Walmart is one of the biggest chain of retail stores in the US. It faces some serious economics issues as its market share goes on decreasing which force them to change their marketing strategies. The following presentation highlights some of the initiatives taken by the marketers of Walmart.

1. Ali Mashood
MBA
Marketing Management
Dr. Faiza

3. Mission Statement
To help people save money so they can live better.
Goals
Become an international brand.
Vision
If we work together, we’ll be lower the cost of living for
everyone.
Slogans
Always Low Prices, Always.
Save Money, Live Better.

4. Interesting facts about walmart
 American Corporation that operates the Largest Chain
of Departmental Stores Globally.
 Currently it has over 11500 stores in 28 countries
including US, UK, Canada, China, Brazil, India, Korea,
Japan. It also holds 11 online websites in different
countries.
 According to Fortune Global 2015 list, Walmart is the
world’s largest company by revenue ($482.2 billion FY 2015).
It also top the list eight times in the 21st century.
 It is also the world biggest employer with around 2.2
million employees.

5. Major Competitors

6.  In the start of 21st century the US and overall world
economies have faced some financial crunch which
hurts Wal-Mart as well.
 Brand Reputation was also dented badly by series of
raising Scandals.
 During 2002 to 2005 Wal-Mart faced decrease in its
Stock Value which remains till 2007.
Down Fall of Walmart

7.  It faced lawsuits from employees regarding poor working
Conditions, exposure to health hazards, Wages below
minimum level, Gender Discrimination and Untidy and
un-cleaned Stores.
 In 2000, walmart was sued 4,851 times.

8. • Competitors also took advantage and start to
out perform Wal-Mart in Revenue and Growth.

9. REVIVAL OF WALMART
 After facing several setbacks the management decided
to change their strategies.
 Introduces new Slogan “Save Money, Live Better”.
 In modified strategy they focus on increasing Family
savings and claimed that “In today’s economy, nobody’s
more committed to helping family budgets go further
than Walmart. Walmart saves the average family about
$3,100 a year, no matter where they shop.”

10.  As the most of the worlds population lies in middle and low
income level so the strategy hits the masses specially in world
financial recession.
 Convert many Stores from traditional energy to Wind energy,
Solar energy, Bio fuels to reduce pollution.
 Reduce green house emissions by 20%, energy consumption by
30%.

11.  Increase logistics fuel efficiency by using fuel
efficient locomotives and improve distribution
channels, Purchasing from local producers and
manufacturers.

12. Also focused on reducing the cost to increase profits.

14.  Reduce solids waste by promoting
recycling concept.
 Improve working Conditions, Environment
for customers, improved wages level &
bonus plans.
 Minimum wage level increase from
$9/hour.
Manage your own work schedule
weekly
Health Care, Paid Sick Leaves.
Education Suponsorships

16.  Specially designed software VMI (Vendor Management
Inventory) and patent SMART inventory system used to
keep track of inventory .
 Focus on every day low prices, accepting sales returns
and 24/7 operating timings.
 Product Mix 45% (Food, Health, Beauty) while others
have 20%.
 Current Quarter’s Earnings are 1.08/share.
 2014 : Donates 1.4 billion globally

17. Conclusion
 New slogan tries to promote the concept of savings
which also attracts the upper class. Improved quality
products have also gain the edge for Walmart.
 The new environmental friendly and cost reduction
techniques have also help Walmart to always stay ahead
of competitors.

18.  During Recession time period the low pricing strategies
have worked for Walmart.
 Getting best qualities at Low prices is what customer
always want to achieve, therefore the same strategy can
work for Walmart in the better economic situation as
well. By keeping the prices at lowest possible level
which its competitors can not afford to offer will give
Walmart the status of Market Leader, Trend Setter and
Monopolist as well.
GO FOR THE KILL….!!!

19. Refrences
 www.corporate.walmart.com
 www.news.walmart.com
 www.fortune.com
 www.bbc.com
 www.businessinsider.com
 www.finance.yahoo.com
 www.forbes.com
 www.en.wikipedia.org
 www.dailyfinance.com