Pestle factors
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This document discusses marketing planning and the PESTLE analysis tool. It identifies the 5 stages of marketing planning as: 1) audit of the environment, 2) SWOT analysis, 3) marketing audit, and 4) marketing assumptions. The document then explains the PESTLE factors - political, economic, social, technological, legal, and environmental - and how companies can use PESTLE analysis to evaluate how these macroenvironmental factors may impact their marketing and business. Learners are asked to provide definitions and examples of the PESTLE factors, and to consider how changes in these factors could impact a chosen business's marketing mix of product, price, place, and promotion.
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COEPD - Center of Excellence for Professional Development is a primarily aBusiness Analyst and PMP Training Institute in the IT industry of India head quartered at Hyderabad. COEPD is expert in PMP Training and Business Analyst Training in Hyderabad, Chennai,Pune, Mumbai&Vizag. We offer PMP and Business Analyst Training with affordable prices that fit your needs.
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For More Details Please Contact us:
Visit at http://www.coepd.comorhttp://www.facebook.com/BusinessAnalystTraining
Center of Excellence for Professional Development
3rd Floor, Sahithi Arcade, S R Nagar,
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For More Details Please Contact us:
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The document provides an overview of the logistics industry. It discusses key concepts in logistics like order processing, inventory management, transportation, and warehousing. It then performs a PESTLE analysis to examine the political, economic, social, technological, legal and environmental factors affecting the industry. Three major companies are profiled - FedEx, GATI and Allcargo Logistics. Their business models and financials are analyzed. Finally, SWOT analyses are presented for each company to identify their strengths, weaknesses, opportunities and threats.
Walmart PESTLE Analysis
- Walmart was founded in 1962 in Rogers, Arkansas by Sam Walton and has since grown to be the largest company in the world by revenue.
- It now operates over 11,000 stores across 27 countries and has annual revenue of $476 billion.
- Walmart has expanded significantly over the decades through acquisitions and international growth. It now employs over 2.2 million people worldwide.
Pest Analysis
PEST is the best technique for scanning of macro level environment which include political, economic, social and technological factors.
Apple PESTLE Analysis and Case Study
Description -- Apple Inc. PESTLE Analysis & Case Study - This case study covers all factors of PESTLE i.e. Political Factors , Economic Factors , Social Factors , Technological Factors , Legal Factors , Environmental Factors which has positive or negatively affected the company's growth.
View more details:
https://myassignmenthelp.com/case-study/apple-swot-&-pestle-analysis.html
Porters 5 Forces & MC Donalds
According to the document, McDonald's faces several threats and challenges according to Porter's Five Forces model. The threat of competition and new market entrants in the fast food industry is high due to many competitors and low barriers to entry. However, the power of suppliers and buyers is low, giving McDonald's an advantage. Additionally, McDonald's faces issues regarding nutrition, advertising focused on children, and employment practices/ethics.
Pestle Sri lanka
This document provides an overview of PESTLE analysis and its use for analyzing external factors that may impact projects. It defines the factors analyzed in PESTLE - political, economic, sociological, technological, legal, and environmental. The document then provides an example of using PESTLE analysis to examine post-harvest losses in the Sri Lankan fisheries sector, analyzing factors in each PESTLE category and their increasing, decreasing, or unchanged importance. References for further information on PESTLE analysis are also included.
Mcdonalds UAE- PESTLE, Porter's 5, SWOT, Issues & Recomendations.
McDonald's strategy focuses on achieving the strongest brand image, innovating products, and gaining the largest market share in hamburgers. Their competitive advantage is their long history in fast food. However, they face challenges around nutrition concerns from mass production replacing fresh foods, high advertising spending targeted at children, and some criticism around employment practices like low pay and part-time jobs. Recommendations include addressing nutritional perceptions and employment ethics issues.
Marketing Plan Template - Small Business
This document provides an outline for a marketing plan, including sections on brand architecture, demographics, target markets, brand positioning, products/services, price, place, and promotion. It includes templates for describing current and target customers, competitors, product strategy, and lessons learned. The document is intended to guide the creation of a comprehensive marketing plan by filling in company-specific details.
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logistics industry and pestle and marketing mix swot analyis of it
logistics industry and pestle and marketing mix swot analyis of it
Mcdonalds UAE- PESTLE, Porter's 5, SWOT, Issues & Recomendations.
