We made our own product that has not been introduced in the market yet. It is a 3D movie viewer in the form of glasses that gives you a theater like experience anywhere anytime.

1. Don’t Just Watch. Feel.
STP

2. STP

3. STP

4. Value Proposition
“A value proposition is a promise of value to be
delivered.”
Functional ValueEconomic Value
Convenience ValueAesthetic Value
Tangible Value
STP

5. Value Proposition
“A value proposition is a promise of value to be
delivered.”
Social ValuePrestige Value
Intangible Value
STP

6. Segmentation
The act of disaggregating a market (consumers) into a number of sub-
markets each with relatively more homogenous characteristics than the
market itself is known as market segmentation.
Psychographic Segmentation
Divides buyers into different groups based on Social Class, Lifestyles or
Personality Characteristics.
STP

7. Targeting
Once a firm has identified its market-segment opportunities, it must decide
how many and which ones to target.
Full Market Coverage
Firm attempts to serve all
customer groups with all
products they might need.
• Target the whole market with
one offer.
• Focuses on common need
• Mass distribution
• Mass advertising
Undifferentiated Marketing
STP

8. POSITIONING
It is the way the product is defined by consumers on important attributes –
the place the product occupies in consumers’ minds relative to competitors
product.
Point of Difference (POD)
Attributes or benefits consumers strongly associate with a brand, positively evaluate, and
believe they could not find to the same extent with a competitive brand.
• Light Weight
• Inbuilt Surround Sound
• Much comfortable because of
cushions
• Easy to carry
• Zero maintenance cost
STP

9. POSITIONING
It is the way the product is defined by consumers on important attributes –
the place the product occupies in consumers’ minds relative to competitors
product.
Associations that are not necessarily
unique to the brand but may be shared
with other brands.
Point of Parity (POP)
STP

10. STP
Quality - Durable
Features - Flexible, Light Weight, 3d mode, 4k
Screens
and hassle free connectivity
Brand Name – CLARIZON
Packaging – Bubble wrap, molded plastic and
thermocol packaging
Size – Adjustable
Services - Feedback, After sales services
Warranties – 1 year

11. STP
Potential product
Augmented product
Expected product
Basic Product
Core benefit
Augmented Product

12. STP
The product will be priced at ₹ 19,999/-
Implementation of penetration pricing is
done to attract and cover the whole
market.
Cost price (including manufacturing,
packaging, advertising, promotion and
distribution) would be ₹14,000/-
We need high sales to reach the
breakeven point

13. STP
• Clarizon will follow a selective distribution
strategy .
• Product will be sold in limited
metropolitan hubs through stores like
Chroma, Reliance Digital and Walmart all
over the world.
• Clarizon will have online partnerships
with e- trailers like Amazon and Flipkart
to sell its product over wide geographic
areas.
• On Board sales on selected flights

14. STP
Collaboration with Netflix and Hulu and Hotstar.
Heavily advertised on television
Collaboration with movie screens
Bus backs, Hoardings and billboards.
Banners on airports, malls, and other public places
Promotion at different movie festivals
Promotion at college festivals
Providing it to business class passengers in lounges at the airport
Newspaper and magazine ad
Creating awareness through presence in social networking sites

15. STP
INTERNAL MARKETING
RELATIONSHIP MARKETING
SOCIETAL MARKETING

16. STP
One of it’s kind product.
Affordable price.
Comfortable and stylish

17. STP
Preconceived notion regarding
electronic gadgets being harmful to
eyes.
Restricts multitasking.
Restricted usage.
Sleep deprivation.

18. STP
 New technology results in less competition.
Potential unexplored markets- astronauts, doctors,
scientists.

19. STP
 Unwilling investment due to existence of home theatres.
 Further competition from Oculus.
 Growing competition.

20. STP
Bonding
Advantage
Performance
Relevance
Presence
BRANDZ MODEL