Outline of Pricing Strategies and Contribution Plan for Mobile Manufacturers Valerie Jackson Reed Instructor, Perry Haan TO: Michelle FROM: Valerie Jackson Reed DATE: March 14, 2018 SUBJECT: Outline of Pricing strategies and contribution plan for Mobile Manufacturers Mobile manufacturers business can utilize different pricing strategies when selling the product. Mostly prices are made to increase profitability for every item sold or from the overall market. This pricing strategies can be used to protect an existing market from new entrants, to enter the new market or to maximize market share within the market. Here are two pricing strategies that mobile manufacturing should consider: Premium Pricing- Premium pricing is best because it is of the start of an item's lifecycle. Independent ventures that offer products with unique properties like Mobile Manufacturer are better ready to utilize premium pricing. To make premium evaluating attractive to shoppers, Mobile Manufactures company should attempt to take an image in which purchasers see that the items have esteem and are justified regardless of the higher costs. Other than making the view of a higher quality item, the organization needs to synchronize its showcasing endeavors, its item bundling and even the stylistic theme of the store must help the picture that the product is justified regardless of its premium cost. (Nagle, 2017) Price skimming- will be better choice for Mobile Manufacturers because it is Intended to enable organizations to boost sales of new items, price skimming includes setting rates high amid the initial stage. The organization at this point will bring down costs gradually as contender merchandise show up availability in the market. One of the advantages that it will enable Mobile Manufactures to increase profits on early stages before dropping costs to pull in more price touchy shoppers. It will also enable Mobile Manufacturers makes an illusion of value and restrictiveness when your product is first introduced to the marketplace. Now that Mobile Manufacturer Company is a manufacturing business the distribution plan involves a plan created by the management that outlines how the industry intends to transport its products to end consumers, intermediaries and end customers. Mobile Manufactures company is making new products and should come up with a detailed production distribution strategy to act as the direction in its entry into the intended market. Example of distribution plan will involve: Direct selling- this will be suitable because Mobile Manufacturers will have access to the customers and maintain all the revenue under the control of the company. Direct sales will allow the company to do research and select their customers while setting the selling price. Michelle can as well go for wholesale distribution plan when it is hard to establish retail consumers and the company lacks time to go and sell out wholesale distribution can be a good option. This p.

1. Outline of Pricing Strategies and Contribution Plan for Mobile
Manufacturers
Valerie Jackson Reed
Instructor, Perry Haan
TO: Michelle
FROM: Valerie Jackson Reed
DATE: March 14, 2018
SUBJECT: Outline of Pricing strategies and contribution plan
for Mobile Manufacturers
Mobile manufacturers business can utilize different pricing
strategies when selling the product. Mostly prices are made to
increase profitability for every item sold or from the overall
market. This pricing strategies can be used to protect an
existing market from new entrants, to enter the new market or to
maximize market share within the market. Here are two pricing
strategies that mobile manufacturing should consider:
Premium Pricing- Premium pricing is best because it is of the

2. start of an item's lifecycle. Independent ventures that offer
products with unique properties like Mobile Manufacturer are
better ready to utilize premium pricing. To make premium
evaluating attractive to shoppers, Mobile Manufactures
company should attempt to take an image in which purchasers
see that the items have esteem and are justified regardless of the
higher costs. Other than making the view of a higher quality
item, the organization needs to synchronize its showcasing
endeavors, its item bundling and even the stylistic theme of the
store must help the picture that the product is justified
regardless of its premium cost. (Nagle, 2017)
Price skimming- will be better choice for Mobile Manufacturers
because it is Intended to enable organizations to boost sales of
new items, price skimming includes setting rates high amid the
initial stage. The organization at this point will bring down
costs gradually as contender merchandise show up availability
in the market. One of the advantages that it will enable Mobile
Manufactures to increase profits on early stages before dropping
costs to pull in more price touchy shoppers. It will also enable
Mobile Manufacturers makes an illusion of value and
restrictiveness when your product is first introduced to the
marketplace.
Now that Mobile Manufacturer Company is a manufacturing
business the distribution plan involves a plan created by the
management that outlines how the industry intends to transport
its products to end consumers, intermediaries and end
customers. Mobile Manufactures company is making new
products and should come up with a detailed production
distribution strategy to act as the direction in its entry into the
intended market. Example of distribution plan will involve:
Direct selling- this will be suitable because Mobile
Manufacturers will have access to the customers and maintain
all the revenue under the control of the company. Direct sales
will allow the company to do research and select their
customers while setting the selling price. Michelle can as well
go for wholesale distribution plan when it is hard to establish

3. retail consumers and the company lacks time to go and sell out
wholesale distribution can be a good option. This plan will also
be sufficient because it will enable the company to reach the
customers who are far the product. (Doherty, 2014).
References
Doherty, A. M. (2014). Channels of distribution.
Nagle, T. T., & Müller, G. (2017). The Strategy and Tactics of
Pricing: A Guide to Growing More Profitably. Milton: Taylor
and Francis
ECON 0858 (The American Economy)
Sections 006, 007, 008, 011, 012, 013, 014, 015, and 016
Spring 2018
Position Statements (two Position Statements are required: The
first is due Monday, March 19th, and the second is due Monday,
April 16th)
Your Position Statements are to be no more than a three to four
page detailed outline on the topics you select. I suggest going
to the writing center for some help and guidance in putting

