The document provides five tips for effective transit advertising in 2016, emphasizing the importance of using calls to action, targeting specific demographics, and designing messages that fit the advertising medium. It also highlights the value of integrating social media with out-of-home advertising for increased consumer engagement. Finally, it suggests a balance between ad size, medium, readability, and design for impactful messaging.

1. 5 Tips for Better Transit
Advertising in 2016
Transit Advertising, Inc.

2. 1. Measure Results with CTAs
Don’t be afraid to use a call to action with out of
home advertising. Measure how well your
audience responds to your ad with a specific
CTA: use this discount code, limited time offer,
etc.

3. 2. Target & Target Again
Out of home advertising takes your brand
message into specific areas in order to reach key
demos. Make sure your messaging is written to
speak to the demographics being targeted.
Know your audience.

4. 3. Fit Copy with Medium
Out of home advertising increases retention of
brand messages. If something moves, we
remember it. Make sure you take advantage of
OOH’s ad sizes with creative design &
messaging.

5. 4. Integrate Social with OOH
Out of home keeps your brand message in the
fore front of consumers’ minds. Capitalize on
this by sending consumers to social for more
engagement: follow our blog for more, like our
Facebook page to win, etc.

6. 5. Work Smarter, Not Harder
Simple yet clever messaging will entertain and
captivate audiences. There needs to be a
balance between: ad size, medium, readability,
copy length & design.

7. TransitAdvertisingInc.com