Curious about the job availabilities at startups? This presentation will provide aspiring startup employees with a high-level view of the essential skills and the dynamics that shape them.
Presentation by Bita
@bitashahian
This is a broad set of thinking and tools to help entrepreneurs and innovators. I've taken the best practices of companies like Amazon, Apple and Google and decoded their approach.
You'll find frameworks and tools across the four areas (4P's) of innovation;
People
Product
Profit
Promotion
Building & launching mobile & digital productsAnurag Jain
These slides are an introduction to Product Management for building & launching mobile & digital products for consumers. It covers the basics of Product Management as well as gives an overview of the Product Management process and a practical, iterative approach to building products.
A product manager is responsible for the overall success of a product by understanding customer needs and ensuring the product delivers value. Key responsibilities include defining product requirements and strategy, building business cases, conducting user research, creating roadmaps, and tracking metrics. The role requires balancing internal needs while representing customers externally throughout the product development process.
Olivier Blanchard's presentation from the Advanced Social Media Bootcamp at the Social Media Integration Conference in Atlanta, GA on October 22, 2010.
How to Use Analytics to Optimize Your Product by Dan OlsenTraction Conf
This document provides an overview of how to optimize products and businesses using analytics. It discusses the 3 phases of a product (before and after product-market fit), the concept of product-market fit and how to achieve it. It then covers specific techniques like the lean product process, qualitative and quantitative research methods, identifying key metrics like conversion rate and retention rate, how to track and analyze metrics over time, and a case study on optimizing a product registration process. The overall goal is to help companies use data and analytics to improve their products and business performance.
Muvarde is a company that produces handcrafted leather goods. They have developed a technology plan to boost online engagement and sales through social media and their website. The plan includes recommendations for identity management, customer interaction features, a centralized online platform, gamification, and an improved shopping cart. It prioritizes these recommendations and provides a timeline for implementation over 2 years. Key metrics for measuring the success of the plan include social media engagement, word of mouth, new customers and revenues, and financial returns from social media referrals.
The document discusses various user experience techniques that designers should know, including research methods like stakeholder interviews, card sorting, and usability testing. It explains techniques like affinity diagramming, brainstorming, and competitive analysis that are used to understand users and identify problems. The goal of user experience design is to focus on the user and provide functionality, reliability, usability, and pleasure. UX design involves identifying problems through research, crafting solutions, and testing designs.
This is a broad set of thinking and tools to help entrepreneurs and innovators. I've taken the best practices of companies like Amazon, Apple and Google and decoded their approach.
You'll find frameworks and tools across the four areas (4P's) of innovation;
People
Product
Profit
Promotion
Building & launching mobile & digital productsAnurag Jain
These slides are an introduction to Product Management for building & launching mobile & digital products for consumers. It covers the basics of Product Management as well as gives an overview of the Product Management process and a practical, iterative approach to building products.
A product manager is responsible for the overall success of a product by understanding customer needs and ensuring the product delivers value. Key responsibilities include defining product requirements and strategy, building business cases, conducting user research, creating roadmaps, and tracking metrics. The role requires balancing internal needs while representing customers externally throughout the product development process.
Olivier Blanchard's presentation from the Advanced Social Media Bootcamp at the Social Media Integration Conference in Atlanta, GA on October 22, 2010.
How to Use Analytics to Optimize Your Product by Dan OlsenTraction Conf
This document provides an overview of how to optimize products and businesses using analytics. It discusses the 3 phases of a product (before and after product-market fit), the concept of product-market fit and how to achieve it. It then covers specific techniques like the lean product process, qualitative and quantitative research methods, identifying key metrics like conversion rate and retention rate, how to track and analyze metrics over time, and a case study on optimizing a product registration process. The overall goal is to help companies use data and analytics to improve their products and business performance.
Muvarde is a company that produces handcrafted leather goods. They have developed a technology plan to boost online engagement and sales through social media and their website. The plan includes recommendations for identity management, customer interaction features, a centralized online platform, gamification, and an improved shopping cart. It prioritizes these recommendations and provides a timeline for implementation over 2 years. Key metrics for measuring the success of the plan include social media engagement, word of mouth, new customers and revenues, and financial returns from social media referrals.
The document discusses various user experience techniques that designers should know, including research methods like stakeholder interviews, card sorting, and usability testing. It explains techniques like affinity diagramming, brainstorming, and competitive analysis that are used to understand users and identify problems. The goal of user experience design is to focus on the user and provide functionality, reliability, usability, and pleasure. UX design involves identifying problems through research, crafting solutions, and testing designs.
Digital summit Dallas 2015 - Research brings back the 'human' aspect to insightsRamkumar Ravichandran
Every established firm needs engaged Consumers and brand loyalists and advocates - higher the share of loyal & engaged consumers, higher is the brand respect and business performance. Numbers are relatively inexpensive, quick, efficient and more direct way of understanding the engagement and drivers. However Research adds in the additional dimension of motivations/emotions driving such engagement. Only when we bring them together in a strategic way, can we truly appreciate our Customers & be able to offer them the best solutions & services.
This document provides an overview of key concepts for a final class on branding and SEO. The learning objectives are to build a brand house including the brand's idea, positioning, attributes, pillars, and proof points. It also covers developing a SEO strategy and creating perceptual maps. An exercise is included where students will create a perceptual map, brand brief, and SEO strategy for a business. Key elements covered are brand positioning, attributes, pillars, proof points, keyword research, on-page optimization, and content calendars.
