SlideShare a Scribd company logo
{
Health Aid Android
Application
By: Aman Varma
IIIT-Naya Raipur
 Company name : IOT inc.
 Date : 3/ july / 2017
 Creator : Aman Varma
 Email Id :amanvrm2195@gmail.com
Information
 Introduction
 Situation
 Customer
 Market segmentation
 Strategy
 Pricing
 Branding
Content
WHO ARE WE…..??
 Healthier INDIA
 Spread health education and its Importance
 Focus on diseases like Blood pressure and
sugar
 Instantaneous response to emergency situation
and suggestion
GOALS
 This is a health application which tells the user
his blood pressure and heart rate on a regular
basis.
 The app also give suggestion about the type of
medicine one should take in case of emergency
 The app works on new technology named as
IOT.
 User are increasing at an exponential rate and
it is expected that the user will increase further
Situation
 Target customer are mostly above fifty.
 Due to modernisation there is an increase in
unhealthy eating habits.
 Second major consumer are in the age of 30-40
years.
Customer
Sales
X<25
25<X<30
30<X<40
X>40
 Advertising via specific medicine
manufacturing company.
 Offering free subscription via medicine and
app combination
 Offering discount on sugar injectors and other
devices purchased via application
Marketing Strategy
Marketing
Pricing…..???
Rs 200?? Or Rs 1000
???
What it should be
???
Competition
everywhere??
 Famous medicine manufactures like cipla
 Famous medicine distributors like OneMG.
Branding
Thank you

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Health aid android application

  • 1. { Health Aid Android Application By: Aman Varma IIIT-Naya Raipur
  • 2.  Company name : IOT inc.  Date : 3/ july / 2017  Creator : Aman Varma  Email Id :amanvrm2195@gmail.com Information
  • 3.
  • 4.  Introduction  Situation  Customer  Market segmentation  Strategy  Pricing  Branding Content
  • 6.  Healthier INDIA  Spread health education and its Importance  Focus on diseases like Blood pressure and sugar  Instantaneous response to emergency situation and suggestion GOALS
  • 7.  This is a health application which tells the user his blood pressure and heart rate on a regular basis.  The app also give suggestion about the type of medicine one should take in case of emergency  The app works on new technology named as IOT.  User are increasing at an exponential rate and it is expected that the user will increase further Situation
  • 8.  Target customer are mostly above fifty.  Due to modernisation there is an increase in unhealthy eating habits.  Second major consumer are in the age of 30-40 years. Customer
  • 10.  Advertising via specific medicine manufacturing company.  Offering free subscription via medicine and app combination  Offering discount on sugar injectors and other devices purchased via application Marketing Strategy
  • 13. Rs 200?? Or Rs 1000 ??? What it should be ???
  • 15.  Famous medicine manufactures like cipla  Famous medicine distributors like OneMG. Branding