This document summarizes the strategic management process of Huawei Mobiles presented by five students. It discusses Huawei's background as a Chinese telecommunications company, its vision/mission statements focusing on customer needs. It then analyzes Huawei's products, performs a SWOT analysis, identifies success factors and competitive landscape. Strategies discussed include distribution, positioning, product mix/attributes/offerings. The advertising and promotion strategy focuses on print, electronic and support media. The presentation translates strategic plans into action plans and Huawei's main business goal.

1. Topic:
The Strategic Management Process of
Huawei Mobiles.
University of Agriculture Faisalabad.
By:
Mubeen Ashraf
Presentation

2.  Mubeen Ashraf BS(IT) 2015-ag-5590
 Adnan Maqsood BS(IT) 2015-ag-5622
 Mujeeb Ur Rehman BS(IT) 2015-ag-5622
 Waseem Sajjad BS(IT) 2015-ag-5583
 Noman Mustafa BS(IT) 2015-ag-5653
Presented By

3. Background:
It is Chinese multinational networking and
telecommunications equipment and services company
headquartered in Shenzhen, China.
Huawei was founded in 1998 by ex-military officer Ren
Zhengfei and formed as a private company owned by
its employees.
Its core missions are building telecommunications
networks.
Huawei has over 140,000 employees wordwide.
STEP 1

4. Huawei Vision Statement:
To focus on our customers' market challenges and
needs by providing excellent communications
network solutions and services in order to
consistently create maximum value for customers.
Huawei Mission Statement:
It is the sole reason for Huawei’s existence to fully
understand our customers’ needs and satisfy
them with the very best products and services. we
aim to achieve a win-win-win situation with our
customers, suppliers and partners.
STEP 2

5. HUAWEI PRODUCTS

6. Huawei SWOT Analysis
Strengths:
 The Huawei has wide range of innovative touch screen
phones which can be helpful in capturing the Pakistan
market
 The all-new touch screen phones of Huawei recognizes
multi finger gestures, just as the human hand normally
behaves
 Huawei is well known for cool essential gadgets like the
fixed wireless terminals, Broadband modems along great
technological innovations like the original gateways in
Pakistan market
 Huawei mobile phones would be sold at a reasonable
price for its value which can be there competitive
advantage.
STEP 3

7. Weaknesses
 It is not known in mobile phones as compare to its
other strong competitors in the market
 The Huawei brand is not targeted towards business
people and does not have a reputation as being
compatible with the corporate world Threat
 Distribution channel is not so strong and have no
service center in Lahore
STEP 3

8. Opportunities
 Financial muscle is strong, can target more market
segments.
 As in Pakistan they are giving supplies to UFONE
and ZONG so they have opportunity to interconnect
with other telecom companies in Pakistan
 There is high hype and interest of keypad phones in
Pakistan since smart phones are better known and
already widely used
STEP 4

9. Threats
 Phones are easier to make now more than ever.
More
companies may enter the market, and competition is
increasing
 The Huawei is marketed as a high-end phone
worldwide, but phone prices in Pakistan are almost
certainly going to fall when other companies
undercut the price of their phones
STEP 4

10. Identify the Key Factors for Success:
 Reliability
 Ease of Use
 Customized Service
 Full range of Services and Products.
 Support/installation.
STEP 5

11. Competitive Analysis
The Main Key Competitors in the Local Market of Huawei
Mobiles are:
 Q-mobile
 Alcatel
The competitors in the International market are:
 Nokia
 Samsung
 HTC
 Motorola
 LG
 Apple I-phone
 Black berry
 Sony
STEP 6

12. Huawei Goals:
Huawei’s Goal is to become one of
the Top three global smartphone manufacturers.
Huawei Goal is SMART.
Huawei Objectives:
Huawei’s objective is to
establish leading positions in mobile broadband , fixed
broadband and backbone network solutions.
STEP 7

13. Huawei Strategies:
Distribution Strategy:
It should be available in all the mobile phone
centers such as Hafeez Center etc. in Lahore.
Distribution channels:
The some of the distribution channels in Pakistan:
 Mobile Zone
 Teletec
 United Mobiles
 Advance
STEP 8

14. According to distribution channel there is no
discrimination in price since it has been introduced in
Pakistan with the help of UFONE and ZONG. All the
prices
such as sale price retail sale price and purchase prices
are the same as the product was launched.
Price Discrimination

15. Product positioning is based on what image the
company is going to portray in the customers
minds. In this regard, the company should
position its product with respect to the
customer’s
needs such as, executives, students and
business men.
Positioning Strategy

16. Product Mix
The Product Mix includes basic phones, Smart phones, Touch phones
which
cater to the needs of people accordingly.
Product Attributes
 User friendly
 Longer Battery life
 Longer talk time
 Good camera and video recorder (price varies)
Product Benefits
 Fulfills requirement of every type of customers
 Stable quality.
 Various packages and models.
 It comes in a protective packaging with consistent quality.
 It is a multinational brand with quality standards kept same for all countries.
Product Offering
Huawei is providing two different categories in mobile phones.
 Smart Phones
 Touch Phones
Product Strategy

17. Agency Selection
Almost 135 Advertising agencies exist in market
and Huawei should select that Advertising
Company which is known by their outstanding
work in Pakistan.
Broadcast media
The Huawei strategy for promotion is to use all the
channels to promote the product and to make the
loyal customers or brand customers.
channels of promotions including Print media,
Electronic media and other Support media. For TV
commercials
Advertising and
Promotion Strategy

18. Huawei must advertise the product in a manner that it will attract
the customers and general public who can buy it or who afford it.
Electronic Media
 TVC
 Radio
Print Media
 Newspaper
 Support Media
Sales Promotions
Huawei must use different sales promotion like
 Offer Free memory cards
 Prize coupons
 Updated software
Advertising

19. Translate Huawei Strategic Plans into Action Plans:
Huawei continuously focused on the four
sustainability-related strategic initiatives, playing a
more active role in promoting the harmonious
development of economy, society and
environment.in this way, we have not only fulfilled
social responsibilities on our own, but encouraged
other players in the value chain do the same.
Main business goal is to reach USD 100 Billion
revenue by 2020.
STEP 9

20. STEP 10