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Go to market resources @ fourquadrant.com
B2B Tech Trends 2019
Go to market resources available @ www.fourquadrant.com
B2B Tech Trends 2019
Autonomous Things
Source: Gartner
Trend No. 1: Autonomous Things
Whether it’s cars, robots or agriculture, autonomous
things use AI to perform tasks traditionally done by
humans. The sophistication of the intelligence varies,
but all autonomous things use AI to interact more
naturally with their environments.
Autonomous things exist across five types:
• Robotics
• Vehicles
• Drones
• Appliances
• Agents
Go to market resources available @ www.fourquadrant.com
B2B Tech Trends 2019
Augmented Analytics
Source: Gartner
Trend No. 2: Augmented Analytics
Data scientists now have increasing amounts of data to prepare,
analyze and group — and from which to draw conclusions.
Given the amount of data, exploring all possibilities becomes
impossible. This means businesses can miss key insights from
hypotheses the data scientists don’t have the capacity to
explore.
Augmented analytics represents a third major wave for data and
analytics capabilities as data scientists use automated
algorithms to explore more hypotheses. Data science and
machine learning platforms have transformed how businesses
generate analytics insight.
By 2020, more than 40% of data science tasks will be automated
Go to market resources available @ www.fourquadrant.com
B2B Tech Trends 2019
AI Driven Development
Source: Gartner
Trend No. 3: AI-Driven Development
AI-driven development looks at tools, technologies and best
practices for embedding AI into applications and using AI to
create AI-powered tools for the development process. This
trend is evolving along three dimensions:
1. The tools used to build AI-powered solutions are expanding
from tools targeting data scientists (AI infrastructure, AI
frameworks and AI platforms) to tools targeting the professional
developer community (AI platforms, AI services).
2. The tools used to build AI-powered solutions are being
empowered with AI-driven capabilities that assist professional
developers and automate tasks related to the development of
AI-enhanced solutions.
3. AI-enabled tools are evolving from assisting and automating
functions related to application development (AD) to being
enhanced with business domain expertise and automating
activities higher on the AD process stack (from general
development to business solution design).
Go to market resources available @ www.fourquadrant.com
B2B Tech Trends 2019
Digital Twin
Source: Gartner
Trend No. 4: Digital Twins
A digital twin is a digital representation that mirrors a real-life
object, process or system. Digital twins can also be linked to
create twins of larger systems, such as a power plant or city. The
idea of a digital twin is not new. It goes back to computer-aided
design representations of things or online profiles of customers,
but today’s digital twins are different in four ways:
1. The robustness of the models, with a focus on how they
support specific business outcomes
2. The link to the real world, potentially in real time for
monitoring and control
3. The application of advanced big data analytics and AI to
drive new business opportunities
4. The ability to interact with them and evaluate “what if”
scenarios
Go to market resources available @ www.fourquadrant.com
B2B Tech Trends 2019
Empowered Edge
Source: Gartner
Trend No. 5: Empowered Edge
Edge computing is a topology where information processing
and content collection and delivery are placed closer to the
sources of the information, with the idea that keeping traffic
local will reduce latency. Currently, much of the focus of this
technology is a result of the need for IoT systems to deliver
disconnected or distributed capabilities into the embedded IoT
world. This type of topology will address challenges ranging
from high WAN costs and unacceptable levels of latency.
Further, it will enable the specifics of digital business and IT
solutions.
Go to market resources available @ www.fourquadrant.com
B2B Tech Trends 2019
Immersive Experience
Source: Gartner
Trend No. 6: Immersive Technologies
Through 2028, conversational platforms, which change
how users interact with the world, and technologies
such as augmented reality (AR), mixed reality (MR) and
virtual reality (VR), which change how users perceive
the world, will lead to a new immersive experience. AR,
MR and VR show potential for increased productivity,
with the next generation of VR able to sense shapes
and track a user’s position and MR enabling people to
view and interact with their world.
By 2022, 70% of enterprises will be experimenting with immersive technologies for
consumer and enterprise use, and 25% will have deployed to production
Go to market resources available @ www.fourquadrant.com
B2B Tech Trends 2019
Blockchain
Source: Gartner
Trend No. 7: Blockchain
Blockchain is a type of distributed ledger, an expanding
chronologically ordered list of cryptographically signed,
irrevocable transactional records shared by all participants in a
network. Blockchain allows companies to trace a transaction and
work with untrusted parties without the need for a centralized
party (i.e., a bank). This greatly reduces business friction and has
applications that began in finance, but have expanded
to government, healthcare, manufacturing, supply chain and
others. Blockchain could potentially lower costs, reduce
transaction settlement times and improve cash flow. The
technology has also given way to a host of blockchain-inspired
solutions that utilize some of the benefits and parts of
blockchain.
