
Find your
inner-remark-
ability. Make
people feel
like insiders.
Top of mind,
means tip of
tongue. Grow
your habitat,
so that people
are frequently
triggered
about you.
When we
care, we
share. Focus
on feelings
rather than
function.
Useful things
get shared.
Package
knowledge &
expertise to
that people
pass it on.
Built to show,
built to show.
The more
public
something is
the more it's
imitated.
Get a Buzz Six 1-on-1 workshop to discover your brand, product or
idea's inner-remarkability and become contagious for people to
share.
Buzz Six consists of a 26-page workbook.
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