Rahul Mathew from Jifflenow throws light on the essentials of a product marketing strategy. From the deck, you will gain insight on:
Overview of Product Marketing
Introduction to the Product Marketing Framework
Key Elements of Product Marketing
Slides from CTA Conf 2018 hosted by Unbounce
- How and when to invest in product marketing
- How product marketing work with other teams
- Positioning, messaging and go-to-market frameworks
Building a Community of Half a Billion by Aatif Awan, VP Growth, LinkedInTraction Conf
LinkedIn grew from 500,000 members in 2003 to over 500 million members in 2016 through focusing on quality growth over quantity and investing in multiple scalable growth channels. The company identified viral growth through member connections and search engine optimization of profiles as its initial core growth channels. LinkedIn also emphasized continuous experimentation through A/B testing of new growth strategies and prioritizing efforts based on their potential impact on the core goal of creating economic opportunities for members.
What is product marketing in a tech company, is it even a real thing, what are the key challenges, how are things changing and what are key takeaways. The session will draw on my 20+ years product marketing experience working for telcos and technology companies in Ireland, UK and Silicon Valley. Session from Product Camp Dublin, June 2017
The document discusses principles for aligning product marketing and product management in global SaaS businesses. It notes that misalignment between these teams prevents getting products into the right users' hands quickly and can lead to user confusion. The document recommends that product marketing and product management share goals, metrics, and commitments to ensure their success is tied together. It also advocates for an "outside-in" user-focused approach to product planning and development.
OpsStars NYC Workshop | Operationalizing the Customer ExperienceLeanData
Majda Anwar, Revenue Marketing Coach, Pedowitz Group
Scott Benedetti, Director of Sales Enablement, Pedowitz Group
In this workshop, The Pedowitz Group will facilitate a discussion with audience members around the steps that you can take to operationalize the customer experience. The steps and questions will include: A discussion of how to evolve your sales funnel or waterfall view of the world to one based on a customer journey map; Evolving your marketing communications and content to use the customer journey map as the basis for planning; Changing your funnel reporting metrics and conversions to use the customer journey map; Program and campaign planning that starts with the customer journey, and not the product; and How well does your MarTech stack serve your customer needs along their journey? Better customer experiences will not just happen because the website UI is improved, or web chat is available 24/7. Better customer experience arises from learning where the customer is in their engagement journey and adapting your firm’s behavior to align with their current state. Your customer journey map should be the touchstone for all customer facing organizations to optimize their customer engagement and operationalize the customer experience.
Influencer Marketing best practice Rene Power 4 June 2014Barrett Dixon Bell
Rene's presentation at On the Edge Live ( #edgemanc ) on 4 June 2014 which focused on how to design, build and implement a marketing strategy based on influencers. By understanding how to achieve greater reach on your target audience by tapping into other influencers on that group, Rene outlined a stepped approach to how to integrate influencer marketing into your business planning.
Become a Social Business | Call Center Week 2014 Workshop Gstratuscxm
Become a Social Business | Call Center Week 2014 Workshop G
Introducing Stratus Contact Solutions
We provide one-to-one customer engagement solutions through our multi-channel contact center that incorporates social media, chat, email and traditional call center services. This multichannel capability provided by Stratus offers customers the ability to maximize their ROI through various programs encompassing sales and lead generation to customer service and retention.
Improving Sales Effectiveness and Customer Experience
Stratus, A division of ILD Corp, provides companies direct and cost effective solutions to meet and exceed customer expectations by incorporating social listening, sentiment, multi-channel techniques and comprehensive data analytics into traditional outsourced sales and customer service.
Since 1996, ILD Corp has been a trusted multi-channel contact center provider to companies of all sizes. Beginning in 2006, we have been a leader in online data gathering and analytics in both social media and traditional media.
Social Strategy1, a sister company, developed a proprietary data-mining platform to provide companies with analyst supported social media monitoring, analysis and managed services.
Pioneering the Social Media Enabled Contact Center
Stratus is a leading provider of social media enabled sales and service solutions utilizing inbound and outbound social media techniques. Social media is ingrained in our culture. Our sister company, Social Strategy1’s data mining and social media technology is integrated in every step of our process. Ensuring our customers true voice of the customer data from all recorded calls, live chats and social media conversations in one easy report.
Quick Facts About Stratus
• Multi-channel contact center providing onshore, near shore, and off shore capabilities
• Dedicated bilingual agents available for both Spanish and English.
• We specialize in inbound, outbound, social media, live chat, and email services.
• PCI Compliant
http://stratuscontactsolutions.com
Presented at the Product Management & Innovation Summit 2016 -a discussion on how insights derived from various analytical methods can help optimize decisions across the various stages in Product Life Cycle. Bringing them all together can help strategically prioritize development of features truly desired by Consumers, address issues quickly and capitalize on bigger opportunities.
For more on this topic go to: http://disruptivemarketer.net
How can content marketing, when used in a disruptive manner, help build more word of mouth for your company? How is B2B tech using content marketing tactics to build new avenues of awareness? How does your company use search and social data to plan and measure your content marketing and lead generation activities?
Presented at Brand Innovators Content Marketing Seattle by Geoffrey Colon, Group Product Marketing Manager of Emerging Media at Microsoft
Follow Geoff on Twitter http://twitter.com/djgeoffe
#BISummit #BingAds #Bing #ContentMarketing
Guest Lecture at Auburn U: Using Social Media to Build Your BrandMark Story
A quest lecture at Auburn University, given on February 11 and 12, offering students advice on how to use social media to build a personal "brand" and find employment.
