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Final segmentation grp6

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Samiksha1989

Segmentation of category products like pain reliever, couriour servies and media houses

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VOLINI PAIN RELIEVER NO. 1 DOCTORS PRESCRIBED PAIN KILLER.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PROFILE OF USER ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TOTAL MARKET ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
GROUPS AND NEEDS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Courier Service Profiling the Target Segment
Profile Of User ,[object Object],[object Object],[object Object],[object Object],[object Object]
Geographic characteristics : ,[object Object],[object Object],[object Object]
TOTAL MARKET ,[object Object]
SEGMENT CHOSEN ,[object Object]
Need & Group ,[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Demographic Characteristics Sex : Male & Female Age : 5 yrs & Above Location : Any place with a theatre SEC : Lower Middle Class & Above Geographic Characteristics Villages, Towns, Cities Psychological Characteristics Entertainment, Stress Buster Feature Film
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segment Family Drama Kabhi Khushi Kabhie Gham…
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competitors Favourite Brands Yashraj Films & Dharma Productions ,[object Object],[object Object]
Media References Trailers Online Billboards & Posters Radio – Songs TVC
Media Frequency High Frequency: 1 week before & after release. Who Buys??
Head of the Family
THANKING YOU GROUP NO 6 Samiksha Saxena Jeremy Pimenta Mehak Jain Sreekar Ch Zoha Mahdi Sahul Wonamali Pooja Mukundan

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Final segmentation grp6