This presentation gives an overall picture of the company "Walmart" I have done SWOT analysis and made BCG Matrix to analysis the Walmart company.

1. Content:
• Introduction
• SWOT Analysis
• BCG Matrix
• Growth strategy
By Gulshan Maurya

2. Introduction
• Walmart Inc. is an American multinational retail
corporation that operates a chain of hypermarkets,
discount department stores, and grocery stores
across the world.
• It was founded by Sam Walton in 1962 and was
incorporated on October 31, 1969.
• It's headquartered is in Bentonville, Arkansas.
• As of July 31, 2019, Walmart has 11,389 stores and
clubs in 27 countries.

3. SWOT Analysis
Strength
1.Global organizational size
2.Global supply chain
3.High efficiency of supply chain
Weaknesses
1.Thin profit margins
2.Easily copied business model
3.Competitive disadvantage against
high-end specialty sellers.
Opportunities
1.Expansion in developing countries
2.Improvement in human resource
practices to develop competitiveness
in the labour market
3.Improvement in quality standards.
Threats
1.Healthy lifestyle trend
2.Aggressive competition
3.Online retailers of various sizes

4. BCG Matrix
Sam’s club and
International segment
Cash CowsDogs
Supercentres
Sam’s club and
International segment
Neighbourhood market
Discount stores

5. Its supercentres are the star.
The supercentres provide almost
everything to the consumers such as;
pharmaceuticals, groceries, general
merchandise, etc. It provides more
than 28,000 products to consumers.
Sam’s club are cash cow.
As the Sam’s club has membership
only, with cash and carry operations,
which motivates consumers to visit the
club as it also provide the financial
service and credit card facilities.
?
Neighbourhood market are the
question mark for the Walmart, which
needs proper strategies for increasing
the market share.
Discount stores are the dogs for the
Walmart, as it is not bringing much
benefit to the company.

6. Walmart’s Strategies for Growth
Market Penetration
Walmart’s main growth strategy is market penetration. this strategy entails selling more goods or services to the
company’s current markets by giving discounts and related offers.
Market Development. Market development involves offering the company’s existing goods and services to
new markets. by opening new stores in countries where it does not yet have operations. This objective includes
online presence for retail transactions.

7. Product Development. Walmart Inc. uses product development as a strategy for growing the retail business.
product development involves developing and offering new products to the markets where the company
currently has operations.
Diversification. This growth strategy involves providing entirely new products in new markets, which are
usually industries or sectors where the company does not yet operate. A strategic objective in using this
growth strategy is to search for and acquire companies that can be integrated into Walmart’s existing
operations, such as via the company’s e-commerce website.

8. THANK YOU...!