How AI Changes Marketing View ABM Strategies @ https://www.fourquadrant.com/b2b-account-based-marketing-abm/ KEY TAKEAWAYS Top-performing companies are more than 2X likely to be using AI for marketing, 28% vs. 12% Retailers are investing $5.9B this year in AI-based marketing and customer service solutions to improve shoppers’ buying experiences according to IDC. Financial Services marketers lead all other industries in AI application adoption, with 37% currently using them today. Sales and Marketing teams most often collaborate using CPQ and Marketing Automation AI-based applications, with sales leaders predicting AI adoption will increase 155% across sales teams in 2 years. VIEW THIS DECK TO SEE - Technologies With Highest Growth - Top Uses of AI in Marketing - How Marketers Are Using AI - How CMOs Are Using AI - Machine Learning Use Cases in Retail - Percentage of Marketers Planning to Use AI - Reasons to Use AI for Marketing Personalization - AI in Online Advertising - AI in Email Marketing - Where AI is Used on Ad Campaign Execution ============================================ ADDITIONAL GO TO MARKET RESOURCES FROM FOUR QUADRANT ABM Strategies @ https://www.fourquadrant.com/b2b-account-based-marketing-abm/ Marketing Automation Buyer’s Checklist fourquadrant.com/go-to-market-planning-templates/marketing-automation-buyers-checklist/ Go to Market Resources @ fourquadrant.com IT Spending Research @ fourquadrant.com/go-to-market-it-spending-research/ Free Downloads @ fourquadrant.com/free-marketing-templates/ Go to Market Insights @ fourquadrant.com/go-to-market-planning-templates/

1. Go to market resources @ fourquadrant.com
How AI Changes Marketing

2. How AI Changes Marketing
Technologies With Highest Growth
Go to market resources available @ www.fourquadrant.comSource: Salesforce

3. How AI Changes Marketing
Top Uses of AI in Marketing
Go to market resources available @ www.fourquadrant.comSource: CMO Survey

4. How AI Changes Marketing
How Marketers Are Using AI
Go to market resources available @ www.fourquadrant.comSourceSalesforce

5. How AI Changes Marketing
How CMOs Are Using AI
Go to market resources available @ www.fourquadrant.comSource: MarketingCharts

6. How AI Changes Marketing
Machine Learning Use Cases in Retail
Go to market resources available @ www.fourquadrant.comSource: 451 Research

7. How AI Changes Marketing
Percentage of Marketers Planning to Use AI
Go to market resources available @ www.fourquadrant.comSource: Salesforce

8. How AI Changes Marketing
Reasons to Use AI for Marketing Personalization
Go to market resources available @ www.fourquadrant.comSourceStatista

9. How AI Changes Marketing
AI in Online Advertising
Go to market resources available @ www.fourquadrant.comSource: eConsultancy

10. How AI Changes Marketing
AI in Email Marketing
Go to market resources available @ www.fourquadrant.comSource: Statista

11. How AI Changes Marketing
Where AI is Used on Ad Campaign Execution
Go to market resources available @ www.fourquadrant.comSource: Statista

12. ABM Strategies @ https://www.fourquadrant.com/b2b-account-based-
marketing-abm/
Marketing Automation Buyer’s Checklist fourquadrant.com/go-to-market-
planning-templates/marketing-automation-buyers-checklist/
Go to Market Resources @ fourquadrant.com
IT Spending Research @ fourquadrant.com/go-to-market-it-spending-
research/
Free Downloads @ fourquadrant.com/free-marketing-templates/
Go to Market Insights @ fourquadrant.com/go-to-market-planning-
templates/
Go to Market Resources From Four Quadrant
for Sales & Marketing
Go to market resources available @ www.fourquadrant.com