Marketing Report for Huawei Company Ltd MARKETING REPORT FOR HUAWEI MOBILE PHONES CONPANY LTD NAME COLLEGE COURSE NUMBER INSTRUCTOR’S NAME DATE SUBMITTED MARKETING REPORT FOR HUAWEI COMPANY LTD.1.0 Executive Summary HUAWEI Inc. is a company established to manufacture mobiles phones, laptops/computers, eBooks and among other computer accessories. The corporation is established to be one of the leading mobile phones companies in the world with high definition mobile phones apps. This Report is drawn on a research to investigate the reasons that enables the corporation to remain one among the giant mobile phones firms like Samsung, Nokia, Microsoft, Techno, Apples’ and itel . The company is publicly owned multinational limited liability and quoted in the various Stock Exchange Markets.2.0 Situation Analysis The Head Office of the corporation Beijing, China. It has facilities (assets) base of US $ 11 Billion. It has outlets all over the world with Kenya, Nigeria, South Africa, Uganda, Tanzania, Ethiopia, Sudan, Egypt and Latin America being the main branches. All the outlets have experts and technocrats who offer customer services and after sales such installation, maintenance and transport. 2.1 Marketing Summary The HUAWEI products target both the high level income earners and the middle income consumers. The markets for the products have expanded over time due to the high level technology installation such as android technologies, Microsoft technologies and many social media apps such Facebook, Instagram, Twitter, Google, LinkedIn; which are preferred by the customers. 2.2 SWOT Analysis The corporation has several Strengths and Opportunities due its efficiency in operation and technique of production with Threats and Weaknesses being the establishment of firms with very low value products flooding the market (dumping). 2.3 Competition The mobile phones market is faced with cut-throat competition from the products such as Nokia, Samsung, Techno, Apples’ and Microsoft which also uses the same technology. To counter such competition, HUAWEI has ensured that all its products uses high definition technology and are affordable to its existing consumers and the potential purchasers. The products are designed to suit consumers at mid level and high level groups’ wants. 2.4 Product Offering There is uniformity of offering and delivery. The firm’s products are original and have HUAWEI Seal/mark and the IMEI is uniform for all the products having the same value. This bars fraudulence from the unscrupulous manufacturers who might produce the counterfeit products/ imitations to deceive the loyal customers. 2.5 Key to Success The company owes its success to the aggressive professionals, who are highly skilled technocrats, ready to learn and adopt t ...