developing new company

1. Introduction to the company

2. Organizational Goal
Serving you with quality

3. Market analysis
Target market
Customer analysis
Competitive Analysis
SWOT Analysis
Value Proposition
Financial condition
External force

4. Target market
• Foreign Market
• Domestic Market
– Mega City Market
– University Zone
– District Town
Market

5. Customer analysis
• Customer’s need
• Customer’s attitude
• Customer’s interest

6. Competitive Analysis

7. Market Mix
• Product
• Price
• Place
• Promotion

8. SWOT Analysis
Strength
Weakness
Opportunity
Threats

9. Strength
 Both manufacturer & retailer
 No direct substitutes
 High quality local fabrics
 Well trained workers

10. Weakness
• Less varieties
• HR constraints

11. Opportunity
Launching a new product using the brand
value
Large demand in Europe & USA
Product segmentation
Low labor cost

12. Threats
• High tax on raw materials
• Low rate currency exchange against dollar
• Dependence on supplier
• Stock market failure
• Political situation

13. Value Proposition
• High quality
• Low price
• Gorgeous decoration

14. Financial condition
• Sales
• Product segmentation
• Profitability

15. External force
• Cultural , Social & Religious Value
• Economic
• Technological
• Political

16. Define Marketing strategy & Objectives
• Identify Marketing strategy
• Determine financial objective
• Determine Marketing Objectives

17. Tactical marketing programs
• Product
• Promotion
• Place(Distribution)
• Pricing
• Customer service
& loyalty

18. Product
• Design
• Seasonal
• Quality
• Styling
• Product line-6
• Packaging
• Branding
• Labeling
• Accessories & Services

19. Pricing
• Pricing Strategies - Skim ,Penetration
• Seasonal pricing
• Price Flexibility
• Price Discrimination
– Model/ Product
– Segment
– Channel
– Geography
– Competitive
• Discount

20. Place(Distribution)
• Distribution Channels - combination
• Market Coverage - selective
• Outlet Handling
– Types-4
– Number/ Level of penetration-80
– Geographic location-4
• Online sale
• Warehousing
• Distribution Centre
• Distribution Cost

21. Promotion
• Promotional Strategy- push and pull
• Advertising
– Television and Radio
– Newspapers and magazines
– Billboards
– Internet
– Brand ambassador
• Sales Promotions
– Discounts
– Free samples
– Special stand in a shop
• Publishing Fashion Magazines
• sponsoring
• Direct Mail
• Promoting products at trade shows and exhibitions
• Organize fashion shows
• Public relations and Publicity

22. Customer service & loyalty
• After sales service
• Managing customer complain
• Collecting & storing information
• 24 hours service on special occasion

23. Budgeting & Performance analysis

24. Budgeting
Sector Total cost(1st year)
Product 100000000
Promotion 20000000
Distribution 10000000
Customer service 5000000
Salary 15000000
Total 150000000

25. Performance analysis
Sales
Our sale
Totol
market95%