Mera Medicare is a unique business model which has potential to revolutionize healthcare industry by changing the way customers and healthcare professionals interact with each other. MeraMedicare provides an effective-tail platform to both healthcare professionals and customers while solving their key challenges.This presentation is intended for Competitive Analysis in Indian Online Pharma Industry
This document discusses e-commerce consumer buying behaviour. It begins by defining e-commerce and listing some top players in the market. Consumer buying behaviour is influenced by personal, social, cultural, and psychological factors. Statistics are provided on factors that influence online purchases such as visual appearance, load times, payment methods, returns policies, mobile responsiveness, and social media discovery. The document also describes a case study conducted of Flipkart users to examine their buying patterns and attitudes. The study found that most users were satisfied with Flipkart and intended to continue shopping there due to reliability and policies. It also identified preferences for product categories and purchase frequencies.
The document provides information about a proposed online pharmacy called ePharma.com presented by a group called the Spartans. It includes:
1) An introduction and list of Spartans members presenting the project.
2) Details about ePharma.com including what it is, that it is legally allowed to sell medicine online in Bangladesh, and the services it plans to provide such as delivery and customer support.
3) Sections about the nature of the business as an online startup, its mission to provide convenient and secure online shopping for healthcare products, and plans for operations.
The document compares two major players in India's online pharmacy space, Pharmeasy and Netmeds. Both companies offer prescription and OTC medications delivered to customers' homes, with Netmeds also providing online doctor consultations. While Pharmeasy utilizes a discounting model and has acquired Medlife, Netmeds has been acquired by Reliance Retail and is expanding its fulfillment center network and franchise stores. The online pharmacy sector is growing in India due to increased digital adoption and payment options.
A business plan on kirsu retail pharmasy storeKiran Suwal
This document is a business plan for Kirsu Retail Pharmacy Store. The plan outlines an introduction to the pharmacy, its products, vision, mission and business structure. It discusses roles and responsibilities, a SWOT analysis, target markets, and strategies for sales, marketing, publicity, pricing and payment options. The plan also includes a start-up budget and overview of legal requirements to open the pharmacy. The pharmacy aims to provide affordable medications to residents of Bhaktapur, Nepal and generate income through prescription drug, OTC drug and other product sales.
The document provides information about an internship report submitted by Shashank Singh for his MBA program at Jaypee Business School. The report details a brand awareness survey conducted for 1MG, an Indian online healthcare platform. It includes an introduction, objectives, company profile of 1MG, and descriptions of some medication brands available on 1MG including their uses and dosages.
Marketing Strategy of Tata 1mg, the presentation covers the complete analysis of Tata 1mg, its SWOT analysis, PEST analysis, About Tata 1mg, History , Business model of Tata 1mg, STP, and 4Ps. This presentation gives complete detail about the Revenue making strategy of Tata 1mg, how company follows various strategy to market itself and the SOWT and PEST analysis of the company.
Marketing Management
SWOT:-
# STRENGTH
Convenience: Tata 1mg provides its services through an online platform, which makes it
convenient for customers to order medicines and healthcare products from the comfort of
their homes.
Strong Brand Image: Tata is a well-established brand in India and has a positive reputation
for quality and reliability. This brand recognition helps Tata 1mg to gain the trust of its
customers.
Wide Range of Products: Tata 1mg offers a vast range of medicines and healthcare
products to its customers. This extensive range gives them a competitive advantage over
their competitors.
Partnership with Local Pharmacies: Tata 1mg has partnered with local pharmacies across
India, which helps them to ensure timely delivery of medicines to their customers.
# WEAKNESS
Limited Brand Recognition: Although Tata is a well-known brand in India, Tata 1mg is a
relatively new player in the online pharmacy market. Thus, it has lower brand recognition
compared to established players like Netmeds and PharmEasy.
Low Penetration in Tier 2 and 3 Cities: Tata 1mg has limited presence in tier 2 and 3 cities
of India. This makes it difficult for them to tap into a large market of potential customers.
