This document provides a marketing presentation for Cottons by Century, a men's apparel brand owned by B.K. Birla group. It discusses the market overview, Cottons by Century's current 3% market share, and opportunities to target female executives and ready-to-wear apparel. A SWOT analysis identifies strengths in reputation but weaknesses in brand equity. The 4 P's marketing strategy proposes expanding product lines, maintaining affordable prices, increasing retail outlets, and running television ad campaigns. Segmentation targets executives, both male and female, in South India. Positioning focuses on quality at affordable prices while upholding family values.