This document discusses why restaurants need a mobile experience and presence. It notes that 91% of adults have smartphones and over 500 million Android phones and 300 million iPhones have been activated. Having a mobile-optimized website and app allows restaurants to reach more customers, provide more options like online ordering and reservations, increase loyalty through rewards programs, and see increased revenue and business. Developing a mobile strategy is important as consumers increasingly search for local businesses and make purchasing decisions using their phones.

1. Restaurants
& Mobile
Why Your Restaurant Needs
A Mobile Experience

2. Grow Your Business
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Grow your restaurants bottom line with an onpoint mobile experience.
By starting up a few mobile
projects, restaurants can enjoy.
- more customers
- more business
- more revenue

3. Mobile Industry
Of the world’s 4 billion mobile phones in use, 1.08
billion are smartphones
• 91% of all adults have a smartphone
•
Apple sold
9 million
iPhone 5S & 5C’s
during the first
weekend of
availability

4. Growing Numbers
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Over 500,000,000
Android phones
have been activated
Over 300,000,000
iPhones have been
activated
•
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Android owns 52% of the U.S.
smartphone market
iPhone owns 39.9% of the U.S.
smartphone market
8.1%
52%
39.9%
Android
iPhone
Other

5. Why Mobile?
•
94% of smartphone users look for local information on
their phone, and 90% take action as a result

6. Why Mobile?
•
67% say that they’re more likely to buy a product or service from a
mobile-friendly site.
•
48% said that if a site didn’t work well on their smartphones, it
made them feel like the company didn’t care about their business.
•
48% feel frustrated and
annoyed when they get to
a site that’s not mobilefriendly.
•
36% said they felt like
they’ve wasted their time
by visiting those sites.

7. Mobile Searches on Valentine’s Day
•
Google released data in February 2013 showing that:
– In the U.S., 62% of total searches for popular national chain restaurants on Valentine’s
Day occurred on high end mobile devices or tablets.

8. Why Mobile Apps?
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FACT: Your customers prefer apps over mobile websites.
Sources: AdAge.com | Digital, comScore Mobile Metrix, 2013

9. Mobile Apps for Restaurants
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Boosts business, especially from existing
customers
Easy sharing promotes viral growth
People who are already fans of your
restaurant are likely to download your app
– If they need a push (contest, coupons, other
incentives)
•
Increase your orders, visits, customer
base, buzz, customer satisfaction—and
ultimately, revenue.

10. Apps Give Customers Options
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View menu items and daily specials;
Submit orders for delivery or pickup;
Make reservations;
Submit comments and feedback;
Post to your social media profiles;
Obtain coupons;
Participate in loyalty and reward programs;
And much more!

11. 8 Reasons Your Restaurant Needs a Mobile Ordering App
1.
2.
Customers spend more when using online & mobile apps.
Customers are already using restaurant ordering apps.
- 40% of customers have already placed an order online.
3.
4.
It keeps your business fresh.
Your competitors may already be ahead of you.
- 20% of quick-service restaurants already allow customers to submit
orders with their mobile phones
5.
You can share information and generate business.
- Nearly 40% of customers report that they’d like to get an email each
day from a favorite restaurant detailing the specials of the day.
6.
7.
8.
9.
Mobile orders boost return business.
Mobile orders can become a significant percentage of your
business.
You’ll make more money.
It’s the most cost-effective marketing tool you’ll find—a one-time
investment returns years of results!

12. One-Stop
Your app can provide everything your customers need:
– Information about your services
– Hours, location(s) and parking
– Restaurant menu and daily specials
– Make reservations
– Order take-out
– One click calling
– Nearby attractions
– Reminders via push notices
– Events and more…

13. Links to social networks
•
Customers can link to your social media pages.
Increase Facebook fans.
•
Increase Twitter followers.
•
Approximately 40% of social
media users access their
accounts through mobile
devices.
•

14. Reward Their Loyalty
GPS Coupons
-When at your location, customers
can ‘check in’ and receive bonuses.
• Loyalty Coupons
- Reward your local customers with “Buy 5, Get 1
Free” offers
• QR Code Coupons
- Used to replace stamp cards.
Increase customer loyalty!
•
28% of customers reported that they are
“Extremely Likely” to increase their visits
to a business if they have a loyalty reward
card for them. (Total Research Corp &
Custom Marketing Corp’s Loyalty Monitor Study)

15. Live Updates
You have full control over your app’s content!
•
Update your customers regularly about
- Special events
- Daily or weekly specials
- New mobile offers
- Seasonal offerings
- News and local information
- Everything inside the app!

16. Push Notifications
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Update your customers instantly
– Special offers, updates, happy hours
– Reminders about special events
Push notifications break the barrier
between you and your customers
– Unlimited push notices are included
at no extra cost
– Compare to SMS texting plans
on average cost ~$200/month

17. Many Other Great Features

18. But I heard I need a mobile website!
• That’s true! Today, every business needs a mobile website—
because your customers are mobile!
• We offer both a mobile website and a mobile app, providing you
with a powerful set of tools for promoting your business.
• Cutting edge technology keeps you ahead of your competition!
• Your app will appear in both the iTunes App Store and the
Android Marketplace for one low price.
• Together, your mobile site and app provide a complete mobile
marketing solution.
SAVE with our Mobile Marketing Package
We offer a deep discount when you order a mobile website and a mobile app together!

19. About Mobile Websites for Restaurants
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Websites that are built to enhance the user experience on a mobile
device;
Our mobile sites include features that help you to actively promote
your business;
A quality mobile experience is becoming more and more important
as mobile users make their preferences known;
User-friendly back office makes content updates quick and easy;
Open up a new path for mobile customers to find your restaurant!
Urgency Alert! Google is currently giving priority to websites that are optimized for
mobile devices in search results that are returned to a mobile device. (We hear they
may even STOP including sites that aren’t mobile optimized at some time in the future.
If that happens, it’s going to hurt a lot of businesses that don’t have an established
mobile presence—don’t be one of them!)

20. Why Our Company?
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We make mobilizing your business simple & pain free
We help bring in new business and increase repeat customers
We handle everything from start to finish
We help you learn how to actively promote your business
using the tools we provide
We’re mobile experts
We’re affordable, professional
and thorough
We understand your business
and make sure you know how to
take it to the next level with
your new mobile presence
We’re fast & easy to use

21. Get Started
Contact Us Anytime!
•
Call: (530) 790-7705
•
Email Us at: info@localmoso.com
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Visit our website at: www.localmoso.com
We can’t wait to help you take your business to the next level!