Difficulty in using the platform's app or website.
# OPPORTUNITIES
Increasing Healthcare Awareness: With the rise in healthcare awareness in India, there is
a growing demand for online healthcare services. This trend provides an opportunity for Tata
1mg to expand its customer base.
E-Pharmacy Regulations: The Indian government has recently introduced regulations for
e-pharmacies, which provides a more structured and legal framework for online pharmacies.
This can help Tata 1mg to expand its business with more regulatory clarity.
Growing demand for telemedicine: The COVID-19 pandemic has increased the demand
for remote healthcare services, including telemedicine. Tata 1mg can take advantage of this
trend by expanding its teleconsultation services and reaching out to more customers.
E-commerce potential: With the growth of e-commerce in India, Tata 1mg can explore
opportunities for online sales of healthcare products, such as prescription drugs, over-thecounter
(OTC) medicines, and health supplements.
# THREATS
Competition: The online pharmacy market in India is highly competitive, with several
players fighting for market share. Tata 1mg faces intense competition from established
players like Netmeds and PharmEasy.
Regulatory Hurdles: The Indian government has introduced regulations for e-pharmacies,
but these regulations can also pose challenges for Tata 1mg, such as compliance
Mera Medicare is a unique business model which has potential to revolutionize healthcare industry by changing the way customers and healthcare professionals interact with each other. MeraMedicare provides an effective-tail platform to both healthcare professionals and customers while solving their key challenges.This presentation is intended for Competitive Analysis in Indian Online Pharma Industry
This document discusses e-commerce consumer buying behaviour. It begins by defining e-commerce and listing some top players in the market. Consumer buying behaviour is influenced by personal, social, cultural, and psychological factors. Statistics are provided on factors that influence online purchases such as visual appearance, load times, payment methods, returns policies, mobile responsiveness, and social media discovery. The document also describes a case study conducted of Flipkart users to examine their buying patterns and attitudes. The study found that most users were satisfied with Flipkart and intended to continue shopping there due to reliability and policies. It also identified preferences for product categories and purchase frequencies.
The document provides information about a proposed online pharmacy called ePharma.com presented by a group called the Spartans. It includes:
1) An introduction and list of Spartans members presenting the project.
2) Details about ePharma.com including what it is, that it is legally allowed to sell medicine online in Bangladesh, and the services it plans to provide such as delivery and customer support.
3) Sections about the nature of the business as an online startup, its mission to provide convenient and secure online shopping for healthcare products, and plans for operations.
The document compares two major players in India's online pharmacy space, Pharmeasy and Netmeds. Both companies offer prescription and OTC medications delivered to customers' homes, with Netmeds also providing online doctor consultations. While Pharmeasy utilizes a discounting model and has acquired Medlife, Netmeds has been acquired by Reliance Retail and is expanding its fulfillment center network and franchise stores. The online pharmacy sector is growing in India due to increased digital adoption and payment options.
A business plan on kirsu retail pharmasy storeKiran Suwal
This document is a business plan for Kirsu Retail Pharmacy Store. The plan outlines an introduction to the pharmacy, its products, vision, mission and business structure. It discusses roles and responsibilities, a SWOT analysis, target markets, and strategies for sales, marketing, publicity, pricing and payment options. The plan also includes a start-up budget and overview of legal requirements to open the pharmacy. The pharmacy aims to provide affordable medications to residents of Bhaktapur, Nepal and generate income through prescription drug, OTC drug and other product sales.
The document provides information about an internship report submitted by Shashank Singh for his MBA program at Jaypee Business School. The report details a brand awareness survey conducted for 1MG, an Indian online healthcare platform. It includes an introduction, objectives, company profile of 1MG, and descriptions of some medication brands available on 1MG including their uses and dosages.
