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…making sense of diabetes trends
TRACK
AND
LEARN
@sensotrend
THE OLD WAY:
MANUAL
ENTRY
@sensotrend
Research2Guidance: Diabetes App Market Report 2014
@sensotrend
1%
@sensotrend
Meals Activity
Stress
@sensotrend
!
!
2013 2014 2015 2016 2017 2018
@sensotrend
FREE Personalized treatment plan
PREMIUM Data integrations (2 € /m)
MONETIZE Data
@sensotrend
Pirjo Ilanne-Parikka, MD, Finnish Diabetes Assoc.
Jorma Lahtela, MD, UTA / UKU / TAYS
Päivi Hannula, MD, PSHP
Jere Software pro (15 y), mobile app startup (2 y)
Assi Healthcare PR & marketing (6 y), sales (3 y)
Mikael Type 1 diabetic (15 y), software pro (16 y)
@sensotrend
2013 2014 2015 2016 2017 2018
@sensotrend
Angels: 100 K €
TEKES: 100 K €
…making sense of diabetes trends
Mikael Rinnetmäki
mikael@sensotrend.com
+358 50 3855511
@mrinnetmaki
IDF: Diabetes Atlas 2013
IDF: Diabetes Atlas 2013
$ 4.1 M $ 465 M

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Sensotrend at Startup Sauna Demo Day

Editor's Notes

  1. To learn the right amount for each situation, I must measure my blood glucose up to 10 times a day, estimate the carbohydrates in everything I eat and drink, monitor my physical activity, stress, illnesses, and other parameters.
  2. Diabetes treatment is highly data driven. Currently, the recommended practice is to log
  3. Over 90 %
  4. Over 180 activity trackers and meal logging apps Facilitate sharing and discussing it with peers and doctors.
  5. Adrenalin from public performance
  6. Analyze this information with intelligent algorithms that propose improvements to treatment. Need the data, need the patients.
  7. We start with a FREE personalized treatment plan, and charge a PREMIUM fee for the automated diabetes diary. We also see the data we gather becoming really, really valuable.
  8. We’re currently a team of three, with profound knowledge of diabetes, software, and marketing, and have 3 top name diabetes doctors as advisors.
  9. To Raise awareness To Prepare us for international expansion
  10. We make sense of diabetes trends. If you know any people with diabetes, please let them know of us.
  11. We need citizens to become empowered patients Who take care of their own treatment. We’d all much rather use apps and devices easy and fun
  12. We need citizens to become empowered patients Who take care of their own treatment. We’d all much rather use apps and devices easy and fun
  13. Since diabetes treatment is so data driven, you might think there’s an app for that. Blue boxes, addressable market, people with both diabetes and a smartphone. Currently 140 Million. Less than 2 million people out of those 140 million use any of the diabetes apps. The same report indicates that diabetes is the most promising healthcare area.