The document outlines the agenda for the Startup Marketing Bootcamp conference. It will include sessions on the next trends in marketing, design principles, social media strategy, creative content, testing marketing channels, crowdsourcing marketing activities, and lessons from founder CEOs. There will also be introductions, lunch, and breaks throughout the day-long event.
This document provides information about the PN Camp bootcamp for software product leaders. The bootcamp will take place on December 4-5, 2013 and is by invitation only. It is aimed at helping startup founders reboot their companies by better understanding their customers through discovery hacking sessions. These sessions will be facilitated by experienced entrepreneurs and will focus on topics like designing customer development experiments and positioning for acquisition. The second day involves scale hacking sessions on expanding customer base in India and abroad, with topics like sales, marketing and public relations. The goal is for participants to gain sharp insights through peer learning and guided discussions to help their startups.
Presentation prepared for the Founder Institute session on Sales & Traction in Santiago, Chile.
Talking about Traction, Lead Gen, Sales operations, Marketing stunts.
1. The document provides an agenda and overview for a marketing bootcamp being conducted by Thom Poole, an experienced international marketing director.
2. It defines marketing according to several institutions and perspectives, and outlines the key elements of the marketing mix - the 7Ps of product, price, promotion, place, people, process, and physical evidence.
3. The document discusses the importance of marketing and developing a marketing plan to understand customers, competitors, and the business environment in order to set objectives and strategies to create and capture value.
Final 2013 11 04 financial bootcamp for women the basicsTina Powell
Financial Bootcamp for Women - The Basics. A presentation geared to women beginning to take charge of their financial lives. Simple and easy-to-understand tips.
Digital summit Dallas 2015 - Research brings back the 'human' aspect to insightsRamkumar Ravichandran
Every established firm needs engaged Consumers and brand loyalists and advocates - higher the share of loyal & engaged consumers, higher is the brand respect and business performance. Numbers are relatively inexpensive, quick, efficient and more direct way of understanding the engagement and drivers. However Research adds in the additional dimension of motivations/emotions driving such engagement. Only when we bring them together in a strategic way, can we truly appreciate our Customers & be able to offer them the best solutions & services.
This document provides an overview of key concepts for a final class on branding and SEO. The learning objectives are to build a brand house including the brand's idea, positioning, attributes, pillars, and proof points. It also covers developing a SEO strategy and creating perceptual maps. An exercise is included where students will create a perceptual map, brand brief, and SEO strategy for a business. Key elements covered are brand positioning, attributes, pillars, proof points, keyword research, on-page optimization, and content calendars.
Rahul Mathew from Jifflenow throws light on the essentials of a product marketing strategy. From the deck, you will gain insight on:
Overview of Product Marketing
Introduction to the Product Marketing Framework
Key Elements of Product Marketing
Slides from CTA Conf 2018 hosted by Unbounce
- How and when to invest in product marketing
- How product marketing work with other teams
- Positioning, messaging and go-to-market frameworks
Building a Community of Half a Billion by Aatif Awan, VP Growth, LinkedInTraction Conf
LinkedIn grew from 500,000 members in 2003 to over 500 million members in 2016 through focusing on quality growth over quantity and investing in multiple scalable growth channels. The company identified viral growth through member connections and search engine optimization of profiles as its initial core growth channels. LinkedIn also emphasized continuous experimentation through A/B testing of new growth strategies and prioritizing efforts based on their potential impact on the core goal of creating economic opportunities for members.
What is product marketing in a tech company, is it even a real thing, what are the key challenges, how are things changing and what are key takeaways. The session will draw on my 20+ years product marketing experience working for telcos and technology companies in Ireland, UK and Silicon Valley. Session from Product Camp Dublin, June 2017
The document discusses principles for aligning product marketing and product management in global SaaS businesses. It notes that misalignment between these teams prevents getting products into the right users' hands quickly and can lead to user confusion. The document recommends that product marketing and product management share goals, metrics, and commitments to ensure their success is tied together. It also advocates for an "outside-in" user-focused approach to product planning and development.
OpsStars NYC Workshop | Operationalizing the Customer ExperienceLeanData
Majda Anwar, Revenue Marketing Coach, Pedowitz Group
Scott Benedetti, Director of Sales Enablement, Pedowitz Group
In this workshop, The Pedowitz Group will facilitate a discussion with audience members around the steps that you can take to operationalize the customer experience. The steps and questions will include: A discussion of how to evolve your sales funnel or waterfall view of the world to one based on a customer journey map; Evolving your marketing communications and content to use the customer journey map as the basis for planning; Changing your funnel reporting metrics and conversions to use the customer journey map; Program and campaign planning that starts with the customer journey, and not the product; and How well does your MarTech stack serve your customer needs along their journey? Better customer experiences will not just happen because the website UI is improved, or web chat is available 24/7. Better customer experience arises from learning where the customer is in their engagement journey and adapting your firm’s behavior to align with their current state. Your customer journey map should be the touchstone for all customer facing organizations to optimize their customer engagement and operationalize the customer experience.
Influencer Marketing best practice Rene Power 4 June 2014Barrett Dixon Bell
Rene's presentation at On the Edge Live ( #edgemanc ) on 4 June 2014 which focused on how to design, build and implement a marketing strategy based on influencers. By understanding how to achieve greater reach on your target audience by tapping into other influencers on that group, Rene outlined a stepped approach to how to integrate influencer marketing into your business planning.