Blockchain Will Create $3.1T in Business Value by 2030
Go to market resources available @ www.fourquadrant.com
B2B Tech Trends 2019
Smart Spaces
Source: Gartner
Trend No. 8: Smart Spaces
A smart space is a physical or digital environment in
which humans and technology-enabled systems
interact in increasingly open, connected, coordinated
and intelligent ecosystems. As technology becomes a
more integrated part of daily life, smart spaces will
enter a period of accelerated delivery. Further, other
trends such as AI-driven technology, edge computing,
blockchain and digital twins are driving toward this
trend as individual solutions become smart spaces.
Go to market resources available @ www.fourquadrant.com
B2B Tech Trends 2019
Privacy & Ethics
Source: Gartner
Trend No. 9: Digital Ethics & Privacy
Consumers have an growing awareness of the value of
their personal information, and they are increasingly
concerned with how it’s being used by public and
private entities. Enterprises that don’t pay attention are
at risk of consumer backlash.
Go to market resources available @ www.fourquadrant.com
B2B Tech Trends 2019
Quantum Computing
Source: Gartner
Trend No. 10: Quantum Computing
Quantum computing is a type of non-classical
computing that is based on the quantum state of
subatomic particles that represent information as
elements denoted as quantum bits or “qubits.”
Quantum computers are an exponentially scalable and
highly parallel computing model. A way to imagine the
difference between traditional and quantum computers
is to imagine a giant library of books.
Read the full post, fourquadrant.com/tech-trends-for-b2b-marketers/
CMO Spend Survey, fourquadrant.com/cmo-spend-research-results-2018-
2019/
Go to Market Resources @ fourquadrant.com
Predictive Marketing Analytics Buyer’s Checklist, fourquadrant.com/go-to-
market-planning-templates/predictive-marketing-analytics-buyers-checklist/
Free Downloads @ fourquadrant.com/free-marketing-templates/
Go to Market Insights @ fourquadrant.com/go-to-market-planning-
templates/
Go to Market Resources From Four Quadrant
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B2B Tech Trends 2019

  • 1. Go to market resources @ fourquadrant.com B2B Tech Trends 2019
  • 2. Go to market resources available @ www.fourquadrant.com B2B Tech Trends 2019 Autonomous Things Source: Gartner Trend No. 1: Autonomous Things Whether it’s cars, robots or agriculture, autonomous things use AI to perform tasks traditionally done by humans. The sophistication of the intelligence varies, but all autonomous things use AI to interact more naturally with their environments. Autonomous things exist across five types: • Robotics • Vehicles • Drones • Appliances • Agents
  • 3. Go to market resources available @ www.fourquadrant.com B2B Tech Trends 2019 Augmented Analytics Source: Gartner Trend No. 2: Augmented Analytics Data scientists now have increasing amounts of data to prepare, analyze and group — and from which to draw conclusions. Given the amount of data, exploring all possibilities becomes impossible. This means businesses can miss key insights from hypotheses the data scientists don’t have the capacity to explore. Augmented analytics represents a third major wave for data and analytics capabilities as data scientists use automated algorithms to explore more hypotheses. Data science and machine learning platforms have transformed how businesses generate analytics insight. By 2020, more than 40% of data science tasks will be automated
  • 4. Go to market resources available @ www.fourquadrant.com B2B Tech Trends 2019 AI Driven Development Source: Gartner Trend No. 3: AI-Driven Development AI-driven development looks at tools, technologies and best practices for embedding AI into applications and using AI to create AI-powered tools for the development process. This trend is evolving along three dimensions: 1. The tools used to build AI-powered solutions are expanding from tools targeting data scientists (AI infrastructure, AI frameworks and AI platforms) to tools targeting the professional developer community (AI platforms, AI services). 2. The tools used to build AI-powered solutions are being empowered with AI-driven capabilities that assist professional developers and automate tasks related to the development of AI-enhanced solutions. 3. AI-enabled tools are evolving from assisting and automating functions related to application development (AD) to being enhanced with business domain expertise and automating activities higher on the AD process stack (from general development to business solution design).
