Synoptek has built a central warehouse to organize all the data of a Media firm for in-depth analysis, reporting, and tracking daily performance. It also implemented BI concepts in their existing telemarketing dialer application.

1. Business Intelligence Solutions for a
Media Firm

2. Business Intelligence Solutions for a Media Firm
• Lead Management System (LMS): Replacement of existing system used to manage leads and contact
data. It consolidates contacts data from various sources, imports contacts, perform complex queries,
and generate reports.
• Central Data Warehouse: Accumulated data from various operational systems at a central warehouse
location for in-depth analysis and reporting.
• Prospect One: A client facing application that allows users to create new queries, access saved
queries, download history and credit purchase history.
• A cloud-based data monetization tool for PI’s healthcare marketers to access, segment, analyze, and
license data required to fuel their multi-channel campaigns.
• Counts Portal/Tool: The portal enables Quotes team to generate quotes/enquiries as part of the quoting
process without assistance of the Data Operations team. On an average, currently the Quotes team
retrieves 225 records each week available through self-service, each with an average of 4-5 filtering
options.
• Predictive Dialer: Used for automatic dialing of calls to the customers and as soon as they pick the call,
it transfers to one of the PI users while the call data and feedback is automatically updated.
The client initially wanted to replace their
existing system used to generate counts data,
with a new system that is easier and faster.
Later, they wanted to build a central
warehouse to organize their data for in-depth
analysis, reporting, and tracking daily
performance. Further they wanted two client
facing data monetization applications to
provide data for multi-channel campaigns,
and a counts portal for their Quotes team to
generate their own counts. They also wanted
to implement BI concepts in their existing
telemarketing dialer application.
The client creates, nurtures and launches
marketing technology companies that drive
sales growth for businesses across a
variety of industries.
• LMS with its intuitive UI and quickly executed query provided great replacement of existing
tool increasing data team operation efficiency by 50%.
• Central Data Warehouse helped Executive users to effectively monitor operational
performance and revenue, leading to optimized operations.
• Client facing portal helped client in monetizing their data in automated way without manual
efforts, increasing their revenue.
• Counts tool helps quotes team to generate counts for quotes eliminating manual efforts
resulting in 25% operational efficiency.
Client
Business Need
Solution
Benefits

3. Business Intelligence Solutions for a Media Firm

4. Synoptek Overview
Founded in 2001,
headquartered in Irvine, CA
In 2018, Synoptek took a large step
and commitment to its market and
partners by becoming a global
technology company focused on
end-to-end enterprise software
solutions and services.
Employees
• Irvine, CA
• Sacramento, CA
• Boise, CA
• Denver
• Chicago, IL
• Saint John, Canada
• Boston, MA
• New York, NY
• Rochester, NY
• Ahmedabad, India
• Pune, India
800+
clients globally
2000+
Locations Microsoft Competencies
Synoptek is a Global Systems
Integrator and Managed IT Services
Provider offering Comprehensive IT
Management and Consultancy
Services to organizations worldwide.

5. Thank you!
19520 Jamboree Road #110
Irvine, CA 92612
888.796.6783 www.synoptek.com