Become a Social Business | Call Center Week 2014 Workshop Gstratuscxm
Become a Social Business | Call Center Week 2014 Workshop G
Introducing Stratus Contact Solutions
We provide one-to-one customer engagement solutions through our multi-channel contact center that incorporates social media, chat, email and traditional call center services. This multichannel capability provided by Stratus offers customers the ability to maximize their ROI through various programs encompassing sales and lead generation to customer service and retention.
Improving Sales Effectiveness and Customer Experience
Stratus, A division of ILD Corp, provides companies direct and cost effective solutions to meet and exceed customer expectations by incorporating social listening, sentiment, multi-channel techniques and comprehensive data analytics into traditional outsourced sales and customer service.
Since 1996, ILD Corp has been a trusted multi-channel contact center provider to companies of all sizes. Beginning in 2006, we have been a leader in online data gathering and analytics in both social media and traditional media.
Social Strategy1, a sister company, developed a proprietary data-mining platform to provide companies with analyst supported social media monitoring, analysis and managed services.
Pioneering the Social Media Enabled Contact Center
Stratus is a leading provider of social media enabled sales and service solutions utilizing inbound and outbound social media techniques. Social media is ingrained in our culture. Our sister company, Social Strategy1’s data mining and social media technology is integrated in every step of our process. Ensuring our customers true voice of the customer data from all recorded calls, live chats and social media conversations in one easy report.
Quick Facts About Stratus
• Multi-channel contact center providing onshore, near shore, and off shore capabilities
• Dedicated bilingual agents available for both Spanish and English.
• We specialize in inbound, outbound, social media, live chat, and email services.
• PCI Compliant
http://stratuscontactsolutions.com
Presented at the Product Management & Innovation Summit 2016 -a discussion on how insights derived from various analytical methods can help optimize decisions across the various stages in Product Life Cycle. Bringing them all together can help strategically prioritize development of features truly desired by Consumers, address issues quickly and capitalize on bigger opportunities.
For more on this topic go to: http://disruptivemarketer.net
How can content marketing, when used in a disruptive manner, help build more word of mouth for your company? How is B2B tech using content marketing tactics to build new avenues of awareness? How does your company use search and social data to plan and measure your content marketing and lead generation activities?
Presented at Brand Innovators Content Marketing Seattle by Geoffrey Colon, Group Product Marketing Manager of Emerging Media at Microsoft
Follow Geoff on Twitter http://twitter.com/djgeoffe
#BISummit #BingAds #Bing #ContentMarketing
Guest Lecture at Auburn U: Using Social Media to Build Your BrandMark Story
A quest lecture at Auburn University, given on February 11 and 12, offering students advice on how to use social media to build a personal "brand" and find employment.
The document outlines the agenda for the Startup Marketing Bootcamp conference. It will include sessions on the next trends in marketing, design principles, social media strategy, creative content, testing marketing channels, crowdsourcing marketing activities, and lessons from founder CEOs. There will also be introductions, lunch, and breaks throughout the day-long event.
This document provides information about the PN Camp bootcamp for software product leaders. The bootcamp will take place on December 4-5, 2013 and is by invitation only. It is aimed at helping startup founders reboot their companies by better understanding their customers through discovery hacking sessions. These sessions will be facilitated by experienced entrepreneurs and will focus on topics like designing customer development experiments and positioning for acquisition. The second day involves scale hacking sessions on expanding customer base in India and abroad, with topics like sales, marketing and public relations. The goal is for participants to gain sharp insights through peer learning and guided discussions to help their startups.
Presentation prepared for the Founder Institute session on Sales & Traction in Santiago, Chile.
Talking about Traction, Lead Gen, Sales operations, Marketing stunts.
1. The document provides an agenda and overview for a marketing bootcamp being conducted by Thom Poole, an experienced international marketing director.
2. It defines marketing according to several institutions and perspectives, and outlines the key elements of the marketing mix - the 7Ps of product, price, promotion, place, people, process, and physical evidence.
3. The document discusses the importance of marketing and developing a marketing plan to understand customers, competitors, and the business environment in order to set objectives and strategies to create and capture value.
Final 2013 11 04 financial bootcamp for women the basicsTina Powell
Financial Bootcamp for Women - The Basics. A presentation geared to women beginning to take charge of their financial lives. Simple and easy-to-understand tips.
Design Thinking Bootcamp - General Assembly - Mike BiggsMike Biggs GAICD
In increasingly complex times, innovation and collaboration skills are becoming vital to businesses, and both principles are essential in Design Thinking. This hands-on workshop will lead you through the design thinking process, taught by a design thinking professional that lives and breathes in this space.
This two-part workshop series will introduce the fundamentals of human-centered design and how this approach can help develop innovative solutions for the complex challenges we face as businesspeople, creatives and entrepreneurs.
During the fast paced sessions, you will be introduced to user centred design principles at the research, ideation and idea synthesis stage of the the design thinking process.
We'll cover the theory then workshop through the practical aspects of each of the stages the the core Design Thinking process. Learn how to conduct simple user research studies and how to implement research-driven insights to help make better decisions and product improvements. Also covering the concept of convergent/divergent thinking, rapid problem solving and prototyping, and collaborative design. Students will also be introduced to key practical tools which are integral in the process such as research collection tools, distributed design collaboration, web based prototyping, and testing/measuring.
Outcomes
- Understand how to apply human-centered design principles to tackle complex challenges.
- Identify new ways to serve and support people by uncovering latent needs, behaviours, and desires.
- Learn specific techniques and tools to improve research, ideation, and prototyping.