Marketing Strategy of Tata 1mg, the presentation covers the complete analysis of Tata 1mg, its SWOT analysis, PEST analysis, About Tata 1mg, History , Business model of Tata 1mg, STP, and 4Ps. This presentation gives complete detail about the Revenue making strategy of Tata 1mg, how company follows various strategy to market itself and the SOWT and PEST analysis of the company.
Marketing Management
SWOT:-
# STRENGTH
Convenience: Tata 1mg provides its services through an online platform, which makes it
convenient for customers to order medicines and healthcare products from the comfort of
their homes.
Strong Brand Image: Tata is a well-established brand in India and has a positive reputation
for quality and reliability. This brand recognition helps Tata 1mg to gain the trust of its
customers.
Wide Range of Products: Tata 1mg offers a vast range of medicines and healthcare
products to its customers. This extensive range gives them a competitive advantage over
their competitors.
Partnership with Local Pharmacies: Tata 1mg has partnered with local pharmacies across
India, which helps them to ensure timely delivery of medicines to their customers.
# WEAKNESS
Limited Brand Recognition: Although Tata is a well-known brand in India, Tata 1mg is a
relatively new player in the online pharmacy market. Thus, it has lower brand recognition
compared to established players like Netmeds and PharmEasy.
Low Penetration in Tier 2 and 3 Cities: Tata 1mg has limited presence in tier 2 and 3 cities
of India. This makes it difficult for them to tap into a large market of potential customers.
Difficulty in using the platform's app or website.
# OPPORTUNITIES
Increasing Healthcare Awareness: With the rise in healthcare awareness in India, there is
a growing demand for online healthcare services. This trend provides an opportunity for Tata
1mg to expand its customer base.
E-Pharmacy Regulations: The Indian government has recently introduced regulations for
e-pharmacies, which provides a more structured and legal framework for online pharmacies.
This can help Tata 1mg to expand its business with more regulatory clarity.
Growing demand for telemedicine: The COVID-19 pandemic has increased the demand
for remote healthcare services, including telemedicine. Tata 1mg can take advantage of this
trend by expanding its teleconsultation services and reaching out to more customers.
E-commerce potential: With the growth of e-commerce in India, Tata 1mg can explore
opportunities for online sales of healthcare products, such as prescription drugs, over-thecounter
(OTC) medicines, and health supplements.
# THREATS
Competition: The online pharmacy market in India is highly competitive, with several
players fighting for market share. Tata 1mg faces intense competition from established
players like Netmeds and PharmEasy.
Regulatory Hurdles: The Indian government has introduced regulations for e-pharmacies,
but these regulations can also pose challenges for Tata 1mg, such as compliance
CodeStore Technologies is a leading mobile and web app development company in India and the USA. We develop the best and the most robust application for your business with a special focus on providing the best ever digital transformation services for your company.
We have a team of experienced developers who can develop the best Diet and Fitness Tracking application for your company.
How Much Will It Cost To Develop a Healthcare App.pdfTracyShelton3
A mobile healthcare app provides patients, doctors, and other clients with information, resources, and solutions related to healthcare. It was specifically created to promote a healthy lifestyle and offer serious medical care. Mobile healthcare apps inform patients and healthcare professionals about health-related information, such as treatment support, tracking progress, consent management, and clinical trials.
On-demand medicine delivery apps have become a need of the hour. With hectic schedules and instant service demand, having an on-demand pharmacy by your side 24/7 seems a good idea. The comfort people experience, more sales, and fast delivery must be enough motivation for every pharmaceutical company to initiate an on-demand medicine delivery app development process. Further, new diseases and the need for emergency medical services at odd hours have encouraged the healthcare industry to come up with a solution. That is an on-demand medicine delivery app.
1. 1mg is an online marketplace for medicines that provides allopathic, ayurvedic, homeopathic medicines, vitamins, and other health products delivered to customers' homes.
2. It has expanded its services to include online doctor consultations and lab tests. 1mg earns revenue through sales of medicines and fees for diagnostic services and consultations.
3. 1mg aims to make healthcare more accessible and affordable. It has grown significantly, with a nearly 3x increase in operating revenue in 2019 through expansion of its service offerings.
