Synoptek developed a product that serves as a single source for marketing planning, team collaboration and performance measurement, and brings an end to the never-ending woes of marketers in terms of executing their operations and bringing insight into their day-to-day activities.

1. Marketing Planning and Performance
Measurement Solution for a Marketing
Technology Firm

2. Marketing Planning and Performance Measurement Solution for a
Marketing Technology Firm
• A SaaS based solution provides an agile, collaborative planning environment, see all marketing
activities and expected results so you can plan against corporate goals and budgets with confidence.
• Help track high-value metrics automatically using real-time dashboards to identify which campaigns are
working and which are not. Quickly bring together all marketing activities into a single place, using fast and
flexible platform.
• Allows to easily stack-rank the performance of marketing campaigns, programs and tactics by ROI,
waterfall stage, defined goals and revenue.
• Key features include demand modelling, centralized calendaring, advanced budgeting, marketing
mix optimization, and dynamic reporting.
• The clientele using this product include names like Shell, Thomson Reuters, Zebra, Mongo DB etc.
The client wanted to develop a product that
serves as a single source for marketing
planning, team collaboration and
performance measurement, and brings an
end to the never-ending woes of marketers
in terms of executing their operations and
bringing insight into their day-to-day
activities.
A leading marketing technology firm
specialized in marketing performance
management. They help B2B marketing
leaders measure, predict and improve the
impact of marketing.
• Increase in revenue with real time analytics
• Bridges the gap between the marketing automation tools and CRM tools available in the market
• A great enterprise platform for planning and budgeting
• Efficient decision making to optimize the efforts and bringing more effectiveness
• Increase in efficiency of marketing teams by 30% as they can easily manage their campaigns and review
performance from one single platform due to the integration developed into the product
• 40% increase in accuracy of forecast for revenue/conversions by CMOs because of accurate on-demand
analytics and reporting
• The solution helped the client getting selected as the Cool Vendor in marketing technology space
for 2015 by Gartner.
Client
Business Need
Solution
Benefits

3. Marketing Planning and Performance Measurement Solution for a
Marketing Technology Firm

4. Synoptek Overview
Founded in 2001,
headquartered in Irvine, CA
In 2018, Synoptek took a large step
and commitment to its market and
partners by becoming a global
technology company focused on
end-to-end enterprise software
solutions and services.
Employees
• Irvine, CA
• Sacramento, CA
• Boise, CA
• Denver
• Chicago, IL
• Saint John, Canada
• Boston, MA
• New York, NY
• Rochester, NY
• Ahmedabad, India
• Pune, India
800+
clients globally
2000+
Locations Microsoft Competencies
Synoptek is a Global Systems
Integrator and Managed IT Services
Provider offering Comprehensive IT
Management and Consultancy
Services to organizations worldwide.

5. Thank you!
19520 Jamboree Road #110
Irvine, CA 92612
888.796.6783 www.synoptek.com