BharatBenz is a division of Daimler India Commercial Vehicles which is a subsidiary of German manufacturer Daimler AG. It produces modern trucks and buses with its headquarters in Chennai, India. The marketing environment of BharatBenz includes suppliers like bearing and body manufacturers, retailers and distributors across India, over 55,000 customers served so far, competitors like Tata Motors, Ashok Leyland, and government policies around emission norms and taxes that impact the industry. Technological factors that help BharatBenz include efficient engines and emissions control systems.

1. MARKETING ENVIRONMENT OF
BHARATBENZ
By
Mathew v joseph
MBA
Marian college
kuttikkanam,kerala

2. BHARATBENZ
BharatBenz is a division of Daimler India Commercial Vehicles (DICV),
itself a wholly owned subsidiary of the German manufacturer
Daimler AG. The brand is known for its range of modern trucks and
buses. The headquarters of BharatBenz is at Oragadam, Chennai,
India. February 17, 2011 started its operation in India. Erich
Nesselhauf, Managing Director and CEO, Daimler India Commercial
Vehicles.

3. MARKETING ENVIRONMENT

4. SUPPLIERS
• Vimal Engineering Company Gujarat-
supplier of a superior quality Bearing For
Bharat Benz Truck.
• Prropelz Engineering Chennai-Vehicle
Body, Van Body and Truck Body.
• Jk tyres- tyre suppliers

5. RETAILERS AND DISTRIBUTORS
• Bharat Benz Autobahn Trucking Corporation
Thiruvananthapuram, Kerala ·
• Jayaraj Trucks & Buses Pvt Ltd
Madurai, Tamil Nadu ·
• Varun trucking Karnataka.

6. GENERAL PUBLIC
• Started eco-mission on national pollution control day
• providing support to the government for cleaner cities

7. CUSTOMERS
• More than 55,000 trucks have been delivered to customers
across India.
• 24*7 customer support systems

8. GOVERNMENT
• Government policy regarding the emission norms.
• Taxing policy.
• government policy in some public issues.

9. COMPETITORS
• TATA MOTORS
• ASHOK LEYLAND
• AMW MOTORS
• EICHER MOTORS
• MAHINDRA AND MAHINDRA

10. SHAREHOLDERS
• The investment is made by Daimler ag Germany

11. EMPLOYEES
• 3000+ employees working.
• company providing good working environment.
• Proper training and development activities are carried out.

13. POLITICAL AND LEGAL
FACTORS
• The introduction new emission norms.
• New regulation regarding the diesel engines.
• NDA government introduce cess for diesel 2.5%

14. SOCIAL FACTORS
• Drivers are most opting for drivers friendly vehicles.
• The attitude of drivers are changed and there is change in the
transportation facility in the country.
• Golden Peacock Environmental Management Award. 70 per
cent of electrical power demand is already met from
renewable sources.

15. TECHNOLOGICAL FACTORS
• Selective Catalytic Reduction (SCR) technology.
• Tag axle configuration.
• Better efficiency.
• modern vehicles.
• powerful engines.

16. ECONOMIC FACTORS
• banning of bs 3 vehicles.
• financial support to the customers.
• increase in diesel price.