Wonder of Rising Cluster!

1. Global Comparative Media
Presented by
Rising Cluster
Shikhar, Santosh, Raghav, Rishabh & Pushpraj

2. Introduction
Background
Brand
Marketing Strategy
Advertisements
Conclusion

3.  The following slides gives a piece of
information about different types of marketing
strategies among the different Automobile
Companies.
 Majorly considering the comparison of two
leading automobile manufacturing companies
:
 A. Maruti Suzuki
 B. TATA

5. Maruti Udyog Ltd. Known as ‘Maruti’.
Found in 1981, by Indian government.
In collaboration with Suzuki Motor
Corporation since 1982.
Indian government owned 18.2% of
company and Suzuki owns 54.2%.

6. Launched first car Maruti 800 in 1983.
Manufacturing centres are in Gurgaon &
Manesar.
Headquarters near Nelson Mandella Rd.,
in New Delhi.
 In 2007 renamed to Maruti Suzuki India
Ltd.

8. Tata Motors Ltd. a subsidiary company of
Tata Group.
Found in 1945, by J.R.D. Tata.
Headquarters are in
Mumbai, Maharashtra.
Launched first vehicle Tata Sierra in 1994.

9. Launched first indigenous passenger
vehicle in 1998.
Launched first SUV Tata Safari in 1998.
Launched first LCV Tata Sumo in 1994.
18th largest Motor Vehicle company.

10. LOGO
Colour Scheme
Taglines

11. Flagship Car
Brand Value
Brand Identity
Consumer Behavior

13. BASE MARUTI TATA
TARGET AUDIENCE COMMON PEOPLE ALL SECTORS
MANUFACTURE COMPACT VEHICLE AND
SMALL
ALL SIZES OF VEHICLE
U.S.P MADE FOR INDIAN
ROADS
FUEL EFFICIENT
GOODWILL
THE RULE OF 4M’S
FUEL EFFICIENT
MARKETING
CAMPAIGNS
1. RURAL AREA
CAMPAIGN
2. ‘KITNA DETI HAI
CAMPAIGN’
1.OOH CAMPAIGN FOR
SAFARI STORME
2. TATA NANO
CAMPAIGN
TIE UPS SPONSORSHIPS 14 BANKS
SPONSORSHIPS

16. TVC
Prints

18.  Helps in future reference.
 Maruti has more variety than TATA.
 In terms of sales & services Maruti comes
first.
 Helps in designing strategy for Ads. &
Campaigns.
 Better option for the customers.