Introduction to user experience design + usability
Describe the field of UX + how it relates to other disciplines
Identify the different roles within UX + the responsibilities of each
UX Process: Traditional [“Waterfall”], Agile, Lean
Learn to conduct UX research
Introduction to user experience documentation + deliverables + software
Learn about personas, user flows, sitemaps, wireframes
Determine when to use which documentation
Discover new tools and frameworks for creating deliverables
Introduction to usable web forms
Identify the different elements of forms and how to use them effectively
Learn what makes a strong user experience with forms
Identify expected outcomes
Curated list of UX resources
Recommended blogs, books, experts to follow, companies of note, local organizations and recommended conferences
The document discusses key elements of developing a revenue model, including revenue sources, customer value, pricing strategies, target customers, and capturing revenue. It emphasizes that a revenue model is a framework for generating revenues and highlights important factors like revenue sources, the value provided to customers, determining appropriate prices, identifying who will pay, and methods for capturing revenue, such as subscriptions, licensing, advertising, and transactions. The goal is to develop a model that positions the business in the profit zone by balancing these factors.
AdPushup is a SaaS company that helps web publishers increase their ad revenue by letting them test and optimize their website’s ad layout. Their expertise has been content marketing, and Ankit shared several details of their experience, learning and strategy which have helped AdPushup become a leader in content marketing in the AdTech software space.
Lays out what a revenue model is and the various online revenue models that exist (with examples). Discusses how to go about choosing your startup's revenue streams and then the process of experimenting and measuring till you get one working.
Was used as part of EastLabs' 2014 Incubation program in Kiev, Ukraine.
This document provides an overview of a UX design bootcamp. It begins with introductions from the instructor, Jacklyn Burgan. The bootcamp will cover the basics of UX design through building a mobile grocery shopping app, including competitive analysis, user research, wireframing, and user testing. Key topics that will be covered include defining UX design and usability, discussing the UX process and lean UX, conducting user interviews and analyzing research findings to create personas. Challenges with personas and an introduction to wireframing are also summarized.
Personas Bootcamp - Where Product Meets User NeedsMauricio Perez
The document outlines a 1.5 hour bootcamp on personas. It will cover what personas are, why they are used, how to create them, analyzing research data, and using personas effectively. Attendees will learn about creating personas through field research interviews and exercises in affinity mapping, persona creation, and scenario illustration. The goal is to help participants develop empathy for target users by representing them as personas in order to design with the user's needs and goals in mind.
How to choose the right business model? by @boardofinno - @nickdemeyBoard of Innovation
The different revenue model options, business model types and drivers why people pay. From Freemium, Broker to Razor-blade models. Ask the right questions to select your monetization strategy.
The Butterfly Principle for Product Management by GameBench CEOProduct School
Startups have changed the way technology companies perceive product management. Experimentation and application of lean principles are no longer just for startups. Large enterprises want to cultivate a startup mindset and mimic such an environment.
So what’s the startup product mindset? How does obsession with a customer problem help startups succeed? And what makes them fail?
Sri shared his experiences and real examples around customer-centric and pragmatic product management that gives enterprises an edge over their competitors. He discussed the butterfly principle in product creation and how it helps create products customer love.
If you are a business owner, or new to digital marketing, and understand the ecosystem of Digital Marketing and how all it's parts are connected to the whole, this with be a good place to begin.
How to Use Data to Build Products by Tradesy Product AdvisorProduct School
In this presentation:
-Product Management is probably the most exciting function in technology organizations - it's an art and science that's well-suited for certain personalities
-The goal of a good Product Manager is NOT to launch a product - rather, it's to move a planned metric in the right direction by the right amount
-A good Product Manager can answer the question, "How did your product do yesterday?" We can't answer that without a well-defined analytics strategy and data requirements built into our products
How to Use Data to Build Products by Tradesy Product AdvisorProduct School
Main takeaways:
- Product Management is probably the most exciting function in technology organizations - it's an art and science that's well-suited for certain personalities
- The goal of a good Product Manager is NOT to launch a product - rather, it's to move a planned metric in the right direction by the right amount
- A good Product Manager can answer the question, "How did your product do yesterday?" We can't answer that without a well-defined analytics strategy and data requirements built into our products
This document provides an overview of digital marketing services from 360IDEAS. It discusses their core competencies such as strategic planning, marketing, advertising, social media, and analytics. It also outlines their inbound marketing approach including acquiring traffic, generating fans, converting subscribers, and engaging prospects and clients. Key aspects of digital marketing are defined including having a strategy, measurement and optimization, joined-up customer-centered marketing, and focusing on engagement.
NTS 2014 Marketing and Communications Functional Track Session.Josephus AYOOLA
Session Delivered to members of AIESEC in Nigeria Marketing and Communications Functional Track on how to better understand their roles and synergize to drive the organisations focus programmes operations and achieve better results.
Presentation from the 2014 Product, Customer and User Experience Summit in Chicago on June 16, 2014. The presentation discusses the context for UX as strategy, provides an example of applying a UX approach to informing your business and experience strategy, measuring the impact of UX and what's needed to sustain and build upon the value of UX within an organization.
Growth Hacking with Lean UX discusses how to use Lean UX principles for growth hacking. It recommends first doing user research to understand user needs and pain points before developing solutions. Key Lean UX tools include user personas, user journeys, and quick prototyping. The presentation then covers optimizing for user understanding and engagement, narrowing your niche through keyword research, and leveraging content, outreach, and virality for growth. It emphasizes focusing testing assumptions quickly through interviews and prototypes rather than waiting for launch. Overall it provides an approach for applying Lean UX practices to growth hacking projects.