Mcdonalds UAE- PESTLE, Porter's 5, SWOT, Issues & Recomendations.
Similar to Pestle factors
Here is the brief overview of this cumulative Session Long Project (
This document provides guidance for a marketing research project involving four session long projects (SLPs). In SLP1, students will identify a company and develop a marketing charge or task. They will then conduct a situation analysis, including an external environment analysis, customer environment analysis, and internal environment analysis. The document outlines the specific sections and issues to cover in each part of the analysis. The goal is for students to research the company and task to develop a feasible marketing plan in subsequent SLPs.
GB601 MBA Capstone 1 1906D Assignment and R.docx
GB601 | MBA Capstone
1
1906D
Assignment and Rubric | Unit 1 and 2
Important: This Assignment is due in Unit 2 due to the extensive research required to
complete it successfully. You should begin working on this in Unit 1 in order to set
yourself up for success. Submit your completed assignment to Unit 2: Assignment
Dropbox.
Ethical Considerations in Global Expansion
In Unit 1 you formed a team and started the process of growing your simulation
company. As you saw in the Conscious Capitalism videos, and in this Linda Fisher Thornton
video-Leading From A Strong Moral Center, having a strong commitment to your values and
ethical stance is critical to business growth, especially as your company grows and you expand
into other countries and cultures.
In this assignment, you will research many facets that will be important to consider as
you decide which country(ies) your simulation company should expand into. For example, you
will discuss the four principles of Conscious Capitalism. Further, you will discuss the role of
government operating as a business. Additionally, you will research three markets for possible
expansion, and highlight economic and cultural considerations. Then, with your simulation
company’s values as a backdrop, you will recommend and justify country(ies) for expansion of
your business.
This Assignment explores the professional skills of;
• Global awareness
• Awareness of ethical issues and responsibilities
• Make ethical decisions and solve problems
• Work effectively in teams
Assignment Goal and Thought Process
Goal: As a Conscious Capitalism based business, how can we use these principles to help us
determine which governments ((Amsterdam [Holland], Rio de Janerio [Brazil], Bangalore
[India])., the countries under consideration expansion) would be the best match to ensure
successful expansion into this country.
Thought Process
• Business decisions are based on a variety of data points including, sales, profit, cultural
match. Your goal as a business leader is to make decisions that have the best chance of
success so you will need to incorporate as much data as possible before making your
decisions.
http://library.books24x7.com.lib.kaplan.edu/toc.aspx?bookid=62104
GB601 | MBA Capstone
2
1906D
• If you were going to be presenting to your management in a real-world situation, and
requesting funds to support your expansion plan, you will need all of this data to be seen
as credible and win support for your plan.
• The role of government and official policies have an important impact on the growth of
their nation(s).
• In your simulation, you will be creating plans to expand to any or all of these 3 areas,
Amsterdam, Rio de Janerio, and Bangalore and need to have a foundation for making
these choices to augment the traditional sales and profit goals. The 4 principles of
Conscious Capitalism can be an additional data source for decision making
• ...
GB601 MBA Capstone 1 1906D Assignment and R.docx
GB601 | MBA Capstone
1
1906D
Assignment and Rubric | Unit 1 and 2
Important: This Assignment is due in Unit 2 due to the extensive research required to
complete it successfully. You should begin working on this in Unit 1 in order to set
yourself up for success. Submit your completed assignment to Unit 2: Assignment
Dropbox.
Ethical Considerations in Global Expansion
In Unit 1 you formed a team and started the process of growing your simulation
company. As you saw in the Conscious Capitalism videos, and in this Linda Fisher Thornton
video-Leading From A Strong Moral Center, having a strong commitment to your values and
ethical stance is critical to business growth, especially as your company grows and you expand
into other countries and cultures.
In this assignment, you will research many facets that will be important to consider as
you decide which country(ies) your simulation company should expand into. For example, you
will discuss the four principles of Conscious Capitalism. Further, you will discuss the role of
government operating as a business. Additionally, you will research three markets for possible
expansion, and highlight economic and cultural considerations. Then, with your simulation
company’s values as a backdrop, you will recommend and justify country(ies) for expansion of
your business.
