This document defines 21st century marketing concepts through 10 concepts: 1. Marketing is an organizational function and set of processes. 2. Everything can be marketed. 3. Needs, wants, and demands drive marketing. 4. Societal factors create new behaviors and opportunities. 5. Consumers have changed and are more knowledgeable. 6. Companies have changed and now use internet/mobile targeting. 7. Production focus has shifted to holistic marketing orientation. 8. Markets create and deliver value for consumers. 9. Holistic marketing incorporates internal and external strategies. 10. Specific marketing tasks are needed for long-term growth.