Analyze the Effectiveness and Convenient Customer Services for Banglalink Corporate Customers

1. Sensitivity: Internal
Analyze the Effectiveness and Convenient Customer
Services for Banglalink Corporate Customers
Md. Ziaul Haque ID:2123031011
Badhan Goswami ID:2123031029
Mahzuba Binte Mahbub ID:2123031033
Tagdira Naznin ID:2123031048
Farisa Mahinur ID:2123031053
Rafeja Khanam ID:2123031055
Sabrina Momtaj ID:2123031073

2. Sensitivity: Internal
Introduction
Mobile telecommunication is one of the fastest growing
industrial sectors in Bangladesh
Bangladesh will be the third biggest telecom market in
Asia after China and India very soon.
Among 176.41 million active subscribers 36.56 million
uses Banglalink service
In terms of subscriber number it is in third position
corporate customer is the lifeblood of any business

3. Sensitivity: Internal
Objective
 How to get more corporate customers to expand Banglalink corporate
base.
 How to satisfy corporate customers with products and services.
Methodology
Data Source: Primary (Online Questionnaire)
Sample Collected: 108
Total Questionnaire 15

4. Sensitivity: Internal
Overview of Banglalink
 Banglalink was the catalyst in making mobile telephony an affordable option for consumer in
Bangladesh, with over 36.56 million subscribers over a decade.
 The growth of Banglalink over the years have been fueled with innovative products and services.
 Banglalink provides equal opportunities to employees and has always shown zero tolerance for
any non-compliance activity.
 Banglalink Digital Communications Limited is a fully-owned company of Telecom Ventures Ltd, a
100% owned subsidiary of Global Telecom Holding.

5. Sensitivity: Internal
Analysis
49%
51%
Gender
Male
Femal
52%
34%
14%
Age
Below 30
30 to 45
45+ 63%
29%
8%
Education
Graduate school
Post Graduation
Some High School
11%
11%
78%
Home Location
Rural Area
Urban Area
Capital City
Demographic Profile of the Sample of Banglalink Corporate Customers

6. Sensitivity: Internal
Analysis
Pain Point of Banglalink Corporate Customers
42% 42%
19%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
INTERNET SPEED NETWORK COVERAGE PRICING
In case of switching network/sims
what is your main concern?
25%
31%
47%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
PRICING OF THE BUNDLE QUALITY OF CALL SERVICE SPEED OF THE INTERNET
SERVICE
What matters you the most when
choosing the telecommunication
network?
56%
31%
17%
0%
10%
20%
30%
40%
50%
60%
0-2 CALLS 2-6 CALLS MORE THAN 6
How many call drops
you face weekly?

7. Sensitivity: Internal
Analysis
Focus Point of Banglalink Corporate Customers
25%
61%
17%
0%
10%
20%
30%
40%
50%
60%
70%
10GB+ 3GB – 10GB LESS THAN 3GB
How much data you use on
monthly basis/last month?
19%
86%
75%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
INFOTAINMENT SOCIAL MEDIA VIDEO PLATFORM
What kind of apps/browsing
sites use most?
17%
53%
33%
0%
10%
20%
30%
40%
50%
60%
SHORT TIME PACKAGE MONTHLY PACK WEEKLY PACK
What type of packages you
preferred most?

8. Sensitivity: Internal
Key Findings
1. In case of switching from Banglalink to the other operator 50% of
corporate customers will prefer Grameenphone.
2. Almost 45% customers faces call drop at least twice in a week. Their
arise certain discomfort on that
3. 85% corporate customers prefer long-term package. They also prefer
good network and internet speed while choosing a telecom operator
over the pricing.

9. Sensitivity: Internal
Recommendation
1. Banglalink is considered as a Market Challenger in competitive telco
market. They have to upgrade their policies and strategy in a such a
smart way that can gains customers attention to them.
2. 20% of customers are concern about pricing and 80% are mainly
focused on Network and Internet Speed. So Banglalink have to ensure
the quality of network and also provide highest internet speed to their
customers throughout the Country.