This Assignment explores the professional skills of;
• Global awareness
• Awareness of ethical issues and responsibilities
• Make ethical decisions and solve problems
• Work effectively in teams
Assignment Goal and Thought Process
Goal: As a Conscious Capitalism based business, how can we use these principles to help us
determine which governments ((Amsterdam [Holland], Rio de Janerio [Brazil], Bangalore
[India])., the countries under consideration expansion) would be the best match to ensure
successful expansion into this country.
Thought Process
• Business decisions are based on a variety of data points including, sales, profit, cultural
match. Your goal as a business leader is to make decisions that have the best chance of
success so you will need to incorporate as much data as possible before making your
decisions.
http://library.books24x7.com.lib.kaplan.edu/toc.aspx?bookid=62104
GB601 | MBA Capstone
2
1906D
• If you were going to be presenting to your management in a real-world situation, and
requesting funds to support your expansion plan, you will need all of this data to be seen
as credible and win support for your plan.
• The role of government and official policies have an important impact on the growth of
their nation(s).
• In your simulation, you will be creating plans to expand to any or all of these 3 areas,
Amsterdam, Rio de Janerio, and Bangalore and need to have a foundation for making
these choices to augment the traditional sales and profit goals. The 4 principles of
Conscious Capitalism can be an additional data source for decision making
• .
GB601 MBA Capstone 1 1906D Assignment and R
This document provides an overview of key topics related to deviance, crime, and violence. It begins with definitions of deviance and perspectives on what constitutes deviance from a social standpoint. It then discusses theories of deviance, including functionalist and conflict theories. Next, it defines crime and the context of crime. It explores violence in the US and other nations. It examines the decline in crime in the US and approaches to criminal justice and violence prevention. The document serves as an introductory guide to understanding deviance, crime, and violence from a sociological perspective.
Running Head TYPE 2 to 3 WORDS OF YOUR TITLE HERE1TYPE JU.docx
This document discusses several change stories from companies like Hewlett-Packard, McDonald's, and Kodak. It analyzes mistakes made in each change process, such as making major changes too quickly (HP) or failing to communicate changes effectively to employees (Kodak). The document recommends strategies that could have improved each change process, such as setting short-term goals (HP) or gathering employee feedback earlier (McDonald's). It also discusses frameworks for managing organizational change and evaluating the effectiveness of different change management strategies.
Marketing
This document provides an overview of marketing and the market research process. It discusses key aspects of marketing including developing a marketing mix, understanding consumer behavior, and conducting market research. The summary discusses conducting primary and secondary research to understand the target market, market size, trends, and using the research to evaluate the viability of a business.
Importance of marketing research process
This is an extensive write-up on how implementing marketing research prior to your product launch is quite useful in making cognitive decisions when targeting an audience or carving a marketing niche for your business.
Running head MARKETING PLAN 1MARKETING PLAN8.docx
Running head: MARKETING PLAN 1
MARKETING PLAN 8
Marketing plan part C
Name: Yiyao Wang
Professor: Dr. Kevin Tullis
Course: MKT 500
MKT 500
Date:8/22/2014
Introduction
Harvey and Sons Limited is a medium sized carpet manufacturing organization based in US and has several branches throughout the country. It operates both in the US and Canada. The organization only specialized in production, manufacturing and the distribution of fiber made and woven carpets. It is a manufacturer of some of the higher rated beautifully-designed carpets with the use of the latest technology, which has been made available to print carpets with the preferred resolution.
The company has a lot of color options and presents approximately 17 choices of the pure colors for choice. The branding strategy to be employed will be use of unique colors and design to market the organization’s name and quality (D'Angelo, 2010). The organization is to make use of reduced price for it pricing strategy. Being not well known company, the organization will be a price taker in the market but will have reduced prices for its products as compared to the prices of its competitors. The organization’s distribution strategy will be through a network of about 10 out bases throughout the US as well as Canada.
The available competition is intra competition with the main competitors being Mohawk, Daltile and Brumlow Carpet. Brumlow is well known in the US market and is considered to have the most color options in the entire industry. The only weakness is on its high pricing which is a way that the organization uses to reflect the quality. Mohwk and Daltile have strong financial statements and are also well known in the industry. The weaknesses for the two companies are mainly on pricing, reduced innovation and lack of creativity (Pinson, 2008).
The differentiation strategy to be made in relation to the closest competitor is trying to turn the plain as well as the dull colors and make them stunning which will highly transform the home appearance. The organization’s intention is to become the leader in the industry in the next five years and being able to provide the most flexible offers and most rated products in terms of quality.
