Saffola Case Study: tiff between fortune oil
Includes Suffola's success story and its products ranges and features along with the competitor's analysis.
Saffola Case Study: tiff between fortune oil
Includes Suffola's success story and its products ranges and features along with the competitor's analysis.
At Adani Wilmar Limited, we believe that the future of a nation rests on its people. People, who don’t just dream, but aspire. However, dreams, big visions, big challenges and courage need a strong, healthy and nourished body.
At Adani Wilmar Limited, we believe that the future of a nation rests on its people. People, who don’t just dream, but aspire. However, dreams, big visions, big challenges and courage need a strong, healthy and nourished body.
PROJECT REPORT PRESENTATION ON MARKET POTENTIAL OF RICE POWDER BY JAYABHARATH...Akaresh Jose Kaviyil JY
PROJECT REPORT PRESENTATION ON MARKET POTENTIAL OF RICE POWDER BY JAYABHARATH MODERN RICE MILL .
COLLEGE OF CO-OPERATION, BANKING AND MANAGEMENT
VELLANIKKARA, THRISSUR- 680656.
MBA IN AGRIBUSINESS MANAGEMENT
Kerala Agricultural University
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
2. COMPANY PROFILE
Ruchi Soya Industries Ltd. established in 1986.
Today, Ruchi Soya is among India’s leading manufacturers and
marketers of edible oil and soya products under well-known
retail brands, such as Nutrela, Mahakosh, Sunrich and Ruchi
Gold.
4. OBJECTIVES OF THE STUDY
1. To know the retailers awareness of Mahakosh Edible Oil.
2. To know the retailers availability of Mahakosh Edible Oil.
3. To know the retailers loyalty of Mahakosh Edible Oil.
4. To knows, which factors plays a key role to attract the
retailers to sell edible oil.
5. To know which factors provide competitive edge to
Mahakosh of Ruchi Soya Industries?
6. To know the advertising play any role towards brand sale
5. RESARCH METHODOLOGY
• Period Of Study: Eight Weeks
• Area Of Study: Lucknow
• Sampling Size: 100
DATA COLLECTION
• Primary Data: Field Survey
• Secondary Data: Internet Sources,
Reports by Ruchi Soya Industries
• Sampling Method: Random Convenience sampling
• Sample Unit: Various Retailers of Lucknow city.
6. FINDINGS
1. Out of various retailers 37% retailers are Very Much Aware with the
name of Mahakosh Edible oil. 27% Retailers are somewhat aware and
36% retailers are not aware with the name of Mahakosh Edible oil.
2. The availability of Mahakosh Edible oil is not very good due to low
awareness. But out of various edible oil brands the availability of
Mahakosh is overall good in the market.
3. In the terms Loyalty the Mahakosh Edible oil is More Preferred Brand
than other edible oil brands. And out of various retailers 52% retailers
don’t want to switch their preferred edible oil brand.
7. FINDINGS
4. Consumer Demand is the main factor that plays a key role
to attract the retailers to sell edible oil. There are some
other factors also which play a key role in selling edible oil
like High Profit, High Quality and Low Price.
5. Consumer Demand is the main factor that factors provide
competitive edge to Mahakosh edible oil of Ruchi Soya
Industries.
6. The majority of the retailers agree that the advertising
play an important role towards brand sale.
8. CONCLUSI ONS & RECOMMENDATIONS
• Leakage problem should be taken care of and the retailers should fully
compensate for their loss due to leakage.
• There should be proper feedback for the retailers as well as customers
whenever any scheme is introduced for the retailers & customers they
should be made aware of it. Sales representatives should be given guidelines
to intimate each and every retailer of his area about the schemes.
• Being all the companies are ISO 9001 company, it is not good for the
reputation company that it is getting complaints about the products related
to quality
• Regarding the introduction of new products, the company should go for
aggressive marketing. There is a lot of potential in Edible oil segment, but
retailers are not even aware of our product.
9. CONCLUSI ONS & RECOMMENDATIONS
• Whenever any consumer oriented scheme is introduced, the
scheme should be directly targeted to that person who actually
uses i.e., house wives.
• Non-monetary incentives should be also given to the retailers in
each and every city. They should be given glow sign boards and
other sales promotional materials. This will boost up their spirits.
• MRP problem during the days of rising prices should be taken
care. In this situation if retailers are getting the products on a
price higher than the MRP they can’t sell it more than the MRP. So
this problem should be looked after carefully.
10. SUGGESTIONS OF THE RETAILERS
• Leakage problem should be looked after and the replacement of the leaked
packets should be given to them.
• The company should reduce the cost of their products and the margin of the
retailers should be increased.
• There should be proper channel of information, whenever any scheme is
introduced by the company for the retailers.
• In the same way, whenever any scheme is introduced for the consumer there
should be at least a print advertisement if T.V. advertisement is not possible.
• Other incentives should also be given to the retailers like glow sign boards
etc.
11. LIMITATIONS OF THE STUDY
• It is a hard fact that each study suffer from some limitations. So is the
case with this study. One of the limitations of the study is, as the
information is collected from the retailers, the monthly sales figure given
by them is based entirely on their own judgment. So a few of them might
have given the wrong figures related to their monthly sales.
• Another limitation was that some of the retailers were busy and could
not give appropriate information. And also very few retailers did not
want to share any information.
• Another limitation of the study was the retailers who were personally
interviewed did not want to share the actual data as few of them were
giving fake data.
12. LIMITATIONS OF THE STUDY
• The sample size being very small that is only 100
respondents, limited the scope of Research.
• Time constraints put boundaries to sample area and hence
limited the extent of the study.
• Taking convenience sampling might have led to some bias as
people with different age groups have different perceptions.
• The study was confined to the city of Lucknow, and as such,
the results may not be the same in other markets.