This document outlines the structure and content for a sample marketing management project. It includes sections on the cover page, index, introduction, competitors, product details, pricing, packaging, distribution, promotion, findings, conclusion, and appendices. The project aims to provide students a basic framework to develop a marketing plan for a selected product, while also encouraging them to be creative and modify the structure to suit their specific needs and chosen product. It guides students through key marketing elements to include, with the overall goal of presenting their work in a neat 25-30 page handwritten folder project.
Resources from Business Victoria's workshop giving early stage innovators information on the steps you need to take to turn your new product into a commercial reality.
Marketing Plan
[Product Name] Marketing Plan[Product Name]Marketing Plan
BU 220: Principles of Marketing
Herzing University
Professor Name
Your Name
Date
Executive Summary
Provides an overview of the entire Marketing Plan
Part I: Situational Analysis
Internal Analysis
-Company History
-Market Data from your research about the company
· Other pertinent information
Market Description
-Competitor’s Analysis:
Provide an overview of product competitors such as-Competitor A
Competitors’ strengths
Competitors’ weaknesses’
Market Share
Current Marketing StrategyCompetitor B
Competitors’ strengths
Competitors’ weaknesses
Market Share
Current Marketing Strategy
Current Marketing Mix
-Description/Situation for the Existing Mix
-Review the current market mix, which can include:
Product- Describe the product or service being marketed.
Place (Distribution)
Pricing (Costs to the Company to Produce as well)
Promotions
The Organization’s SWOTT Analysis
Internal:
Strengths
Weaknesses
External:
Opportunities
Threats
Trends
Part II: Market Analysis
Objectives and Issues
Provide at least 2 objectives that are specific as well as measurable.
Marketing Strategy
Branding
Explain how the product will be branded, what branding strategy will be used?
Positioning
Distinctly define the product in its market and against its competition over time.
Position each competitor’s product against the new product.
Consumer Promise-Summarize the benefit of the product or service to the consumer.
Target Market ( Market Segmentation).Messaging by Audience-
List marketing messages for different audiences.Targeted Consumer Demographics-
List the demographics for the targeted consumer groups.
Part III: NEW Proposed Marketing Mix for your New Shoes Company
This should be based on the decisions that you have made throughout the New Shoes simulation. Provide a description and explain the situation based on the New Shoes simulation
Product
-Describe the product -Product Packaging
Discuss:
Form-factor, pricing, look, and strategy.
Fulfillment issues for items not shipped directly with the product.
Please explain what changes you would like to make to the current product and/or the product line. Will a new product be added? If not, will you change any features/benefits/packaging/labeling? What other changes will be made to differentiate from competitors?
Price
Please explain the NEW pricing strategy (if any) and justify why the pricing strategy changed. Be specific on what the new prices are going to be. Summarize specific pricing or pricing strategies, and compare to similar products. Summarize policies relevant to understanding key pricing issues.
Place
Please describe the new distribution strategy and explain the rationale. (ie- planning to sell online because you do not currently have online presence and the biggest competitor does, opening in more retail locations, etc.) You do not need to change the distribution strategy if it is currently working. D.
Resources from Business Victoria's workshop giving early stage innovators information on the steps you need to take to turn your new product into a commercial reality.
Marketing Plan
[Product Name] Marketing Plan[Product Name]Marketing Plan
BU 220: Principles of Marketing
Herzing University
Professor Name
Your Name
Date
Executive Summary
Provides an overview of the entire Marketing Plan
Part I: Situational Analysis
Internal Analysis
-Company History
-Market Data from your research about the company
· Other pertinent information
Market Description
-Competitor’s Analysis:
Provide an overview of product competitors such as-Competitor A
Competitors’ strengths
Competitors’ weaknesses’
Market Share
Current Marketing StrategyCompetitor B
Competitors’ strengths
Competitors’ weaknesses
Market Share
Current Marketing Strategy
Current Marketing Mix
-Description/Situation for the Existing Mix
-Review the current market mix, which can include:
Product- Describe the product or service being marketed.
Place (Distribution)
Pricing (Costs to the Company to Produce as well)
Promotions
The Organization’s SWOTT Analysis
Internal:
Strengths
Weaknesses
External:
Opportunities
Threats
Trends
Part II: Market Analysis
Objectives and Issues
Provide at least 2 objectives that are specific as well as measurable.
Marketing Strategy
Branding
Explain how the product will be branded, what branding strategy will be used?
Positioning
Distinctly define the product in its market and against its competition over time.
Position each competitor’s product against the new product.
Consumer Promise-Summarize the benefit of the product or service to the consumer.
Target Market ( Market Segmentation).Messaging by Audience-
List marketing messages for different audiences.Targeted Consumer Demographics-
List the demographics for the targeted consumer groups.