The organization needs to be aware of the influence of the legal forces and realize that it needs to adhere to the rules and regulations on operating in different areas and opening business in the area. Since the organization is also dependent on the technological forces for the design and manufacture of the carpets, it needs to be aware of the technological transformations and advances in the industry. The organization also needs to make use of the available technology to improve on its innovation (Towill & Christopher, 2002).
On the social forces, the organization needs to be aware that its products should respect and be in respect to the changes in the tastes and preferences of the customers. In the economic sense, the organization should be.
Human resource management homework help
This document provides information about purchasing homework help and exam solutions for a Human Resource Management course from an online company called finishedexams.com. It advertises that the site provides immediate access to full course solutions, exams, and homework without needing to register. It also rates the site highly and says solutions are available without registration. The document then provides an example homework question regarding price elasticity of demand and elasticity calculations for pencils. It says that the economist and market researcher conducting the study were actually industrial spies attempting to cause problems. The summary concludes by asking the reader to click a link to view the entire page.
Human resource management homework help
This document provides information about purchasing homework help and exam solutions for a Human Resource Management course from an online company called finishedexams.com. It advertises that the site provides immediate access to full course solutions, exams, and homework without needing to register. It also rates the site highly and says solutions are available without registration. The document then provides an example homework question about calculating price elasticity for pencils and a scenario where the economists providing the analysis were actually industrial spies aiming to cause trouble. It asks which statement about scarcity is true and provides multiple choice answers. Finally, it mentions that clicking on the document would show the entire page of content.
Human resource management homework help
This document provides information about purchasing homework help and exam solutions for a Human Resource Management course from an online company called finishedexams.com. It advertises that the site provides immediate access to full course solutions, exams, and homework without needing to register. It also rates the site highly and says solutions are available without registration. The document then provides an example homework question regarding price elasticity of demand and elasticity calculations for pencils. It says that the economist and market researcher conducting the study were actually industrial spies attempting to cause problems. The summary concludes by asking the reader to click a link to view the entire page.
Lo1 workbook
This document provides information about various marketing and PR functions including market research, analysis and strategy. It discusses how market research is used to gather customer information and define business objectives. Market analysis provides a deeper understanding of the market and customer base. Effective marketing strategy is based on goals and opportunities. The document also covers topics such as the importance of advertising, brand promotion methods, principles of managing messaging, examples of positive publicity and spin in PR, reasons for damage limitation, and benefits of organizing marketing/PR events like those hosted by Red Bull.
Market pr wordbook 1
Market research involves finding out information about a target audience such as demographics, interests, and buying behaviors. It is important for building audience profiles and determining what makes a product appealing. Market analysis examines market characteristics like trends, size, shares, and levels of saturation to inform business decisions. Advertising is crucial for communicating with mass audiences and raising brand awareness. Methods of brand promotion include sponsorships, endorsements, social media, and word-of-mouth marketing. Public relations involves managing messages around incidents and using positive publicity like charitable giving or media stunts to benefit brand perception.
Marketing homework help
This document provides links to purchase homework help and exam solutions for various marketing courses from the website www.finishedexams.com. It advertises immediate access to homework and exam solutions for entire courses without needing to register on the site. The solutions are rated "A+" and the document claims the Buffalo Bisons, a minor league baseball team, has struggled with declining attendance in recent years despite past success filling their stadium. It provides a fictional account of a potential new sales incentive plan developed by the team's VP of Operations to try to increase fan engagement. Clicking the links would allow viewing additional details about marketing homework help services and sample sales plans being offered.
Marketing homework help
This document provides links to purchase homework help and exam solutions for various marketing courses from the website www.finishedexams.com. It advertises immediate access to full course solutions, exams, and homework without needing to register on the site. The solutions are rated "A+" and the document claims the Buffalo Bisons, a minor league baseball team, has struggled with declining attendance in recent years despite past success filling their stadium. It provides fictional details about the team's vice president wanting to create a new sales incentive plan to increase fan engagement. Clicking the links would allow viewing additional details and purchasing the academic assistance.