The real estate and wellness industries in India are growing rapidly. The wellness industry was valued at $2.3 billion in 2009 and is projected to grow 30-35% annually over the next five years. The wellness industry consists of segments like alternative therapies, fitness, nutrition, and rejuvenation like spas. While the industry is growing, new entrants face challenges of competition from unorganized players, lack of regulations and standards, and high real estate and tax costs.
Mobile health (mHealth) apps are used on smartphones and wearable devices to manage medical information and health. The mHealth app market has grown to over $400 million with over 165,000 apps available on iOS and Android. MHealth apps are used for disease management and wellness tracking. While mHealth apps provide benefits like tracking health progress and education, they also pose risks like inaccurate medical information and privacy concerns if not regulated. For new mHealth apps to succeed, developers should solve problems, follow privacy and safety guidelines, engage medical experts, make interactive apps, and use social media to generate interest.
Things to know about a healthcare app development!RG Infotech
Healthcare industry isn’t apart from the digital evolution. The billion-dollar industry is also an eye-catchy segment for App Developers and business minds to earn revenue. Here’s, we are explaining everything that needed to know about “How to develop a healthcare app?”. Keep your eyes on it - http://bit.ly/medicalappthings
Benefit of Healthcare App Development.pdfHarley Wilsom
It might have sounded weird if anyone had talked about this earlier than covid. We all knew healthcare apps will be the future but not with this fast paced. Covid taught us how all the industries can work with growth during lockdown for example Work From Home. After the Covid, the healthcare industry knows that it's not always possible that patients can visit doctors on time. That's why developing a mobile app for your medical service can be a game changer.
In this blog we will discuss how hiring Healthcare App Development Company can make a big change for professionals and patience. Let's know more about these benefits through this.
Read the full PDF for more
Topics covered:-
1. Automated Emails for world Aids day campaign using Mailchimp
2. Buyer Persona
3. Three alternative subject lines for email marketing for the
month of December.
The healthcare industry is making significant advancements with a patient-centric approach to healthcare app development. Find out more.
Read: https://www.peppersquare.com/blog/an-all-inclusive-guide-on-how-to-develop-a-stellar-healthcare-app/
Mobile healthcare apps and programs are growing rapidly due to increased smartphone usage and a focus on patient-centric care. The market for healthcare apps is expected to more than double from $25 billion in 2017 to over $58 billion in 2020. Healthcare apps allow people to conveniently monitor their health and schedule appointments. Successful healthcare apps include features like user profiles, doctor profiles, appointment booking, payments, geo-location services, telemedicine, medical records storage, and medication reminders. Developing a healthcare app costs between $30,000 to $70,000 depending on features. The global market for healthcare apps is projected to reach $1 billion by 2022.
WebMD plans to expand into India to provide medical information online, through mobile apps, magazines, and kiosks. It will combine Eastern and Western medical approaches. Challenges include infrastructure issues and lack of doctors. Opportunities include India's large, growing population and economic liberalization. WebMD's objectives are to acquire brand awareness, innovate for consumers, and achieve financial success in India over 3 years.
This document provides an overview of developing healthcare apps. It discusses the growth of the healthcare app market, different types of apps including wellness, medical, and healthcare apps. It then outlines five steps for building a scalable app, including defining the problem, planning architecture and features, selecting technology, implementing security, and testing. It also discusses monetization models such as freemium, paid, in-app purchases, advertising, and data licensing. Examples are given of popular global healthcare apps and how AI, blockchain and other technologies can enhance future app development. The cost of developing an app can vary based on complexity, features, platform and development team location.
The document proposes a mobile healthcare app called "myHEALTH Map" that would provide Indian users with local hospital directories, doctor information, first aid tutorials, blood bank assistance, and volunteer services. It analyzes the growing demand for online healthcare information and services. Statistics show people increasingly search online for medical providers and health information. The proposed app aims to meet this need and help users access emergency care. It would focus on prevention and treatment while allowing consumers to make informed choices about local care providers based on reviews. The marketing strategy recommends promoting the app on search engines, social media platforms, healthcare websites and forums to reach potential users.