Part III: NEW Proposed Marketing Mix for your New Shoes Company
This should be based on the decisions that you have made throughout the New Shoes simulation. Provide a description and explain the situation based on the New Shoes simulation
Product
-Describe the product -Product Packaging
Discuss:
Form-factor, pricing, look, and strategy.
Fulfillment issues for items not shipped directly with the product.
Please explain what changes you would like to make to the current product and/or the product line. Will a new product be added? If not, will you change any features/benefits/packaging/labeling? What other changes will be made to differentiate from competitors?
Price
Please explain the NEW pricing strategy (if any) and justify why the pricing strategy changed. Be specific on what the new prices are going to be. Summarize specific pricing or pricing strategies, and compare to similar products. Summarize policies relevant to understanding key pricing issues.
Place
Please describe the new distribution strategy and explain the rationale. (ie- planning to sell online because you do not currently have online presence and the biggest competitor does, opening in more retail locations, etc.) You do not need to change the distribution strategy if it is currently working. D.
Final Project CS 105 Summer 2016 DUE DATES .docxAKHIL969626
Final Project CS 105 Summer 2016
DUE DATES:
FINAL PROJECT PROSPECTUS DUE: THURSDAY, JULY 14.
WHAT TO TURN IN (SUBMIT ON CANVAS):
-A brief description of the problem you are planning to solve.
COMPLETED PROJECT DUE: WHEN YOU ARRIVE FOR YOUR FINAL EXAM ON THURSDAY
JULY 28.
WHAT TO TURN IN:
-Hard copy of source code with signed pledge
-Complete description of the problem you solved (submit on Canvas).
-Pseudocode: i.e. the programming steps needed to solve the problem (submit on Canvas).
-Sketch of the form (submit on Canvas).
-If applicable, at least three test cases (submit on Canvas).
-Your project must be located in your CS105 account.
INSTRUCTIONS:
1. You decide on a problem to solve and develop the solution.
2. In your CS account create a new folder and name it FinalProject. Save your completed project within
this folder.
3. Rubric that will be followed to determine your grade:
P oint s Possible
BBA 3201, Principles of Marketing 1
Course Learning Outcomes for Unit IV
Upon completion of this unit, students should be able to:
1. Discuss the importance of determining value proposition of the consumer.
1.1 Relate the importance of the value proposition to competitive advantage
with respect to a company’s product offering.
4. Explain how the marketing mix is used to reach the target market.
4.1 Analyze whether a company maintains a competitive advantage in
reaching its target market with respect to its product/service offering.
6. Explain the importance of positioning as it relates to brand strategy leading to
brand equity.
6.1 Describe the positioning strategy of a company.
Unit Lesson
Marketing operates in two unique worlds: the business-to-consumer (B2C) world and
the business-to-business (B2B) world. These descriptions identify exactly who the
primary end customer will be. With respect to B2C, the end consumer is the actual
consumer whereas with the B2B, the end consumer is actually another business.
Marketing effectively within each of these environments requires unique marketing
strategies. Generally speaking, the B2B environment involves multiple decision
makers who are making high volume purchases on behalf of a company. Additionally,
in the B2B world, the relationships between the seller and buyer tend to be close. The
B2B buying scenario usually involves multiple buying situations lending itself to a
shared trust between the buyer and seller.
All companies, whether B2B or B2C, work toward achieving a competitive advantage
in each of the areas of the marketing mix (four Ps). A competitive advantage suggests
that a company is “better” than their competition in one or more areas of the marketing
mix. An example might be the famous retailer, Walmart, who seemingly has a
competitive advantage with respect to their pricing strategies. They have maintained a
lower price model that equates to a c ...
An example of a Marketing Plan to help businesses succeed. FOr more help on writing a marketing plan and to download .doc version of this for editing on your own visit http://jennmathewsconsulting.com/internet-online-marketing/marketing-plan-example/
A name becomes a brand when consumers associate it with a set of tangible and intangible benefits that they obtain from the product or service, It is the seller’s promise to deliver the same bundle of benefits/services consistently to buyers
This is a lecture I gave some time ago highlighting some of the key aspects to be considered if planning to develop international markets. I hope you find it of interest.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
More Related Content
Similar to sampleproject-140501130003-phpapp02 (1).pdf
Final Project CS 105 Summer 2016 DUE DATES .docxAKHIL969626
Final Project CS 105 Summer 2016
DUE DATES:
FINAL PROJECT PROSPECTUS DUE: THURSDAY, JULY 14.
WHAT TO TURN IN (SUBMIT ON CANVAS):
-A brief description of the problem you are planning to solve.
COMPLETED PROJECT DUE: WHEN YOU ARRIVE FOR YOUR FINAL EXAM ON THURSDAY
JULY 28.
WHAT TO TURN IN:
-Hard copy of source code with signed pledge
-Complete description of the problem you solved (submit on Canvas).