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Here is the brief overview of this cumulative Session Long Project (
Here is the brief overview of this cumulative Session Long Project (
Running Head TYPE 2 to 3 WORDS OF YOUR TITLE HERE1TYPE JU.docx
Running Head TYPE 2 to 3 WORDS OF YOUR TITLE HERE1TYPE JU.docx
More from Paul Friend
Assignment workshop
The document outlines the aims and tasks for a study session, which include:
1. Setting individual targets and making progress on an assignment.
2. Identifying information sources and checking for errors.
3. Researching definitions for describe, limitations, and constraints.
4. Supporting classmates and evaluating individual progress against targets by the end of the session.
Sales tech and legislation
This document outlines the key topics and learning outcomes for a module on sales and personal selling. Students will learn about different sales techniques like cold calling, face-to-face meetings, and telemarketing. They will analyze the strengths and weaknesses of each technique. Students will also research consumer protection legislation like the Sale of Goods Act 1979 and how it impacts personal selling practices.
Consumer behaviour
This document discusses understanding consumer behavior and key factors that influence purchasing decisions. It differentiates between private consumers and organizational buyers, and identifies important questions to consider like who is involved in the buying process, when and where purchases are made, and what criteria drive choice selection. Both consumer and organizational decision making processes are examined, along with common influences on purchasing behavior.
Promotional methods
This document outlines an activity to analyze Christmas promotional campaigns from several retailers against criteria like sales, social media reach, and target market reached. Students will watch video campaigns from M&S, John Lewis, Aldi, and Asda then compile findings based on criteria their group selects. They will identify areas of agreement and recommended changes. The document also lists common promotional tools like advertising, personal selling, and direct marketing. As an extension, students can research the effectiveness of these campaigns based on sales and identify the winners and losers over Christmas. They will then present on an assigned promotional tool.
What is content marketing
This document provides an overview of content marketing and outlines the key steps for planning an effective content marketing strategy. It discusses developing buyer personas to understand different audience types, mapping content to buyer journeys to engage audiences at different purchase stages, defining a brand voice for content, and brainstorming content ideas. The document emphasizes educating audiences first through valuable content before directly promoting products or services.
Marketing audit
This document outlines learning outcomes for a marketing audit assignment. Students will work in groups of four to conduct a marketing audit on a chosen company, identifying the elements of a marketing audit and evaluating the company's marketing. Groups will present their findings and evaluations in a 5-10 minute PowerPoint presentation.
The five competitive forces that shape strategy and campaigns
This document provides an overview of Michael Porter's five competitive forces model and how it can be applied. It discusses the components of the model, including suppliers, buyers, potential entrants, substitutes, and rivalry among existing competitors. The document explains that the model is useful for understanding the competitive landscape of an industry and a company's strengths and weaknesses. It also notes that Porter has updated his thinking on the model over time. Students are then assigned the task of conducting a five forces analysis of M&S to present to the group the following week.
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A simple workshop I put together for some derby based business on why carry out customer research and why it fits into a marketing plan.
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The five competitive forces that shape strategy and campaigns
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Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
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Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsEmail Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closerAI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.Recently uploaded (20)
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How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Pestle factors
- 1. Learning outcomes Identify the 5 stages to marketing planning Explain the PESTLE factors Evaluate how a company can use PESTLE for marketing
- 2. Warm up the grey matter
- 5. 1. Audit of the environment 2. SWOT 3. Marketing Audit 4. Marketing Assumptions
- 6. Your turn In your allocated groups Provide a definition and examples of each of the pestle factors Activity Note Share and move on. You will have 5 minutes on each factor, then the flipchart paper will move to the next group.
- 7. Did you know? In 4000BC in South America, South Africa and Asia wall paintings were used to promote the Politian's and commerce of the day Identify a PESTLE factor they might have had to been be
- 8. How can you apply Pestle to a business Consider the PESTLE factors that we have discussed today. Evaluate how they could impact on the marketing of your chosen business. Provide scenarios where a significant change to a pestle factor could change (explain the change) and how that may impact on your chosen business. Consider how they would change any of the 4 P’s. For example What if the government introduced a minimum age for purchasing full sugar soft drinks. What if there was a social change about full time education with people choosing to gain experience rather than education.
- 9. Recap Identify the 5 stages to marketing planning Explain the PESTLE factors Evaluate how a company can use PESTLE for marketing
- 10. Further Reading What Is Marketing Strategy Planning? The marketing planning process. What is PEST and why is it useful