Marketing presentation part 2
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The document summarizes opportunities and threats in the microenvironment for a business selling Thai-style barbecued food. It outlines opportunities like a wide range of suppliers and marketing intermediaries that can help with promotion. Threats include competitors and customers leaving bad comments. Market objectives are outlined along with targets for market share in the first year. Marketing mix strategies are discussed for the 4Ps of product, price, place and promotion to stimulate demand.
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- Product mix strategies include trading up/down by adding higher/lower priced products, line stretching to enter new price points, line filling to add more variations, and line pruning to remove underperforming products.
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The document analyzes opportunities and threats in the macro and micro environment for a business selling Thai-style barbecued food. It identifies opportunities like a large customer pool from high population density and threats like unpredictable buying patterns. It discusses market segmentation, positioning, and a marketing mix strategy focusing on the 4Ps - product, price, place, and promotion. The business aims to target 3% of the local market in the first year with an economic and customer-focused brand image.
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Presentation6
The document discusses principles of marketing, specifically new product development and the product life cycle (PLC). It provides details on developing new products, including idea generation, concept development and testing, marketing strategy development, and commercialization. It also outlines the typical stages in a product's life - introduction, growth, maturity, and decline - and the marketing strategies used at each stage. The challenges of new product development and adapting to a product's changing life cycle are also addressed.
International Marketing Lecture 1
This document provides information on an international marketing course, including the instructor's contact details and office hours, an overview of topics to be covered such as global marketing concepts and identifying international market opportunities, and details on assignments such as presentations, research papers, and case studies that will involve applying international marketing tools and strategies to enter new markets.
Product and brand management ppt
This document discusses various concepts related to products and product management. It begins by defining what a product is and categorizing products as tangible or intangible goods and services. It then discusses key product attributes and classifications such as consumer versus business products, durable versus non-durable goods, and convenience, shopping, specialty and unsought products. The document also covers topics like a company's product mix, width, length and depth. It discusses factors that influence changes to a product mix and outlines the new product development process in 7 steps. Finally, it provides an overview of a product's life cycle stages from development through decline and the associated marketing objectives and strategies at each stage.
Marketing concepts
The document discusses marketing concepts and the marketing mix. It defines marketing concepts as the philosophies adopted by companies to market their products. It then outlines traditional concepts like the exchange concept versus modern concepts like the marketing concept. The marketing mix is introduced as the combination of product, price, place, and promotion strategies used to satisfy the target market. The roles of each element are defined, along with other factors like packaging, people, and politics. The document provides details on how the marketing mix elements can be blended to meet customer needs.
OOH Business Strategy
The document discusses strategies for business development, client development, and relationship development over several months. It includes plans to acquire new media assets, pitch to clients in various sectors, target clients related to major events like IPL, and maintain relationships with agencies. The overall aim is to expand the business association, crack new markets, and strengthen the client and agency network.
Advertising summer08 stu
The document discusses advertising planning and strategy. It outlines the advertising planning process which includes brand positioning, target market, advertising objectives, budget decisions, creative strategy and media strategy. It then discusses various aspects of creative strategy such as unique selling propositions, emotional vs rational appeals, types of emotional appeals like fear, humor and fantasy. It also discusses types of rational/informational appeals. Finally, it covers media decisions including reach, frequency, gross rating points, and considerations around impact, pulsing vs continuity.
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The 3rd lecture focus on the marketing plan which constitues part of the business plan with an introduction to the concept of marketing, strategies, distribution and channels. Another important thing that we want to inculcate the use of social meda for start-ups and how this might help to spread the message.
Product1 –
The document discusses products and the product development process. It defines what a product is and describes different levels of products from the core customer value to potential value. It then classifies products into consumer and industrial goods, and provides examples of different types of consumer and industrial products. The document also outlines the new product development process and key decisions involved at the individual product, product line, and product mix levels. Finally, it introduces the concept of product life cycle and different strategies companies employ during the introduction, growth, maturity, and decline stages.
Chapter 8 product, service, and brands (building customer value)
Disclaimer: I do not own the right in some few parts of this slide. Some slides credit goes to the individuals who share their slide.
FAIR USE:
"Copyright Disclaimer Under Section 107 of the
Copyright Act 1976, allowance is made for "fair use"
for purposes such as criticism, comment, news
reporting, teaching, scholarship, and research. Fair
use is a use permitted by copyright statute that
might otherwise be infringing. Non-profit,
educational or personal use tips the balance in favor
of fair use.".
New product-development
Product or service is designed/ manufactured in such a way that marketing efficiency and effectiveness is dependent.