-Pseudocode: i.e. the programming steps needed to solve the problem (submit on Canvas).
-Sketch of the form (submit on Canvas).
-If applicable, at least three test cases (submit on Canvas).
-Your project must be located in your CS105 account.
INSTRUCTIONS:
1. You decide on a problem to solve and develop the solution.
2. In your CS account create a new folder and name it FinalProject. Save your completed project within
this folder.
3. Rubric that will be followed to determine your grade:
P oint s Possible
BBA 3201, Principles of Marketing 1
Course Learning Outcomes for Unit IV
Upon completion of this unit, students should be able to:
1. Discuss the importance of determining value proposition of the consumer.
1.1 Relate the importance of the value proposition to competitive advantage
with respect to a company’s product offering.
4. Explain how the marketing mix is used to reach the target market.
4.1 Analyze whether a company maintains a competitive advantage in
reaching its target market with respect to its product/service offering.
6. Explain the importance of positioning as it relates to brand strategy leading to
brand equity.
6.1 Describe the positioning strategy of a company.
Unit Lesson
Marketing operates in two unique worlds: the business-to-consumer (B2C) world and
the business-to-business (B2B) world. These descriptions identify exactly who the
primary end customer will be. With respect to B2C, the end consumer is the actual
consumer whereas with the B2B, the end consumer is actually another business.
Marketing effectively within each of these environments requires unique marketing
strategies. Generally speaking, the B2B environment involves multiple decision
makers who are making high volume purchases on behalf of a company. Additionally,
in the B2B world, the relationships between the seller and buyer tend to be close. The
B2B buying scenario usually involves multiple buying situations lending itself to a
shared trust between the buyer and seller.
All companies, whether B2B or B2C, work toward achieving a competitive advantage
in each of the areas of the marketing mix (four Ps). A competitive advantage suggests
that a company is “better” than their competition in one or more areas of the marketing
mix. An example might be the famous retailer, Walmart, who seemingly has a
competitive advantage with respect to their pricing strategies. They have maintained a
lower price model that equates to a c ...
An example of a Marketing Plan to help businesses succeed. FOr more help on writing a marketing plan and to download .doc version of this for editing on your own visit http://jennmathewsconsulting.com/internet-online-marketing/marketing-plan-example/
A name becomes a brand when consumers associate it with a set of tangible and intangible benefits that they obtain from the product or service, It is the seller’s promise to deliver the same bundle of benefits/services consistently to buyers
This is a lecture I gave some time ago highlighting some of the key aspects to be considered if planning to develop international markets. I hope you find it of interest.
Similar to sampleproject-140501130003-phpapp02 (1).pdf (20)
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
6. Page 4 –Preface and Acknowledgement
Write this on your own
and acknowledge all
the people who have
helped you like
shopkeeper, teacher,
Librarian ,websites
etc.
10. Write at least 5
competitive brands that
exist in the market.
Write their features
and Unique Selling
Proposition.[U.S.P.]
You can paste picture
and wrappers
11.
12. Page -7
Our product and its features &U.S.P
What is the name of your
product?
Enlist its features.
What is going to be your ‘U.S.P
16. Page 9 Permission and Licences
What permission and
licences would be
required to make the
product
17. Page 10- Label of product and
social message
Draw the label of product
Both front and Back
Draft a social message for your
label.
This label
can be
pulled out
20. Page 11- Tagline and Logo of
product
Brief reason for design of logo
and its significance
Draw the logo of product
Brief reason why taglines are
used for products
Draft a tag line
22. Page 12- Selling price and profit
margins of competitors
Strategy followed by you competitors for
setting selling price
Give reference of Appendix no.
Make table to be put in end under
Appendix
23. Selling price and profit margins
of competitors (cont.)
Draw diagrams
where ever
possible
24. Page 13- Pricing of our Product
What factors are you considering for
setting selling price
Give reference of Appendix no.
Make table to be put in end under
Appendix
26. Page 14- Packaging
Importance of packaging
Types of Packaging-Primary,
secondary & transportation
Material used or any
innovation in packaging
29. Page 16 -Channels of distribution
Importance of Channels of
distribution
Which channel level will you use-
Zero, One , Two or three level
Reason for selecting particular
level
Make diagram
34. Page 19 –Promotion
Ways of promoting your product
Explain how will you use 4
elements of Promotion:
Advertising, Personal Selling,
Sales promotion and Public
Relations
35. Page 20 -Promotion schemes
Any Promotion schemes for
(i) The wholesaler
(ii) The retailer
(iii) The consumer
43. • The total length of the
project will be of 25 to 30
pages.
• The project should be
handwritten.
• The project should be
presented in a neat folder.
This project will give you
basic idea .
You can use your own
creativity and modify it
according to your
requirement and
according to product
selected.