How Much Does Healthcare App Development Cost In 2023? Lucy Zeniffer
The cost of developing a healthcare app depends on technology, functionality and design. Read through this blog to know the estimation of healthcare app cost.
This document summarizes a white paper on the Indian electronic health record industry. It describes the industry's strong growth as India transitions from paper to digital health records. While digital health records are established in countries like the UK and US, India began adopting electronic medical record software around 2008. The government is also promoting standards for electronic health records and unique patient identifiers. However, the market faces challenges like a lack of education and high costs that have limited adoption. Early companies in the industry are focusing on raising awareness and finding a sustainable business model to tap the evolving needs of consumers in India.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
CodeStore Technologies is a leading mobile and web app development company in India and the USA. We develop the best and the most robust application for your business with a special focus on providing the best ever digital transformation services for your company.
We have a team of experienced developers who can develop the best Diet and Fitness Tracking application for your company.
How Much Will It Cost To Develop a Healthcare App.pdfTracyShelton3
A mobile healthcare app provides patients, doctors, and other clients with information, resources, and solutions related to healthcare. It was specifically created to promote a healthy lifestyle and offer serious medical care. Mobile healthcare apps inform patients and healthcare professionals about health-related information, such as treatment support, tracking progress, consent management, and clinical trials.
On-demand medicine delivery apps have become a need of the hour. With hectic schedules and instant service demand, having an on-demand pharmacy by your side 24/7 seems a good idea. The comfort people experience, more sales, and fast delivery must be enough motivation for every pharmaceutical company to initiate an on-demand medicine delivery app development process. Further, new diseases and the need for emergency medical services at odd hours have encouraged the healthcare industry to come up with a solution. That is an on-demand medicine delivery app.
1. 1mg is an online marketplace for medicines that provides allopathic, ayurvedic, homeopathic medicines, vitamins, and other health products delivered to customers' homes.
2. It has expanded its services to include online doctor consultations and lab tests. 1mg earns revenue through sales of medicines and fees for diagnostic services and consultations.
3. 1mg aims to make healthcare more accessible and affordable. It has grown significantly, with a nearly 3x increase in operating revenue in 2019 through expansion of its service offerings.
The real estate and wellness industries in India are growing rapidly. The wellness industry was valued at $2.3 billion in 2009 and is projected to grow 30-35% annually over the next five years. The wellness industry consists of segments like alternative therapies, fitness, nutrition, and rejuvenation like spas. While the industry is growing, new entrants face challenges of competition from unorganized players, lack of regulations and standards, and high real estate and tax costs.
Mobile health (mHealth) apps are used on smartphones and wearable devices to manage medical information and health. The mHealth app market has grown to over $400 million with over 165,000 apps available on iOS and Android. MHealth apps are used for disease management and wellness tracking. While mHealth apps provide benefits like tracking health progress and education, they also pose risks like inaccurate medical information and privacy concerns if not regulated. For new mHealth apps to succeed, developers should solve problems, follow privacy and safety guidelines, engage medical experts, make interactive apps, and use social media to generate interest.
Things to know about a healthcare app development!RG Infotech
Healthcare industry isn’t apart from the digital evolution. The billion-dollar industry is also an eye-catchy segment for App Developers and business minds to earn revenue. Here’s, we are explaining everything that needed to know about “How to develop a healthcare app?”. Keep your eyes on it - http://bit.ly/medicalappthings
Benefit of Healthcare App Development.pdfHarley Wilsom
It might have sounded weird if anyone had talked about this earlier than covid. We all knew healthcare apps will be the future but not with this fast paced. Covid taught us how all the industries can work with growth during lockdown for example Work From Home. After the Covid, the healthcare industry knows that it's not always possible that patients can visit doctors on time. That's why developing a mobile app for your medical service can be a game changer.
