This is a marketing plan for a new android app RampWalk. RampWalk is an online fashion platform at which fashion enthusiast can look for their favorite designers and their outfits.
It aims to become "One-stop destination for all your fashion needs".
2. CURRENT SITUATION
• Consumers interested in designer outfits has to visit the exclusive
designer’s stores.
• Too time consuming.
• Stores are present only in metropolitan cities.
• Less options for pocket- friendly and quality rich products.
3.
4. OUR OBJECTIVES
• To save customer inconvenience at every stage of buying experience.
• We will provide customers with their favourite designers and the designer’s
outfits.
• Customers can choose among different designers based on budget and occasion.
• We aim to become the one stop destination for all the fashion needs and advice.
5. THIS IS HOW WE DO IT
• We will collaborate with the leading designers like- Sabyasachi, Manish Malhotra,
Ritu Kumar, along with some regional designers.
• Customers will be provided with an options to enter their profile and
specifications and based on which, their designers could select a perfect outfit
for them.
• Customers can also simply opt for the outfit without consulting a designer.
6. CORE COMPETENCY
• Customized products for customers that
compliment their shape, size and choice.
• Provides complete range of products
from shoes, sandals, tops, tees to
wedding outfit.
• Products ranging from premium to
affordable.
7. TARGET CUSTOMERS
• The main customer segment catered by StalkWalk are the people aged between 18-40 who are working or pursuing higher education
and have mid-range income group.
• Next are the people who are interested in fashion trends and ae conscious about their look and love shopping.
8. COLLABORATORS
Collaboration with Designers, like Sabyasachi, Ritu kumar, Tarun Tahiliani and
many more.
Collaboration with payment gateways like instamojo, citrus pay etc.
Suppliers and logistics like Delhvery, Blue Dart.
9. COMPETITORS
• Presently, there is no other company who had collaborated with
the leading designers of the country.
• Although they may in future.
• IStlyeU is one such company which have collaborated with
regional designers.
• Another company Cooliyo which is based on the concept of the
posting the products that are in trend within in a community.
10.
11. PRODUCT
• Mobile application RampWalk which
is compatible with all devices-
Android, windows, ios.
• Easy and convenient to use & will be
available at google play store, app
store, windows store.
• The app has added filters to choose
accordingly the prices of product,
occasion and the designer required
12. • Easy and compatible
mobile application.
• Easy communication
between the customers
and experts.
• Assure secure payments.
• Fast product delivery.
13. Free version :
• Select outfit of your
choice.
• Get access to recent
fashion trends through
blogs and online magazine.
• Free home delivery above
Rs 499.
Premium version:
• Consult with top designers.
• Update your profile.
• Free delivery.
• Subscription fee of
$30/year.
14. • Collaboration with Lakme Salon:
15% off on Spa or Haircut at any Lakme Salon.
• Collaboration with online coupon provider, like Groupon.
• Free delivery in premium offer else free delivery over a product of 499.
15. COMMUNICATION
• Use of social media- Facebook, instagram, Twitter.
• Post the app link to download on these social websites.
• Write fashion blogs.
• Publish fashion magzines.
• Sponsor college fashion shows or shows conducted in
cities.
16.
17. STRENGTH
1. Provides option for affordable fashion to consumers
2. Target customers are the mid-income group, who are
fashion enthusiast
3.Collaboration with the great designers.
Weakness
Main focus on women outfit.
Opportunities
1. Great market for e-commerce in India.
2. 80% of women in India is interested in consulting
an experts before buying an outfit.
Threat
Growing competition in fashion industry.
SWOT
18.
19. DISCLAIMER
Created by Anjali Gupta, Delhi Technological University, during a
marketing internship under Prof. Sameer Mathur, IIM Lucknow
