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Marketing Plan for Apps (Digital queue management system)
- 4. Flow Chart Choose Bank Choose Location Choose Service Choose Time Current Number Confirm BookingSecond ConfirmationNumber Ticket Given 5
- 7. Objectives 01 To create awareness 02 To reach market 03 To prepare budget plan 04 To measure the outcome 8
- 9. B2B & B2C Target Market Working Class Convert to FastQ App User Malaysian Banks Integration of FastQ system on Front Desk Customer Services Branches of premium Bank in Malaysia 974 9 13.9 MillionWorkingAdult in Malaysia
- 10. App User Market Segment Segment Base Youth Young Working Adults Senior Working Adults Demographic 14 – 24 Students, Part-Timers 25 – 55 Self-employed, Full-Timers, Professional Above 55 Self-employed, Full-Timers, Professional Geographic Capital and Regional Cities Social Cultural Kids, Studying, Tight Schedules Tight Schedules, Fresh Grads Single, Couples, Married Health Issues, Single, Couples, Married Psychographic Techno Savvy, Leisure, Fast Moving Fast-Moving, Convenient Comfort, Convenient 11
- 12. Competitors General Comparison Form Mobile Applications and Computer Software Mobile Applications, Software and Hardware Computer Software and Hardware Pricing Business From 999/Month* - From RM20,000* Consumer Free or Optional Upgrade for RM 4 to remove ADs Free to Use Free to Use Mobile Integration YES YES NO Compatibility Universal Universal Standalone Mobile Platform Windows Store, Google Play Store and Apple AppStore Google Play Store and Apple AppStore - 12
- 13. Competitors Feature Comparison Mobile Booking YES YES NO Time Estimation YES YES NO Customer Feedback YES YES Limited Cancelation YES YES NO Branch Recommendation YES NO NO Route Planning YES NO NO Security Alert YES NO NO Advertising Function YES NO NO Productivity Function YES NO NO 13
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- 20. Placement 2. Websites • To provide additional choices for the customer • To satisfy the demand of desktop or laptop user • Advantages: i. Immediacy ( available instantly ) ii. Compatibility across devices iii. upgradability ( updated instantly ) 21
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- 22. Promotion 1. Social Media • Advertise through social media • Social media growth drastically • Best way to connect with people 23
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- 27. Promotion 3. Participate in roadshow and events • Bring the service near to consumers • Enhance self experience • Gain trust from consumer • Improving the service development 28
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- 29. Promotion 4. Digital Signage • Digital screen advertisement • Grabs attention • Influence purchasing decision 30
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- 32. Promotion 5. On-screen advertisement in cinema • Short-clip advertisement • Implement first impression • Gain interest from consumer 33
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- 35. Basic Plan Premium Plan RM 999 * Subscription fee per month RM 1299 * Subscription fee per month FREE 500 * Tickets FREE 1500 * Tickets Max Up 10cent per ticket Max Up 5cent per ticket
- 39. Sources of Funding Bootstrapping Seed Funding Series Funding Bank loan Amount RM35K RM250K-RM350K RM800K-RM1mil - Period 1st month 2nd – 6th month 7th – 12th month - Channel Personal saving Angel Investor, Investment Firm Venture Capital Firm - 40
- 40. Financial Timeline Testing Scaling 3 12 Phase 2 Partnership with 30% of total branches months1 Phase 3 Partnership with 70% of total branches 18 24 Phase 4 Penetrate into other sectors 40 Phase 1
- 41. 1 3 5 20 30 50 70 100 140 180 230 292 350 400 460 530 600 680 0 100 200 300 400 500 600 700 800 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 Branches Month Number of partnered branches Phase 1 Phase 2 Phase 3 42 30% 70%
- 42. 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 4,000,000 4,500,000 5,000,000 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 RM Month Payback Period Analysis Culmulative Revenue Culmulative Expenses Breakeven at 15th month At 18th month 680 partners 290,501 app users RM1,269,624 total profits 43
- 43. Scenario Analysis Worst Normal Best 1st Scaling Phase Banks Acquisition 20% 30% 50% 2nd Scaling Phase Banks Acquisition 50% 70% 90% Total Partnered Banks 474 680 877 Total App Users 208,050 290,501 374,661 44
- 44. Worst Case RM555,571 Normal Case RM1,269,624 Best Case RM2,757,786 -1,000,000 -500,000 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 RM Month Payback Period Analysis 45
- 46. Controls • Measure the number of customer used the app • Determine the satisfaction of customer towards the app • Measure the performance of the app’s system 47
- 47. Contingency Plan • Information security • Content filtering, data encryption & firewalls • Security breach • System configuration backup & customer data backup 48
- 48. Conclusion 1. Introducing a new service into the existing market is not an easy task. 2. Detailed marketing plan must be conceived in order for us to successfully launch FastQ™ into the existing market. 3. Continuous review and improvement of the existing marketing plan is necessary • to gain stable footing in the market • to overcome any potential obstacle that may emerge in the future. 49
- 49. Thank you! 50