This document provides an overview of eBay Inc., an American e-commerce company founded in 1995. It discusses eBay's business model as an online auction and shopping website where people and businesses can buy and sell a wide variety of goods. The document also describes eBay's departments including products, marketing, and finance. It discusses eBay's global presence, marketing strategies, and financial performance. Finally, it presents a SWOT analysis of eBay's strengths, weaknesses, opportunities, and threats.

1. Prepared By : Baladevi, Jignesh, Kinjal, Miral, Nirbhay,
Ripesh, Promod and Sweety
S.Y.B.B.A
Sem: 3

2. Company At Glance
 eBay Inc., is an American multinational
corporation and e-commerce company,
providing consumer-to-consumer sales service
via Internet.
 It is headquartered in San Jose, California.

3.  It was founded by Pieree Omidyar in 1995,
and became a notable success story of the dot
com bubble.
 The company manages Ebay.com, an online
auction and shopping website in which people
and businesses buy and sell a broad variety of
goods and services world wide.

4. Company Profile
Company Type Public
Founded in September , 3 , 1995
Headquarter San Jose, California
Founder Pierre Omidyar
Employees 33500 ( 2013 )
Tagline World`s Online
Marketplace
Website www.ebay.com

5. Department
Departments
Products
Marketing
Finance

6. Product Department
(Product Categories)
 Fashion.
 Electronics.
 Home and Garden.
 Toys and Hobbies.
 Collectibles and Art.
 Sport goods.

7. Fashion
 Men
 Women
 Kids and Babies
 Shoes
 Handbags and Accessories
 Jewelry and Watches
 Health and Beauty

8. Electronics
 Cameras and Camcorders
 Cell phone and Accessories
 Computers and Tablets
 TV
 Video Games and Consoles
Brands Available:
Acer, Microsoft, Toshiba, Sony, Speak, Beats by Dr. Dre

9. Home and Garden
 Bedding
 Bath
 Furniture and Mattresses
 Kitchen and Dining
 Lamps and Lighting

10. Marketing department
 Ebay Inc. has a global presence in 39 markets,
including the U.S. Marketplaces have more
than 145 million active users worldwide.
 Ebay is concerned with following things in
marketing policy :
• Price
• Packing facility
• Home delivery
• Discount rate
• Buy 1 get 1 free

11. Marketing department
 Ebay also markets through Mailing Faciliting. It
lets its users utilize their E-mail to stay updated
with new offers and also to stay confirmed with
receipt and payments of orders.
 Ebay India as also made itself available on the
mobile via a suite of Mobile Apps for
the iPhone, the iPad,
the Android, Windows &Nokia platforms.

12. Finance Department
 EBay has become a hot house for CFOs
because it has enough resources to invest in
grooming up-and-coming financial talent. The
company says it has about 1,000 financial
executives around the world and more than a
dozen divisional and regional CFOs.
 Marketplaces net revenues totaled $2.2
billion in 2014.
 eBay users worldwide trade $2,642 worth of
goods on the site every second.

13. Ebay Stock Prices

14. SWOT ANALYSIS
 Strengths
 Weaknesses
 Opportunities
 Threats

15. STRENGTHS
 Strong growth.
 Highly skilled management.
 Brand equity.
 Provides wide range of products .

16. WEAKNESS
 Service only available online .
 High fees .
 Can’t touch & have a feel of the products you
buy.
 Potential system breakdowns .
 Sensitive medium .
 only business to business

17. OPPORTUNITIES
 Young users
 International market.
 Branch out into other online services .

18. THREATS
 Price
 Competition
 Seasonality

19. Thank you