iPOTT positioning strategy in your new venture

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Stakeholders, investors, product portfolio, customers, resources, processes and employees are fundamental elements of any organization. The ‘mission’ of an organization is helpful in deciding how these elements are used to reach its ‘objective’. Strategy is an integral part of any organization that decides the best means to utilize them to reach a common objective which is otherwise known as the ‘strategic goal’.

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iPOTT positioning strategy in your new venture

  1. 1. 7/2/2012 Positioning Strategy in your New Venture Stakeholders, investors, product portfolio, customers, resources, processes and employees are fundamental elements of any organization. The ‘mission’ of an organization is helpful in deciding how these elements are used to reach its ‘objective’. Strategy is an integral part of any organization that decides the best means to utilize them to reach a common objective which is otherwise known as the ‘strategic goal’. In order to understand the significance of formulating strategy the influence of following factors on an organization must be realized. • Range of businesses or product portfolio, their future growth • Target markets and competitors operating in same segments • Organization's response to competition • Identification of resources required in response to competition • External environment • Stakeholders' expectations and value Strategy operates at various levels of organization where planning is required. Based on this criterion, many leading researchers have defined Strategy as ‘direction and scope’ of an organization that aims at achieving a competitive advantage for organization through resource utilization to meet market demands and stakeholder expectations. Strategy is important in deciding and evaluating stakeholder expectations to arrive at Strategic options. In addition to iPOTT Getting you there… CEO Speak To visit this blog Click here. iPOTT being an end to end provider of innovative and cost effective services in the areas of knowledge management, sales enablement and consulting offers a unique and unbiased platform for software product companies worldwide to reach their target markets www.ipott.om info@ipott.com
  2. 2. identifying internal and microeconomic factors, formulating strategy involves identification of various macroeconomic factors such as political, economic, socio-cultural, technological, environmental and legal factors influencing business trends. This technique is referred to as PESTEL analysis. It is helpful in Scenario planning and Market segmentations. Any transactional environment is strongly influenced by “Driving forces”. To arrive at these driving forces, key drivers operating in indirect or contextual environment such as technological, economic, commercial, organizational and political factors have to be considered. Once key drivers are identified Iceberg Analysis is used to identify new events which can be traced to arrive at a pattern of system behavior which can guide us to system structures which are otherwise termed as driving forces. Studies have proved interdependence between PESTEL factors and the influence that it has on state of affairs in countries. Strategy involves study of these factors to understand and synthesize alternative views to the future of organization in the country of interest. It is therefore critical for any global organization to plan strategically before arriving at an expansion action plan.

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