Growth Hacking: Tools, Techniques & Case StudyAnirudh Narayan
These slides contain the following:
1) What is product market fit, How to reach product market fit and how to quantify product market fit.
2) How to be data driven i.e. implementing processes and tools
3) How to set business goals and use other growth metrics.
4) Over 15 Growth Hacking Examples
5) Case study on how to take an educational product from 200,000 to 1,000,000 in annual revenue.
Finally setting/ creating a growth culture to make sure things are being implemented week over week.
Top Trends In Product Design: Outcomes, Understanding Customers, and Building...Jeremy Johnson
While some organizations are still grappling with moving to Agile or hiring their first UX Designer, others are moving fast to embrace methods that have been proven to generate success. Are you still creating product roadmaps? Are you investing in understanding your customers? Are your technology platforms built for experimentation? Come hear how organizations are achieving success, and how you can help your organization move in the right direction.
This presentation was originally given at the Big Design Conference in Dallas, TX on 9/19/2015
Customer Centricity and Product Led Growth by Airbnb Product & Growth Product School
Product Management Event at #ProductCon San Francisco about Customer Centricity and Product Led Growth by Product & Growth Manager at Airbnb, Pratik Shah.
What is a Product Manager? by Datank.ai's Product ManagerProduct School
Main takeaways:
- What is a Product Manager?
- What are some Product Manager archetypes?
- What does a day in the life of a Product Manager look like?
- How do you become a Product Manager?
How to Use Data to Drive Product Decisions by PayPal PMProduct School
The document summarizes a presentation by a PayPal product manager on using data to drive product decisions. The presentation covers how PayPal's product managers use various data sources and analysis techniques like funnel analysis, cohort analysis, segmentation analysis, and A/B testing to minimize fraud losses while ensuring a good user experience. It provides examples of the types of insights and questions that can be answered through different data analysis approaches to help identify issues, prioritize opportunities, and measure the success and impact of product changes.
Abid Chaudhry is an experienced product marketer and strategist with over 15 years of experience. He has successfully managed businesses with P&Ls up to $120M and led teams ranging from 3-15 people. As a published industry analyst, he is often referenced as an expert on SMB marketing. He has expertise in developing business and marketing plans in the digital media space and presenting strategic thinking to executive teams.
Satyam Kantamneni, former Managing Director of UX at Citrix, explains how to grow and nurture your UX team to meet business objectives. Based on 15 years experience across Citrix, Paypal, and other companies.
You'll learn:
- When to hire generalists vs. specialists.
- How to drive business outcomes from day 1.
- How to evaluate design culture as you build it.
- How to build a long-term governance framework.
How is Product Design and Development relatedMITAcademy1
"The product design and development procedure's goal is to ensure that all design and development interfaces between different organizational functions and groups get identified and managed appropriately to enable effective communication and unambiguous duty assignment. "
Business Analysts are on the GO: Design with users, not for them!SQALab
The document discusses challenges faced by business analysts and the need for new techniques in business analysis. It outlines traditional vs new ways of business analysis, with the new way focusing on eliciting requirements by thinking like a customer and determining what is valuable. Some challenges discussed are unclear requirements, focusing on solutions over problems, connecting different ideas, and not knowing the end user. The document advocates using new techniques like empathy mapping, journey mapping, and prototyping that involve end users in the design process to help overcome these challenges and better meet user needs.
Similar to Startup Career Bootcamp: Explore Opportunities at Startups (20)
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
20 Comprehensive Checklist of Designing and Developing a WebsitePixlogix Infotech
Dive into the world of Website Designing and Developing with Pixlogix! Looking to create a stunning online presence? Look no further! Our comprehensive checklist covers everything you need to know to craft a website that stands out. From user-friendly design to seamless functionality, we've got you covered. Don't miss out on this invaluable resource! Check out our checklist now at Pixlogix and start your journey towards a captivating online presence today.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
5. PRODUCT MANAGEMENT
Product Management is one of the most dynamic roles in business
today. Part business analyst, part designer and part engineer, the
product manager distills and translates market and commercial insights
into products which address unmet customer needs, while continuing to
better refine existing products through their lifecycle.
6. PRODUCT MANAGEMENT
WHAT DO THEY DO?
Understand users and
analyze the market to
build a product that is
both desirable and
viable
Create a roadmap and Develop metrics to
effectively manage
measure success and
communication with all make tough decisions
stakeholders
7. PRODUCT MANAGEMENT
WHAT DO THEY DO?
•
Product Life Cycle
•
Technology
•
Business Case
•
Roadmap
•
Stakeholders
•
MVP
•
Market Analysis
•
Feature Prioritization
•
Key metrics
•
Storyboarding
•
Describe your users
•
Describing Product
8. PRODUCT MANAGEMENT
WHY DO STARTUPS NEED PRODUCT MANAGERS?
Every member of the product team is important. To succeed, a
company must design, build, test and market the product
effectively. That said, there is one role that is absolutely crucial to
producing a good product, yet it is often the most misunderstood
and underutilized of all the roles. This is the role of the product
manager.
9. PRODUCT MANAGEMENT
WHAT SKILLS DO PRODUCT MANAGERS NEED?
! Passion for creating products that resonate on an emotional level
! Deep understanding of the perspectives and needs of the customers
! Excellent verbal and written communication skills
! Wireframing, webmocks, rapid prototyping and iterative design
! Anything that needs to be done to make the product successful
10. PRODUCT MANAGEMENT
WHAT TOOLS DO THEY USE?
