Exploratory research aims to provide insights and understanding of a problem through identifying variables, relationships, and hypotheses. Descriptive research describes characteristics of groups and estimates percentages to understand market functions. Causal research determines cause-and-effect relationships through experiments to understand independent and dependent variables. Conclusive research helps decision makers evaluate options and select the best action through exploratory, descriptive, and causal research methods.

1. MD. SOHAG HOSSAIN
ID: 13087430

2. Exploratory Research
One type of research design which has its primary objectives the
provision of insights into and comprehension of the problem situation
confronting the researcher

3. Uses of Exploratory Research
• Formulate a problem or define a problem more precisely
• Identify alternative courses of action
• Develop hypotheses
• Isolate key variables and relationships for further examination
• Gain insights for developing an approach to the problem
• Establish priorities for further research

4. Descriptive Research
A type of conclusive research that has its major objectives of something
usually market characteristics of functions

5. Use of Descriptive Research
• To describe the characteristics of relevant groups, such as consumers,
salespeople, organizations, or market areas.
• To estimate the percentage of units in a specified population
exhibiting a certain behavior.
• To determine the perceptions of product characteristics.
• To determine the degree to which marketing variables are associated.
• To make specific predictions

6. Casual Research
A type of conclusive research where the major objectives is to obtain
evidence regarding cause and effect relationship

7. Uses of Casual Research
• To understand which variables are the cause (independent variables)
and which variables are the effect (dependent variables) of a
phenomenon
• To determine the nature of the relationship between the causal
variables and the effect to be predicted
• METHOD: Experiments

8. Conclusive Research
Research designed to assist the decision maker in determining,
evaluating and selecting the best action to take in a given situation