This document contains notes on marketing concepts including definitions of marketing as identifying and meeting human needs profitably. It outlines goods, services, and events that are marketed and discusses needs, wants, and demand. Modern factors that influence marketing are also listed such as technology, globalization, and industry changes. The marketing mix of product, place, promotion, and price is explained as well as an expanded modern version including people, processes, programs, and performance. The document concludes with elements of developing marketing strategies like insights, customer connections, branding, and long term growth.

1. Name:- Premkumar vyas
Roll no:- 32

2.  Marketing is about identifying and meeting
human and social needs.
 One of the best definition is “meeting needs
profitably”.

3.  Goods
 Services
 Events

4.  Need
 Want
 Demand

5.  Network information technology
 Globalization
 Deregulation
 Privatization
 Heightened competition
 Industry convergence
 Retail transformation

6.  Disintermediation
 Consumer buying power
 Consumer information
 Consumer participation
 Consumer resistance.

7. Marketing mix
four P’s.
 Product
 Place
 Promotion
 Place
Modern marketing
management 4 P’s.
• People
• Processes
• Programs
• Performance

8.  Developing marketing strategies and plans
 Capturing marketing insights
 Connecting with customers
 Building strong brands
 Shaping the marketing offerings
 Delivering value
 Communicating value
 Creating successful long term growth.