4. together your Position Statements.
In your Position Statement outlines you need to include: (1)
your topic, (2) your position on the topic, (3) economic
arguments against your position, (4) economic arguments
supporting your position, (5) a brief concluding paragraph, and
(6) at least three appropriate citations NOT including the
textbooks including 2 to 3 sentences explaining why you believe
each of your citations (minimum of 3 of your citations) to be
credible. Steps (3) and (4) must be done in outline form using
complete sentences.
You are to submit a paper copy of your Position Statements on
the dates they are due (be sure to save an electronic copy).
Points will be deducted if the Position Statements are handed in
late.
Your grade in part will be a function of the economic arguments
you present both against and for your position and your
economic reasoning in support of your position. For more
detail, check the rubric which is on Blackboard. Your tone
should be that of an economic policy maker (e.g., the chair of
the Council of Economic Advisors, or the President of a branch
of the Federal Reserve System), or an expert economic
consultant witness testifying for a client. The point is that you
should not get involved in emotional arguments that are not
based on economic reasoning.
IMPORTANT:
· Use multiple reliable sources other than the textbook.
· This is an economics ISSUES class. Use economics to support
your points.
· Use real data (properly cited) to support your ARGUMENt.
· Be sure to support at least three of your cited publications.
Possible topics that you may select for your Position Statements

5. are listed in another document on Blackboard.
DEVELOPING THE BRAND STRATEGY
Valerie Jackson Reed
Instructor, Perry Haan
DEVELOPING THE BRAND STRATEGY
Our brand strategy is a tremendous framework that we have
used to develop and market our product in terms of uniqueness
and brand specificity as compared to products from other
companies. Our product name will be called Heaven mobile
phone. The Heaven handset is a unique product that has
multipurpose use apart from the normal communication mode.
The Heaven mobile handset offers interesting features that are
loved by the current tech-savvy generation (Couvelaer &
Richelieu, 2015). These are
a) It provides fast speed internet ( 2G,3G, 4G internet speed)
b) It is an android phone hence its contains features that can
allow it to communicate and share resources with other android
sources
c) The phones has multimedia capability with excellent camera
features ( 13MP front camera and 21MP back camera, high
sound speaker system embedded with a double base speaker for
quality music and audio play)
d) It has a high battery capacity that exceeds normal android
phones. ( battery capacity for Heaven is 7500 M/ Ah capable of
lasting the phone for two weeks after a single charge)
Apart from these, the heaven handset has a beautiful look with a
unique model that makes it distinct compared with other
handsets. The phone has an average size not too big and not too
small thus resembling size and shape of IPhone 7. The phone
has waterproof features meaning that one can swim with under

6. water. Another cool creature for this product of that you can
take a pic under the water using the Heaven handset. The double
ultra-super camera functionality has the ability to take pictures
from under the water surface without affecting the cameras
features (Keller, 2013). Hence, divers can carry Heaven with
them on their explorations under that water surface. The
following are the features of the Heaven storage and memory
features
1. Internal storage space (ROM)- 32GB
2. Ram size 4GB typical of a normal large sized laptop RAM
memory
3. The processor speed clock runs at 2.5 GHz. Most smart
phones have the processor speed not more than 1.8GHz but our
Heaven has more than that making it more superior in terms of
internet surfing speed.
The Heaven handset offers multipurpose functions that can be
used to execute many activities in day to day life. Most buyers
in this generation want a good phone that is beyond
commination purposes. With current change in generation most
of the young and middle aged adults make about 65% of their
daily time surfing the internet. They are either surfing or
chatting with friends, relatives and loved ones using their
phone. Out phone brand has been created to sustain most of
these needs features that are used by the generation tech-savvy
(Keller, 2013).
Attributes of Heavens
· It provides 80 % data saver on internet use
· Comes with a double touch screen with a free screen protector
· High speed camera and can be used to take professional photos
In conclusion, Heavens handset has a couple of benefits which
most people would prefer buying it to other products from other
competitors. One of the major advantages is that the phone is
cheap and affordable to all customers. Secondly, it is
convenient because it offers more than one solution to daily

7. activities. Finally, it is readily available in the market and
anyone can access at their convenient time. In conclusion, the
tagline for heavens brand is that Heavens offers unique quality
services that cannot be found in other mobile handsets
(Couvelaer & Richelieu, 2015).
References
Couvelaere, V., & Richelieu, A. (2015). Brand strategy in
professional sports: The case of French soccer teams. European
Sport Management Quartely, 5(1), 23-46.
Keller, K. (2013). Strategic brand management: Global edition.
Pearson Higher Ed.