  • 5. Go to market resources available @ www.fourquadrant.com B2B Tech Trends 2019 Digital Twin Source: Gartner Trend No. 4: Digital Twins A digital twin is a digital representation that mirrors a real-life object, process or system. Digital twins can also be linked to create twins of larger systems, such as a power plant or city. The idea of a digital twin is not new. It goes back to computer-aided design representations of things or online profiles of customers, but today’s digital twins are different in four ways: 1. The robustness of the models, with a focus on how they support specific business outcomes 2. The link to the real world, potentially in real time for monitoring and control 3. The application of advanced big data analytics and AI to drive new business opportunities 4. The ability to interact with them and evaluate “what if” scenarios
  • 6. Go to market resources available @ www.fourquadrant.com B2B Tech Trends 2019 Empowered Edge Source: Gartner Trend No. 5: Empowered Edge Edge computing is a topology where information processing and content collection and delivery are placed closer to the sources of the information, with the idea that keeping traffic local will reduce latency. Currently, much of the focus of this technology is a result of the need for IoT systems to deliver disconnected or distributed capabilities into the embedded IoT world. This type of topology will address challenges ranging from high WAN costs and unacceptable levels of latency. Further, it will enable the specifics of digital business and IT solutions.
  • 7. Go to market resources available @ www.fourquadrant.com B2B Tech Trends 2019 Immersive Experience Source: Gartner Trend No. 6: Immersive Technologies Through 2028, conversational platforms, which change how users interact with the world, and technologies such as augmented reality (AR), mixed reality (MR) and virtual reality (VR), which change how users perceive the world, will lead to a new immersive experience. AR, MR and VR show potential for increased productivity, with the next generation of VR able to sense shapes and track a user’s position and MR enabling people to view and interact with their world. By 2022, 70% of enterprises will be experimenting with immersive technologies for consumer and enterprise use, and 25% will have deployed to production
  • 8. Go to market resources available @ www.fourquadrant.com B2B Tech Trends 2019 Blockchain Source: Gartner Trend No. 7: Blockchain Blockchain is a type of distributed ledger, an expanding chronologically ordered list of cryptographically signed, irrevocable transactional records shared by all participants in a network. Blockchain allows companies to trace a transaction and work with untrusted parties without the need for a centralized party (i.e., a bank). This greatly reduces business friction and has applications that began in finance, but have expanded to government, healthcare, manufacturing, supply chain and others. Blockchain could potentially lower costs, reduce transaction settlement times and improve cash flow. The technology has also given way to a host of blockchain-inspired solutions that utilize some of the benefits and parts of blockchain. Blockchain Will Create $3.1T in Business Value by 2030
  • 9. Go to market resources available @ www.fourquadrant.com B2B Tech Trends 2019 Smart Spaces Source: Gartner Trend No. 8: Smart Spaces A smart space is a physical or digital environment in which humans and technology-enabled systems interact in increasingly open, connected, coordinated and intelligent ecosystems. As technology becomes a more integrated part of daily life, smart spaces will enter a period of accelerated delivery. Further, other trends such as AI-driven technology, edge computing, blockchain and digital twins are driving toward this trend as individual solutions become smart spaces.
  • 10. Go to market resources available @ www.fourquadrant.com B2B Tech Trends 2019 Privacy & Ethics Source: Gartner Trend No. 9: Digital Ethics & Privacy Consumers have an growing awareness of the value of their personal information, and they are increasingly concerned with how it’s being used by public and private entities. Enterprises that don’t pay attention are at risk of consumer backlash.
  • 11. Go to market resources available @ www.fourquadrant.com B2B Tech Trends 2019 Quantum Computing Source: Gartner Trend No. 10: Quantum Computing Quantum computing is a type of non-classical computing that is based on the quantum state of subatomic particles that represent information as elements denoted as quantum bits or “qubits.” Quantum computers are an exponentially scalable and highly parallel computing model. A way to imagine the difference between traditional and quantum computers is to imagine a giant library of books.
  • 12. Read the full post, fourquadrant.com/tech-trends-for-b2b-marketers/ CMO Spend Survey, fourquadrant.com/cmo-spend-research-results-2018- 2019/ Go to Market Resources @ fourquadrant.com Predictive Marketing Analytics Buyer’s Checklist, fourquadrant.com/go-to- market-planning-templates/predictive-marketing-analytics-buyers-checklist/ Free Downloads @ fourquadrant.com/free-marketing-templates/ Go to Market Insights @ fourquadrant.com/go-to-market-planning- templates/ Go to Market Resources From Four Quadrant for Sales & Marketing