Marketing mix
The document discusses marketing mix strategies for businesses. It describes the 4 P's of marketing - product, price, place, and promotion. It provides details on developing strategies for each element, including product design and features, pricing approaches, distribution channels, and promotional techniques. The marketing mix must be carefully designed to meet customer needs and business objectives.
01 important slide b2 b
This document discusses key aspects of business-to-business (B2B) marketing and industrial marketing. It covers differences between industrial and consumer markets, types of industrial customers and products purchased, classifications of industrial products, and strategies for various industrial buying situations and phases. It also discusses potential conflicts that can arise between marketing and engineering departments in organizations.
Promo selling pricing
This document discusses key concepts related to promotion including the elements of the promotion mix (advertising, personal selling, public relations, sales promotion), goals of promotion, AIDA model of consumer response, factors that influence promotion mix decisions, steps in creating a promotion plan, objectives for promotion, techniques for setting promotion budgets, and regulation of promotion. It also covers advertising, public relations, personal selling, and sales promotion in more detail including tools, appeals, executional styles, and evaluation of effectiveness.
Promo selling pricing
This document discusses key concepts related to promotion including the elements of the promotion mix (advertising, personal selling, public relations, sales promotion), goals of promotion such as informing, reminding, and persuading consumers, and models for how consumers progress through the awareness, interest, desire, and action stages. It also covers topics like how different promotion tools are most useful depending on the stage in the consumer decision process, factors that influence the promotion mix, and steps for creating an effective promotion plan.
Easy Marketing and Communications for Technology Startups
This presentation provides a basic understanding of marketing for technology startups. It can be applied though to any organization or even how you position yourself for a job.
Product management
this is ppt presentation on product management . it covers features of product ,product levels ,product classification ,product mix and product life cycle stratagies
Product life cycle
The document discusses the product life cycle of marketing management. It begins by introducing the four stages of a product's life cycle: introduction, growth, maturity, and decline. It then provides examples like 3D TVs in the introduction stage and tablets in the growth stage. For each stage, it outlines the typical characteristics like low sales and high costs in introduction and rapidly rising sales in growth. Finally, it discusses implications of the product life cycle concept for assessing opportunities, threats, and adjusting marketing strategies.
Product: Four Ps of Marketin
The document discusses key concepts regarding products and services. It defines a product as anything that can satisfy a want or need and be offered for sale, while noting that services are intangible activities or benefits offered for sale. The document outlines factors that differentiate products and services, such as core customer value and augmented products that add value and satisfaction. It also discusses product categories, product mix decisions, branding, and the importance of creating core customer value through quality, features, style, packaging and support services.
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Agenda
● What is event processing in MuleSoft?
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Mysore WhatsApp group:- https://chat.whatsapp.com/EhqtHtCC75vCAX7gaO842N
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Marketing presentation part 2
- 1. Opportunities & threats Factor Environment Opportunity Threat Micro- Supplier Wide range of Lower cost of environment choice supplier raw material Marketing Diet website Can help Can leave bad intermediaries promotion comment Publics All relate to our Many target Many business customers competitors
- 2. Market objectives • First three • 3%of total months:3% • Next three months: market in the 10% first year • Last six months: stable sales Marketing Sales shares Image Awareness • economic-friendly • around 80% of image customers are • professional, helpful, fr aware our brand iendly, and customer- oriented staffs
- 3. Target market- segmentation Segmentation Demographic Psychographic Behavioral Segmentation segmentation segmentation • Age • Own selling • Benefit • Income point sought • Occupations • Consumption frequency Combinations of technique (Powers,1990)
- 4. Target market- positioning Satisfactory quality with reasonable price
- 5. Price Marketing Product Mix Promotion strategy (4Ps) A tool for company to consist of everything to stimulate the demand for its Place products. (McCarthy, (1960, cited in Gronroos, 2002)
- 6. Marketing Mix Four Ps – Products Thai-style barbecued food 2 categories Meat: beef ,pork, chicken ,fish Vegetable: eggplant, green bell pepper
- 7. Three levels concept of product Augmented Guarantee product and credit Brand name Actual product Quality Packaging Core product Food to fill their stomachs -- Kotler & Armstrong (2010)
- 8. Marketing Mix Four Ps – Price Definition: amount of money charged for exchanging the consumer benefits or use of the product • buyer based (perceived- pricing methods value) Pricing objectives of • Short term: penetrate the price setting market
- 9. Marketing Mix Four Ps – Price setting lower • attract the customers to buy price for other product series some product • set a price lower than competitor • price sensitive price • many substitution and elasticity competitors