This marketing presentation summarizes the market for men's apparel in India. Century Textiles owns the Cottons by Century brand, which currently has a 3% market share compared to the market leader Raymond. The presentation recommends expanding into women's apparel, developing ready-to-wear options, and opening more retail stores. It suggests targeting female executives and traditional markets. The advertising campaign would emphasize family values using celebrities Ranbir and Rishi Kapoor to promote to young female professionals. The goal is to position Cottons by Century as offering luxury quality at affordable prices while symbolizing family values.