In this blog we will discuss how hiring Healthcare App Development Company can make a big change for professionals and patience. Let's know more about these benefits through this.
Read the full PDF for more
Topics covered:-
1. Automated Emails for world Aids day campaign using Mailchimp
2. Buyer Persona
3. Three alternative subject lines for email marketing for the
month of December.
The healthcare industry is making significant advancements with a patient-centric approach to healthcare app development. Find out more.
Read: https://www.peppersquare.com/blog/an-all-inclusive-guide-on-how-to-develop-a-stellar-healthcare-app/
Mobile healthcare apps and programs are growing rapidly due to increased smartphone usage and a focus on patient-centric care. The market for healthcare apps is expected to more than double from $25 billion in 2017 to over $58 billion in 2020. Healthcare apps allow people to conveniently monitor their health and schedule appointments. Successful healthcare apps include features like user profiles, doctor profiles, appointment booking, payments, geo-location services, telemedicine, medical records storage, and medication reminders. Developing a healthcare app costs between $30,000 to $70,000 depending on features. The global market for healthcare apps is projected to reach $1 billion by 2022.
WebMD plans to expand into India to provide medical information online, through mobile apps, magazines, and kiosks. It will combine Eastern and Western medical approaches. Challenges include infrastructure issues and lack of doctors. Opportunities include India's large, growing population and economic liberalization. WebMD's objectives are to acquire brand awareness, innovate for consumers, and achieve financial success in India over 3 years.
This document provides an overview of developing healthcare apps. It discusses the growth of the healthcare app market, different types of apps including wellness, medical, and healthcare apps. It then outlines five steps for building a scalable app, including defining the problem, planning architecture and features, selecting technology, implementing security, and testing. It also discusses monetization models such as freemium, paid, in-app purchases, advertising, and data licensing. Examples are given of popular global healthcare apps and how AI, blockchain and other technologies can enhance future app development. The cost of developing an app can vary based on complexity, features, platform and development team location.
The document proposes a mobile healthcare app called "myHEALTH Map" that would provide Indian users with local hospital directories, doctor information, first aid tutorials, blood bank assistance, and volunteer services. It analyzes the growing demand for online healthcare information and services. Statistics show people increasingly search online for medical providers and health information. The proposed app aims to meet this need and help users access emergency care. It would focus on prevention and treatment while allowing consumers to make informed choices about local care providers based on reviews. The marketing strategy recommends promoting the app on search engines, social media platforms, healthcare websites and forums to reach potential users.
How Much Does Healthcare App Development Cost In 2023? Lucy Zeniffer
The cost of developing a healthcare app depends on technology, functionality and design. Read through this blog to know the estimation of healthcare app cost.
This document summarizes a white paper on the Indian electronic health record industry. It describes the industry's strong growth as India transitions from paper to digital health records. While digital health records are established in countries like the UK and US, India began adopting electronic medical record software around 2008. The government is also promoting standards for electronic health records and unique patient identifiers. However, the market faces challenges like a lack of education and high costs that have limited adoption. Early companies in the industry are focusing on raising awareness and finding a sustainable business model to tap the evolving needs of consumers in India.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
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In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
6. Healthier INDIA
Spread health education and its Importance
Focus on diseases like Blood pressure and
sugar
Instantaneous response to emergency situation
and suggestion
GOALS
7. This is a health application which tells the user
his blood pressure and heart rate on a regular
basis.
The app also give suggestion about the type of
medicine one should take in case of emergency
The app works on new technology named as
IOT.
User are increasing at an exponential rate and
it is expected that the user will increase further
Situation
8. Target customer are mostly above fifty.
Due to modernisation there is an increase in
unhealthy eating habits.
Second major consumer are in the age of 30-40
years.
Customer
10. Advertising via specific medicine
manufacturing company.
Offering free subscription via medicine and
app combination
Offering discount on sugar injectors and other
devices purchased via application
Marketing Strategy