! Agile Project Management
! Lean Canvas
! MVP
! Cohort Testing
! Scrum
! Backlog Grooming
! Statistical Analysis
11. PRODUCT MANAGEMENT
HOW DO I BREAK INTO THE FIELD?
! Start a side project and show off your skills
! Focus on a niche
! Analyze and learn about consumer / market patterns
! Learn how to build a strong team
! Learn agile development methodology
! Build an internal and external marketing lexicon
! Enroll in GA’s Product Management course
12. PRODUCT MANAGEMENT
WHO SHOULD I FOLLOW?
Josh Elman @joshelman
Hunter Walk @hunterwalk
Sachin Rekhi @sachinrekhi
Ariel Seidman @aseidman
Gina Trapani @ginatrapani
Guy Kawasaki @guykawasaki
13. PRODUCT MANAGEMENT
PRODUCT MANAGEMENT WISDOM
“Good product managers –
measure themselves in terms of
success of product.”
—Ben Horowitz
“A great product gets out of the way of the
user and helps them address their need
or want as quickly (or for as long as)
possible.”
—Josh Elman
14. PRODUCT MANAGEMENT
WHAT SHOULD I READ?
Katharine’s picks:
Seth Godin’s blog
Clay Shirky’s blog
FastCompany
Good to Great by Jim Collins
17. USER EXPERIENCE DESIGN
The design of anything independent of medium or across [device] with
human experience as an explicit outcome and human engagement as an
explicit goal. User experience is how a person feels when interfacing
with a system or product, includes but is not limited to websites, apps
or soſtware.
18. USER EXPERIENCE DESIGN
“User experience is how a person feels when interfacing with a system
or product.” - Jacob Gube
19. USER EXPERIENCE DESIGN
WHAT DO THEY DO?
User Research:
Identifies user
behaviors, goals and
needs through
interviews, studies and
surveys.
Information Architect:
Defines the structure of
a system, how content
is described, organized
and discovered.
Interaction Design:
Defines interactions,
user flows, wireframes,
and affordances of a
system, and builds
it.
20. USER EXPERIENCE DESIGN
WHAT DO THEY DO?
User-Research
Information
Architecture (IA)
Interactive
Design
UI
Development
21. USER EXPERIENCE DESIGN
WHY DO STARTUPS NEED UX DESIGNERS?
•
User Research
•
Forms
•
Personas
•
Search and Results
•
User Testing
•
Navigation
•
UX analysis
•
First Impressions
•
Wireframing
•
Content
•
Prototyping
•
Commerce
•
Dashboards
•
Social
•
22. USER EXPERIENCE DESIGN
WHAT SKILLS DO UX DESIGNERS NEED?
!
!
!
!
!
!
Empathy
Good taste and intuition about what matters in design
Communicate clearly and visually
Bring ideas to life
Write well
Talk shop with programmers
24. USER EXPERIENCE DESIGN
WHAT TOOLS DO THEY USE?
•
•
•
•
•
•
•
•
Illustrator
Photoshop
HTML
CSS
Javascript
jQuery
Wireframes
Prototypes
25. USER EXPERIENCE DESIGN
ADVANCED TOOLS
• ROR
• Pre-processors
• Front-end Frameworks Foundation by Zurb
• Bootstrap by Twitter
26. USER EXPERIENCE DESIGN
HOW DO I BREAK INTO THE FIELD?
Create a portfolio that illustrates UX principles, UX analysis and
specific design patterns through full UX documentation including:
!
!
!
!
A competitive assessment document
A persona
Wireframes
Implementation strategy
27. USER EXPERIENCE DESIGN
UX DESIGN WISDOM
"Design is not just what it looks
and feels like. Design is how it
works."
—Steve Jobs
“People react positively when
things are clear and
understandable." -Dieter Rams
28. USER EXPERIENCE DESIGN
WHAT SHOULD I READ?
Books:
Blogs:
Don’t Make Me Think by Steve Krug
Rework by Jason Fried
Uxbooth.com
Csstricks.com
24ways.org
Tympanus.net/codrops
29. USER EXPERIENCE DESIGN
WHO SHOULD I FOLLOW?
Ryan Singer @rjs
Paul Stamatiou @stammy
Richard Henry @richardhenry
Dave Morin @davemorin
32. USER ACQUISITION MARKETING
The science that complements the art of building an audience and a
brand. A quantitative approach to marketing with a specific goal of
gaining customers.
33. USER ACQUISITION MARKETING
WHAT DO THEY DO?
Utilize innovative
platforms to launch
media campaigns in
order to grow brand
awareness, acquire
users and retain users.
Understand business
Develop metrics to
goals and how they
measure success and
relate to developing
make tough decisions.
brand story, values and
community.
35. USER ACQUISITION MARKETING
HOW DO I BREAK INTO THE FIELD?
Create a portfolio that includes:
!
Clearly defined business and brand brief
!
Data-based strategy (KPIs)
!
Well designed experimentation proposals
!
Optimized site
!
Sample social media content
!
Paid Marketing Campaign and results
Marketers should be able to defend strategic choices and describe their
analytical process and approach.
37. USER ACQUISITION MARKETING
WHY DO STARTUPS NEED MARKETERS?
! Target and grow the right audience for your brand
! Optimize a multi-channel marketing campaign using web
analytics
! Create engaging and high-impact marketing content
! Utilize analytics and research to make decisions based on
variances and insight
! Utilize “growth hacks” to increase the amount of users and
customers
! Explore ways to develop and continue audience engagement
38. USER ACQUISITION MARKETING
WHAT SKILLS DO MARKETERS NEED?
