The document discusses various forms of marketing that could be used to promote a new product. It analyzes options like social media marketing through creating Facebook/Twitter pages, print advertising in magazines/newspapers, flyers/posters, TV/radio spots. Social media is concluded to be the most beneficial due to its large audience and relatively low cost compared to other options. Posters may also be effective if sourced from a cheap printer to advertise the product widely and catch the attention of passersby.

2. What is Marketing?
The action of promoting and selling products or
services including market research and advertising.

3. Forms of marketing for our
product
One form of marketing for our product could be to use the
internet, specifically social media such as Facebook and
Twitter. We could either create our own page on these
websites or pay them to display our advertisements,
however it would be more beneficial to create our own page
as it is free so would greatly reduce our overall costs of
making our film.
The only advantage of paying websites to display our
advertisements would be that they would feature on the
homepage capturing the attention of potential customers,
rather than users having to search manually for our product
or perhaps being completely unaware of its existence.

4. Another form of marketing for our product could be
through magazines or newspapers. It would be
beneficial to advertise in this way as a large majority of
people already read newspapers and magazines
therefore our advertisement would reach a wider
audience. However it would be expensive to advertise in
this way especially as the costs will accumulate over
time.

5. We could also advertise through flyers that are
delivered to peoples houses and through posters that
are placed in areas such as shop windows, lamposts,
buildings etc. This would capture peoples attention and
be noticeable to potentially hundreds of passerby’s,
easily spreading the word about our product. However,
we would need permission to advertise in certain
locations such as shops and the printing costs of all the
flyers/posters would be very high.

6. Finally, we could advertise using TV and radio. It would
be highly beneficial to advertise in this way as it can
reach a large number of people specifically on TV, and
adverts are repeated more than once which is beneficial
in promoting our film. However, the success of our
advertisement depends on the channel it is displayed
on. Our target audience is children/young teenagers so
if our advert is only on historical or environmental
channels for example, it won’t reach our target audience
and will only be seen by people who are potentially not
interested in our production.

7. Conclusion
We have decided that advertising through social media
would be the most beneficial due to the large amount of
people that use the internet and it would easily be able to
reach our target audience. The costs would also be relatively
low if we made our own webpage and the expense of paying
an existing site to display our advertisement would still be
cheaper than advertising in other ways such as through the
TV.
Also, posters may be advantageous if we sourced a cheap
printing company as we could advertise in a wide range of
locations and capture the attention of passerby’s who
weren’t previously aware that they wanted to watch our film
but may be persuaded once they’ve seen our advertisement.

8. Another reason why we chose social media as the best method of
marketing is because we looked at examples of already existing
advertisements on Facebook, for example the printscreen of the Star Trek
advertisement, and saw how informative it is. The Facebook user can not
only watch the trailer but can also easily click a link to buy it immediately,
and all the vital information such as the price, main actors and the date it
was produced is clearly displayed. Furthermore, the advertisement is eye
catching and draws the audience in, persuading them to buy the product
with phrases such as ‘buy now!!!’