This document provides an overview of a marketing management presentation prepared by six students. It includes sections on demand states and marketing tasks, the core marketing concept covering topics like segmentation, branding, and the marketing mix. It also discusses different marketing philosophies like the production, product, and marketing concepts. Finally, it outlines some ways companies can respond and adjust to changes like reengineering, outsourcing, and adopting e-commerce.

1. Welcome to the Presentation
on

2. PreparedBy
 B131345 - JAWAD KALAM CHOWDHURY
 B131360 - SAFAYAT BIN ABSER
 B131367 - MD.ISKANDAR HOSSAIN
 B131176 - MD TOWSIF UDDIN CHOWDHURY
 B131362 - MD.RABIUL HOSSAIN
 B131359 – IBRAHIM MOZUMDER
SEMESTER Enrolled : 6th SECTION: “A”
DEPARTMENT OF BUSINESS ADMINISTRATION
COURSE CODE : MKTG-3602
COURSE TITLE: Marketing Management

3. Contents
 Demand & Demand states and
Marketing tasks.
 Core Marketing Concept
 Marketing philosophy
 Company Responses &
adjustment

4. What do we mean by demand ?
-Demand is the total number of requests for a resource.
-Demand Management is all about making choices.
-Demand Management is based on “forecast and
plans”

5. Demand states and Marketing tasks.
 Negative demand.
Ex:- Dental work ,vaccinations
 No demand.
Ex:- Foreign language courses.
 Latent demand.
Ex:- Harmless cigarettes, fuel efficient cars
 Declining demand.
Ex:- churches.

6. Demand states and Marketing tasks (Cont.)
 Irregular demand.
Ex:- Hotels, mass-transit.
 Full demand.
Ex:- Changing preference, increasing competition
 Overfull demand.
Ex:- Demarketing.
 Unwholesome demand.
Ex:- cigarettes, Alcohol.

7. Core Marketing Concept

8. Target Markets & Segmentation
 Segmentation:-
* Identification of customer’s needs and market segments.
* Develop Profiles of resulting market segments.
 Target market
* Evaluation of attractivity of each
segment.
* Select best one or more
segments to enter.

10. Marketplace, Market Space & Metamarket
 Marketplace
* It is physical as when one goes shopping in a store.
Example:- Afmi Plaza
 Marketspace
* It is digital as when one goes shopping on the internet.
Example:- Asian Sky shop,Branoo.com
 Metamarket
*Two or more distinct markets that are associated in
some way to a product & service.
Example:- Shaadi.com

11. Marketers & Prospects
 Seeking response from each other when sell something
 Prospect means expectation

12. Needs, Wants & Demand
 “Needs are states of felt deprivation of some basic
satisfaction” .
Ex:- Hungry, Thirsty etc.
 Wants are desires for specific satisfices of these deeper
needs.
Ex- Rich,Fish vs Barger,Frensh Fry
 Demand- Human wants that are backed by buying power.
Ex- BMW, Radisson Blu

13. Product, Offering & Brand
 Product- Offered anything for attention, acquisition,
consumption that satisfy a want & need.
 Offering- Product that is sold into the marketplace
 Brand- Offering from a known source.
Ex: McDonald’s,Nike.

14. Value & Satisfaction
 Ratio between gets & gives.
 Value =Benefits/Costs.
Exchange & Transactions
 Obtaining a desired object from someone by offering
something in return.
Example: Hungry People
 Is a trade of values between two or more parties.
Example: aamra smart solution sell a mobile at price 15999/=

15. Relationship & Networks
 Aim of building mutually satisfying long term relations
with key parties.
 Building of a unique company assents.
Marketing Channels
 Communication channel, distribution Channel, service
channel.

16. Supply Chain
 Describe a longer channel
stretching.
 Forward integration and backward
integration.
Competition
 All the actual & potential rival offering and substitutes.
 Brand competition, industry Competition, form
competition and generic competition.

17. Marketing Environment
 Task environment & Broad environment
Marketing Program
 Numbers decisions on the mix of marketing tools to use.
 The Marketing Mix:- Four marketing activities—product, pricing,
place and promotion—that a firm can control to meet the needs of
customers within its target market

18. Marketing philosophy

19. The production concept
* Oldest
* Widely available and inexpensive.
* Primarily interest and low price.
Example :- Salt, Shop

20. The product concept
 Not compromise the quality.
 price high
 Example:-Sony TV. I phone in
apple.

21. The Selling concept
 Convert cash
 Need sells not need customar satisfaction
 Example :- Micro Max mobile, Insurance company.

22. Marketing concept
 Adopting it profit can be earned on a long-term basis.
 Realizing a profit by successfully satisfying
customer needs over the long-term

23. Consumer concept
 Focusing on consumer’s satisfaction and Welfare
 Maximizing profit is not main target of organization
 Ensure the best quality
with fare price
 The aim is to identifyspecific
group of customers to appeal
withits services

24. Societal concept
 Gives importance not only consumer satisfaction but also
social welfare
 Focusing on human life and pollution free atmosphere.
 Example : produce a vehicle which consumes less petrol

25. Company Responses & adjustment
 Reengineering
 Outsourcing
 E-Commerce
 Alliances
 Partner suppliers
 Market centered
 Global & local
 Decentralization .