•
Marketing and Business Strategy
•
Developing Great Content
•
The Brand Experience
•
Activation and Retention
•
Marketing Analytics
•
Metrics, Sources and Statistics
•
Paid Search Marketing
•
Segmentation, Targeting and Tracking
•
Social Media Marketing
•
Testing and Experimentation
•
Community Management
•
Storytelling: Presenting and
Communicating Data and Information
•
Email Marketing
•
Improving User Experience
•
Misc. Marketing Channels and Optimization
•
Growth Hacking
•
Mobile and Media Planning
39. USER ACQUISITION MARKETING
WHAT SKILLS DO MARKETERS NEED?
•
! Constant learner
! Aggressive at moving the needle
! Enjoys pushing the limits
! Lives and breathes product
! Creative problem solver
! Focused on growth
! Hunter-like instincts
Planning
40. USER ACQUISITION MARKETING
WHAT TOOLS DO THEY USE?
! Google Analytics
! A/B Testing
! Basic Statistics
! SQL
! Excel
! Conversation Rate Optimization
! Photoshop
! Mailchimp
! Understand code
! Search PPC (Google)
! Facebook Ads
! SEO
41. USER ACQUISITION MARKETING
MARKETING WISDOM
“Don’t tell me how good you
make it; tell me how good it
makes me when I use it.”
—Leo Burnett
“The aim of marketing is to know and
understand the customer so well the
product or service fits him and sells
itself.” —Peter Drucker
42. USER ACQUISITION MARKETING
WHO SHOULD I FOLLOW?
Andy Johns @ibringtraffic
Noah Kagan @noahkagan
Andrew Chen @andrewchen
Rand Fishkin @randfish
Avinash Kaushik @avinash
Dave McClure @davemcclure
Hiten Shah @hnshah
45. PROGRAMMING
A web developer takes mockups from the design team, product ideas
from the product manager and builds actual web applications.
46. PROGRAMMING
There are two types of web developers: back-end and front-end. Some
developers can do both, we refer to them as full stack.
47. PROGRAMMING
WHAT DO THEY DO?
Front-end (client-side) renders in
the browser
Back-end (server-side) runs on
the server
HTML = content
CSS = style
JavaScript = interaction
Ruby
PHP
Python
PERL
C++
Node
= control logic!
48. Programming
WHERE DOES DEVELOPMENT FIT INTO THE PROCESS OF SITE
CREATION?
User-Experience
Information
(UX)
Architecture (IA)
Design
Development
49. PROGRAMMING
WHY DO STARTUPS NEED PROGRAMMERS?
Programming allows you to create applications and control computers and
devices. Developers use programming languages to write soſtware, the
soſtware you interact with every day. From your alarm clock to your
computer; from the web to the satellites orbiting our planet, soſtware
powers all of it.
50. PROGRAMMING
WHAT SKILLS DO PROGRAMMERS NEED?
Front-end:
! HTML5
! CSS3
! JavaScript
! jQuery
! JSON
! AJAX
Back-end:
! UNIX commands
! Git and Github
! Ruby/Rails
! Heroku
! Internet (behind the scenes)
! Databases
51. PROGRAMMING
WHAT TOOLS DO THEY USE?
! Text editor (ex. Sublime Text)
! Version Control System (Git)
! Project Management Tool (ex. Pivotal Tracker)
! Web Hosting (ex. AWS)
! Storage (ex. Dropbox)
! StackOverflow
! SQL
! Google
52. PROGRAMMING
HOW DO I BREAK INTO THE FIELD?
DESIGN AND BUILD A SITE
1. Download a text editor. We’re huge fans of Sublime Text at GA.
2. Check out GA’s Dash: https://dash.generalassemb.ly
3. Jump right in. Play around with HTML, CSS, and JavaScript in CodePen, and see what it looks like right in your
browser.
4. Learn relevant material. Check out Codeschool, Codeacademy, Hackernews, Khan Academy, Coursera or Udacity.
5. Embrace the community. Get help from other developers on Stack Overflow, or offline at a Meetup group near
you.
6. Visit GA for an upcoming class or event.
53. PROGRAMMING
HOW DO I BREAK INTO THE FIELD?
! Don’t be afraid to fail. That can stop you from trying a lot of things, and that’s
what it’s all about – trial and error. The best way to become a developer is to
continuously be doing something.
! Try different approaches to learning. Try books, videos, classes. Everyone’s
style is different. As a student, finding the right mix for you is important.
! Have side projects. Especially ones that cover ground outside of work. It’s
one of the best ways to really challenge yourself, and keep growing.
54. PROGRAMMING
WHAT SHOULD I READ?
! A Book Apart series, especially the books on HTML5 (Jeremy
Keith) and CSS3 (Dan Cederholm). Great primers and
reference material.
! A List Apart is a bi-weekly web journal that I’d consider
required reading for any web developer, newbie or
experienced.
! Smashing Magazine is a pretty classic web resource.
! Hacker News is a consistent source of news articles and
discussion.
55. PROGRAMMING
PROGRAMMING WISDOM
“Learning to write programs stretches your
mind, and helps you think better, creates a way
of thinking about things that I think is helpful
in all domains.”
—Bill Gates
“Software will eat the
world”
—Marc Andreessen
56. PROGRAMMING
WHO SHOULD I FOLLOW?
Paul Graham @paulg (Y-Combinator)
Jack Dorsey @jack
Evan Williams @ev
Tim O’Reilly @timoreilly
Kevin Rose @kevinrose
David H. @dhh